WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January.Today, the holding company opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT.The agency said in a statement it comes to market with a network of 750 employees stationed across 23 offices in 18 countries, client billings in excess of $100 million worldwide and a client roster that includes Diageo, FIFA, Ford, Bank of America, Merrill Lynch and Vodafone.“The world needs creative solutions to stimulate growth in a way that traditional approaches alone cannot achieve, which is why we have formed Superunion,” said Jim Prior, global CEO at Superunion.He added that “creativity has to be applied at the center of the business, where it can affect things like innovation, product and service, recruitment and retention, culture change, people’s experience of the brand, and the driving purpose of the organization.”“We will offer more integrated services, high-level strategic relevancy and closer connections to audiences, building stronger brands that drive our clients’ success,” said Prior, who leads Superunion alongside executive chairman Simon Bolton.
In the next decade, 3,483 small satellites (between 1 and 100 kilograms) will go to space, generating just over $2 billion of launch revenue, according to the Small Satellite Markets, 4th edition report, which research and consulting firm Northern Sky Research released last month.In this future world where thousands more smallsats provide environmental, economic, and even political intelligence, as well as Earth-covering internet, the test-steps necessary to get on up to space quickly, cheaply, and precisely seem worth the risk not just to Planet and Spire but, perhaps, to you and me.After an investigation, Rocket Lab determined that, four minutes post-blastoff, ground equipment (provided by a third party) temporarily stopped talking to the rocket.“It's really the next logical step,” says Peter Beck, Rocket Lab’s founder.Beck seems uncannily logical about the risks his young company is taking.When asked about his feelings about launching actual stuff on “Still Testing,” he replied that doing so certainly involved extra actual tasks.
Today, Apple announced its plans to accelerate investment in the US economy, to the tune of hundreds of billions of dollars over the next five years.This investment will take a number of forms, from working on growing its own business to investing in suppliers around the US and even paying a massive tax bill as it looks to repatriate money held overseas.In all, Apple says its contribution to the US economy will total out to $350 billion.Though Apple is looking to invest that money in a variety of ways, perhaps the biggest will be by opening a new campus to expand its US operations.We don’t know when that campus will open or where it will be – that information will come later on this year – but when we count that with investments at existing campuses, Apple says it expects to spend $30 billion on capital expenditures and hire 20,000 people over the next five years.At first, Apple says this new campus will house its technical support operations.
So while it used the show to unveil the first of its 2018 TV sets featuring its excellent current-gen X1 Extreme processor, it’s also been teasing what’s possible from the Extreme’s successor, the X1 Ultimate.Set to power Sony’s TVs of the future, the X1 Ultimate was flexing its muscles at a few demos on the Sony stand to show what it’s capable of when it comes to brightness, detail, frame rate and picture resolution.Read on for more details on what could be some of Sony’s most exciting TV technology yet.The X1 Ultimate is a prototype processor for Sony’s TVs, which Sony says it has been working on for a few years now.Sony claims the X1 Ultimate is futureproofed to support the maximum specification of HDR, and was on demo powering an 8K LCD screen with a backlighting system capable of 10,000 nits peak brightness.But as we’ve seen with current TVs, very few actually make use of their quoted peak brightness, and if they do, it’s likely to account for a very small part of the content on screen, for a very short period of time.
Johnson, a right-wing activist who's the force behind controversial websites WeSearchr and GotNews.com, is suing the social network, claiming it violated his right to free speech by banning him in 2015."There's no debate any more that Twitter is censoring right-leaning accounts and suppressing the views of those they don't like," Johnson said Tuesday after filing his suit against the San Francisco-based company a day earlier in Fresno County, California.Twitter declined to comment on the pending litigation.Ex-Google engineer James Damore filed a class-action suit Monday claiming the search giant discriminates against white men.The suit filed in Silicon Valley comes five months after Damore was fired for distributing a contentious 3,300-word memo questioning Google's diversity policies.The backlash against Silicon Valley is fueled by allegations Facebook, Twitter and other platforms are censoring conservative views.
A combination of online services, the emergence of ultra-cheap air fares, and more widespread globalization than ever before has made tourism an accessible, affordable, and very attractive option for a huge portion of the population.So far, most people have not focused on this concept of tourism experience as a direct connection to the activities on offer.What happens then is that tourists will look towards these activities by themselves and making bookings in the most traditional ways possible: in-person or via the phone.Today, we have platforms that can show potential travellers the cheapest fares, car rentals, and hotels but nothing more than that.Several companies have already attempted to tap into this segment with varying levels of success.Authenticity, whether real or imagined, is a vastly important feature of the digital age, particularly for the younger generation.
Samsung used CES 2018 to finally bring both its smart home and wearable ecosystems one step closer together, but I still don't think it's far enough.It means you should be able to turn your lighting or heating on from your wrist with relatively little effort, and while that's a good upgrade it's still not the perfect solution.Samsung keeps going on about how great its virtual assistant Bixby is, and I want it to be the thing I can control my home from my wrist.But, for some reason, it's still not how you interact with SmartThings.Samsung has spent the last nine months since it introduced Bixby on the Galaxy S8 telling us how the platform will be improved and what it can do for you compared to Siri or Google Assistant, but it's still not available on some of the top Samsung products.Samsung announced at CES this year that it wouldn't be adopting either Google Assistant or Amazon Alexa for its TV range - like a lot of big name brands have done - but instead will introduce Bixby to its upcoming products.
At its keynote at CES 2018, Intel slid in mentions of its more experimental forms of data processing that could be coming down the pipeline.Amidst talk of the importance of data in virtually every aspect of life, the company believes that the future of computing resides within two key areas: Neuromorphic and quantum computing.Intel CEO Brian Krzanich made this revelation during his keynote Monday night during CES 2018, showing off two new processors built for these computing segments.Processors that act like brainsThe new neuromorphic computing processor throws out the conventional desktop processor architecture, and instead attempts to mimic how the brain learns and grows on its own.He believes this technology will influence “future products and innovations,” and that will start by placing prototype chips in the hands of researchers to discover the true potential of neuromorphic computing.
If you’re already bored with skiing and snowboarding but are on the lookout for a new activity to occupy your time, why not give speed riding a go?The sport combines the best aspects of skiing and paragliding to create a new experience unlike any other and judging from a recently published video, it provides quite the adrenaline-fueled ride.Speed riding involves skiing down a mountain with a small cloth wing or parasail attached to the skiers body.The wing provides lift which allows the speed rider to occasionally take flight, soaring over rocks, trees, or other obstacles, before gently returning to the ground to continue the descent on skis.In this way, the skier makes their way down the face of a mountain with a mix of skiing and flying, even taking flight from high cliffs along the way.A published two-minute clip of the sport — via Red Bull, of course — was filmed on the Bossons Glacier located near Chamonix, France.
Windows, Linux, and macOS have all received security patches that significantly alter how the operating systems handle virtual memory in order to protect against a hitherto undisclosed flaw.At their heart, both attacks takes advantage of the fact that processors execute instructions speculatively.All modern processors perform speculative execution to a greater or lesser extent; they'll assume that, for example, a given condition will be true and execute instructions accordingly.If it later turns out that the condition was false, the speculatively executed instructions are discarded as if they had no effect.However, while the discarded effects of this speculative execution don't alter the outcome of a program, they do make changes to the lowest level architectural features of the processors.Our original coverage gave a high-level summary of how operating systems virtualize system memory, the use of page tables to map from virtual memory addresses to physical addresses, how processors cache those mappings, and how the kernel's page table mapping is shared between processes in order to maximize the value of this special cache.
With the CES just days away, it has come to light that LG mobile in addition to other LG line of products will be showcasing a new color variant of the LG V30.Dubbed the LG V30 Raspberry Rose color variant, the new device is especially “designed for fashion-conscious smartphone users” that is ideal for “a perfect Valentine’s Day gift.The LG V30 Raspberry Rose color variant is expected to go on sale in LG’s home country a little after the close of CES before it rolls out to a few other key European and Asian markets.So if you’re in any of these regions looking for a unique valentine gift, the V30 Raspberry Rose device is here right on time.Apart from the new paint job, the new LG V30 Raspberry Rose color variant is basically the same as the LG V3O that was first announced in Aurora Black, Cloud Silver, Moroccan Blue, and Lavender Violet option: it features a 6-inch QHD+ OLED FullVision display, powered the favorite Qualcomm Snapdragon 835 processor coupled with 4GB of RAM and 64GB storage, a 12-megapixel rear camera, an 8-megapixel camera on the front, and 3,300 mAh battery.The device is IP68 water and dust resistance, MIL-STD 810G certified and is equipped with Hi-Fi Quad DAC and audio tuning by the specialists at B PLAY.
"Tony Hawk's Pro Skater 4"Plot summary (from Metacritic): "Build your skills, earn respect, and show that you've got what it takes to Go Pro."Call of Duty: Modern Warfare 2"Plot summary (from Metacritic): "'Modern Warfare 2' continues the gripping and heart-racing action as players face off against a new threat dedicated to bringing the world to the brink of collapse.The player assumes the role of former Pinkerton agent Booker DeWitt, sent to the lost city to rescue Elizabeth, a young woman imprisoned there since childhood.Audio Dream Team: Dynamic play-by-play and analysis by Madden and Michaels.
Black Mirror’s fourth season is now streaming, and they’re celebrating this latest collection of technological dystopian tales by showing us we don’t really need them...because we’re already living in a technological dystopia.The video pairs clips from current and past seasons of Black Mirror with the hellish void that was the world in 2017.Human-like robots, fake news, Snapchat filters, a swirling vortex of new gadgets and philosophies that—at least in the eyes of Black Mirror—will lead us to a point of no return.Well, call me psyched for 2018.Granted, their Twitter account also shared a hopeful wish for next year, but the damage is done, man.It's hard to imagine a bright future, but we can and we must.
After Christmas sales for 2017 mean that the gift-giving (and importantly, gift-getting) doesn't have to stop thanks to today's deals.Discounts from Amazon, Walmart and other US retailers is allowing us to list all of the deals that we see beyond Christmas and into 2018.That's good news if you didn't get what you wanted from Santa, or have a gift card to spend.The post-holiday season prices can sometimes be better than Black Friday and Cyber Monday, with retailers looking to attract buyers making returns.Here are the best after Christmas sales and deals we were able to dig up in the US, whether you're looking to shop at Best Buy or going to Target.There's a way to save no matter which retailer store you're at today.
2017 has been the year of the loot box.The digital mystery crates have made their way into everything from Middle-earth: Shadow of War to Star Wars: Battlefront II, and for mobile games, they’ve been particularly pervasive.Often, the rates of success for receiving high-quality items from these loot boxes aren’t made public, but a new guideline for the App Store is changing that.In the updated App Store Review Guidelines, Apple has added an additional requirement under the “In-App Purchase” section, which explicitly states developers must be transparent about the success rates for their loot boxes.“Apps offering ‘loot boxes’ or other mechanisms that provide randomized virtual items for purchase must disclose the odds of receiving each type of item to customers prior to purchase,” Apple said.Thus far, this type of industry self-regulation has largely been the only way of determining what players will receive when they purchase or earn a loot box in their games.
KFC’s new celebrity colonel isn’t a celebrity at all.The fried-chicken chain just picked Christopher Boyer, an unknown actor, to play the part of Colonel Sanders in its latest twist on the campaign from Wieden + Kennedy.Because Boyer is playing the role of the Value Colonel—and KFC says not using a celebrity this time will help the brand save money so it can “continue to offer complete meals that won’t break the bank.”New TV spots featuring Boyer as the Value Colonel begin airing Dec. 28.Check out two spots below.Error loading player: No playable sources found
The iPhone may be Apple’s most popular product, but the company hasn’t forgotten about its former flagship, the MacBook.In late 2016, Apple revealed the new face of the MacBook Pro lineup, including three new laptops with updated hardware (two of which feature the newly-unveiled Touch Bar feature).It’s a headline-worthy feature, to be sure, but it might not be for everyone.In terms of features, there are some differences here.More importantly, it adapts to each program the user opens.The basic 13-inch MacBook features two Thunderbolt 3 (USB-C) ports that can be used for charging devices and connecting displays, while the upgraded 13-inch and 15-inch models each feature four of these Thunderbolt ports.
To fall back on a phrase rendered meaningless by overuse this year, 2017 marked the end of an era for Publicis Groupe.After 20 years atop the holding company, Maurice Lévy stepped down and handed the reins to the younger generation, as predicted, choosing crowd favorite Arthur Sadoun to succeed him as chairman and CEO.Another changing of the guard concerns the Groupe’s traditional holiday video greeting to its employees globally.In years past, Lévy famously used the video to poke fun at both the absurdity of the ad industry and at himself as an aging, deeply European executive resistant to the tides of time.The normally dark-haired, youthful-looking, 46-year-old exec looks haggard as hell.And wait, is that Lévy appearing at the 1:25 mark looking … decades younger, with dark hair where his grey used to be, and a completely stress-free air about him?
The plant-based foods category is growing, making it more important for Beyond Meat to differentiate itself from competitors.CEO Ethan Brown told Business Insider that Beyond Sausage will initially sell for $8 — including a bun and unlimited toppings — at a booth in a Whole Foods in Boulder, Colorado.Ever since Beyond Meat launched nine years ago, it has maintained an ambitious goal: create plant-based meat that looks and tastes like the real thing.A long list of investors seem to believe in that mission, including Bill Gates, Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, former McDonald's CEO Don Thompson, and Tyson Foods.Beyond Meat's plant-based burger, the Beyond Burger, as well as its "chicken" products (made from soy and pea protein, yeast extract, and rice flour) are now available in over 500 grocery stores, 100 BurgerFi locations, and six TGI Fridays.I tried all three flavors: hot Italian, sweet Italian, and brat.
For years, appliance manufacturers have been making washing machines with larger and larger capacities to accommodate growing family needs.Yet those large drums can leave your favorite pair of jeans lonely in the hamper for weeks.Samsung has a solution to this conundrum with the Samsung FlexWash WV60M9900A washing machine.It’s two machines in one — a one-cubic foot-sized small washing chamber up top for small or delicate loads, with a five cubic-foot chamber on the bottom for bigger loads.It’s an impressive appliance in beauty and stature.Unlike LG’s TwinWash system, where you can add a pedestal sidekick washing machine to the bottom of an existing compatible washer, you’ll find the small washing machine on top of the FlexWash.