Do you remember how Harry’s managed to gather 100K subscribers in one week, with their referral program?Do I need to tell you where this prelaunch lead Harry’s?-100+ million dollars in funding, for buying a 94-year-old razor blade factory.-A thriving digital store (which is the fastest growing in the industry).-A barber shop in NYC.Apart from all the fancy numbers and achievements, this article is about the thing I mentioned in the first sentence.
F1 Azerbaijan Grand Prix Live Stream: How to watch the Baku GPAfter a great showing in Canada earlier this month, the F1 has now moved to Azerbaijan, where drivers will try their luck on the Baku City Circuit.The first Grand Prix was held at Baku City Circuit only last year, with the course having a circuit length of 6.003km and 51 laps in total, making for a 306.049km total race distance.The lap record was set by Nico Rosberg in 2016, which currently stands at 1:46.485.Baku Grand Prix Schedule: What time is F1 on TV this weekend?Here’s the full race Azerbaijan GP schedule, including UK race times:
What does content marketing success look like to you?While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content.The content marketing journey can be perilous at times.At every turn there is a new competitor, shiny object or new “best practice”.This can cause teams to get so caught up in the creation of a quantity of content, that content amplification strategies are an afterthought, or even worse, not executed at all.We appreciate that you’ve travelled 1,000’s of miles with us on this content marketing adventure.
galaxy from the early universe has challenged what we know of how dead galaxies evolve.Imaged by the Hubble Space Telescope, the galaxy stopped producing new stars just a few billion years after the Big Bang -- a dead galaxy.It's also an unexpected shape -- a rapidly spinning disk.This makes it the first observational evidence that some dead galaxies evolve from a disk-shaped spiral galaxy into a more three-dimensional elliptical galaxy, the more common shape for old-star and dead galaxies."This new insight may force us to rethink the whole cosmological context of how galaxies burn out early on and evolve into local elliptical-shaped galaxies," said study leader Sune Toft of the University of Copenhagen, Denmark."Perhaps we have been blind to the fact that early 'dead' galaxies could in fact be disks, simply because we haven't been able to resolve them."
So I recently opened a screen printing shop that also offers a niche clothing line direct to consumers online.I want to grow both sides of the business.I make more per unit on the direct sales obviously, but almost all of my money being generated is coming from contract screen printing work.(Not very much, but still...)I know my website and social media platforms are light on content.Since I am a 1 man shop with a pretty good understanding of the entire process I had considered an educational course over a series of 6-12 blog posts chronicling the process.
You want to improve the conversion rates on your website.Though, At the end of the day, this is what it all comes down to: How do i do it?It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately.We’ve all seen the many tips and tricks out there on how to increase your conversion rates even by 529% in only one day.But most of them are contextual or require expensive tools to test.Here, we are not going to deliver overnight magic solutions.
If you enjoy our show, we would love it if you would rate it or post a review on iTunes.On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities.Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.Download this week’s PNR: This Old Marketing podcast(00:01): An advertising blast from the past: “Transformers: More Than Meets the Eye”(00:30): Robert muses on this week’s theme: What are you waiting for?
Google will let publishers ask people who use ad-blockers to either enable advertising or make a payment to view content without ads."Funding Choices" will roll out first in North America, UK, Germany, Australia and New Zealand, Google said in a blog.Google is also working on an ad-blocker of its own, which will function in its Chrome browser.That will block specific adverts that do not meet Google's standards.Ad blocking programs are designed to protect consumers from intrusive web ads that slow down browsers and vacuum up personal data.Ad-blockers take "a big toll" on publishers and producers who rely on advertising revenue, said Sridhar Ramaswamy, Google's senior vice-president in Ads and Commerce.
p Intercom is a quietly MASSIVE hit:$50 million in annual recurring revenue (ARR)Investments from the “who’s who” of investors (including Mark Zuckerberg, Jason Fried, and Jack Dorsey)I asked Chris Von Wilpert, the brains behind Rocketship Agency, to be a marketing detective and figure out WTF did they do to grow so quickly..Today, Chris is going to show exactly how Intercom has grown from $0 to $50 million — and how you can use the same principles in your own business.[Tip 1] the Biggest Viral Marketing Hack You’ve Never Seen: “Powered by” plus Dynamic Keyword Insertion
p More than a year since it made a strategic pivot to artificial intelligence, Microsoft Corp has stepped up efforts to empower tens of thousands of software developers around the world to create smarter applications for businesses and consumers.That could enable Microsoft, the world’s largest software company, to remain more relevant than ever in mainland China, where the market for AI applications is predicted to become the fastest-growing globally.“There are plenty of opportunities,” Harry Shum Heung-yeung, the executive vice-president of Microsoft’s artificial intelligence and research group, said in a recent interview with the South China Morning Post.“Our approach is very simple: we are here to democratise access to AI.”Shum, who was one of the founding members of Beijing-based Microsoft Research Asia in 1998, currently leads a global team of roughly 7,000 computer scientists and engineers focused on the company’s AI initiatives.After 60 years of development, AI has entered a new phase of accelerated growth, driven by major advances in computing power, the development of powerful machine learning and deep learning algorithms, and an explosion in data that can be fed into these algorithms, according to consulting firm McKinsey.
p Good news for all those Xiaomi fans out there, don’t you think?It seems that Xiaomi is almost ready with the tweaks of their MIUI 9 interface and the company plans to release it this July to all compatible smartphones that run on Android 7.1.1 Nougat.In case you forgot, a couple of months ago the company accidentally sent out emails to app developers, informing them about 2 new features – split screen and PIP (picture-in-picture).OK, these may be old news for most of you who have a Samsung, LG or similar smartphone but it means a lot to millions of MIUI users who have been expecting these announcements.According to these, the next MIUI update will allow compatible devices to have two apps share the screen, in both portrait and landscape orientations.The picture-in-picture feature also, will allow apps to minimize into a small box that floats on the display.
p Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.Stephen Hawking and Neil DeGrasse Tyson have declared that there is no God.New research from the Ulster Institute for Social Research in Northern Ireland and Rotterdam University in Holland examined the "robust negative association between religion and intelligence."Indeed, a Pew survey last year said that those who have no religion cite science as the reason why.This latest study, published in Evolutionary Psychological Science, reached some controversial conclusions about where religion comes from and why intelligence undermines it.The researchers examined different models that had been proposed for explaining why believers are allegedly less intelligent.
p Marketers are newly concerned with the large, diverse swath of Americans who live in flyover country.After the presidential election, there has been a kind of awakening to these customers and the power they wield, as well as the realization that brands and their agencies rarely speak to them.Here are four charts on those Americans.In a national survey of 1,800 Americans in 26 states, a Fluent survey found that Americans in the heartland are more likely to shop companies that outwardly share or exemplify “core values” that they ascribe to.The interesting thing is that heartlanders and coastal Americans both share very similar values.But heartland Americans place more importance (53 percent versus 48 percent) on buying from brands that demonstrate them.
p /p p Headphones are increasingly trying to be more than just/p p No, your everyday earbuds aren’t going anywhere. couple of years, a small subset of companies have quietly tried to turn some wireless headphones from simple audio products with software updates over time, but their battery life was eternally short, and they just couldn’t stay connected over
Coca-Cola and senior vice president of strategic marketing Ivan Pollard have parted ways.“We’re grateful to Ivan for his significant contributions to our global and North America marketing organizations in his six-year career with the company,” a brand spokesperson said in a statement to Adweek.“Under Ivan’s guidance, we have successfully reinvented our media buying and connections model, enhanced our digital and social media capabilities, and grown our arsenal of sports and entertainment marketing assets.”The spokesperson added, “CCNA’s Strategic Marketing organization plays a critical role in our business unit, and we have a deep bench of talented marketers who will build on this strong foundation.”Pollard first joined Coca-Cola as vp, global connections in 2011 after five years as group partner with Naked Communications.In 2015, he and Stuart Kronauge were named to co-lead the beverage giant’s U.S. marketing operations after Wendy Clark left to become North American CEO of ad agency DDB.
Keith J. Kelly filled in the Thursday.All told, it’s a narrative that skirts the dreaded hyphenated word “digital-only.”Instead of 10 times a year, Dr. Oz The Good Life will now embrace a quarterly print schedule, a higher newsstand price of $12 and what’s known as the increasingly popular “bookazine” format.“This is our biggest effort in this area and will help jump-start this business,” said Hearst Magazines president David Carey of Hearst’s dive into the bookazine world.The new version “will have some advertising, but it will not be ad-driven,” said Carey.It’s bad news for the Dr. Oz editorial ranks.
p The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries.In 2016, conversational AI company MindMeld surveyed smartphone users in the US, finding that 60% of users who used voice search had started using it in the last past year – indicating rising adoption rates.Voice searches are fast (humans can speak at 150 words per minute, versus typing at 40 wpm), convenient (instant, hands-free) and increasingly reliable.Usage in the US grew from 30-65% between 2013-2015, with 35% citing improvements in technology as the primary reason for adopting it.SEO company HigherVisibility surveyed 2,000 mobile phone users and found that 27% of respondents use voice search assistants daily, while another 27% use them at least once a week.More searches using natural language
p Kreditech, the German startup backed by Peter Thiel, Rakuten and the IFC that creates credit ratings and provides finance to people who may not otherwise have credit histories, has raised another round of funding from one of its strategic partners.PayU, the payments company owned by Naspers that is known by some as the “PayPal of emerging markets” — its business is mainly in providing payment services to online merchants — is investing €110 million ($120 million) in Kreditech.The companies are not officially disclosing Kreditech’s valuation, but sources tell TechCrunch that it’s higher than the previous valuation (which we last estimated was about €300 million) but less than €500 million.As CFO Rene Griemens describes it, services like Kreditech are important in economies where there is little credit card penetration nor existing credit histories, and so therefore limited options for how to pay for items over an extended period when you don’t the money to do so up front.The service in Poland issued €10 million in credit to users, and now the plan will be to expand this relationship to more markets where PayU operates.It’s specifically developing a stronger focus in India, where Naspers — as part of a larger investment strategy in emerging markets — acquired CitrusPay via PayU for $130 million and has made other bets in e-commerce.
p /p p /p Warren Buffett sold off a third of his 81 million shares of IBM stock in the first two quarters of 2017, the famed investor tells CNBC.At the end of 2016, Buffett's Berkshire Hathaway was the single biggest shareholder in IBM.p Berkshire Hathaway still owns 50 million IBM shares, he says.However, in mid-April, a Markets Insider analysis found that Buffett's IBM investment had lost $787 million in value since he first invested circa 2011./p p The reason for the IBM sell-off: He's "revalued it somewhat downward" from six years ago, when he first bought into the company, as "big strong competitors" continue to take wind out of the tech titan's sails.He says he sold when the stock crested $180, but has stopped selling now that it's around $160.
This year, no matter what, people will likely shrug as they await the debut of the next iPhone.For the record, Wall Street is looking for a slight rebound when Apple reports its fiscal second-quarter results Tuesday.Revenue also is expected to increase in the fiscal quarter, which ended in late March, but not with the big jump that Apple's reported in the past.It was the second full quarter of iPhone 7 sales, yet no one's anticipating either a blowout or disaster.Normally, analysts don't start looking ahead until the quarter that ends in late June, the last full period before a new model is released.That's because Apple typically unveils its new iPhones at the start of September and starts selling them later in the month.