As IoT makes its way into multiple aspects and domains of our lifestyle, people are wondering if we can go past home assistance and connected house appliances. Think of it this way; IoT comprises billions of devices connected to the cloud, and each of them acts as a data collector that helps in filling a central cloud database. And if all connected devices are gathering crucial data, what good is it if this data isn’t used to make better decisions? From marketing to management, from healthcare to safety; it’s all there. Whether it’s a fridge, car, or smartphone, they’re all collecting data. However, companies need to start by taking advantage of all the data they’ve accumulated so far.