In our digital era, it’s not reasonable to waste a lot of time searching for a pen and a piece of paper, writing, then walking to a post office, waiting in line and, finally, sending it to your loved one, when you can do all of the above with a few clicks.
It’s in some sense a way of creative expression, and working on “Text a letter” is a bright example.
The major concept lied in quite a romantic desire to breathe a new life into paper letters and reinvent the way of communicating through them.
After an efficient brainstorming and discovery phase following key points were outlined:
personalized user experience, based on the ability to design a letter and choose between different types of envelopes, papers seals and fonts, is a core part of the app;
user interface has to properly visualize app’s main features and reflect the thrill of writing a real letter;