PRINTING.COOP is a worker cooperative present in the market of graphic arts . People who work in this cooperative are almost entirely company members, and that means that human capital is the owner of the company, we the workers are our own bosses. The boss is the one who works and owns his work, therefore is the owner of its success. This is one of the main differentiating factors from other companies in the Canada market. Cooperatives are made up by people who not only produce, but also take part on the decision processes that rule the company. Which do you think will be the degree of involvement of these people with respect to their clients?