But what makes this type of advertisement – thanks to Screenist, now not the privilege of big brands anymore – so efficient?

It reaches the subconscious in a particular way

How does product placement communicate with the human subconscious?

Some psychologists even believe it is considered to be a subliminal message: many times we don’t even consciously process the information, yet it still affects our behavior, in this case, the consumer attitude.

We feel that we can identify with them – or the values and messages they communicate – by drinking the exact same soda and driving the exact same car.

That is how product placement hijacks your brain.