If you have not been hiding in a cave for all these years, you must have come across the buzz around artificial intelligence.

Before enquiring into that let us know what it means and how it is conceptualised in the context of mobility.

Natural language processing would help these virtual assistants not only in answer to user queries but would also contribute to understanding voice communication albeit difference in pronunciation.

From retail to food chain to travel to education and business collaboration, every industry requires addressing users in a personalised manner to get more traction and engagement.

But with AI powering your app you can be more responsive, lively and interactive throughout and this will help to bring new users on board and to retain them.

Automation in services: With an AI powered chatbot your app will enjoy the presence of an interactive customer service throughout the day.

For some time now video ads are becoming increasingly popular as a marketing tool as they can quickly convey the message. But the only deterrent for the video ads in spite of being highly engaging is that it offers a rather passive experience to the users.

Freemium model is an example of a middle path which no longer just makes enough sense as most users do not migrate to the premium after even being engaged with the free version for a considerable time.

A good 32% of users still prefer apps that are supported by ads as monetisation model.

Now when it comes to various ad formats, consumers just hate to watch adverts that are played without their consent.

A staggering 80% of respondents in this survey openly said about their preference for opt-in ads instead of other formats.

Banner ads represent the oldest form of digital advertisement, and it can easily be filtered or blocked by ad blockers.

But still, banner ads work for certain app niches irrespective of the negative feedback about them from most mobile marketers.

The ambient display in Android N detailed out the notifications, which caused clutter.

The app alerts in ambient display particularly will be displayed using small icons, placed next to each other.

This feature was first introduced in Android N, wherein the picture-in-picture concept can be derived for Android TV alone.

If you an android-based TV, you could watch a movie/series while browsing the internet.

Now, you can easily introduce picture-in-picture concept in the mobile as well as in the tablets.

If you want to make the most of this opportunity, it is time to connect with apt android app developers.

Affordable prices with attractive features have connected many people to the world of internet.

Many costumers use mobile apps to order food, listen to online music, for payment transactions, or to keep in touch with their friends across boundaries through social media.

The apps now even cater to Internet of things [IOT] trends.

Here are a few mobile app development trends:

New developments in cloud technology

New powerful apps based on cloud technology, which can directly thrive on a cloud, use less space on the smartphone and companies are pushing for such apps owing to improved web connectivity across the world.

iPhone app development pays in terms of exposure to a high net worth audience having more spending habit than the rest.

As of now the API of the OS seems to be bundled with a lot of promise and can really help developers add value to their Android apps in the time to come.

Notification timeouts: Users can also set a specific timeout for each notification.

Publishers these days focus on building several games to gain from a law of average rather than just pouring every drop of energy behind one big ambition shaped in a game.

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