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Alston and Clayden Public Relations Agency Dubai
Alston & Clayden is a Swiss strategic communications agency specializing in luxury. Drawing on decades of experience in strategy, marketing, public relations.
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Alston and Clayden Public Relations Agency Dubai 2017-12-26
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Most likely you will think of banks, luxury watches, decadent chocolates, smelly cheese, pocket knives, skiing and mountains. Swiss craftsmanship is reputed the world over for its excellence in quality and people are willing to part with substantial amounts of money for something that bears two immortal words – “Swiss made”. “Swiss Made” should not be a label that’s thrown around lightly and sadly it isn’t the same indicator of quality it once was. Luxury simply isn’t meant to appeal to the masses; it’s not supposed to be mainstream or accessible. Luxury brands never compare themselves to others so that they can set themselves apart, which adds to the sense of rarity and exclusivity of their products. According to the often quoted French saying: “Luxury is when desire is stronger than reason.” Luxury is a concept as bright and lustrous as the jewels that embody it.
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Alston and Clayden Public Relations Agency Dubai 2017-12-26
img
Most likely you will think of banks, luxury watches, decadent chocolates, smelly cheese, pocket knives, skiing and mountains. Swiss craftsmanship is reputed the world over for its excellence in quality and people are willing to part with substantial amounts of money for something that bears two immortal words – “Swiss made”. “Swiss Made” should not be a label that’s thrown around lightly and sadly it isn’t the same indicator of quality it once was. Luxury simply isn’t meant to appeal to the masses; it’s not supposed to be mainstream or accessible. Luxury brands never compare themselves to others so that they can set themselves apart, which adds to the sense of rarity and exclusivity of their products. According to the often quoted French saying: “Luxury is when desire is stronger than reason.” Luxury is a concept as bright and lustrous as the jewels that embody it.