There are 85 million mothers in the United States today.From the recipes they post on Pinterest to the candid tweets they share at MommyFail tweets, moms wield tremendous power with brands -- and with other moms.Given that influence, consumer companies of all types are constantly looking for new ways to understand and better serve Mom.Our global customer collaboration consultancy Communispace works with moms of all ages -- and all walks of life -- on a daily basis, connecting them with brands like Hallmark to help develop products, messaging and experiences that resonate and add value to their lives.Leading up to Mother’s Day this year, we wanted to share with brands five lessons we’ve learned from working with these moms.They want the safest and best products for their children; and quality and safety trump price.
How many potential shares, would-be leads and short attention spans do you think your content has lost over the years?You know, all the visitors who slipped through the cracks — the ones who didn’t stick around or convert?Even the best content can be be held back by a bad experience.Consider that the average blog post can take up to five hours from ideation to publishing.With all the time and effort we invest in creating valuable content, we can’t afford not to maximize its potential to actually serve its purpose.Is your best content being buried by your most recent content?
Image credit: Nike via InstagramWhen it comes to branding, there’s no easy recipe for success.The athletic apparel giant has been able to succeed for generations because it’s constantly changing to meet market needs.When the company started in 1964, most people couldn't have even dreamed of the Internet.But, as the years passed, Nike geared up to compete.So, while there isn't a single recipe for brand success, communication is what will help you create and sustain your company’s image.
Image credit: iamthebaldeagle | Foap.comAs an ecommerce startup -- selling a socially conscious jewelry line from Kenya -- and a business with a limited marketing budget, we devote a lot of energy to thinking up ways to creatively (i.e., cheaply) yet effectively market our company and expand our customer base.Related: Online Marketing Gets All the Buzz But Check Out the ROI for Live EventsWe’ve found that planning promotional events is one of the best ways to meet our customers face-to-face and simultaneously control our brand messaging, thereby accomplishing something so important for a young company without an established brand: speaking for itself.As we thought about how we could raise brand awareness and create buzz around our mission, we drew upon the “ALS Ice Bucket Challenge” and the Dark Knight Rises viral video campaign for inspiration.When we launched a grassroots PR stunt in Central Park last year and asked people to share their dreams with us, we discovered how to deliver our message to engage with potential customers and also gathered behavioral data points to help drive our future marketing decisions.
The holiday shopping season is upon us, and those who forge new customer habits through compelling customer experiences will win both the sales and the relationships.Forecasts anticipate that consumers will shell out more than $630 billion dollars between now and Christmas -- and there are specific ways to make it a cheerful and profitable one!Evaluate the anticipated experiences you are creating by using the following criteria:Will the online experience feel happy, fun-loving and joyful?Will customer service be as easy to find as what Santa Claus put under your holiday tree?Will you follow up to help customers think about you all year long, not just at the holidays?
We’re two weeks out from Super Bowl 50 in Santa Clara, CA, which is the biggest day of the year in (American) sports and for TV commercials!A sports bar cannot afford these commercials, nor can your baby clothes boutique or tech startup, but you can still take advantage of the big game.Read the rest of this article and jot down the tactics that resonate with your business.Rank: Doable or possible, depending on resources.Start by creatively updating your social media accounts to represent the game (Facebook cover photo updates, sponsored posts with "Super Bowl discounts", whatever).From there, you can launch Super Bowl-themed email marketing campaigns, combined with landing pages or micro sites, all showcasing your Super Bowl offers and offering timely deals (which can really just be Q1 or seasonal deals, renamed).
It also gave us an opportunity to reflect on the vast accomplishments of the man known by so many names.While Prince often received praise for his innovative approach to protecting his copyrighted works -- including his well-publicized efforts, and ultimate successes, in reclaiming his master recording copyrights -- he was also visionary in identifying, promoting, and protecting brands associated with his persona and his art, something performers such as Taylor Swift, Adele, and Beyoncé do today as a regular course.And, who can forget the unpronounceable “Love Symbol” he launched in the early 1990s.“In Prince's mind, by changing his name to a symbol, he thought he could rescind and void the contract,” his then attorney told ABC News’ 20/20 in a recent interview.In Prince’s case, he wanted to detach himself from an entity whose goals, at the time, did not align with his own.Whether in response to a change of business direction; a need to separate from prior bad press; to simplify, or simply to refresh their brand for this new social-media focused world, businesses may similarly find themselves considering a wholesale change to their name or logo, or merely a “modernization” more easily captured and recognized on today’s small screens.
While AMD’s Ryzen chips have finally enabled it to start challenging Intel in the CPU market again, the company knows there’s still room for improvement.Marketing manager Don Woligroski even called Ryzen a “worst case scenario” for the new architecture, adding that Zen 2 will address its weaker points.Now, a leaked roadmap shows when the new processors will arrive.The slides come from Spanish website Informatica Cero (via TechPowerUp) and show details of AMD’s CPU releases right up until 2019.Next year will see the launch of Pinnacle Ridge as successor to the current Summit Ridge processors.These are a refinement of the existing architecture that will likely bring, among other things, increased frequencies, which matches reports of the next generation of Zen chips moving from the 14nm node to 12nm — essentially making Pinnacle Ridge AMD’s tick in the tick-tock model.
Recent rumors suggest that the Huawei Mate 10 brand will encompass as many as four different variants.Two of those – seemingly being the base Mate 10 and the Mate 10 Plus, a pair of devices that just got their CCC (China Compulsory Certification).As it happens in such cases, we got to see some of their charging modes and according to their listing, the phones top out at 4.5V at 5A or 5V at 4.5A, either way that’s 22.5 W of power.This matches Huawei’s SuperCharge as we saw it on the Mate 9 and more recently the P10.The two Mate 10 versions have model numbers ALP-Al00 and ALP-TL00.Those do not yet show up on TENAA, but that’s a mandatory step before the October 16 unveiling.
After several months from its first official announcement, the Xiaomi AI speaker goes finally on sale and sold out in just 23 seconds; that’s quite impressive, isn’t it?What’s the Xiaomi AI speaker about, though?Well, just as the name implies, the speaker will use artificial intelligence to help you in your daily tasks.You can definitely see it as an alternative to Amazon’s Echo, Google’s Home and the likes.What makes the Xiaomi speaker standout is its price, which is just 299Yuan (around $45) and that’s probably why it sold out in a matter of seconds.That said, Xiaomi didn’t actually reveal how many units were on sale, so it could be a few hundreds or thousands, we’ll probably never know.
The research was previewed at an event held exclusively for senior client-side marketers in New York last week.For those not at this session, ClickZ will also be running an Age of Amazon webinar on the research findings on October 5, shortly before publication of the full 40-page report.The research, which is based on surveys of more than 250 marketers and 1,600 consumers, is focused on the North American market, drawing on interviews with a range of well-known consumer brands and agency practitioners with deep knowledge of Amazon’s nascent marketing solutions.Content produced in partnership with Catalyst.The need for an Amazon strategyThe huge reach of Amazon makes it an attractive platform for advertisers, with the paid search products that comprise Amazon Marketing Services gaining traction with brands and agencies who are benefiting from impressive return on ad spend (ROAS).
These new laptops from HP, Acer, and Lenovo offer a compelling price point for businesses looking to make the jump to Windows 10 S.Microsoft launched Windows 10 S, a streamlined version of its flagship operating system intended to get the most out of basic hardware, earlier this year.Now the company has unveiled a line of devices that are aimed at firstline workers — the people who serve as the first point of contact between an organization and its products or customers.These laptops are designed to be easy to use, inexpensive, and secure.Microsoft has partnered with HP, Lenovo, Acer, and Fujitsu to produce a range of PCs that can cater to the various needs of today’s technologically savvy workforce.The HP Stream 14 Pro is a 14-inch ultraslim laptop that will retail for $275 when it launches in October 2017, according to a post published via the Windows Blog.
Photon streams unlikely to come from within the Milky WayThe most energetic cosmic rays bombarding Earth originate from outside our Milky Way Galaxy, according to research published just before the weekend.More than 400 scientists from 18 countries working under the Pierre Auger Collaboration wanted to solve the mystery of where these special rays – containing extremely rare and ultra-energetic photons – come from.To this end, the boffins combed through twelve years of data collected by particle detectors at the Pierre Auger Observatory in Argentina, according to a paper published in Science [PDF] on Friday.When highly energetic photons hit Earth's atmosphere, they create showers of electrons, photons and muons several kilometers wide moving close to the speed of light.These amazing cascades are detected when they eventually reach tanks of water, watched by scientists, as they cause the liquid to momentarily glow blue from Cherenkov radiation.
Just a week after Facebook got busted for allowing advertisers to target topics like “Jew haters” and “How to burn Jews,” a reporter found that the company used an image that said “I will rape you” to invite her friends to Instagram.There was a death threat in there, too.The reporter in question is Olivia Solon, who covers tech for The Guardian.Here’s a screenshot of the Instagram ad and, be forewarned, it’s unsettling:Instagram is using one of my most "engaging" posts to advertise its service to others on Facebook pic.twitter.com/lyEBHQXMfaThere’s a simple explanation for how this image ended up in an ad.
It's a meaningful day for iPhone fans around the world.Apple's iPhone 8 and 8 Plus have arrived, and despite shorter lines and smaller crowds than previous launches, some die-hard fans have queued as long as 10 days to be among the first to lay their hands on the new phones.It's vastly different in China, though, where internet users and local publications have observed queues so short that staff at Apple stores had to remove crowd control barriers.The same has been observed in Hong Kong, reports the South China Morning Post.That's not to say the Chinese aren't excited about Apple's new gadgets at all.On Twitter-esque platform Weibo, some Chinese internet users say they'd rather wait for the iPhone X, Apple's anniversary edition which is set to arrive in November.
Using a couple of old, beat-up mainstream notebooks, we’ll show you how to fix everything from a broken case and frayed charger cord to a bad fan and scratched screen.Just follow the basic directions we’ve outlined for each repair.In fact, while fans and notebook keyboards may look similar, they can be very different.Time: 1 to 2 hoursMaterials: Silicone sealant, painter’s tape (which is less sticky than regular masking tape), protective gloves (optional)Because a notebook that travels needs to be plugged in and unplugged several times a day, the cord and connector can take a beating, leading to a frayed or otherwise damaged power cord.
is now Mark Lavelle, a seasoned technology executive who co-founded Bill Me Later, the payment service.Practical Ecommerce: Bring us up to date on the status of Magento.Permira is a London-based and Silicon Valley-based private equity firm.We ultimately added a second investor, Hillhouse Capital, which is a very prominent investor out of Hong Kong that is also helping us with our expansion into Asia.We have really revamped the entire product line.PEC: You mentioned a revamped product line.
Technology companies must go "further and faster" in removing extremist content, Prime Minister Theresa May is to tell the United Nations.She will urge social networks and search engines to act when she addresses the general assembly.Mrs May will also host a meeting with other world leaders and firms including Facebook, Microsoft and Twitter.Separately, tech giant Google has said it will give a total of £1m to fund counter-terrorism projects in the UK.The prime minister has repeatedly called for an end to the "safe spaces" she says terrorists enjoy online.Ministers have called for limits to end-to-end encryption, which stops messages being read by third parties if they are intercepted, and measures to curb the spread of material on social media.
AMD has been busy this year pushing out a whole slew of Ryzen chips for desktop PCs – including some monster Threadripper processors of late – but we’ve now seen the first alleged benchmarks of Ryzen mobile CPUs.These processors will boast integrated Radeon Vega graphics and are aimed at powering laptops, and we’ve now got an idea of how powerful they might be thanks to Geekbench scores spotted by Liliputing.The AMD Ryzen 5 2500U processor (a quad-core, eight-thread CPU running at 2GHz) recorded a single-core benchmark of 3,561 and hit a multi-core score of 9,421 under Geekbench 4.1.1.In terms of comparative performance to Intel, that puts the AMD processor roughly equivalent to the Core i5-7200U in terms of single-core performance – the latter is a Kaby Lake dual-core (four-thread) chip with a base clock of 2.5GHz.However, the Ryzen 5 2500U outdoes this Intel chip with its multi-core benchmark.A further 3DMark 11 performance benchmark highlighted on Reddit shows the mobile chip hitting an overall 3DMark score of 3,799.
From Spotify to visits to the doctor in the cell phone.the Swedes who live in apartments consume today digital services for the whole 12 billion per year, a golden opportunity for Swedish property owners, writes Christoffer Börjesson, head of digital real estate development on the property owners.such A platform, which facilitates interaction between customers and service providers, usually called Multisided Platform (MSP).Through such new types of revenue streams, and markets created.property Owners can make a similar transformation because they possess two key ingredients for success, namely, an established brand and a large customer base already today use their range.From a plattformsperspektiv represent the tenants a large customer base of third-party providers are very interested in reaching.