Adaptogens, special class of non-toxic substances or plant extracts that help the body adapt to stress, have recently witnessed a gradual increase in demand.
In the recent times, these herbs are found in growing list of powders, teas, and drinks, subsequently stimulating the development of adaptogenic beverages market.Adaptogenic Beverages Market – Novel Developments In April 2019, REBBL, a leading player in the adaptogenic beverages market, announced the addition of three new flavors to its line of ‘super herb elixirs’ including Mint Chip Protein, Hazelnut Chocolate Protein, and Yerba Mate Mint Latte.
REBBL is known for its ready-to-drink functional beverages such as Matcha Latte, Maca Cold-Brew Coffee, Maca Mocha, and Golden Milk with Turmeric.In February 2019, Califia Farms, best known for its innovative plant-based beverages including Maca-Nilla almond milk which contain maca roots, launched a new line of oat milk called Ãœbermilk.In July 2018, Four Sigmatic, a company that specializes in functional mushrooms, launched new Golden and Chai Latte products that deliver beauty products.
The company uses adaptogens derived from mushrooms such as maitake, reishi, and chaga, in its line of elixirs, coffee, and super blends of various mushrooms.In October 2017, GT’s Living Foods launched GT’s Alive sparkling probiotic ciders which comes in three distinct varieties featuring different adpatogenic mushroom used in traditional mushrooms.
GT’s Alive also has a line of adaptogenic tea featuring a steeped trio of adaptogenic mushroom – chaga, reishi, and turkey tail.In April 2017, Immordl introduced its nitro-infused super coffee supplements elixir which won the VegWorld Magazine’s ‘Best of Show’ Award at 2017 Natural Products Expo West.
The super coffee consists of functional super-herbs such as organic maca, rhodiola rosea, and organic guarana.
