This will also help you know the methods to strengthen your business. This covers in 3 areas: Internal Branding: This is the very first thing you need to do is, evaluating your brand value, mission, and company culture. External Branding: In this second process, you will examine your business logo, content strategy, content marketing, social media presence, public relation, and website. You need to check on your marketing strategy which also includes the plans for attracting attract customers on the basis of geographically, job roles, sector, buyer personas. If you have an official page on Facebook, then you can start a Facebook poll to get answers to your questions. Make sure you identify what kind of traffic is increasing, before assuming everything looks well.