With the introduction and wide adoption of smartphones and later introduction of Hololens and Oculus Rift, Augmented Reality technology that once seemed a thing of somewhat distant future became feasible and started to evolve.

Sure, startups are popping up like mushrooms after the rain with more and more outlandish concepts at hand and many big companies are trying out various AR-related solutions, but there is one thing that should be noted - all these solutions are integrated into the business models that can be effective with or without an AR solution.

The biggest AR product of the recent times - Pokemon Go broke even only because of a power of the brand.

Part of the reason for that situation is that Augmented Reality technology, for the most part, isn’t meant to be a thing of its own but a supplement or augment for the thing it is applied for.

The biggest issue is that there is no actual regulation that designates what is allowed and what is not in the augmented reality environment.

For example, “try before you buy” option for clothing but instead of overlaying the cloth on your body someone may overlay another nude body and spread to damage your reputation or blackmail.

If you are thinking about developing a web or mobile product, agility is the means to tangible results: speed of the work process, implementation of the new features, team efficiency, optimization of the product and so on.

It is even more apparent when it comes to an outsourcing segment where everything lives and dies on how they are able to adapt and go beyond.

Basically, it is a result of streamlining the organization in order to make it more flexible, dynamic and ultimately effective.

A Better Environment for Technical Scalability

Scalability is one of the top priorities for any kind of the project.

Since collaboration and communication are in the center of the DevOps approach — implementation of it manages to set a much more creative environment that can positively affect the quality of the product.

Good ecommerce user experience is the key to success of an online shop.

Considering that the competition in eCommerce industry is intense and not exactly known for letting such things slip - it is usually utterly destructive to the nascent business project.

They represent two sides of the coin.

And it needs to be easy to follow in order to effective.

Also, don’t forget to add a customization for the search request.

That might help to narrow the scope of the search results thus make the process of spotting the right product easier.

It’s been a part of the cultural conversation for decades and over the years there were many various daring conceptualizations of an idea — from mere extensions of everyday life to outlandish otherworldly experiences.

The good sign is that Augmented Reality has become a thing and there are more than one viable solutions for applying AR for business.

Despite the fact that Google started selling cheap cardboard Virtual Reality headsets for $15, most consumers consider the gear very costly because they look at the Oculus Rift (that would cost around $599) or HTC Vive (quite expensive at $799).

There are four major reasons for that:

Lack of competition on the market;

Investors concerns about industry’s prospects;

It is fair to say that it is a critical element of the backbone of the global economy.

For example, just a decade ago such thing as smartphone notification seemed futuristic and now it is a norm.

lack of engagement and lacking immersion into the product value proposition.

Augmented Reality and Virtual Reality retail shopping can handle these issues by offering an expansion of customer experience into a more interactive and customized way.

The layout of the shop must be easy to follow and hard to get lost in.

AR can offer navigation assistance and even help to build an effective route around the shops in cases of epic shopping tours (think of IKEA's mazes.)

The rise of Ad Blocking was a long and winding process that spurred from simple irritation and blossomed because of growing disturbing notion that ads are not what they seem which includes such concerns as monitoring user activity and adjusting content to user preferences.

It consists of two elements:

Request block — which prevents connection with an ad server.

Add whirlwind of paranoia caused by privacy-breaching scandals and exposed government surveillance programs and you have the perfect storm.

Lack of reaction to the privacy situation from the marketers caused a spike in applying for ad blockers.

11% of online people all over the globe are blocking the ads on the Internet

When you’ve chosen your best ecommerce platform, it’s time to choose the payment system to integrate into your business model. We’ve prepared a guide for payment gateway comparison, which we hope you’ll find helpful.

While some of it depends on the chosen business model there are still many factors merchants can’t influence.

In order to make things easy to follow, we have chosen to structure the list according to the following structure:

If there is one payment system that is arguably the most technologically advanced and it the same time the most accessible — it is probably PayPal.

No wonder — it started as an Elon Musk’s startup a long time ago — it couldn’t be anything else.

PayPal business account fees are quite nice - for sales within the US it’s 2.9% + $0.30 per transaction, and for international sales, it’s 4.4% transaction fee plus a fixed fee based on currency received.

These days, security is one of the biggest issues users are concerned with.

Android currently holds the largest global platform share.

On the other hand, iOS users are typically younger, with a higher level of education, greater engagement and earn more money, so they spend more per app.

Another factor one needs to consider when deciding on the platform is where the majority of your audience is.

For developers, there is a benefit to being able to focus on supporting the newest versions of an operating system.

With iOS higher adoption rates developers can stop supporting older versions and devices sooner, reduce testing, incorporate newer API’s and reduce their development cycle times.

This combined with the fact that Android apps drive lower revenues compared to iOS, the latter appears to be cheaper to build and will likely bring in more revenue.

The rise of Ad Blocking was a long and winding process that spurred from simple irritation and blossomed because of growing disturbing notion that ads are not what they seem which includes such concerns as monitoring user activity and adjusting content to user preferences.

It consists of two elements:

Request block — which prevents connection with an ad server.

Add whirlwind of paranoia caused by privacy-breaching scandals and exposed government surveillance programs and you have the perfect storm.

Lack of reaction to the privacy situation from the marketers caused a spike in applying for ad blockers.

11% of online people all over the globe are blocking the ads on the Internet

Data Management Platform (DMP for short) is a type of centralized tech platform that gathers data from a set of sources, segments it to predetermined categories and further transfers in order to attain certain goals of a marketing campaign.

The end result of its DMP process is more efficient and precise targeting to the target audience that generates conversions that in turn enhance ROI from ad spending.

Here’s what Data Management Platform can handle:

Manage and adjust ad campaigns;

Provide with stats that can help to increase conversion rates, improve user experience, and establish the brand;

Make effective use of ad budget with a higher probability of return on investment;

You might've heard of such concept in software development as "Tech Stack."

Well, it actually IS your project - technology stack defines what tools are used to implement every element of your project, like the ingredients for a dish you're cooking.

Also, you should consider the fact that it's rarely a good idea to choose a backend solution that is written in a programming language that only 5 people in the entire world understand.

Once those people stop working on your project (the reasons might be different), you will face the situation when you'd have to rewrite your entire project from scratch.

If, however, you have an existing product already, it is a good thing to know what tools were used in the past and to adapt.

Basically, the platform can be easily defined by the value proposition and the target audience.

The rise of Facebook, Twitter, and Instagram started an ad gold rush of sorts — every advertiser wanted a piece of the cake.

This caused ad tech arms race which contributed to the rapid evolution of ad tech industry.

The biggest advantage of applying ad retargeting is a drastic increase in efficiency of delivering ad content.

Overall, the purpose of Ad Retargeting can be summarized by the following so-called “prime directives”:

Increase brand awareness through multi-channel presence and personalized ad content;

Convert awareness into an interest that will result in sales/downloads and subsequent revenue;

Ecommerce has become one the fastest growing market segments at the current moment of time — the competition is all time high and the consequences of wrong choices can be nothing short of catastrophic for any nascent eCommerce project.

Four Foundational Aspects of the Best Ecommerce Payment Gateway

First, we need to set the record straight on the definition of the subject (sure, this is Captain Obvious moment, but you won’t believe how many times we are asked about that — so we’re just cutting it off right here once and for all.)

These rules are imposed by authorities in order to maintain fairness of operation.

While that might sound obvious, not everyone understands what is worth paying attention.

Here are five key aspects that you have to consider before integrating with any payment gateway.