Over the course of two decades, the Marvel vs Capcom franchise has mutated into a sprawling crazy quilt of exuberant brawling.Look for a unifying theme and it seems to be loopy excess, with overflowing character rosters, screen-filling hyper combos and a fondness for mob-handed tag-team battles.“Gonna take you for a ride!” declared Marvel vs Capcom 2’s jazzy selection screen ear-worm, and if the shield-chucking, hellfire-hosing action could occasionally be chaotic to the point of confusion, it was certainly never dull.Six years on from Ultimate Marvel vs Capcom (a buffed-up version of the third instalment that boosted its warrior headcount to an impressive 48) and here comes a new challenger.In the Saturday morning cartoon-worthy story mode, the combined villain Ultron Sigma has also unleashed a cyborg virus to assimilate all organic life, forcing Captain America, Mega Man X, Chun-Li and a dolly mixture of other pugilistic heroes to fight a desperate rearguard action.The third game’s inky art style of thick black outlines has been replaced with more of a Toys R Us aesthetic.
8
Chinese children go online at increasingly younger ages, Guangzhou Daily is reporting.According to a survey released at the Guangdong Internet Security for Children Forum on September 23, 2017, some children use social media as early as 3 years old, go online shopping at 7, and surpass their parents level of internet skills by the age of 14.The survey shows over 23% of preschool children (aged 3 to 6) go online for more than half an hour per day.Chinese children consume and publish information at the very young age.Among the 7-year-old children surveyed, over 60% of them have downloaded games, videos or music on their own; 8.5% of them have shopped online; around 15% of them have posted pictures, videos or words on the internet; and 4.7% of them even claim to have fans.Social media influences Chinese children at younger ages, too.
2
As summer was taking hold at the end of June, so too did one of the great modern threats in the digital age, with a global cyber attack bringing some of the world’s largest organisations to their knees.The Petya malware attack held Fedex, the Ukrainian government departments, its central bank and airports to ransom as well.Caught up within the global fall out was the world’s largest advertising agency network, WPP, which was affected for around 10 days and cost the company up to £15m before insurance, its chief executive Sir Martin Sorrell has revealed for the first time.Speaking to The Drum at the end of a busy two days in Cologne while attending Dmexco, Sir Martin spoke about the hack openly for the first time, revealing the impact and praising many of his staff and clients who helped see the company through the period of the attack.The timing for the attack was interesting for various reasons [taking place at around midday in the UK] and gave us a bit more flexibility.But we set the priorities whereas at the beginning we were trying to do everything.
10
While other phone makers have been quick to adopt a full-screen design, news of an Oppo with the feature has been slow, well that is until today.According to new information learned today, Oppo is working on a new flagship Android phone which will launch sometime in November this year.This new phone has shown up in benchmarks with the codename “Mix” but is not yet confirmed if the phone will officially be called the Oppo Mix or something else.What we do know though is that the Oppo Mix won’t be part of the Oppo Find range, sorry it won’t be the Find 9, but instead will be the first phone of a new line of flagship devices.From leaked benchmarks, the Oppo Mix is seen to use a Snapdragon 835 chipset, have 6GB RAM and run Android 7.1.1 while sources close to the project have suggested that Oppo will use an AMOLED display sourced from Samsung for the handset.Other impressive features for the Oppo Mix will be an updated version of Oppo’s fast VOOC battery charging technology and a stunning 5 x lossless optical zoom on the rear cameras.
10
We're a new startup focused on the commercial cleaning industry.Our focus has been in two key areas, Search and Content.Search is effective, but lacks the volume we need to hit our goals.Content has been effective but we are always looking for new ways to connect with our audience."Anna" —our core buyer persona — is a small business owner with only a few employees.She's new to the cleaning industry and wants to grow her business.
4
When High Sierra goes live, it will be available to download by clicking the Apple logo in the top left corner of the screen and then selecting About This Mac > Software Update... ."New technologies at the heart of the system make your Mac more reliable, capable and responsive — and lay the foundation for future innovations," Apple writes on its website."macOS High Sierra also refines the features and apps you use every day.It’s macOS at its highest level yet."From re-architecting how it stores your data to improving the efficiency of video streaming to unleashing the full power of your graphics processor, it's all central to today’s Mac experience."MacOS High Sierra includes a few key updates:
10
The 3D vision sensor designed for industrial use — the TriSpector1000 from SICK.This standalone solution, with its intelligent inspection tools, is suitable for a diverse array of applications relating to the quality control of consumer goods and packaging.The image-processing sensor is deigned to have an exceptionally high resolution for the detection of the most subtle features, easy configuration and operation and the ability to output directly usable measured values in millimetres for all inspection dimensions.With the configurable TriSpector1000, integrators and end users can carry out a wide variety of inspection activities quickly and easily, including: height and completeness monitoring; volume, thickness and dimension measurement; integrity checks of containers; and counting and positioning objects.These high-resolution measurement results are converted directly into millimetre values by the vision sensor without the need for another PC and output in real time over the Gigabit Ethernet interface.The vision sensor features a rugged, anodised aluminium housing resistant to a variety of media, offers the choice between IP 65 or IP 67 enclosure rating, and is available with a front screen made of either glass or break-proof PMMA plastic.
8
Facebook may have openly distanced itself from live streaming prime-time sports.Facebook did, after all, attempt to get the digital rights to cricket’s Indian Premier League earlier this month.Manchester United’s vice chairman Ed Woodward believes things could change as soon as February, when negotiations for the right to broadcast the Premier League between 2022 and 2025 will end.On the club’s Sept. 21 earnings call, he predicted that Facebook and Amazon would “absolutely” try to screen matches, citing interest in the Premier League, Champions League and Europa League rights.People watching live sports on TV are getting older in the U.S., while younger fans are turning to social media to watch games, according to Magna Global.In the U.S., NFL viewership, a barometer of the country’s appetite for live sports, is down so far this season.
7
And target them based on apps that consumers have downloadedYouTube has new quick ways to cut up and serve ads.Going into Advertising Week on Monday, YouTube is launching a few new tools for advertisers with research from Ipsos, finding that people who watch online video ads are four times more likely to pay attention than they are to TV ads and the platform’s promos generate twice as much attention compared to other social platforms.“The question we had was, ‘How much attention are we getting and how differentiated is that from other platforms?’ because attention is a scarce commodity right now,” said Tara Walpert Levy, vp of agency and media solutions at YouTube.“How do we help brands to find an easier way to make more personalized ads that connect better with people’s attention and [are] even more effective in viewing it?”First off, YouTube is adding new targeting options to its Custom Affinity Audiences tool, which launched in January and lets marketers target searches “about what people are actually needing and wanting,” Levy said.
2
Ask any demand-side platform today what it’s focusing on, and you will hear one thing for sure: Connected TV.It’s not new, but it has gained popularity recently as DSPs like The Trade Desk and Tremor Video aggressively sell agencies their CTV offerings.Meanwhile, Tremor Video has worked on CTV solutions over the past year to become a one-stop shop for cross-screen media buys, said Lauren Wiener, CEO for Tremor Video.Greg Anderson, managing director for GroupM-owned Xaxis, and Michael Kopeikin, vp and digital group director for Spark Foundry (previously Mediavest Spark), said they are seeing client demand for CTV and inventory growing over the past few months.From a performance standpoint, Kolin Kleveno, vp of programmatic for agency 360i, said 15- and 30-second videos running in a CTV environment can achieve a 90 percent completion rate.Such high viewability could lead to a cost per complete view of less than 3 cents, said Kleveno.
7
He quickly identified Google as a frenemy during its rise.Amazon’s ad business is already worth almost $2 billion.The growth rate of jobs in that area has exceeded the company growth rate, CFO Brian Olsavsky has said.The company also sees both sales tools in self-service and managed accounts growing.“Our perspective isn’t if Amazon will go all-in on advertising.It’s that they are going all-in on advertising,” Tombras says.
1
Skip the Uber and take the subway.Railing against how much of digital advertising is in a black box is in fashion, and it should be the big issue at Advertising Week this week as many major marketers gather in one place.Expect stump speeches from some of them as they do the hard job of convincing their constituents — from individual brand managers to partners to, yes, shareholders — that they care about the issue in an effort to get everyone on their side.Marijuana may sell itself, but cannabis brands still need some ad help.As a result, the sector, which is estimated to be worth $50 billion by 2026, needs some help from weed agencies — this year’s big new topic at Advertising Week.Drake Sutton-Shearer, co-founder of Prøhbtd Media, a production house in the marijuana industry, will make his Advertising Week debut today at the conference’s first series of talks on cannabis marketing.
1
French newspaper Le Figaro is getting people to spend more time watching its live videos by adding interactive features.The right-leaning daily rebooted its video player and has been running most of its videos on the new player since September, including about 60 hours of live video a month.With the new player, viewers can comment (after logging in on Facebook), and post reactions, and they will soon be able to vote on video.Along with driving engagement and subscriptions, Le Figaro hopes to build a more accurate picture of its viewers for advertisers with the logged-in data.“Interactions are so important because we don’t want to be TV,” said Bertrand Gié, Le Figaro’s head of digital.On Facebook, comments on Le Figaro’s regular show “Points de Vue,” where journalists discuss topical events, like Marine Le Pen’s aide Florian Philippot quitting the right-wing National Front party, tend to get 50 to 80 comments.
2
Brands including Wayfair and Patrón Tequila have taken advantage, introducing AR apps or adding AR features to their existing apps.The apps put virtual objects into the real world so users can envision the objects in their environment.“[Apple has] accelerated the broad consumer move to AR,” said Marc Jensen, chief innovation officer at tile brand Cambria.“AR headsets and Hololens are expensive; they are never going to go mass market, but with Apple’s ARkit, millions of people have this in their hands now.”Here’s how some brands are using ARKit:In Ikea Place, users can choose from 2,000 3-D products, based on type of furniture or designer collections from the mass furniture retailer and place them in the world around them.
3
About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital brand Seeker.With Lerer scheduled to appear at a panel at 2017’s Advertising Week New York, we asked him about Group Nine’s long-form video aspirations and its plans to grow branded content and commerce.Last year, you said all the brands in Group Nine’s portfolio would make long-form video and eventually be on TV.It’s easy to be frustrated and go, “I’m making all this stuff, and I have all this audience; I want my money today.” You have to take a longer approach.I’m much sooner going to spend a dollar programming for social versus programming for a place where we can make something really good and no one’s going to see it.A lot of your peers are trying to forge agency-like relationships with brands.
1
Google Home, Echo and other voice-activated devices have many capabilities, but one agency believes they lack something essential for the future of voice: personality.B-Reel designed a virtual assistant that takes on the persona of a Swedish grandmother.Named Sammi, the round, yellow and blue device hangs on a wall at the agency’s Los Angeles office, ready to dole out grandmotherly advice in her robotic Swedish accent, a homage to the agency’s Swedish roots.The robot, made from IBM Watson technology and designed to look like a grandfather clock, operates differently than voice assistants on the market today, which show snippets of personality at most in the jokes they tell.With Google Home or Alexa, one can count on them to do what they are told, as long as they hear you correctly.With Sammi, that’s not always the case.
4
Ellevest’s brand has something no other digital investment startup has: Sallie Krawcheck.If you’re a customer of Ellevest, you get targeted Instagram advice in the form of short “Ask Sallie” questions, answers and video clips, interspersed with quotes from iconic women.You’re also receiving weekly newsletters from Krawcheck called “What the Elle,” in which she provides her thoughts and advice.And sometimes you’re getting emails from Krawcheck with quick reactions to current events to let clients know where Ellevest stands.The company has been developing its brand without a big marketing or creative team, Krawcheck said.It launched in May 2016.
10
At Digiday, we report on and examine the big and small ways media and marketing companies are modernizing.For this, our Big Ideas issue, we decided to dream big and identify the big ideas that could fundamentally alter media and marketing — for better or for worse.In some cases, we looked at the ideas and people tackling big problems in the digital media ecosystem.Marketing reporter Seb Joseph looks at the promise of blockchain to bring integrity to online advertising.Media reporter Ross Benes imagines what it would take to turn off ad retargeting, that scourge of online advertising, and its implications for consumers.We profile JavaScript inventor Brendan Eich and entrepreneur Tina Sharkey, who are trying to make the web safe for surfers and take on the “tax” marketers charge consumers in the form of marketing for packaged goods, respectively.
6
This group is made up of college students across 630 campuses who operate as digital interns in semester-long spurts, creating all of the sites content — a mix of outfit posts, beauty tips, campus updates and more.After each semester, however, the students would move on and had little-to-no ties to the community or brand, said Katherine Power, the CEO and co-founder of parent company Clique Media Group.Offering career training along more focused lines, from editorial to marketing, is one way they’ll work to do that, with courses like “Professional Communication in the Digital Space” and “Self-Branding: What Does it Mean and How To Do It.” The program will also include a series of 101 courses outlining the basics of Photoshop, HTML/CSS, YouTube and more.Some of those classes will include live video and the opportunity to video chat with teachers, many of whom will be Clique’s editorial and strategy leads themselves, as well as outside employees from companies like WGSN and the photo/videographer duo Kelia and Luca.“Our Gen-Z community is remarkably driven and hungry for experience.Many feel their universities are not properly equipped to dispense the real-life working skills they need for their first internships and jobs,” explained CollegeFashionista’s founder, Amy Levin.
10
Central to its entertainment empire is Amazon Studios, the arm that puts out original TV shows like “Transparent,” “The Man in the High Castle” and “The Grand Tour” — content that’s available for free to the 80 million people who pay for a $99-a-year Amazon Prime membership.Amazon also lets viewers subscribe to streaming services including HBO Go, Showtime and Starz as well as smaller channels.It’s gotten a foothold in sports programming, having made a deal in April with the NFL to stream 10 Thursday night games and outbid Sky for the U.K. rights to broadcast ATP tour tennis matches.Its Alexa-powered device, Echo, already dominates the voice-activated home assistant market.Amazon is bulking up on all this entertainment because it’s critical to Amazon Prime, which is fueling much of Amazon’s growth.Consumers spend four to five hours a day watching television.
2
More

Top