If you are managing a business, large or small, you might be aware of how critical digital marketing has turned out to be.

There is nothing more rewarding than customer acquisition and retaining them in the long run.

The biggest mover of any sales is content that has to be carefully curated and directed against the target audience.

Blogs, writeups, and copies are important because they have the potential to establish the first point of contact with the end-users.

Content powered with search engine optimization boosts page rankings and with some effective strategy in place, there is nothing that can stop anyone to climb up the search engine results page, thanks to Google algorithm.

In this article, we will look at various aspects of site usability that can impact rankings on the search engine, how to improve SEO rankings and what you need to do to optimize content for SEO.

The hospitality industry has seen massive growth over the years and is catering to millions of people on a daily basis.

This could not have been possible without improved standards of living around the world and with the rapid rise of technology that has streamlined communication and transportation (flights, trains) channels.

The hotel industry has widely accepted this channel that helps them not only to stand out among their competitors but also makes them deliver on user demands and expectations.

With hotel booking apps one can avail of personalized offers and curated services.

They have also simplified and enhanced the experience of booking.

With a robust booking app, one can navigate throughout the globe with a touch of the finger and read reviews before making a final decision on the choice of stay.

How website design matter in your business success?

It can help generate traffic, create leads and conversions, increase your brand’s awareness.

A well-designed website that is functional and user-friendly plays a big role in most businesses success.

Avoid these 7 website design mistakes to make your website perfect.

Read this article for more information.

Do you want to know about UI and UX design?

User interface design is the look and feel of your app and UX app design is the nuts and bolts of your app.

Different applications help us and make life easier.

For any app success, UI and UX design are the most important part.

Follow these tips for better User experience.

Converting a good iOS app idea into reality might seem easy on the ground but requires tremendous effort from the development team.

Product owners are spending good amount of time during the research phase considering the competitive environment that has surfaced recently.

There is not a single factor that can be accounted for a winning iPhone strategy.

From luck to resources to budget to monitoring competitors' activity, a team that fairs well on user demands and expectations has the potential to set the benchmarks in the app store that others emulate.

In the end, it’s the number and quality of features that make or break an app in the marketplace and the core strategies should be highly prioritized during the development process.From ideation to design to security - we have outlined 5 tips that will help you make a successful iPhone app if followed diligently.

From ideation to design to security - we have outlined 5 tips that will help you make a successful iPhone app if followed diligently.

Mobile apps are getting more complex and powerful over the years and their success depends on whether they are likable and shareable or not.

Mobile development companies increase testing frequency every year because as a user you don’t want any unwanted bugs, lags or crashes to ruin your experience.

And the thing with bugs and crashes is that no application is immune to malware attacks as we move forward in time.

With mobile testing, companies can build apps that are accessible and scalable across multiple platforms.

Usability, functionality, and consistency should be rigorously tested before it is rolled out and which is usually achieved by manual and automation testing.

An application should not only work seamlessly but should have the capacity to render similar experiences across devices.

For a successful content marketing strategy, you need to focus on your audience, business goals, and needs.

For more information about content marketing strategy read this article.

Mobile apps are continually upgraded and artificial intelligence is powering this evolution as more intuitive apps enter the market.

AI’s adjustable quality and learning capabilities allow businesses to satisfy the needs of customers while creating a personalized experience for every user.

Let’s look at how AI will change the world of mobile app development in this article. 

How does mobile app developers choose the right database?

App developers need to choose a database with the right size, structure, and speed because a large amount of data is received and sent in this database to manage the app.

Follow the tips to choose a right database for your app.

Which one is best from Native, Web or Hybrid for your app development?

There are still many misconceptions surrounding mobile app development.

The moment you decide to develop an app, you have to choose the best option for your app.

This article compares the different aspects of native app vs web app vs native app.

For every business app, the goal is the same its success and how to increase more download.

Building an awesome app is time consuming and expensive process.

Your app might be awesome, but it’s useless if you can’t get it into the hands of the users.

Social media can help you to increase your mobile app marketing.

Digital marketing has set a standard for promoting businesses, the use of social media has been a game-changer.

The use of social media platforms not only changed the way people communicate, but it also helped various brands to find new ways to communicate with their targeted audience as well.

Read this article for more information.

Consumers in the 21st century know what it feels like to experience personalized services and they simply just can’t get enough when the future looks so promising with augmented reality development and virtual reality development.

The shopping experience has been revolutionized over the years and it's not surprising to see that the current practices will go obsolete and be replaced by something better.

A process used by businesses, data mining turns raw data into useful information.

It looks for patterns in large branches of data with the help of the software that helps one to build effective marketing strategies about their customers thereby decreasing cost and increasing sales.

Powered with AI, the future of retail and many business verticals looks bright.

3 ways AR and VR services will boost sales #1 AR Mirror in Physical Stores Augmented Reality powered devices will certainly help companies to launch extra information and additional content in their stores for the seamless and hassle-free buys.

Image optimization is an important part of building a successful eCommerce website or any other content based article.

If you’re not going to get that data-driven, just be sure to use relevant image and use alt tag for your images.

Read this article for more information.

Day by day the use of Mobile search is increasing.To keep your site in ranking you need to optimize a website for mobile search.

Mobile SEO is very important in generating leads and making sales.

Here in this article, we have explained some effective tips to improve your mobile SEO.

Which framework you should choose?

JavaScript’s worldwide popularity and dominance lies in its versatility and flexibility.

In this article, I have listed down 6 most interesting JavaScript frameworks.