Google Analytics offers great information to websites at no cost.

The first step to using these metrics to increase your online sales is to set specific Google Analytics goals.With goals in place, you can arrange a funnel and see where you are losing customers in the navigation process.

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You might also add marketing campaigns or revenue data to learn very specific information about the behavior of particular visitors.Ecommerce GoalsBegin by deciding what actions you would like to track.

To set this goal, you need to know where the customer lands after successfully completing the sales process – usually, a receipt or confirmation page.You can find the URL for this page by completing a transaction on your site.

When you get to the page immediately following the sale, copy the part of the URL that follows your site’s domain name (including the forward slash).