Creating richer learning environments is the fundamental driver for business success. It helps answer questions like "What is this?" Similarly, employee down time can be a major drag on productivity when employees have to troll through multiple documents looking for answers to a customer inquiry. The nine key benefits of incorporating CSP options into your content systems include: Cut down “invisible” costs associated with searching for information Help reduce client frustration Offer more than just help by incorporating valued added information Avoid multiple learning points and centralize important information Create richer learning environments Quickly add on valuable information as required Reduce ticket handling as clients can access relevant information enhanced by CSP Mobile availability so information can be accessed anytime, anywhere Increased productivity   How A Knowledge Base Facilitates Context Sensitive Help Integrating CSP into an organization’s systems mainly heavily dependent on having access to a proper knowledge base for customers and employees. The user hovers the pointer over an item, without clicking it, and a tooltip may appear, a small "hover box" with information about the item being hovered over.” Tooltips present information about an element on the interface. Some aspects of tooltips to consider prior to its implementation include: Position tooltips in a way so that it doesn’t cover important areas of the interface Ensure it is clear where the tooltip is pointing Tooltips shouldn’t be intrusive or scattered all over the interface An elegant way to offer tooltips is by putting an easy-to-recognize icon such as a question mark next to the element they refer to   Lightboxes You create a lightbox to provide a “learn more” or “what’s this” link, which takes users to a knowledge base displaying more information on the topic.

Did you know that if you follow up with web leads or respond to their inquiries within 5 minutes, you are 9 times more likely to convert them? Empower the Sales Team with Information We live in an era where there are many businesses supplying the market with products and services, giving the customers plenty of different option to choose from. If a salesperson or customer support agent quickly and accurately responds to the leads’ questions, the chances of conversion are very slim. Value Proposition as Organization’s Goal A value proposition is one of the leading factors of improved sales. What you choose to offer to your customers should position you as unique and better than the rest of the crowd. Based on the opinion of marketing experts, it seems that the value proposition is hardly ever achieved on a global, organizational scale.