We used demographic data to identify our ideal customer profile and focused our attention on them.To tell the truth, all this wasn’t that long ago.The fact is that many marketers are still using these tactics to varying degrees of success.In fact, most buyers take entirely unique journeys.Today, a B2B marketer’s job should not be focused on finding the leads, it should be helping the leads find the brand.Prior to our current digital age, information was scarce.
Building a thriving community takes a lot of inspiration and creativity.But sometimes it’s hard to find new ideas through your community structure.This is true whether you’re considering adding badges or launching a community member contest.We often just need an outsider’s perspective to ensure we’re on the right track.If you’re looking for success stories of other communities who have grown massively and engage their members in creative ways, look no further.We have put all of our case studies in one place so you can browse them for inspiration any time.
Do you like shooting videos on your smartphone but the built-in EIS (electronic image stabilization) or OIS (optical image stabilization) do not seem to be enough?Well, in that case an external gimbal might be the best solution.Today, you can get the Zhiyun Smooth-Q for just $124.99 with the coupon we’ll provide you at the end of the article; keep reading to learn more!The Zhiyun Smooth-Q is a 3-axis handheld gimbal stabilizer which paired with your smartphone will allow to capture super smooth video footage.The gimbal uses 5th generation honeycomb core technology which keeps it light but strong at the same time.The built-in motor and response rate are 40% and 30% better than similarly priced gimbals.
Alibaba’s latest addition to its retail chain might be changing the grocery retail game in China.The group last month unveiled three new Hema supermarkets in Beijing and Shanghai, hoping to provide a seamless blend of online and offline shopping experience as part of their “new retail” strategy.The highly mobile-powered supermarket requires shoppers to download their “Hema” app and link it to their Taobao or Alipay accounts.The store provides free WiFi, so the customers don’t need to worry about bad internet connection when they scan a bar code with the app.Doing so provides more information—or perhaps the backstory—of an item or facilitates the checkout process as all payments are processed through the phone.One of the highlights of the Hema supermarkets is the variety of live seafood available.
SuiLin is a product manager on Facebook Analytics, where she leverages her experience in analytics, big data, and machine learning to build the future of analytics.She has a deep passion for helping people and organizations discover insights and achieve impact faster.Prior to Facebook, she led teams at Dell and EMC with a focus on big data products and initiatives.She has also served as a strategy consultant, where she worked on strategy and operations projects in Asia and Africa.Outside of work, SuiLin is an avid runner and traveler and hopes to combine these interests by running half-marathons in all 7 continents.Facebook Analytics is a powerful, behavioral analytics tool that enables businesses to measure, understand, and optimize their complete customer journey across devices and channels.
Google does not count the links to your website only.The algorithm focuses heavily on link quality rather than quantity.This means that earning high quality links from sites with high domain ratings in your niche vertical are much more effective in increasing your organic search results than near anything else.Earning link backs from a large number of low quality, low domain rating sites that have nothing to do with your industry can in fact hurt your SEO.You need a strategy to earn you those inbound links from high quality sites.In fact, to make this work, you’ll need a two things:
The internet changed the level of human interaction involved in business.Now it's insanely easy to buy things without ever interacting with another person.On the one hand, this is a game-changer — businesses can scale up more easily than ever because so many of their operations are automated.On the other hand, it's a massive missed opportunity.We are all wired to make decisions based on our relationships with other people.Thankfully, advancements in technology haven't just streamlined the purchasing process—they've also made it extremely easy to put humans back into online processes.
Each desk has a personality similar to its owner.So we went hunting for the best workstations in the marketing field.We wanted to find out what type of personality they have based on their workstation.Stay with us on this journey and you’ll discover: * how we paved our path to delivering the “coolest workspaces in the digital marketing world”; * which marketers accepted the challenge, and disclosed their office spaces/coworking spaces; * who they are; * their pics and must-have gadgets, and eventually; * what to learn from this experience.These are the professionals who spiced up our “Cool Marketing Workstations” list: - Jack Meredith, Kettle & Fire; - Eduardo Yi, Teachable; - Wilson Hung, Kettle & Fire; - Sean Bestor, Former Sumo; - Tomas Laurinavicius, Entrepreneur; - Benjamin Beck, SEO Expert; - Sol Orwell, Examine.com; - Ty Magnin, Appcues; - Derric Haynie, Vulpine Interactive; - Sujan Patel, WebProfits; - Benji Hyam, Wordable; - Aardon Orendorff, iconiContent
Smartphone users who have downloaded an app called Mushroom that's used to identify different varieties of wild fungi could be putting their lives at risk, according to experts.While foraging for fungi sounds like fun, it can be a serious game with many varieties being poisonous or inedible.To help mushroom hunters out the app, created by Nicholas Sheriff, lets users take pictures of what they've found then use its photographic artificial intelligence to name the variety.Sheriff claims his intention is to help make the world of mycology (the study of fungi) clearer and educate those on the vast number of fungi, as it can be difficult to memorise every species.However, environmental scientists have blasted the app by saying that it's very easy to incorrectly identify mushrooms, including the edible ones from the poisonous ones.Mycologists, experienced foragers and scientists alike all panned the Mushroom app on Twitter with one saying it's "the most potentially deadly app I've ever seen" and "terrifying" how it could potentially hospitalise with misinformation.
Hackers at DefCon 2017 this weekend managed to get a WinVote machine to play Rick Astley — and in the process demonstrated fundamental flaws with digital voting.More than 30 voting machines made up the Voting Village at DefCon.It took the attendees mere minutes to crack open the devices — metaphorically speaking.Their first order of business was to make it play one of the WinVote machines play “Never Gonna Give You Up” by Rick Astley, because of course it was.The WinVote is now the newest music playing device in the village!— DEFCON VotingVillage (@VotingVillageDC) July 29, 2017
There are dozens of unspoken rules of the internet, and one of the most well-known is Rule 34, which states: "if something exists, there is porn of it".One firm that knows this better than most is PornHub, and they routinely release statistics about the world's browsing habits.In its latest post, published on 25 July, it delved into the world of comic books, cosplayers and anime between the dates 20-23 July this year.This matched up with Comic-Con 2017, an annual celebration of nerd culture, graphic novels, superhero blockbusters and gaming.Based in the heart of San Diego, the function now attracts up to 150,000 visitors.Interestingly, PornHub has revealed that searches for "comic con" over the three main days spiked by 2767% when compared to the normal search levels in the days leading up to the convention.
Look closely at the picture above.You probably can’t tell which one’s the telly and which is the painting.Here’s a clue: it’s the big one.But it doesn’t look like a TV, huh?See, stick Samsung’s Frame TV into ‘Art Mode’ and, rather than seeing a plain old black screen when it’s off, you’ll get a wonderful work of art.There are more than 100 works of art to choose from, and you needn’t worry about trailing wires ruining the effect: Samsung’s nifty ‘near-invisible’ connection tech needs just a single optical cable linking it to the One Connect box.
If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat.It’s not a gimmick, and I certainly don’t wear it because of its slimming properties.No, I wear it because of science.There is an area of research called Enclothed Cognition.It is the study of the systematic influence that clothes have on the wearer and those around him.Scientists have studied the lab coat.
As is their tradition, Marvel and Netflix didn’t just bring a clip of their latest show to their panel.They brought the whole first episode, and we have a spoiler-free review.We had already been told that Defenders would begin with each character following separate breadcrumbs that would eventually link them up, and that is absolutely the case in the first episode.If you were a fan of Daredevil, Jessica Jones, Luke Cage, or Iron Fist, this first episode picks up with each character and their separate scenes feel very true to their standalone series.If the Defenders is meant to follow the path laid down by the movies — solo adventures, seasoned with a few linked Easter eggs, and culminating in a big team-up —t hen the TV version is actually slightly better than its big screen big brother.The extra time afforded an 8-episode series means that it’s got a lot more time to put all the characters in the same room.
Users can create short GIFs and videos and share them on social mediaThe GIF- and video-creation application was originally released on iOS in June 2016.While Motion Stills on iOS allows users to transform their Live Photos into GIFs and longer videos, the Android version allows users to record new clips within the app.Specifically, users can record up-to three second clips, which are automatically stabilized and turned into sharable GIFs.and Suril Shah, software engineers at Google Research, explained how this feature works:For this release, we redesigned our existing iOS video processing pipeline to use a streaming approach that processes each frame of a video as it is being recorded.
Brands have stepped back a little from slamming Donald Trump lately, but Reebok couldn’t help itself after the president couldn’t help and told French first lady Brigitte Macron that she was in “such good shape … beautiful.”Reebok, an expert in helping people get in shape, posted a tweet on Friday featuring a yes-or-no flow chart about when it might be appropriate—or more to the point, inappropriate—to comment so bluntly on someone’s appearance.Where some brands would have skirted around the specifics of the Trump incident, Reebok went there directly.“Are you a world leader greeting the spouse of a head of state?” the chart asks—leading to one of five “no” answers indicating that it’s not appropriate (versus a single entertaining yes).The tweet quickly went viral and has around 78,000 likes and 46,000 retweets.A rep for Reebok agency Venables Bell & Partners told AdFreak that VB didn’t create the ad.
When Amazon announced the launch of Prime Wardrobe, a try-before-you-buy service for Prime customers, the immediate implication was that the retailer had eliminated the friction around returns and customer service in its clothing department.The program, which has yet to launch, lets customers shop from eligible brands — to be included, brands must be Amazon wholesale partners — and choose between three and 15 items to try on at home, for free.The premise is one borrowed from style startups like Stitch Fix and Trunk Club that deliver a box of suggested items to members, who then pick what to keep.For Amazon, which hasn’t announced the brands that will be eligible for Prime Wardrobe yet, it encourages apparel purchases by eliminating customers second-guessing about fit and style.“With bras, you don’t want to encourage people wearing it around for a week and sending it back,” said Marissa Vosper, the co-founder of online lingerie brand Negative Underwear.For Negative Underwear, Amazon’s appeal as a retail partner is obvious as it looks to scale.
Ex-SAP cloud boss and former employee of Apple, IBM, & Cisco join leadership roles.Changes are afoot at Box with the appointment of a new Chief Operating Officer, and a leader for the DACH region.Dan Levin, who had been serving as President and COO and had been at the company for seven years, is stepping down to be replaced by Stephanie Carullo.Levin will remain on the Box Board of Directors.“With more than 25 years of leadership experience driving global sales strategy and execution for some of the world’s leading technology companies, Stephanie is perfectly suited to head Box’s operations and go-to-market strategy,” said Aaron Levie, co-founder and CEO of Box.“Dan has been an incredible leader and his commitment to strategic and operational discipline will always be part of Box’s DNA.
President Donald Trump proposed creating a so-called "cyber security unit" with Russia, then he decided against it after the idea was shot down by pretty much anybody who got word of it, including congressional members of his own GOP party.Trump, after meeting with Russian President Vladimir Putin on Friday, said Sunday that they discussed building "an impenetrable Cyber Security unit" to address issues such as election meddling."It's not the dumbest idea I have ever heard, but it's pretty close," Senator Lindsey Graham, a Republican of South Carolina, said of the plan.Senate Republican Marco Rubio of Florida tweeted that "partnering with Putin on a 'Cyber Security Unit' is akin to partnering with [Syrian President Bashar] Assad on a 'Chemical Weapons Unit."'Treasury Secretary Steven Mnuchin said that Trump and the Russian president decided at a meeting during a Group of 20 nations summit in Hamburg, Germany, to embark on a joint "cyber unit to make sure that there was absolutely no interference whatsoever, that they would work on cyber security together."But on Sunday, after it was clear that the plan was going nowhere, Trump took to Twitter and said no deal.