Apollo tyres has come out with EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC.Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as seen in General Motors' India departure, which will 'limit' Manchester United's jersey deal engagement.The onus is now on Apollo Tyres, partners of Manchester United FC since 2013 to market the brand in the Indian market.Directed at the brand’s target audience, they have brought together everyone who followed Manchester United religiously, and those who were football fanatics, while incorporating their own brand.The AR mobile-based app, built inhouse, allows a player to scan an Apollo Tyres logo, and swipe the football in motion to earn a jersey.The more jerseys in your account, the more chances of you winning an exclusively signed Manchester United Jersey, and many other Manchester United signed merchandise.
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According to a study by WWP, the revenue of global advertising wasted on fraudulent traffic and clicks generated by bots will reach $16.4 billion in 2017, double the $7.2 billion figure estimated last year.Expecting instant gratification in the ad industryThe concept of instant gratification is plaguing more areas than just the ad industry but it is a real problem here as well.Those marketing consultants who mislead clients to believe that ad campaigns will yield immediate results share some part of the blame here.when searching for a product.For instance, why waste so much money in ad traffic and clicks when it is very hard to tell how users engage with faceless ads?
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In order for electric vehicles to go mainstream, it’ll take more than just people buying them: governments will have to create infrastructure that enables drivers to use them just as easily as regular cars.And that’s what the UK is trying to do with the Automated and Electric Vehicles Bill.It was included in the Queen’s Speech (a list of laws that the government hopes to get approved by Parliament over the coming two years), and it requires gas stations to install charging points for electric vehicles across England, Wales and Scotland.Such a law could certainly help alleviate drivers’ stress of remembering to fully charge their cars at home before leaving for the day – and hopefully make the prospect of opting for an electric vehicle more attractive.As Sky News noted, the UK hopes to have “almost every car and van to be zero-emission by 2050”; the plan echoes London mayor Sadiq Khan’s vision to revamp the city’s transport systems to go green within the same time frame.If the bill passes, will other countries follow suit?
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Etsy has announced its second round of layoffs in as many months.In a statement today, it said it will cut 140 positions, or about 15 percent of its current workforce.When combined with an earlier downsizing announced in early May, this round brings total eliminated positions to about 230, or about 22 percent of what Etsy’s total workforce was at the end of 2016.In the press statement, Etsy CEO Josh Silverman said, “In order to drive focus, we took decisive steps to double down on the fewest, highest-impact initiatives in our core marketplace while de-prioritizing other projects and streamlining our resources.Parting ways with our colleagues is not easy and I am thankful for their contributions.We are moving forward with a more nimble structure that supports our current business needs and allows for faster execution so we can better serve creative entrepreneurs around the world.”
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The stage has been set, all we need now is the cast and the audience.The Drum’s Digital Trading Awards has now launched in Asia Pacific and we’ve created a short guide to help you get involved.First started in 2013, The Drum Digital Trading Awards aims to partner with the industry to encourage programmatic-shy advertisers into the space by showcasing best in class data-led advertising, building on industry standards and creating a platform for discussion.Culminating in the awards night, The Drum Digital Trading awards has been running for almost four years in the UK and two years in the US.Ahead of the awards night, it also brings the industry together around editorial content to drive forward the discussions needed to grow this crucial part of the advertising industry.The theme for the inaugural event in Asia is clarity and transparency in recognition of the businesses that excelling in these important industry qualities.
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China’s elevated straddling bus surprised the world last year with its futuristic design that claimed to be able to solve the nightmarish mega traffic jams in China’s urban cities.The lifted passenger compartment is designed to glide over traffic so that cars can move beneath it.The Transit Elevated Bus (TEB) – dubbed Batie – underwent a 300-meter road test in Qinghuangdao, a two-hour train ride east of Beijing, in August 2016.The preview obtained some media coverage around the world.However, the testing rail of the bus has been removed this week, marking the failure of a seemingly promising company, local media reported on Wednesday.The state-run Global Times reported that the road test could be a mere stunt, used by its creator to collect money.
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The latest big thing in malware, WannaCry, has been spotted wreaking its havoc in Australia, Victoria Police has confirmed.The ransomware has infected 55 red light cameras and speed cameras in the state of Victoria via private camera operator Redflex."Our advice at this stage is that a software virus has been detected however the camera system has not been compromised," the police said in a statement."We will look into all incidents detected by the speed and red light cameras during the time in question as a matter of course.The integrity of the camera system has not been affected."The ransomware, which locks up Windows PCs and demands a ransom of $300 to unlock them, made headlines around the world in May when it attacked Britain's health care system, causing the closure of hospital wards and emergency departments.
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Even though fans have to wait patiently to see Iron Man, the Hulk, Captain America, Thor, Black Widow, Hawkeye, Doctor Strange and a myriad of other Marvel superheroes team up in "Avengers: Infinity War," it appears some of the cast enjoys giving us a look at how much fun they're having behind the scenes.Downey Jr. posted a photo on Wednesday of himself as Tony Stark, Benedict Cumberbatch dressed as Doctor Strange, Mark Ruffalo and Benedict Wong in a funny photo from the set of "Avengers: Infinity War."On Instagram, actor Chris Hemsworth shared with fans what happens when he feels neglected: Thor's hammer meets Marvel action figures.Here's hoping we get even more hilarious photos and videos from the cast members like Chris Evans (Captain America), Scarlett Johansson (Black Widow) and newcomer Tom Holland (Spider-Man)."Avengers: Infinity War" is currently filming and will hit theaters in May 2018.
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Mary Meeker’s annual report on the latest Internet trends offered a number of interesting insights, and one of these areas was the usage of social media as part of customer support.The rise of social media has opened up new opportunities for brands to explore a new method of communication with their customers.As social media usage increases, more customers turn to social media to contact a brand, seeking an immediate communication that wasn’t possible a few years ago.This increases the chances of building an improved relationship between brand and customers, but it also presents new challenges in terms of customer expectations from brands.Here are four key areas social media has helped customer support:Consumers were surveyed about the first thing they’d like organizations to change to improve customer service, and 60% of them focused on easier access to online support channels.
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We want all of our marketing to be accountable, measurable.But that doesn’t mean every ad, every impression, needs to be justified by immediate response.Running a single ad is a random act of marketing, equivalent to next Tuesday’s blast email to a cold list.It’s gonna take some time to warm that list up, to get those prospects to recognize you, to catch them at a point when they can respond.There’s a difference between random, isolated acts and a true “campaign”.The very nature and premise of a campaign assumes it’s going to take numerous impressions, touch points, even channels over time to condition an audience to understand and respond.
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Mobile adtech outfit, Glispa has acquired Tel Aviv-based RelevanTech, a carrier distribution company.This follows the acquisition of Sao Paolo-based Mobils.RelevanTech partners mobile carriers to preload its app discovery tool on mobile devices.The app offers a native user experience and preloaded content for quick one-click installs.This acquisition will allow Glispa to add traffic from RelevanTech’s premium users, and bolster its offerings to brands and app developers.RelevanTech will also fuel Glispa’s Audience Platform by providing user-level data at a global scale, allowing for audience segmentation and behavioural targeting for advertisers.
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Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts.According to a study commissioned by BloomReach, the digital-experience platform, more consumers start their online product search on Amazon than on Google.If you are already selling your products on Amazon’s consumer site, they will be available on Amazon Business.Its site has a compelling user experience that has been tested and tweaked to maximize sales.Amazon Business offers specialized features to business sellers, including quantity discounts, business pricing, integration with procurement software, and tax-exempt purchasing.Amazon can fulfill your orders, if you choose, via Fulfillment by Amazon.
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Travis Kalanick, who last night resigned from his post as CEO of ride-share giant Uber, has taken the blame for the company’s very long list of problems, from allowing a culture of sexual harassment to thrive, to skirting the law with its Greyball program, to mishandling the medical files of a customer raped by one of the company’s drivers (for starters).for a company with 14,000 employees and a $70 billion market cap, that’s nuts.”There have been changes since Kalanick announced to employees late yesterday that he was relinquishing his role.David Trujillo, a partner at the private equity firm TPG Capital, is also joining the board, as Bloomberg reported earlier today; Trujillo is replacing colleague David Bonderman, who resigned as a director last week after making a sexist remark at a company presentation.“While the Holder Report was a blunt indictment of how the company mismanaged its employees and culture, it fell short in failing to identify sources of these issues,” says Shriram Bhashyam, the cofounder and general counsel at EquityZen, a marketplace of pre-IPO shares.One glaring deterrent, carps one Sand Hill Road VC, was good old-fashioned fear.
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Benchmark’s Bill Gurley is set to leave Uber’s board of directors, one day after the company announced the resignation of CEO Travis Kalanick following months of controversy over its corporate culture.A Benchmark spokesman told Bloomberg, which first reported the news of Gurley’s departure, that his board seat will be filled by Matt Cohler, another Benchmark general partner.According to a New York Times article about the behind-the-scenes machinations that ultimately led to Kalanick’s resignation, Gurley began pushing for a leadership change after former Uber engineer Susan Fowler wrote a blog post that described multiple instances of sexual harassment at Uber.Last week, while Uber was waiting to release the results of an internal investigation into its company culture, Kalanick agreed to take an indefinite leave of absence to develop his leadership skills and grieve his mother, who was recently killed in a boating accident that also seriously injured his father.But Gurley believed that Uber ultimately needed a new CEO and began speaking with other Uber investors about pressing Kalanick to step down.Bloomberg reports that while Gurley’s push to oust Kalanick gained some support, it also upset other people at Uber.
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IPG Mediabrands and HIVE have launched a social programmatic marketplace, Malay Local, which allows brands to target Malay affinity audiences on social platforms.HIVE owns major Malay affinity social communities such as Raja Lepak, The Bikers Ranger, Sinaran Wanita, MNation & Raja Cuti.The company’s platforms has over a million followers and over 62 million in reach a month.This follows IPG Mediabrands’ SpringCreek retaining the Digi account and the launch of Society Singapore.This marketplace aims to address demand from advertisers to accurately reach out to Malay affinity audiences, which have been previously targeted through a probabilistic approach.“Malay affinity clusters have been a recurrent and previously unfulfilled ask in this market, and Malay Local aims to bridge that gap in the digital and social space.
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His firm, Atlas China, supports business leaders and entrepreneurs in their China staffing and growth, including both major multinational companies like Merck and the NBA as well as fast-growing technology companies.What we see shared on WeChat determines how we spend our time, the people we associate with, the events we attend, and our sense of what’s going on around us.WeChat isn’t a digital tool for us, but rather a digital extension of us: it situates each individual in a dynamic digital world of information based on our real-world social connections.My goal with this article is to get you to recognize and exercise your power to change your WeChat world so you can have more of what you want and less of what you don’t want in your life.I’ll share some best practices you can implement in WeChat as you read along and benefit from immediately.Create useful tags for your contacts
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Dentsu Aegis Network and Tencent have inked a global strategic partnership at Cannes Lion Festival to create a new collaboration model.This partnership will see Tencent, with its social networks and messaging platforms such as WeChat, joining Dentsu Aegis’ mobile stack.The two are also committed to cultivating digital marketing talent to enhance capabilities and expertise.Mobile users in China spend more than 55% of their time online on Tencent platforms, including QQ, Qzone, Weixin, Tencent Video and Tencent News, according to the announcement.Dentsu Aegis and Tencent will also be setting up the Dentsu Aegis Network X Tencent University program to develop marketing professionals for the future by sharing best practices, and promoting digital education and adoption.“I am confident that a closer relationship with Tencent in China as our strategic partner will drive innovative and market-leading solutions to better serve client needs,” said Jerry Buhlmann, global chief executive officer, Dentsu Aegis Network.
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Foreign VC funds have traditionally faced a lack of policy transparency and market volatility in China, but China is attempting to grant foreign VCs easier access and simplify investment procedures to sustain the entrepreneurial wave, according to a guideline released by the State Council last September.As the environment to invest across borders becomes friendlier and more lucrative, foreign VCs that are traditionally not active in China are gradually getting more involved with the China scene.500 Startups: One of the world’s most active investors in early stage startups, 500 Startups first entered the greater China region in 2013.Its newly appointed China Partner Edith Yeung previously serves as vice president of overseas markets for Dolphin Browser, one of the earliest Chinese mobile startups to achieve overseas success.Sparklabs: Founded in Seoul four years ago, Sparklabs opened its first China accelerator in Beijing this May with a focus to help Chinese companies go global.It is also launching a fintech vertical in Hong Kong and in Taipei later this year, according to Bernard Moon, co-founder of Sparklabs.
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When Mercari became Japan’s first startup unicorn with a $75 million round last year, the funding was earmarked to fuel its goal of becoming the top secondhand marketplace app in the U.S. Now Mercari is doubling down on its efforts to succeed where no other Asian e-commerce company has.Today it launched a refreshed version of its American app and announced the hiring of John Lagerling from Facebook’s management team to serve as its chief business officer.Though Alibaba and Rakuten have struggled to make an impact in the U.S., Lagerling says that doesn’t scare Mercari.The app has been downloaded a total of 25 million times so far, compared to 10 million a year ago, and it currently claims $100 million in transactions per month worldwide.But Mercari has to fight for American shoppers with a host of secondhand marketplace apps (including OfferUp, Letgo, Poshmark, and Depop, to name just a few) and, of course, all of them are up against eBay and Amazon, which have had two decades to define the U.S. e-commerce landscape.Lagerling, who was vice president of business development, mobile, and product partnerships at Facebook and previously held several leadership roles at Google, tells TechCrunch that Mercari sees the U.S. as a top priority, instead of secondary to its domestic market.
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Chinese internet entrepreneur Lei Houyi would be remembered not for his success, but his overnight failure.Lei’s little-known bike-sharing startup Wukong Bicycle has grabbed headlines in the mainland this week as the first to close shop even as China’s bike-sharing craze pedals full speed ahead.It also began to refund 16,000 users their deposits.Wukong’s fall is unlikely to be the last, as industry insiders say this could signal the start of a market consolidation, where most of the 30 bike-sharing startups could go under.I truly believed that there was a window for me to grow my business from Chongqing to the rest of China.But the competitor turned out to be so much bigger and faster,” the 26-year-old Lei told the South China Morning Post.
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