This enables marketers by providing quick and reliable results.

These uses are now much more accessible and easily combined with existing marketing efforts.

Location can help to build powerful audience segments as it's a key indicator of intent.

An important point to make is that these audiences can then be used in the way that best suits your needs as a marketer.

You can target them through social or send the data straight to a trading desk, DSP, DMP or other ad network.

You can use it to overlay custom audiences to understand overlap.