The global lingerie market was estimated to be worth $38 billion in 2017.

A lot of money for a little bit of lace.

Taking advantage of the reduced supply chain that comes with keeping stores with inventory is something that pure online suppliers are taking advantage of.

They’ve made a name for themselves by pushing affordability and selection.

Another less tangible variable is the idea that waiting to receive something in the mail provides for a certain amount of excitement that can’t really be quantified.

Lingerie is something that is purchased for occasions and can capitalize on the idea of its attractiveness by being exclusive.When shopping for intimates, it can be beneficial to have the ability to be in the privacy of your home and having a 24/7 store selection at your disposal.