Write original content - it is the most important aspect and the most relevant practice in terms of SEO.
This leads to one more positioning in Google.
Keywords and Target Audience - Keywords can often sum up more than the entire content.
There are various keyword tools that help you generate the best keywords, depending on the content.
Here, you'll be able to tarry your content to appear based on region, age, interests, etc.
Sensational headlines, which are not relevant to the content, will generate traffic at a time, after which interest will drastically decrease.