Bojan Mijatovic

Bojan Mijatovic

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The cost of entry for digital marketing is notably less than traditional advertising methods, and it has a more targeted reach.Unlike billboards and newspaper ads, digital marketing enables you to get your message in front of just the group of people you’re targeting -- thus weeding out the chaff who wouldn’t be interested in your offer anyway.Why Digital Marketing?If at this point you’re wondering why traditional marketing efforts aren’t better because they reach wider audiences, answer this question for me:How often do you pick up a copy of the local newspaper and read it from cover to cover?If your answer was ‘never’ or ‘rarely’, then you are likely among the 89% of internet users who use search engines to find information, the 71% who use the internet to get news, and the 83% who use it to search for information pertaining to their interests.If that sounds like a lot of people, it is.More than 4 billion people around the world have access to the internet, and a large number of them tend to shop online.Now, answers are available within seconds because of the handheld devices people tend to have in their pockets.How Digital Marketing Can Help YouWith so many people using technology to ask questions, your website’s success now depends on its ability to provide the answers.How do you do that?You can also find potential website visitors through their specific demographics and geographic locations.Leads, Leads, LeadsDigital marketing gets your website and its content in front of more people who have a high intent to purchase.You can then follow up with those leads to cement your new potential relationship.Smaller businesses have a bigger chanceCompeting against big-name brands was practically impossible with old marketing tactics, but with digital marketing, local businesses now have a better chance of being found.
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Starting your own business, being your own boss and making it on your own in this ever-competitive business world is the heart of the great American dream, but unfortunately, it’s not something that a lot of people tend to succeed at.Some of them give up, but most of them even despite having the best intentions end up having to witness their business fail – all because they made a few beginner mistakes too many that they had nobody to warn them about.Today, we want to try and prevent the same from happening to you, by talking about some of the most common mistakes that happen when you first try to start your own business, and more importantly – how to avoid them.Not Hiring ExpertsWhen people launch their first startup, they’re usually less inclined to hire professional staff right away, and in doing so they rob themselves of exactly the kind of help they need when they’re first starting off.For example, you’re going to run into a lot of legal questions and issues that you simply won’t know how to deal with (if you’re not a law student by any chance, that is), so it’s imperative that you have someone to help you.Don’t skimp on competent, professional help when it comes to your startup – trust us, you’ll save yourself a lot of grief later on.Ignoring the NumbersIt’s a popular myth that optimists are the ones to most likely succeed with their startups, but actually it’s the realists – those who look at the facts and do something about them, without letting them break their spirits but also without ignoring them and heading blindly into another challenge and not learning anything from their mistakes.It’s very important to spend time analyzing all the information you have about your business and doing the math, so you can see whether your strategy is actually helping your company or not.Spending Too Much, Too QuicklyIt’s very easy to succumb to the age-old mantra that goes “you have to spend money to make money”, and this quite often turns into a disaster for young startups.
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