Requirement threatens to break the bankTo prevent a data grabbing snafu along the lines of Facebook's Cambridge Analytica scandal, Google is asking developers who use sensitive Gmail APIs to pay for a security audit that proves their apps play by the rules.And the cost – anywhere from $15,000 to $75,000 or more, every year – could put some smaller companies out of business."The impact is massive," said James Ivings, co-founder of SquareCat, in an email to The Register.His company makes, among other things, a bulk email unsubscription app called Leave Me Alone.The situation underscores the business risks of relying on platform rules that are subject to change at any time but not subject to neutral oversight.
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Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders.One of the oldest and most trustworthy email senders, Constant Contact offers a free 60-day trial without having to provide a credit card number.Not everyone is well versed on designing and coding email templates.Mosaico supplies responsive code so that emails render properly regardless of the viewer’s device or screen size.If you have Chrome on your computer, Chrome Developer Tools can quickly identify potential problems in HTML and other email code.Then go to View > Developer > Developer Tools.
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Many factors determine whether an email is delivered, blocked, or even filtered into a subfolder.In this post, I’ll explore four key factors that determine email deliverability.The Internet Protocol address is a numerical identifier of the sender’s server.An IP address reflects the reputation of the sender, which is based on several factors.The number of campaigns that are deployed per week or month.IP reputation impacts how an Internet service provider will treat an email.
Senators from the Committee on Commerce, Science and Transportation sent a letter to Alphabet's CEO Larry Page on Tuesday, with questions on how Google and Gmail protect user's privacy.The request comes a week after privacy concerns surfaced over Gmail allowing third-party developers to read emails.Google explained that it allows apps access to request user data to properly function.In one case, the marketing data firm Return Path was able to read about 8,000 emails from Gmail users.The tech giant noted that it properly vets all apps with that escalated privilege, and that users agree to handing over this data in their user agreements."Ensuring the privacy and security of our users' data is of the utmost importance.
Even though Google does not allow its employees access to your private emails, the same stringent privacy policy does not extend to third-party developers.In addition to being able to read your full emails in Gmail, Google also gives developers access to details like the recipient’s address and time stamps, The Wall Street Journal reported.If you have used a Gmail plugin for price comparison, travel planning, or other tools, your emails may have been exposed to outside eyes.Google claims that it vets all third-party developers before granting access to its users’ emails, and that the user’s permission is required.The problem is that the request for permission often doesn’t state whether you’re granting access to your emails to a human or a computer.“The vetting process involves checking whether a company’s identity is correctly represented by its app, its privacy policy states that it will monitor emails, and the data that the company is requesting makes sense for what the company does,” according to The Verge.
Although Google stopped mining Gmail accounts for data useful to advertisers last year, it left an API open allowing others to do just that, the Wall Street Journal reports.Employees at third-party developers were permitted to operate on real Gmail emails to improve their systems, a practice described by one former employee of third-party dev eDataSource as a "dirty secret".Insights gained – such as the best time to send a marketing email, and who is most likely to open it – would then be sold to e-marketers.Firms named in the report included Edison Software and Return Path.That means even non-users will find their private communications on Google servers, if they're communicating with a Gmail user.As we noted last year: "Google's not going to stop pushing targeted ads – it'll just get the information to do this from your searches, YouTube watching habits, Android phone and every time you use any other Google service.
Last year, Google itself vowed to stop scanning users’ personal emails for data-driven advertising gold but it reportedly is still giving outside apps the ability to snoop through inboxes.Third-party apps have been at the heart of Facebook’s ongoing privacy controversies over the last several months.Google is arguably just as dangerous or even worse than Facebook when it comes to protecting users’ privacy.As the Wall Street Journal pointed out on Monday, there are hundreds of outside software developers that have free rein over your most sensitive emails.And it’s not just a reminder that algorithms can gather data to target you with ads and other types of messaging—flesh and blood humans do it, too.In the report, the Journal gave numerous examples, including:
Email is one of the oldest and most sacred Internet services still in use.Despite attempts to kill it, it remains the backbone of communication over the Internet and, as such, is a treasure trove of personal data.Exactly because of that, and the threat of lawsuits and fines, Google has stopped its practice of letting its employees read emails.But while the search giant has promised to be good, it doesn’t seem to enforce that same standard on third-party apps and developers who surprisingly admit letting their employees read those precious emails.In short, Google employees may no longer be reading your emails, but third-party apps that connect to your Gmail can and do.The Wall Street Journal reports that Return Path, Inc. and Edison Software admit as much.
Third-party app developers can build services that work with Google's Gmail, for doing things like helping you find a good shopping deal or manage travel.Some of those developers can read private Gmail mail messages -- and have let their employees read them too, according to a report Monday by The Wall Street Journal.Specifically, the Journal's report mentioned two apps.The newspaper said Return Path employees read about 8,000 user emails two years ago to help develop the company's software.The other, called Edison Software, which helps users manage their email, reportedly let its employees read "thousands" of emails to help the app train its "Smart Reply" feature.Both apps said they got consent from users and that the practice was covered in their user agreements.
Gmail’s access settings allows data companies and app developers to see people’s emails and view private details, including recipient addresses, time stamps, and entire messages.And while those apps do need to receive user consent, the consent form isn’t exactly clear that it would allow humans — and not just computers — to read your emails.Google told The Verge that it only gives data to vetted third-party developers and with users’ explicit consent.The vetting process involves checking whether a company’s identity is correctly represented by its app, its privacy policy states that it will monitor emails, and the data that the company is requesting makes sense for what the company does.An email app, for instance, should get access to Gmail.Still, it’s clear that there are a lot of apps with this access, from Salesforce and Microsoft Office to lesser known email apps.
“We are incredibly proud,” announces Al Bsharah, the CEO and co-founder of Email Pilot in regards to its acquisition by Return Path, a leading email data solutions provider.Because all of Email Pilot's technical assets were also acquired, Return Path can now offer even more comprehensive solutions to their own customer base.Email Copilot, who is a Graduate of the San Diego Founder Institute, has made a name for itself in just a few years.They have a dashboard that is visually engaging and pre-sent data is provided to help establish deliverability issues before they even occur.Their technology twill be integrated into the email optimization solutions offered by Return Path, which will allow the company to reduce the noise in deliverability reporting and offer higher-end delivery diagnostics.Why Email Copilot is Unique
The Founder Institute, the world's premier idea-stage accelerator and startup launch program, has helped more than 200 new technology companies launch across our Southern California Chapters across Los Angeles, San Diego, and Los Angeles since 2009.The graduates featured below have all achieved significant milestones in the past year, building meaningful and enduring technology companies aimed at improving the lives of people all over the world.Betera is a crowd-sourced menu platform that allows customers to explore and discover their next favorite dish in beautiful photos.The company signed several key partnerships and had a popular ProductHunt launch.Caylent is a platform that makes architecting, deploying, and managing a scalable cloud environment simpler and more cost effective.The company partners with leading brands and has facilitated over $16MM in donations since 2010.
According to Return Path Inc.'s "Email Blocking and Filtering Report," for the first half of 2003, 17 percent of permission-based e-mail messages weren't delivered to recipients by the top ISPs.The e-mails were mistakenly tagged as spam.As ISPs and consumers use tougher spam filters, marketers who work hard to get permission to send messages will unfortunately see their response rates dwindle.Marketers can help protect their e-mails from being inadvertently blocked.Permission-based e-mail marketing company e-Mail Networks Inc. offers a few tips to improve delivery success:Avoid sending e-mail to a large number of addresses in the "To", "CC" or "BCC" fields.
Email is the single most effective marketing tool for many businesses -- and being blocked as an email spammer can be their biggest headache.It's getting more difficult to get into inboxes, as the battle between spammers and Internet service providers rages on.Nearly one in four commercial emails doesn't make it to the inbox and is either shunted to spam folders or blocked altogether, according to a March report by Return Path, a New York email deliverability monitoring firm.Six months earlier, that figure was one in five.Small companies often run afoul of spam filters, even if they have opt-in email lists of supposedly willing recipients.Key among them is the number of user complaints, which are made by clicking a report spam button.
Email engagement rates might be the most scrutinized piece of data in marketing.Case studies abound on the “best” terms to use in subject lines and the “ideal” time to send messages.Now we’re adding another layer of understanding to email engagement, thanks to a recent study by email service provider Return Path that compared mobile and desktop rates.The main question Return Path wanted to answer was: Where are people reading emails?To get an answer, they analyzed over 27 billion client emails between May 2016 and April 2017.They looked at opens by environment*, time spent reading by environment, and a whole lot more...
Email messages opened on a mobile device have nearly doubled over the past five years.A recent report by Return Path, a specialist in email deliverability, analyzed more than 27bn email opens between May 2016 and April 2017 while 55% of emails analyzed during the study period were opened on a mobile device.This is an increase from 29% identified in a similar study in 2012.Additionally, almost 80% of mobile email opens occur on iOS, quadruple the number of mobile opens on Android devices.“In just five years, we’ve seen dramatic shifts in the email space – and there’s no doubt that more changes are coming,” said Tom Sather, senior director of research at Return Path.“Knowing how, when, and where your emails are being opened – and how those things have changed over time – can help to inform critical decisions about the direction of your email program,” he added.
It'll probably change next weekAnalysis In 2015 we compared, after many years' experience, Microsoft strategy to "a heavily armed octopus trying to shoot itself in the head".Version 11.13.115.0 of the UWP app – which runs on Windows 10, Xbox, the HoloLens nerd goggles, and mobile – now does SMS messages.Being clunky old Microsoft, it does so in two ways – only one of which provides a return path for replies.But it finally unites the product formerly known as Lync – now Skype for Business – in one product after two years.Lync was an unexpected success for Microsoft, but fell victim to the strategy battles at Microsoft which pulled the product first one way and then another.
In 2008, Goldman Sachs launched a mid-career internship program:Since then, other major financial companies like MetLife, JP Morgan Chase, and Morgan Stanley, along with technology and engineering companies such as IBM and General Motors, have embraced the concept of the return internship.For companies, it's a way to recruit highly qualified mid-career
For email service providers ESP , getting the email delivered to an inbox is the central metric.To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot.Return Path sees itself as a leader in deliverability and offers a Deliverability Benchmark report.The Copilot, founded in 2011, provides real-time monitoring, reporting and analysis of deliverability info, presented as a dynamic visualization.Terms of the deal were not announced.Search Engine Land's SMX West is returning to San Jose in 2017!
Clinton's best practices get resultsNew York-based data solutions provider Return Path this morning released findings based on a head-to-head comparison of email initiatives by the Clinton and Trump campaigns.Using its proprietary Email for President tool, Return Path detected high engagement from Trump supporters, but solid returns on best email practices for Clinton.Based on signals like list size, open rate, spam rate and complaint rate, Return Path found that:The size of Trump's list—for a long time much smaller than Clinton's—saw a recent leap in size, giving him a current nine percent advantage.The sudden increase, however, fuels speculation that he expanded his list by buying data, with all the attendant risks of poor quality.
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