CD Projekt Red says its cyberpunk trademark will prevent gamers from an onslaught of apps and Steam games attempting to piggyback on any potentail success of Cyberpunk 2077.Having redefined the fantasy role-playing game with The Witcher 3: Wild Hunt, CD Projekt Red is now hard at work on its promising sci-fi RPG, Cyberpunk 2077.The company’s decision to trademark the term “cyberpunk,” however, has caused some unrest among fans, and now the studio has responded.Cyberpunk 2077 takes inspiration from the pen-and-paper RPG Cyberpunk 2020, which in turn was inspired by literature like William Gibson’s Neuromancer and the Mirrorshades anthology by Bruce Sterling.These books are part of a sci-fi subgenre that’s become known as cyberpunk, and some enthusiasts feel that CD Projekt Red’s decision to trademark the term is reductive.“The reason for our registration is to protect us from any unlawful actions of our competitors,” said a representative for the studio, according to a report from GameSpot.
Just when you thought you were out, they pull you back in.Starting this afternoon, Bottleneck Gallery is selling a beautiful, officially licensed poster for Star Wars: The Force Awakens by Gabz, aka Grzegorz Domaradzki.It’s available in two editions and is a perfect compliment to his previous trilogy poster.Licensed by Lucasfilm and Acme Archives, the regular is a timed edition, meaning they will print as many as possible between 5pm BST April 6th through 4:59 am BST April 10th.It’s 24 x 36 inches and costs $50 (£40.07).The variant is limited to 250 and costs $60 (£48.09).
Enjoyed this post from Ryan Kulp that goes step-by-step into a reactivation campaign on an unengaged email segment of 78,000 for a large B2C client.This campaign is inspired by the The Birthday Paradox, which says in a room of just 23 people, 2 folks are likely to share the same birthday.Following that math, an email list of 78,000 would have nearly 840 people whose birthday was within /- 1 day of an email...Idea to test from this article (clicking on idea title will provide more details)Idea: Turn stale subscribers into active users by using The Happy Birthday Hack.Details: Ever struggle with what to do with your subscribers who fell off the map?
Google launched the beta version of YouTube Go on Android in India.The YouTube experience was designed for users on slow networks, and it supports offline video viewing.The YouTube Go home screen features trending and popular videos from a user’s area.While using the application, users can tap video thumbnails to receive previews of videos before deciding to watch them or save them for offline viewing.Users can also choose from multiple video qualities when they decide to watch or save a video.Finally, the app allows users to share videos with nearby users without using data.
Mesh routers – whole home Wi-Fi explainedMesh router or whole-home Wi-Fi systems use multiple routers, or nodes, to spread your Wi-Fi signal throughout your home.This results in greater coverage, faster speeds and a more reliable connection.They’re great, and a good-quality modern device has powerful and fast enough Wi-Fi to cover most typical three- or four-bedroom houses.However, if you have a larger home – or want to stretch your Wi-Fi to an outbuilding at bottom of the garden, for example – then the Wi-Fi signal from a single router may not reach the furthest parts.The nodes work together to distribute the load of the network, and offer three key advantages over normal Wi-Fi extenders.
P’s chief brand officer Marc Pritchard has talked at length about the content “crap trap” that he believes has led to a surplus of bad ads that overpopulate screens and feeds.At the 4A’s Transformation conference in Los Angeles on Tuesday, Pritchard encouraged both brands and agencies to dig themselves out of the trap by creating fewer, but better, ads.“If legends like Leo Burnett and David Ogilvy were to come back and observe our behavior today, what do you think they’d think we believe about advertising?Our behavior indicates we believe more is better,” he said.“We bombard consumers with thousands of ads a day.We’re awfully busy, but all of this activity is not breaking through the clutter.
Nu storsatsar man på att vidareutveckla sin säkerhetsteknik.Resultatet blev Yubikey, en usb-nyckel som skapar nya inloggningskoder varje gång den används.Den tekniken gav det unga bolaget en plats på 33-listan tre år i rad: 2009, 2010 och 2011.Det är maxgränsen för hur många gånger ett bolag får vara med.Det var väldigt lärorikt att vara med och tävla.Jag rekommenderar alla entreprenörer att lära sig en 60-sekunders presentation av sitt bolag utantill.
Today, 1 April, is International Fake News Day and to mark the occasion we are handing out The Fakers, our special new awards for the leading practitioners of cock-and-bull stories.Naturally, given our own high ethical standards, we've excluded ourselves from consideration to preserve the dignity and integrity of these important awards.So join us as we now give recognition to the czars, wizards, moguls, outlets and poets conjuring the world's most creative, effective and entirely false news.So step forward none other than the fibbing father of fake news, president Donald J Trump.The most powerful man in the free world is the grand master of the genre, with a rap sheet that includes helping to perpetuate phony stories about his predecessor Barack Obama's birth certificate, the size of his inauguration crowd and that the Chinese invented climate change.A month ago, Trump vaguely referred to a nonexistent Swedish terror attack in an assault on Europe's immigration policy.
Hong Kong faces the second-highest risk of cybersecurity attacks in Asia despite having the most number of firms that increased spending on IT security, according to a new report.Telecommunications company Telstra’s Cybersecurity Report 2017 found that 14.7 per cent of Hong Kong firms have been hit with cyber attacks in the last year.Hong Kong was narrowly behind India, which clocked in at 14.8 per cent.In contrast, only 7.3 per cent of Singapore firms suffered from security incidents, the report found.The survey was based on 360 responses from C-suite executives and IT security managers at companies across Asia and Australia.History has shown us that some of the most damaging attacks can come from inside your own workforce
Of Zound industries ' turnover of 757 million crowns in 2015 came just over half from the sale of the speakers.A segment where the company is now betting on the products under its own brand Urbanears, which has so far mainly been known for its colorful headphones.The new speakers, "Urbanears connected speakers", is wireless and, like the u.s. the Sonos – which in recent years had a large impact in Sweden – pair with each other in order to be able to play audio in multiple rooms at the same time.at the same time that Urbanears has become a strong and well recognized brand, it is not here that the majority of Zound industries ' turnover is.Around two thirds of sales take place today under the brand Marshall, in which the speaker is one of the product categories.the Sale, which is linked to a licensing agreement with the british förstärkarvarumärket.
Airlines are generally less digitally savvy than some other sectors when it comes to exploiting the likes of big data analytics and the Internet of Things.Some carriers are doing a great job when it comes to in-cabin service, online bookings, tracking bags and informing passengers about gate changes.But unfortunately, many airlines tend to tackle these services in a segmented way, not providing a visible and seamless presentation of their offerings online, and thus not giving consumers a full, 360 digital experience, says Nikunj Shanti, chief data and digital officer at AirAsia.While AirAsia was among the first to only do bookings online and has been proactive on social media, Mr Shanti could not help but perceive the airline as epitomising a low-cost carrier (LCC).AirAsia, Asia’s largest LCC in terms of passengers carried, is not looking at any airline as a role model for undergoing digital transformation.AirAsia group chief executive Tony Fernandes says the airline is not moving rapidly enough to leverage information technology in a virtual world, which would bring about substantial cost savings, improve customer experience and satisfaction and ultimately boost revenue in the future.
Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US.The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal.This new partnership will be shaped around a program called Walmart Community Playmakers.Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes.The arenas will feature these “playmakers” during at least 15 games throughout the NBA and NHL seasons.“This is the first step for Wal-Mart into this space,” said Dan Griffis, co-owner of Oak View Group and head of Narrative, OVG’s sales agency, to SBJ.
T-Mobile has announced the rollout of its Scam ID and Scam Block services, which let subscribers know if an incoming call is likely to be a scam.Such a feature is particularly welcomed during tax season, a time when scam calls are plentiful, and it also helps protect particularly vulnerable groups who are often targeted by such scammers.The features are being given to T-Mobile customers for free.Scam calls are, unfortunately, all too common.These calls may involve someone impersonating a hacker or a government agency, teams of people pretending to be a bank or business, and more.The elderly are often targeted by such scams, though everyone is vulnerable.
A four-year-old boy in a Londonförort saved the life of his mother.She sackade together in the family home and the boy locked up mom's phone with the touch id, which he had learned, opened Siri and called an emergency call.He had also learned his own home address, which helped the ambulance to find the right faster, and the medics managed to break into your home and revive the mother who then was taken to hospital and has survived, reports 9 to 5 Mac.Ade Adelekan, head of the Metropolitan Police Command and Control Unit that handles the emergency calls in the london area, said in a statement that the boy's crafty intervention shows how important it is to teach young children their address and how to make emergency calls.
Inom fem år beräknas det finnas någon form av system för röststyrning i 90 procent av alla nya bilar, enligt det amerikanska analysföretaget IHS Markit.Trenden har anammats av många olika biltillverkare, och en av dem är Ford, vars ingenjörer är strängt sysselsatta med att ta fram empatiska bilsystem.Exempelvis att mmi:t känner av den brustna tonen när du gråtandes försöker navigera till närmaste Mcdonalds, och således sätter på en lite muntrare låt på Spotify eller anpassar belysningen efter ditt humör.– Vi är på god väg att utveckla en empatisk bil som kan muntra upp dig eller ge dig råd när du behöver det, hålla undan alla onödiga problem när du är stressad, påminna dig om födelsedagar och hålla dig alert under långkörningar, säger Fatima Vital på Nuance Communications, som hjälper Ford att utveckla röststyrning av infotainmentsystemet SYNC, i ett pressmeddelande.Ford, som tidigare uttalat att man vill ha en självkörande bil på vägarna år 2021, har alltså flera spännande järn i elden.Men redan i sommar kommer de första Ford-ägarna att kunna koppla upp sig mot infotainment-systemet SYNC 3 via Amazons Alexa, som då ska ha stöd för röstkommandon på svenska.
London (CNN)A day after Londoners were confronted with a cruel and ruthless attack, crowds gathered in the heart of the city to pay tribute to the victims.Just a few minutes away from the scene of Wednesday's carnage, helicopters circled above Trafalgar Square -- a location for protests, celebrations and rallies, but increasingly the site of impromptu vigils in the wake of recent terror attacks in Europe.With the work day done, hundreds slowly trickled into the square and together with the Mayor, the Home Secretary, members of the police and figures from several religious communities they projected a display of solidarity and defiance to the world."We come together as Londoners tonight to remember those who have lost their lives and all those affected by the horrific attack yesterday.Four homeless street artists sketched colorful messages of solidarity on the stone slabs in front of the National Gallery."Normally I come out with money on my mind, but today I came to spread the message that we are not afraid.
After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinformation - and in the process, make money through advertising.The problem, of course, is far from over.And because programmatic advertising serves impressions to large audiences automatically, these fake news sites can take advantage of the system, tapping into revenue that would otherwise go to legitimate outlets.Google and Facebook have been especially hard hit, since their algorithms predict what people want to see, resulting in a “bubble” where certain groups only get a partial view of the world.Caught off guard by this phenomenon, the advertising industry is feeling the heat.Media buyers, of course, want to ensure their ads get seen by as many people as possible, but they don't want to finance junk websites, much less have their brands associated with such a divisive issue.
Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer network is producing daily content pointing their followers in your direction and your email open rates are on the rise.Congratulations, you’ve achieved every digital marketer’s dream scenario!Unfortunately, if your website is not designed to convert traffic leads, this nightmare might be your reality.It’s true that in today’s multi-channel digital landscape, there’s no shortage of opportunities to get visitors to your site.When it comes to upping your lead generation game, you need to start with the basics: site speed, strong landing pages, clear calls to action and valuable content.In fact, DoubleClick by Google reported that 53 percent of mobile visits are abandoned if a site takes longer than three seconds to load on a mobile device.
Bryan Packer is a good son:I have been helping my parents migrate all of their files over from a 10-year-old iMac to a new one.They have two iPhoto Libraries that I copied over to the new iMac.I have no idea how the extra libraries came about.Is there a way to merge the iPhoto Libraries and the Photos Libraries so we can see all of them together in one library in Photos?This seems to be a multiplication problem.
Pinmeto har utvecklat en tjänst som gör det lättare för främst butikskedjor att hantera sin närvaro i sociala medier.Bland bolagets finansiärer finns bland annat Axel Johnson-sfärens investeringsbolag D-AX.Läs mer: Därför investerar storbolag i startupsNu lanserar Pinmeto ett analysverktyg för fysiska butikskedjor, som med hjälp av Google Insights for Places låter kedjor se hur kunderna hittar till varje enskild butik.”En utmaning som många kedjor har är att även om mer och mer av handeln flyttas till digitala kanaler så sker fortfarande mer än 9 av 10 av alla köp i butik.Att veta hur många sökningar som görs på en butik och vad sökningarna leder till kan hjälpa kedjorna i marknadsföring och analys”, säger Petter Palander, medgrundare av Pinmeto.