Albert Colburn

Albert Colburn

Followers 6
Following 18
UK
If you want to know what Bitcoin is and haven’t been able to understand anyone trying to explain, boy do we have a video for you.This video comes from the folks at Botnik Studios.They’re a team of creatives and/or engineers making artificial intelligence a tool for some of the strangest stuff I’ve ever seen before.They’re using AI like a paintbrush, and the canvas is your mind.In the video below, you’re going to get blasted with information.This information was amalgamated using dozens of “Bitcoin explainers” – people who’ve tried to explain Bitcoin before, be it in blogs, on the radio, TV, or in streaming video.
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UK
The Obamas are about enter into your Netflix cue.The New York Times reported on Monday that Netflix has partnered with Higher Ground Productions, a company created by the former president and first lady, to produce content for the streaming service.The content that will be produced remains up in the air, as last we heard, the couple was allegedly in talks with Amazon and Apple as well for the production deal.The scope of the deal appears to be pretty wide with scripted shows, unscripted shows, and documentaries all on the table for consideration though nothing has been confirmed.Despite that range of potential directions, the Times reported that the Obamas are not looking to create an explicitly political brand of content.According to the Times, “The former president has told associates that he does not intend to use the new platform to wage a public campaign against his successor in the Oval Office, or to fight against conservative media outlets like Fox News.”
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Sequoia Capital, meanwhile, is reportedly out raising $12 billion across a series of funds, a move that’s unprecedented for the firm — or any U.S.-based venture firm, for that matter.Fifteen-year-old Emergence Capital could easily follow the same path.Emergence funds early stage ventures that are focused on enterprise and SaaS applications, and it does this very well.Its bets include the storage company Box (now public), the social networking company Yammer (sold for $1.2 billion to Microsoft in 2012), and Veeva Systems, the company that’s generally known for its customer relations software for the life sciences and pharmaceutical industries, though envious investors see Veeva as the company that produced a more than 300x return for Emergence when it went public in 2013.(Emergence had invested just $6.5 million in the outfit and owned 31 percent of it going into the IPO.Still, when it came time to raise its fifth fund, Emergence did not raise a billion-dollar fund, as it surely could have.
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UK
On my way to the newsagent this morning to buy the Sunday Express’s 128-page Royal Wedding special a bizarre thing happened - a cat wearing a tiara stopped in front of me, looked up and said in Princess Diana’s voice: “So in love!”A clever marketing ploy or are previous front pages of the paper right and my aversion to curry/tea/coffee/sudoku/mushrooms really is raising my risk of dementia?Undeterred I press on and I’m soon £1.50 lighter but 128-pages of “souvenir”-grade reportage better off.But a quick flick through the weighty tome reveals I’ve been misled - expecting 128 pages of Royal Wedding coverage I’m left sorely wanting - shockingly, only 50 pages are dedicated to the event with the other 78 covering distinctly non-wedding related issues such as the “truth” about smart meters and an exclusive revealing that “Spiritual healing ‘works’” although the fact that of the three words, “works” is the one in inverted commas suggests it actually doesn’t.Regardless, 50 pages is still an impressive number to fill - how are they going to do it?Checking pictures from yesterday, there are 21 steps outside St George’s Chapel meaning as many as four of the 50 remaining could be stepping filler.
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I'm not talking about the work it takes to find VC firms and to start a business, but rather about how hard it is to sell and market your brand on a global scale while sitting thousands of miles away from your customers and influencers.For three years, I've managed marketing at Weekdone (located in Tallinn, Estonia) and worked on getting our message to potential customers in the U.S. and around the globe.The challenges I've faced may seem strange to my colleagues working in New York or London but they are a painful reality for every local marketer I've talked to.One thing they usually don't tell you is how hard it is to find experienced SaaS (software-as-a-service) sales and marketing people when you're building a team in Estonia.Unlike in the U.S., where the mentality for selling and marketing is widespread, Estonians don't have the experience (having spent 50 years under Soviet occupation where these fields did not exist).However, the last few tries to find someone who could join our marketing team have ended in failure.
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One of the keys to OnePlus’ success has been focusing on one phone at a time — and aside from cases and, of all things, a backpack, the company hasn’t strayed too far from phones.Along with this week’s release of the OnePlus 6, however, the company’s adding another key piece of hardware to its arsenal.Following in the footsteps of Apple, Samsung, Google and, well, just about every other hardware manufacturer on the planet, OnePlus is launching Bullets Wireless.The name derives from the wired version of the company’s cheaply priced Bullet earbuds, though this version looks decidedly less like ammunition.The Bluetooth buds feature the yoked design that’s pretty popular among lower-cost hardware.And, indeed, $69 is a pretty tough price to beat for Bluetooth headphones.
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UK
With the FIFA World Cup edging ever closer and the regular season drawing to a close, this Nintendo Switch bundle should keep your footy needs fulfilled.Tesco is essentially throwing in a copy of FIFA 18 for free with this Nintendo Switch deal at just £279.Better still, you can get this discounted bundle with either the grey version of the Switch or the Neon edition with red and blue controllers.The latter of which is increasingly hard to get a hold of in some stores as it's been way more popular than the grey edition.Oh, you need more reasons to buy?Well FIFA 18 is actually going to get a lot more interesting on May 29 as EA is providing a World Cup DLC expansion to the game for FREE.
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UK
There's been a lot of talk about adding wireless charging features to cars, though the main focus has been to try and figure out how they can charge up as you drive around.But you have to start somewhere, and BMW has confirmed that it will be starting to produce its inductive charging pad in July.BMW originally announced this last September, but only gave a vague "2018" release date which is generally rather unhelpful.Fortunately Car Magazine says that sources at BMW have confirmed that the pad will be ready for release before the end of the summer.That means, given the July production date, we're probably looking at something around late August or early September.If you had your heart set on using inductive charging on your car, you naturally don't have a lot of options.
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China
South Korean manufacturing giant, Samsung, is currently rolling out the Oreo update to Samsung Galaxy Tab S3.News of this update first surfaced in February but it is not a reality.Both versions of this tablet (ie Wi-Fi and LTE) will receive the update but it is currently rolling out to the Galaxy Tab S3 users in the UK.This update comes with build number T820XXU1BRE2 and it brings all the benefits of the standard Oreo update.Also included in this update is the April security patch, Samsung Experience 9.0 and Dolby Atmos support.This is an OTA update thus, as usual, it may take a few days to pop up on your device.
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As the 25 May deadline for GDPR draws closer, inboxes are being flooded with frantic emails requesting people give consent for companies to keep contacting them.The travel firm is taking an arguably relaxed approach to the arduous task of getting its vast customer base to give all the right permissions to use their data moving forward.“At the end of the day we’ll have a much smaller base but they’ll be much more engaged; we’ll have people who actually want to hear from us,” Saul Lopes, head of CRM and loyalty at Virgin Holidays, recently told The Drum.We want to excite the sales staff, who want new business and the commission that goes with that, so it’s more important to focus on that rather than contacts that haven’t engaged with us in six months.”That’s not to say the brand hasn’t made a sizeable effort to keep as many customers on its CRM database as possible.But sending a “do you still want to hear from us?” email hasn’t been the first course of action.
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Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it.And in an increasingly personalized world, consumers expect their customer experiences to be customized—and that’s where an effective data strategy comes in.According to stats compiled by Accenture Research, the majority of global business leaders say the most important factor in customer experience is ensuring their staff has access to customer data.Additionally, 59 percent of companies that use business analytics say it gives them a competitive advantage.But despite such promising numbers, a whopping 88 percent of marketers aren’t using data to its full potential.“Some brands are swimming in data, but it’s not the right data to achieve marketing objectives,” said Jeannine Falcone, North America marketing lead at Accenture Interactive.
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Capital One has acquired the San Francisco-based digital identity and fraud alert startup Confyrm, the company announced through a blog post on Thursday.The deal will bring Confyrm’s technology to the bank in order to help speed its development and implementation of consumer identity services at scale.CEO Andrew Nash founded Confyrm in 2013, along with Dale Olds and Emma Lindley, with a vision of restoring trust in digital identities, he says.“We wanted to make a real difference to reducing online fraud and to make the internet a safer place for everyone engaged in it, but critically to do this without abusing customer privacy and storing personal data.”The company created a system to offer early notifications of suspicious account activity, in order to mitigate the impact of fraud or account theft for identity providers and consumers alike.For example, if a financial service was processing a password reset request but detected that the consumer’s email account had been taken over by a fraudster, it could stop the attack on the consumer’s account immediately.
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UK
New York is big, bewildering, and complicated.When I first moved to this city, I didn’t quite grasp the subway despite my eagerness to learn.I took public transportation to the wrong boroughs, got lost each time I set foot in Brooklyn, and accidentally sent at least a handful of trusting tourists off in the wrong direction only to realise what I’d done minutes too late.I’ve lived here for seven years and only now do I truly understand the bus.But I didn’t have a smartphone back then, I’d never lived in a big city before, and frankly, I had plenty of other things to worry about.Little things like “money,” “work,” and “my propensity for selecting bad apartments.”
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UK
This weekend I got to experience the dark skies over a nameless lake somewhere between Grand Forks, North Dakota and Bemidji, Minnesota.It was my first time seeing the faint band of our own Milky Way.But we had our telescope pointed on something we could have seen just as easily from a second-floor studio flat: Jupiter, the largest planet in the solar system.Jupiter is in opposition today, meaning it’s exactly opposite the sun in the sky, like the Moon when it’s full.The gas giant will be brighter than any star in the sky.I was able to see the bands of gas and dust and the four brightest moons, Ganymede, Callisto, Europa, and Io, with a small telescope.
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Networking vendor Nokia has snapped-up machine learning-powered analytics firm SpaceTime Insight, which it says will augment its IoT offering.SpaceTime Insight specialises in the use of predictive analytics to manage and optimize the use of enterprise assets.It has packaged all this cleverness into an IoT platform and it’s this application that seems to have caught Nokia’s eye.Specifically Nokia is going to integrate SpaceTime into its IoT software portfolio and expects to produce better IoT apps as a consequence.“Adding SpaceTime to Nokia Software is a strong step forward in our strategy, and will help us deliver a new class of intelligent solutions to meet the demands of an increasingly interconnected world,” said Bhaskar Gorti, president of Nokia Software.“Together, we can empower customers to realize the full value of their people, processes and assets, and enable them to deliver rich, world-class digital experiences.”
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Buried inside Twitter’s Android app is a “Secret conversation” option that if launched would allow users to send encrypted direct messages.The feature could make Twitter a better a home for sensitive communications that often end up on encrypted messaging apps like Signal, Telegram, or WhatsApp.The encyrpted DMs option was first spotted inside the Twitter for Android application package (APK) by Jane Manchun Wong.APKs often contain code for unlaunched features that companies are quietly testing or will soon make available.A Twitter spokesperson declined to comment on the record.It’s unclear how long it might be before Twitter officially launches the feature, but at least we know it’s been built.
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YouTube is preparing to release a revamped music streaming service that will combine Google Play Music and its own music offerings.It is unclear how the current iteration of YouTube Music will be integrated into the new service, but Reddit user c2fifield has posted images of a redesigned version of the YouTube Music app, which YouTube has since confirmed is real to The Verge.“We’re always working to improve YouTube Music and ensure it’s the best possible experience for users.We’re glad users are enjoying the update to the player page,” a YouTube spokesperson said in a statement.The new design has a more traditional ‘now playing’ window for audio-only mode, and you can now easily rearrange the queue, as you can see below.The real question is how this app will play into YouTube’s new music service, and whether that service will live within YouTube Music, or operate as a standalone product with a new name.
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It’s been more than a year since YouTube promised to improve controls over what content advertisers would find their ads in front of; eight months since it promised to demonetize “hateful” videos; two months since it said it would downgrade offensive channels; and yet CNN reports that ads from hundreds of major brands are still appearing as pre-rolls for actual Nazis.The ongoing failure to police billions of hours of content isn’t exactly baffling — this is a difficult problem to solve — but it is disappointing that YouTube seems to have repeatedly erred on the side of monetization.As with previous reports, CNN’s article shows that ads were running on channels that, if YouTube’s content rules are to be believed, should have been demonetized and demoted instantly: Nazis, pedophiles, extremists of the right, left, and everywhere in between.And the system appears to be working in strange ways: one screenshot shows a video by a self-avowed Nazi, entitled “David Duke on Harvey Weinstein exposing Jewish domination.Black/White genetic differences.” Below it a YouTube warning states that “certain features have been disabled for this video,” including comments and sharing, because of “content that may be inappropriate or offensive to some audiences.”A cheerful ad from Nissan is running ahead of this enlightening piece of media, and CNN notes that ads also ran on it coming from the Friends of Zion Museum and the Jewish National Fund!
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But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the godfather of modern advertising.“The end of the era” is the ubiquitous phrase flying around the ad industry airways today (15 April), following WPP’s carefully buried Saturday night announcement that its founder and chief executive would be stepping down after 33 years.They are, by and large, the creatives in operation in the days before Wire & Plastic Products turned into a marketing company in 1985; former creative director Iain Maclean wrote: “I look forward to seeing the likes of JWT and Ogilvy freed from the man's spidery web”.Justin Cooke, the founder and former chief executive of WPP-owned agencies Possible and Fortune Cooke, wrote: “There are few people on the planet more driven and focused than Sir Martin - I have seen unicorns a third of his age left for dust ...I never had an email go unanswered.The PRCA’s director general, Francis Ingham, said Sorrell, “shaped our industry into the global success story that it is today", while Paul Frampton, the former chief executive of Havas UK, believes the ad industry will be left “with a sizeable hole” in the CEO’s wake.
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There’s big news in the world of advertising.Sorrell had been in the midst of an unspecified investigation about “personal misconduct and misuse of company assets.” He has denied the allegations.“Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect.Robert Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer…Sir Martin will be available to assist with the transition.The previously announced investigation into an allegation of misconduct against Sir Martin Sorrell has concluded.The allegation did not involve amounts that are material…Sir Martin will be treated as having retired…
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