The better the design, the more will be the rate of conversion.The rate of conversion means the number of visitors converted into potential leads.

This theory is not limited to options related to products it can be applied to the links you add and pages you put on your site.

The more options you will show the less interested your target client will become.

Using fancy taglines or headers give an instant message of your excellence to them so that they do not have to invest the scrolling your site looking for your excellence.Easy User-InterfaceFrom the moment your client clicked and entered to your site to the moment he makes purchases or decides to consult your services, make sure you provide them easy-to-navigate user interface.

You should design your site in a way that it instantly provides them with options chat box or add call-to-actions on your pages.

From using good quality, relevant images to elegant and sleek layouts make sure to provide flawless usability.Add buttons, leading lines, pointers and headers to define the purpose of each section.