Given the nature of the product itself, of course, showing muscled flesh pretty much goes with the territory.Even so, the annals of advertising burst at the waistband with imagery that ranges from the merely steamy to the downright orgiastic.So heads are sure to turn in February, when 2(X)ist—a brand that once played the beefcake game with the best of them—will debut new ads that take a decidedly more restrained approach.Instead of the usual white frat boys splayed out on a beach while showing off their oiled-up abs, the brand’s new creative will feature eight new faces—both men and women—who are racially diverse, partially clothed and in one case (gasp) hurtling toward age 30.As CEO Tom Speight explains it, after nearly three decades of paying attention to the merely gorgeous, 2(X)ist—pronounced “to exist”—has been steadily refocusing its attention on a group that matters even more: customers.We’re a very inclusive brand, and we celebrate anyone and everyone.”
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of creatives and brand professionals, let alone out into the world?One of the most reviled ads in recent memory, Pepsi’s two-and-a-half minute spot “Live for Now,” featured Kendall Jenner leaving her modeling job to join a nondescript protest.How are we supposed to feel something for Jenner right after she rips off her wig and carelessly tosses it at a black woman standing next to her?Lesson learned: Arguably, the biggest brand gaff Pepsi committed with this spot was putting its product in the center of social issues while simultaneously trivializing said issues.As writer, social worker and activist Feminista Jones eloquently put it earlier this year when asked about the ad, “brands should never make light of social issues related to people’s suffering; they should, instead, focus on selling their products in ways that don’t exploit the pain and suffering of marginalized people.”In October, Dove posted a social ad on its Facebook page that featured a black woman taking off a shirt similar to her skin tone to reveal that she had turned into a white woman wearing a shirt similar to her skin tone.
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Santa Claus is looking for help training Tensor, his robot elf.According to Google, the jolly one today released an update to the Santa Tracker website that lets you draw pictures to help train an AI (or robot elf, if you prefer) to better understand image recognition.Santa Tracker features a suite of activities for young and old fans of St. Nick, and – with the new “Speed Sketch” game – something for machine learning-lovers to enjoy as well.Everyday the site’s advent calendar reveals a new game or activity; and today’s is a great way to introduce kids (of all ages) to artificial intelligence.The goal of “Speed Sketch” is to draw holiday-themed items, like a stocking or a sleigh, within a 30-second time-limit.While you sketch, a robot tries to guess what you’re drawing.
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Back in late-2015, the Federal Aviation Administration introduced new rules requiring owners of small drones to submit their devices to a database and attach a registration code to the side of the product.In May of this year, a judge in the D.C.Circuit shot the rule down, and the FAA began the process of returning the $5 registration fee.Now the registry is back on, courtesy of a bill signed into law earlier today by President Trump.The reinstated rules were one small piece of the $700 billion National Defense Authorization Act, about which the President reportedly said, “We need our military, it’s gotta be perfecto.” Likely the bit about drone registration didn’t even register a blip on the President’s radar.In a statement to TechCrunch, an FAA spokesperson unsurprisingly gave the rules the thumbs up.
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Several former Facebook executives have criticized the giant they helped create.Now Facebook is responding to one of them, saying the company has changed since the executive worked there.On Tuesday, Facebook, in a rare move, responded to Palihapitiya's comments:Chamath has not been at Facebook for over [six] years.We've done a lot of work and research with outside experts and academics to understand the effects of our service on well-being, and we're using it to inform our product development.We are also making significant investments more in people, technology and processes, and -- as Mark Zuckerberg said on the last earnings call -- we are willing to reduce our profitability to make sure the right investments are made.
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The GPS on your trusted smartphone br is a modern miracle, but it’s often far from perfect.We’ve all had Google Maps tell us that we are somehow walking or driving right between two streets.Especially now that the holiday season is fast approaching, poor GPS performance on your phone probably would totally ruin the vacation .And Ulefone wants to show us that such issue is definitely not the case with their new Ulefone Armor 2 model so they put together a GPS performance test video with this phone.Check it out below :Ulefone Armor 2 is the true rugged phone with the IP68 certification, 5-inch FHD resolution display, Helio P25 processor, 6 GB RAM, 64 GB ROM, 16MP main snapper camera with two tone flash, 13MP selfie shooter, 4700 mAh battery and Android 7.0 Nougat as the OS.And there are several hardware physical buttons on the edges for handy use, like SOS button, PTT button, and shutter button.
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Among the very interesting tech advances that were shown off this year was an in-display fingerprint sensor.It was demoed on a Vivo phone in collaboration with Qualcomm at MWC Shanghai.However, showing off a demo isn’t as hard as actually mass producing a new sensor.Apparently, tech giants like Samsung and Apple were rumoured to be working on such a sensor since mid-2017.But by now we know that getting the trusty fingerprint scanner to disappear has been a tricky affair where Samsung and Apple have failed.Millions of people rely on
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I argued the opposite: that bitcoin's price still had a lot of room to rise.And obviously, I turned out to be right, as bitcoin is now worth $17,000—17 times the cryptocurrency's previous peak in late 2013.At the beginning of the year, bitcoins were worth $1,000 apiece, and all bitcoins in circulation were worth around $15 billion—still quite small as global financial assets go.That seems like a lot for a payment network that only processes about four transactions per second.The market is starting to feel like the final month of the dotcom boom, when people started getting tech stock tips from their taxi drivers.I don't necessarily think the market is over-valued, and it might still go up further.
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Some snack bars claim to be wholesome and nutritious, but they actually include cheap, conventional ingredients instead of organic ones that would qualify them for the U.S. Agriculture Department's certified organic label, according to the Wisconsin-based Cornucopia Institute, a non-profit policy research group.The group calls hexane a neurotoxin and a highly polluting petrochemical compound.The scorecard assessed a list of snack bars with 100% certified organic ingredients as "Top-Rated" or "Excellent," but rated certain CLIF Bar and Larabar products as "Good" or "Fair" because those brands offer products entirely made with organic ingredients and others that aren't.Snack bars are big business.Driving much of this growth are snack products that make specific health claims, such as those labeled non-GMO, free from artificial colors and flavors, and containing no sugar or reduced sugar.In addition, the continued interest in portable and simple ingredient snacks has made some categories hyper-successful, particularly fruit and nut bars.
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Last night was supposed to mark a historic mission for SpaceX: the first re-launch of a reusable rocket to the International Space Station.That launch has now been delayed to tomorrow at 4:24 p.m. GMT at the earliest, according to a NASA blog.This launch is historic, as we covered last week.SpaceX has previously re-used its Falcon 9 rocket as well as its Dragon spacecraft.Now they’ll be re-using both together.This would also mark the first time NASA has used a previously-flown rocket for a resupply mission.
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There are lots of HDR standards out there.Some might even say there are too many.But those standards largely are for brightness and color levels of different types of content.So long as the hardware supports the requirements of, say, HDR10 or Dolby Vision, you’ve been good to go.Vesa is a standards organization for displays — which you may recognize for its most well-known standard, the Flat Display Mounting Interface (aka the Vesa mount) — and it’s trying to make HDR hardware more consistent with its new certified DisplayHDR standards, according to AnandTech.These are less about making sure content is up to spec, and more focused on making screens more consistent.
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Much like the early days of the internet, the blockchain revolution has begun to attract an incredible amount of attention from entrepreneurs, investors, and consumers alike.With Bitcoin soaring past USD $11,000, and other alternative coins trending upwards, the cryptocurrency movement is finally beginning to solidify its utility and gain viral momentum.Though the volatile, high-risk/high-reward nature of the currencies has proven lucrative for investors, realizing unbelievable short-term gains, technologists are far more encouraged by the long-term implications of blockchain.There are many outspoken critics, namely from large incumbent enterprises, who question the feasibility of implementing a blockchain network at scale.Whether or not you believe in the current hype cycle, or think that the “bubble” is bound to burst at any minute now, there are a few key elements of the backend technology and philosophy behind blockchain that are essential learning instruments to inform your future.If you abstract their value broadly, you can, quite quickly, begin to see the inevitable applications that will arise from this.
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Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business.This series of images inserted the three actors’ heads into existing photos, creating a hilarious mockery of the genre.Now more media have joined the fray, forcing us to curate high-quality audio and video resources along with standard photography.Those are really the three pillars of a best-in-class visual content strategy, so let’s dive into each one to see how we can build a meaningful and effective system for making our content look good without breaking the bank.The tyranny of time in visual contentHow many of you have found yourself squeaking a blog post in just under the deadline only to realize you’ve forgotten the images?
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We’re less than two months away from the Pyeongchang Winter Olympics in South Korea, and the Olympic torch has been making its way across the country through the hands of athletes, boy-band members, and proud residents.On day 41 of the Olympic Torch Relay, HUBO the humanoid robot had the honor of passing the torch at its birthplace of the Korean Advanced Institute of Science and Technology (KAIST) in Daejeon.It walked about 500 feet to a wooden wall (painted to look like bricks), used a drill to cut a hole, then punched through it with the torch to pass it along to its creator, Professor Oh Jun-ho.There are a couple of stand-out moments from the event which you can see in the video above from KBS News.First, HUBO gives Professor Dennis Hong, founding director of the Robotics and Mechanisms Laboratory at UCLA, a ride to the spot where they’ll pass the torch.He chuckles and says the ride was pretty bumpy, but it’s fine since HUBO’s main purpose is for rescue operations.
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A who’s-who of celebrities, investors, and celebrity investors have come together to invest $47 million into Aspiration, the company launched by a former speechwriter for President Bill Clinton to challenge the traditional banking industry.For Andrei Cherny, Aspiration’s founder and chief executive, the company’s business is an inversion of the business model of the typical modern bank.“The problem with how banks make money off of most people is that often times banks make money when the consumer fails,” says Cherny.“Those moments when the customer is feeling pain is when the banks make their money,” he says.Marshaling Hollywood celebrities and athletes from the Los Angeles community, along with some of the biggest names in finance, Cherny was able to pull together what he says is the largest Series B in financial technology investment history for an online banking company in the U.S.Investors in the round included Allen and Company, Omidyar Network, Alpha Edison, AGO Partners, Reyl & Cie, and Capricorn Investments and individual investors like the actor Orlando Bloom, Los Angeles Clippers coach “Doc” Rivers, former Citigroup Chief Operations and Technology Officer Deborah Hopkins, Bad Robot President Brian Weinstein, and Rustic Canyon Partners founding partner Tom Unterman.
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Discovery is becoming an increasingly large part of social media.After all, if you can easily follow topics you’re interested in, you’re not only more likely to stay on a site like Facebook or Instagram, but you’re also more likely to come back.It shouldn’t come as much of a surprise, then, that Instagram is today launching new tools that will allow you to more easily follow the topics you’re interested in.This materializes within the Instagram app as the ability to follow hashtags.As explained on the Instagram blog today, this will allow you to follow the topics you’d like to see more from without having to seek out specific hashtags first.It’s a relatively small quality of life improvement when compared to some of the other, larger changes Instagram has rolled out this year, but it could very well change the way you use the service.
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This article is brought to you by Maximum PC magazine.If you’d like to read more articles like this then subscribe to Maximum PC and save an extra 10% off a subscription – it’s also the perfect Christmas gift for any PC fan.We’ve spent a good while trying AMD’s Ryzen architecture both at home and in the office, and although it’s a fantastic little chip, the overclocking experience is incredibly limited, and it hasn’t quite satisfied our progressive power itch.Recently, we got our hands on a pair of Intel Core i9-7900Xs, and we’ve been tempted to take one of those to upgrade one of our office systems.The thing is, X299 has a couple of issues involving overclocking, too.The first is to do with the VRMs (voltage regulation modules) throttling the processor once they hit 107C.
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Neuroscientists can now explore a beta version of the new Neurodata Without Borders: Neurophysiology (NWB:N 2.0) software and offer input to developers before it is fully released next year.The 2.0 software version was developed by Lawrence Berkeley National Laboratory's (Berkeley Lab's) Oliver Ruebel and Andrew Tritt, in close collaboration with Kristofer Bouchard (Berkeley Lab), Loren Frank (UCSF), Eddie Chang (UCSF), and the broader Neurodata Without Borders (NWB) community.The beta update was announced earlier this year and the team presented a poster of their work at the 2017 Society for Neuroscience meeting in Washington D.C. last month.The group ultimately aims to standardize neurophysiology data on an international scale to ensure the success of brain research worldwide and accelerate the pace of discovery.It was initiated by the Kavli Institute in mid-2014 in the wake of the White House's Brain Initiative announcement."Because the majority of software developed in academic biology labs is done by graduate students and postdocs--who are not trained software engineers--you generally get tools that are not of great quality or durable long term," says Bouchard, a computational neuroscientist who holds joint appointments in Berkeley Lab's Computational Research Division (CRD), Biological Systems and Engineering Division, and the Helen Wills Neuroscience Institute at UC Berkeley.
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Ralf Jungmann, Ph.D., an alumnus of Harvard's Wyss Institute for Biologically Inspired Engineering and currently a Professor at the Ludwig Maximilian University (LMU) and the Max Planck Institute (MPI) of Biochemistry in Germany and Wyss Institute Core Faculty member Peng Yin, Ph.D., have been developing DNA-PAINT, a powerful molecular imaging technology that involves transient DNA-DNA interactions to accurately localize fluorescent dyes with super-resolution.However, although the researchers have demonstrated DNA-PAINT's potential by visualizing single biomolecules, such as proteins, in fixed cells at a fixed close distance, the technology could not yet be applied to investigate molecules deep inside of cells.The MPI/Wyss Institute team demonstrates that the method can visualize a variety of different molecules, including combinations of different proteins, RNAs and DNA throughout the entire depth of whole cells at super-resolution.The DNA-PAINT approach attaches a DNA "anchor strand to the molecule of interest."By diversifying our labeling approaches, we also visualized different types of individual biomolecules in the chromosome-containing nucleus, including sequences in the DNA, proteins bound to DNA or the membrane that encloses the nucleus, as well as nuclear RNAs," adds Yin, who is also co-leader of the Wyss Institute's Molecular Robotics Initiative, and Professor of Systems Biology at Harvard Medical School.In principle, confocal microscopes use so-called pinholes to eliminate unwanted out-of-focus fluorescence from image planes above and below the focal plane.
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A new study from the Energy Department's National Renewable Energy Laboratory (NREL) establishes a novel catalytic method to produce renewable acrylonitrile using 3-hydroxypropionic acid (3-HP), which can be biologically produced from sugars.Acrylonitrile is produced today industrially via an energy-intensive and chemically hazardous process.Pictured from left to right are Adam Bratis, Violeta Sànchez i Nogué, Todd Eaton, Gregg Beckham, Vassili Vorotnikov, and Eric Karp, part of the NREL team working on a cost-competitive, sustainable process for creating acrylonitrile and carbon fibers from renewable biomass.(Photo by Dennis Schroeder / NREL)Propylene price volatility and environmental sustainability have motivated a search for alternative pathways using bio-derived feedstocks such as glycerol and glutamic acid.Based on yields alone, this is a very important discovery: in comparison, after six decades of commercial-scale improvements and optimization, the traditional acrylonitrile production process achieves yields of approximately 80%-83%.
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