Today, with data centers running larger than football fields and computing devices more powerful than the supercomputers 25 years ago, we live in a world where data is the new commodity upon which all businesses rely.

Yes, custom eCommerce web development when coupled with innovative digital marketing techniques can certainly make you stand out and provide an edge over thousand others, but unless you are able to swiftly handle your customers, mediocrity, if not failure is bound to happen.

And it is no coincidence that almost every successful business you see today is connected to cloud in one way or another.

Technology, as many would assume, is a fairly complicated and highly resource intensive thing to create.

And it is simply not feasible or rather possible for each enterprise to accumulate all such technological and computing resources that they might need.

But now you decide to organize a sale every month which is expected to bring 10,000 visitors every hour.

Currently pegged at around $22 trillion and expected to touch $27 trillion by 2020, there are no second opinions about how giant the e-commerce industry is and what remarkable potential it holds in the future.

However, due to many key services limited only to the US and a lack of absolute control over business operations, it may limit your consumer base and any innovative approaches that you might want to take for your business.

If you have ever developed an app or have even the slightest idea about the mobile app development industry, you may be aware that iOS app development services remain to dominate the market due to their high monetary returns.

Yet, the number of apps on Apple App Store is almost 600,000 less than those on Play Store.

Let’s take a look at the common reasons that results in app rejection at both the levels.

As smartphones take the lead in the technological space, we are long past the debate of whether a business should have its mobile app or not and the only question that remains is- what should be the optimum strategy for the businesses to adopt?

So, to help you make an informed decision, let’s get some basics first.

Since most of the platforms are managed by tech behemoths like Google, Apple, Microsoft, with unparalleled tech expertise and virtually unlimited resources, the platforms are constantly evolving with new capabilities for the developers to exploit.