As web users get harder and harder to engage, search intent as a marketing concept has become a hotter topic.The thing is, with mobile and voice search, your reader’s attention span is short because today’s consumer searches and decides on the go.Know (also known as “informational” intent): A search user is looking for information.Think about “best products” or “how to cook” type queries.These searchers don’t expect to see paragraphs of text.With Google always trying to satisfy its users better (as well as faster) and making successful attempts at understanding each search query on a deeper level (including its context and its probable intent), optimizing for search intent has become key to search visibility.
I won't completely give up the internet for good, but I did learn to balance out my internet usage better.No email, with one exception: I could send and receive business emails related to other assignments.When I woke up on Wednesday morning, I had already taped a yellow sticky to my phone: "No internet."It was there to remind me not to slide into in my normal routine, since seemingly everything I do marinates in the internet.But it's irrelevant, since I hadn't thought to do it.Takeaway: Getting it was inconvenient, and reading it was like getting news through a tiny black and white tube compared to the technicolor experience of rapidly browsing multiple news sources online.
The report "Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market Research, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics), and Geography - Global Forecast to 2023", The eye tracking market, in terms of value, is expected to be valued at USD 1,376.5 Million by 2023, growing at a CAGR of 27.4% between 2017 and 2023.In terms of hardware volume, the market is expected to register a shipment of 756 thousand eye trackers by 2023.The eye-tracking technology is used to track the movement of the eyes to gather information such as the focus and attention span of the humans.This data is analyzed to gain insights into the human behavior, which may be used in retail and automotive sectors.The growth potential of eye tracking in AR/VR applications and the consumer electronics vertical is also considerable on account of technological improvements in recent years.Download PDF Brochure @ communication application held largest share of eye tracking market in 2016The assistive communication application accounted for the largest share of the eye tracking market in 2016.The market for this application is expected to be driven by the increasing demand for eye-tracking-based assistive communication devices from regions such as North America and Europe.The improvements in the technology and the decreasing price range are expected to drive the wider adoption of eye-tracking-based assistive communication devices in the healthcare vertical all around the world.Hardware offering expected to dominate eye tracking market during forecast periodThe hardware offering is expected to hold the largest market share and dominate the eye tracking market between 2017 and 2023.
The negative effects of social media and a hectic news cycle on our attention span has been an on-going discussion in recent years--but there's been a lack of empirical data supporting claims of a 'social acceleration'.A new study in Nature Communications finds that our collective attention span is indeed narrowing, and that this effect occurs - not only on social media - but also across diverse domains including books, web searches, movie popularity, and more.Our public discussion can appear to be increasingly fragmented and accelerated.Sociologists, psychologists, and teachers have warned of an emerging crisis stemming from a 'fear of missing out', keeping up to date on social media, and breaking news coming at us 24/7.In a new study, conducted by a team of European scientists from Technische Universität Berlin, Max Planck Institute for Human Development, University College Cork, and DTU, this empirical evidence has been presented regarding one dimension of social acceleration, namely the increasing rates of change within collective attention.The scientists have studied Twitter data from 2013 to 2016, books from Google Books going back 100 years, movie ticket sales going back 40 years, and citations of scientific publications from the last 25 years.
“There’s a big difference between a satisfied customer and a loyal customer.Employees do what is measured, incentivized and celebrated.So, how do you create engaged employees who will impact customer loyalty and ultimately help boost NPS?• Instill a sense of ownership and responsibility in every employee so that they start to truly care about the ultimate business outcome – serving the customer and building loyalty.• Give your employees a strong WHY.Even if you find that an employee is making silly mistakes, do not put him/her down in front of everyone else.Talk to them, understand their point of view, and see how you can help them rectify the errors.• Celebrate and incentivize.Tap into Your DetractorsAn effective NPS program helps you identify unhappy customers (detractors).If you don’t do something about these customers, they most likely will churn, publicize their poor experiences and consequently bring down your Net Promoter Score.
I work at the Octopus Group and get to help build new stuff supported by a very long-term approach from our founders.But, if you google “disruptive company” you will get pages of hits such as Disruptor 100, The Festival of Disruption, 2018’s Top Disrupters.If you google “disruptive children”, the sentiment is less positive.I couldn’t find “2018’s Top Disruptive Children”?—?although I only made it to page 3 of the search results (short attention span) ????I know it’s too simple but adulation and unprecedented wealth are heaped upon the successful founders and early employees of businesses that disrupted taxis, banking, hotels, food delivery.Entrepreneurship is seen as increasingly important for the UK to remain competitive in a world of AI, automation, Brexit and Trump.
This week, Lyft debuted on Wall Street, the European Union approved a controversial online copyright law and CNET continued our special coverage of facial recognition technology.But let's be real, the news this week was dominated by Apple, which unveiled a new TV streaming service and more during a star-studded event on Monday.(And yes, Apple features prominently in the list below.There was really no way around it.)Sure, Apple is into services now.But from Apple Card to TV Plus, everything is still tailored for its own phone.
But by the end of the week, I had become less distracted and more productive.I ended up redownloading my apps at the end of the experiment — but not all of them.It was also the culmination of other steps I've taken to distance myself from my phone: I've already managed to completely give up texting, I keep my phone on silent 24/7, and recently, I started putting my phone on airplane mode for the entire work day.So I figured, why not go a step further and remove any temptation to use the apps on my phone by removing them completely?First, I counted all the apps I'd installed on my refurbished Samsung Galaxy S9.I thought about how many of the apps I actually used and imagined I'd miss some of them much more than others: Facebook Messenger — since I mostly live abroad, it's my primary mode of written and verbal communication with friends and family; Instagram — to connect with other travelers and bloggers; Spotify — when I need to drown out distractions while working; Amazon Kindle — since it's not practical to carry physical books from country to country; and Google Chrome — for obvious reasons.
The race to give Chinese users their daily dose of news intensifies as Qutoutiao, a rival to TikTok parent Bytedance, net an installment of sizable backing.Alibaba is injecting $171 million in a convertible loan to Qutoutiao, the three-year-old news and video aggregation startup, according to an announcement released Thursday.The transaction will convert into about 11.4 million shares of Qutoutiao at a price of $15 per American depositary shares, representing about 4 percent of Qutoutiao.The deal arrived just six months after Qutoutiao raised $84 million in a downsized initial public offering through Nasdaq.Qutoutiao, which means “Fun headlines” in Chinese, runs a news app that feeds users content based on their past habit and an e-book reading app for those with a longer attention span.The Shanghai-based company is among a handful of startups alongside ecommerce challenger Pinduoduo that are piling into the largely untapped, smaller cities outside China’s major urban centers of Beijing and Shanghai for growth.
Schools and governments around the world are struggling to figure out how to deal with smartphones in the classroom.Last year, France passed a law that banned students from using smart devices at school, and now in the UK politicians are discussing joining in, with UK schools minister Nick Gibb recently saying there should be a new policy introduced to ban phones from schools.platform, I was invited to a round table discussion on the topic of ‘Tablets in the classroom.’ The conversation I listened to then is the same conversation I’m hearing now.As with Nick Gibb’s comments, there was a lack of focus on the real problem at hand.The conversation I frustratingly listened to in 2012 focused on replicating existing pedagogies (“let’s digitize textbooks!”) and preventing bad behavior (“they’ll just be on Facebook the whole time!”), rather than involving teachers and students to find out how a richer learning experience could be created.Instead of banning mobile phones from schools as a solution to distraction, it’s time politicians used their influence to empower the education sector as a whole to turn these powerful devices into genuine learning companions.
Watching 50-minute episodes of Mad Men is taking anywhere between 1.5 to 2 hours because I keep getting distracted.Some variation of these thoughts creeps into my brain every few minutes, glacializing my Mad Men progress.This was four months ago.Yeah, meeting people and seeing the world is cool, but I also wanted to use this trip to catch up on random shows, books and movies I could never get around to watching in my real life.I figured I'd have almost unlimited time, so it would be easy.But the widespread understanding that social media use is a waste of time is telling.
Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018.On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo to appear on the club’s jerseys.And on the second date, NBA superstar LeBron James signed a four-year, $154 million contract to join the Lakers.Wish managing director of partnerships Sam Jones described the 8-year-old company as a global marketplace, saying that it has 400 million customers and it ships 2 million to 3 million products per day, mostly out of China, keeping its prices down by sending goods directly from manufacturers to customers.There are over 1 million sellers on Wish, and the app features some 200 million individual products.Jones said that prior to the Lakers deal, the challenge for Wish was: “In a company that’s all-mobile, how do you present products that users will like when they have a very limited attention span?”
Benefits of Selecting a Professional Logo Design for Your Company in GalwayLogos are graphic marks or symbols used in promoting public identification and recognition.For companies, it serves as a face that will reflect its values, goals, even the quality of its products and services.Brochure Design Creation Tips for Small Businesses in IrelandOne of the most effective marketing tools you can use to establish your business identity is a printed brochure.Even in this age of digital marketing, your customers will still appreciate a tangible, informative, and eye-catching document about your products and services.The Importance of Animated Explainer Videos Service in BusinessA person’s average attention span is shorter these days.They want answers right away, and they often want the quickest solutions to their concerns.Tips and Techniques Brochure Design in IrelandPromoting a business can be costly and time-consuming, and you need to find and use the most effective methods for successful and cost-effective promotion.
What would you do - bear with its slow-paced speed and stick by its side, no matter how much time does it demand to be load; or quickly close the tab and move out for finding a better and faster alternative.In the previous situation, the visitor merely loses on a couple of minutes but will eventually find an alternative to their search.But for a website owner, it’s about losing a potential customer who could have helped in bettering the ROI of his website.Today, WordPress is one of the most chosen platforms, whether it’s for small blogs or some heavily loaded website with high traffic.In fact, the WordPress site optimisation is what will help you to build a compelling connection with your visitor, which eventually can lead to better business opportunities for you.In fact, as per a study by Microsoft, the current digital era the attention-span of a human is lesser than that of a Goldfish.Source: AddWeb Solution
The human attention span is now eight seconds, less than that of a fish.One category is rife with marketing potential and built for these short attention span: esports.For a while, many non-endemic brands—brands not tied any specific performance or functionality in gaming—have rolled their eyes at the notion that esports had longevity and is a worthwhile investment.If you have heard anything about esports in the past year, it’s “be authentic or they’ll sniff you out.” Authenticity actually avoids logo slapping and finds ways to contribute to the space.Similar to the Boy Scout code of honor, “leave a place better than you found it.” Brands should find a way to add value and make the experience better than if they hadn’t been a part of it.Twitch’s director of global sponsorship and sales, Nathan Lindberg, has traditionally pointed to ad as a badge of honor in esports and on Twitch.
Through A/B testing, you can send two marginally different emails to your target audience and determine which kind of emails bring maximum engagement.Let’s discuss the advantages of A/B testing and how it helps marketers to understand their target audience better.Information gathered by creating multiple campaigns with the same goal and same target audience can be the guiding light for more effective email campaigns.Based on the results, you can choose the winning version as the final send, which will ultimately drive better subscriber engagement.The one that brings you better open rates will be considered as the winning email.For example: Test “50% off continues” or “Avail your coupon code now” as the preview text, that would inform the subscriber about what the email is all about and prompt them to take action.
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.These types of businesses may even have an entire marketing department or spend millions on a third party to launch a campaign, but what if you have a tight budget and limited time to devote to marketing your startup?That’s no easy considering that most people have a short attention span.Focus on asking your best client or customers, instead of all of them.After all, it’s one of the fastest, easiest and most effective ways to build meaningful relationships that can help grow your business.“With so many digital channels at our disposal influencers can easily promote products and services to millions of followers with the click of a button.”
I don’t have the time, energy, or attention span to give every email a thoughtful reply.It’s a problem Google has been trying to solve with a Gmail feature called Smart Replies, the automatically generated, prewritten responses that pop up when you’re composing an email.Email’s terrible, but do I now need to worry about it destroying language and cratering our relationships, too?Most short email responses aren’t carefully written as it is, so we aren’t exactly losing out on poetry, says Naomi Baron, a professor of linguistics emerita at American University and author of Words Onscreen: The Fate of Reading in a Digital World.“We like to assume that we’re more creative than we actually are,” she says.When you’re reading an email in Gmail, Google’s Smart Replies presents three short sentences you can shoot back in response that are usually as simple as, “Thanks, I’ll check it out,” or “Haha, thanks!” The replies are based on each individual user’s writing style, as determined by machine learning.
After Facebook Watch, Lasso and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product.It’s divided into categories like “For You,” “Animals,” “Fails,” “Pranks” and more with content pulled from News Feed posts by top meme Pages on Facebook.LOL is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff.In response to TechCrunch’s questioning, Facebook confirmed it is privately testing LOL as a home for funny meme content with a very small number of U.S. users.While those testers experience LOL as a replacement for their Watch tab, Facebook says there’s no plans to roll out LOL in Watch and the team is still finalizing whether it will become a separate feature in one of Facebook’s main app or a standalone app.[Update: A Facebook spokesperson has now provided an official statement: “We are running a small scale test and the concept is in the early stages right now.”]
Globally, the use of analytics has become pervasive and is completely transforming the industries as well as enabling better levels of user experience by providing relevant and customized services. Crowd analytics is one such solution providing meaningful and actionable insights related to the activities of the individuals at mass gatherings, i.e., restaurants, sports stadiums, retail stores, metro & airport terminals, bus stations, and many others. Crowd analytics solutions are designed not only to detect gender and age group but also to capture the attention span of an individual that expresses the interest level of the viewer. Crowd analytics is currently being used across various verticals such as CPG and retail, transportation, media and entertainment, travel and tourism, and public safety by leveraging key performance indicators, i.e., measuring customer footfall, location of business, and so forth for making effective decisions to optimize sales, customer service and marketing, as well as reacting faster to the dynamic and competitive market. Market Analysis According to Research, the global crowd analytics market is expected to grow at a CAGR of 25.8% during the forecast period to reach revenue of $2.4 billion by 2024. The rising demand for evaluating real-time crowd behavior to enhance the security and safety levels, measuring customer footfall to improve customer conversion, rising demand for intelligent video systems, and audience engagement tools & solutions are few factors fostering the crowd analytics market growth during the forecast period. Market Segmentation Analysis The report provides in-depth qualitative insights and validated market forecast or projections based on certain assumptions and historical data. The projections and trends featured in the report have been derived using proven research methodologies and assumptions based on the vendor’s portfolio, blogs, whitepapers, and vendor presentations. Thus, the research report represents every side of the market and is segmented based on regional markets, components, and applications. Competitive Analysis The report covers and analyzes the crowd analytics market. Major vendors across different verticals are planning for high investments in this market, and as a result, the market is expected to grow at an impressive rate in the coming years. The key players are adopting various organic as well as inorganic growth strategies such as mergers & acquisitions, collaborations & partnerships, joint ventures, and few other strategies to be in the strong position in the market. The report contains an in-depth analysis of the vendor’s profile, which includes financial health, business units, key business priorities, SWOT, strategies, and views. The prominent vendors covered in the report include NEC Corporation, Nokia, Sightcorp, AGT International, CrowdVision, Savannah Simulations, Walkbase, DFRC, Crowd Dynamics, and iOmniscient among others. The vendors have been identified based on the portfolio, geographical presence, marketing & distribution channels, revenue generation, and significant investments in R&D. NEC, Nokia, Sightcorp are the key players in the crowd analytics market. With the acquisition of Northgate Public Services, NEC will accelerate the expansion of its international safety business. Nokia acquired Deepfield Networks Inc., a US-based real-time analytics provider for IP network performance management and security, which will contribute to Nokia’s IP/Optical Networks operating segment. Sightcorp provides its audience measurement and real-time video analytics solution to TEDx Amsterdam, which measures real-time audience response to each TEDx talk. Regional Analysis North America held the largest market share in 2017 and is expected to dominate the crowd analytics market during the forecast period. North America, being the early adopter of crowd analytics solutions, is expected to grow due to the increasing number of partnerships in this region. In 2017, AdMobilize, a US-based AI and computer vision company, partnered with various companies in the US, the UK, Canada, Australia, and Japan for crowd analytics and audience analytics solutions. The report provides an in-depth analysis of the crowd analytics market. Crowd analytics enhances business operations by leveraging crowd tracking and customer behavioral analysis. By understanding the influence and behavior of a particular crowd, various industries such as retail, finance, transportation, and marketing agencies among many others can be benefited by optimizing their revenue and forecasting the market. With the help of crowd analytics, marketers can precisely measure the effectiveness of their promotions and advertising. For example, crowd analytics solutions offered by Xtreme Media enable brands to measure the effectiveness of their ad campaigns by measuring customer insights related to emotions and demographics of the viewer. The report discusses the market in terms of components, applications, verticals, and regions. Further, the report provides details about the major challenges impacting the market growth. Category:  Business Services MarketContact Details:Aarkstore Enterprise+917710006788 | |