The cost of entry for digital marketing is notably less than traditional advertising methods, and it has a more targeted reach.
Unlike billboards and newspaper ads, digital marketing enables you to get your message in front of just the group of people you’re targeting -- thus weeding out the chaff who wouldn’t be interested in your offer anyway.Why Digital Marketing?If at this point you’re wondering why traditional marketing efforts aren’t better because they reach wider audiences, answer this question for me:How often do you pick up a copy of the local newspaper and read it from cover to cover?If your answer was ‘never’ or ‘rarely’, then you are likely among the 89% of internet users who use search engines to find information, the 71% who use the internet to get news, and the 83% who use it to search for information pertaining to their interests.If that sounds like a lot of people, it is.
More than 4 billion people around the world have access to the internet, and a large number of them tend to shop online.
Now, answers are available within seconds because of the handheld devices people tend to have in their pockets.How Digital Marketing Can Help YouWith so many people using technology to ask questions, your website’s success now depends on its ability to provide the answers.How do you do that?
You can also find potential website visitors through their specific demographics and geographic locations.Leads, Leads, LeadsDigital marketing gets your website and its content in front of more people who have a high intent to purchase.
You can then follow up with those leads to cement your new potential relationship.Smaller businesses have a bigger chanceCompeting against big-name brands was practically impossible with old marketing tactics, but with digital marketing, local businesses now have a better chance of being found.