McDonald’s, Burger King and Subway are “serving” ads programmatically through an unlikely medium: newspapers.
With help from digital agency Isobar Brazil, the three chains recently ran promotions that could only be accessed through a QR code in Brazilian newspaper O Estado de SĂŁo Paulo.
If readers opted to scan it, their geolocation (if accessible) and time of day would then determine what kind of ad they would see.
For instance, early morning readers likely saw ads for coffee and breakfast sandwiches for the chain closest to them.
“The new format allows advertisers in the same segment to split the page and offer, in real-time, their best deals to the readers,” Isobar Brazil said.
According to Rui Branquinho, chief creative officer at Isobar Brazil, the ad is still in beta.
Get FREE Sample Report Before Buying @ https://www.upmarketresearch.com/home/requested_sample/8472 UpMarketResearch offers a latest published report on “Global Cafes and Bars Market Analysis and Forecast 2018-2023” delivering key insights and providing a competitive advantage to clients through a detailed report.
The report contains 102 pages which highly exhibit on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability.
The growing concept of socializing at cafes among the urban youth is expected to drive the market during the forecast period.
The growth in the influx of people to urban areas and a substantially large white-collared demographic have brought out an increase in the number of foodservice outlets.
Varied tastes and preferences for different types of premium coffee have further led to the emergence of specialty coffee shops.
It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis.
McDonald’s, Burger King and Subway are “serving” ads programmatically through an unlikely medium: newspapers.
With help from digital agency Isobar Brazil, the three chains recently ran promotions that could only be accessed through a QR code in Brazilian newspaper O Estado de SĂŁo Paulo.
If readers opted to scan it, their geolocation (if accessible) and time of day would then determine what kind of ad they would see.
For instance, early morning readers likely saw ads for coffee and breakfast sandwiches for the chain closest to them.
“The new format allows advertisers in the same segment to split the page and offer, in real-time, their best deals to the readers,” Isobar Brazil said.
According to Rui Branquinho, chief creative officer at Isobar Brazil, the ad is still in beta.
Get FREE Sample Report Before Buying @ https://www.upmarketresearch.com/home/requested_sample/8472 UpMarketResearch offers a latest published report on “Global Cafes and Bars Market Analysis and Forecast 2018-2023” delivering key insights and providing a competitive advantage to clients through a detailed report.
The report contains 102 pages which highly exhibit on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability.
The growing concept of socializing at cafes among the urban youth is expected to drive the market during the forecast period.
The growth in the influx of people to urban areas and a substantially large white-collared demographic have brought out an increase in the number of foodservice outlets.
Varied tastes and preferences for different types of premium coffee have further led to the emergence of specialty coffee shops.
It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis.