It’s the smartphone era and businesses need to opt for a mobile-first approach.

So, you start by designing the screens and content for the mobile experience first and then move on to the desktop.

You’ll find that it’s the opposite of the responsive approach that used to be followed earlier.

Websites that were solely created for a desktop view found themselves at a disadvantage and saw their ranking drop on the search results.

That leads us to the question - how to become mobile first?

Think about the loading speed and the ability of personal assistants like Google and Siri to look up your business details.

Back in the day, companies thought of giant billboards along the highways or TV and radio advertisements to get their message out into the real world.

Reaching a global audience, staying connected with them 24/7 and all that at a nominal budget are but a few of the advantages all marketers enjoy today.

Just consider Artificial Intelligence and Augmented Reality for instance.

Things aren’t completely reversed in the developed countries.

A Wide Array Of Channels To Get The Message Out

The great thing about mobile devices is that despite their comparatively smaller size to desktops, they are quite powerful in getting most of the things done and done quickly.

You’d be surprised to know how many potential bearing apps fail to even see the daylight simply due to ineffective or lack of promotion.

A full-scale promotion involves considerable outlay and that’s something many app owners can’t afford.

So, do the budding app owners have no chance of acquiring new customers and achieve app glory?

Employ Your Website & Existing Communication Channels To Spread The Word

There’s a huge misconception about promotion in that it’s often perceived that the most effective means lie outside one’s reach.

In other words, experts’ skills are given more weight than the various means at one’s own disposal.

It all started with Pokemon Go, an Augmented Reality mobile game that captured global attention.

Soon after the game’s launch it had 45 million daily users and had hit 750 million downloads in just one year.

Google wasn’t going to sit quietly in this tech-race and released its much affordable Daydream for VR games and movies.

AR is no doubt going to explode in the coming years and that leads us to the next questions.

Quite easily one could say the creative industries including video gaming and app that make use of AR.

By August, this had been viewed 1.5 billion times, prompting the Snap’s CEO to call it the world’s first augmented reality superstar.

Every digital technology based blog and article talks about artificial intelligence.

Mobile apps of various niches, including travel, ecommerce marketplaces and education are thriving on machine learning and AI.

Thanks to this technological marvel, we are now able to facilitate better decision making.

Here are some ways in which AI is able to mark its territory in the world of digital world, especially mobile apps:

AI Helps In Delivering Personalized Content

Delivering personalized content is by far the most important use of AI.

The rapid advance of mobile apps is showing no sign of stopping.

As business learn more about the addictive behavior of smartphone users, who on average spend 90 minutes daily staring down the screen, there’s enough reason to build more apps, create engaging content and bring that to the target audience’s attention to increase sales.

Success calls for flawless mobile app development backed by thoroughgoing research.

In other words, idea validation to find out if your app concept is viable and potentially game-changing.

Very quickly you’ll come to learn about the solutions that already exist in that market.

It doesn’t cost a lot of money and can be put together in very little time compared to a fully fledged product.

The notion goes that Content Marketing is big firms’ affair.

It’s based on the belief that small businesses simply don’t have a dedicated marketing arm, a research and innovation team to compete with the mega international brands.

Spoiler alert here, the size of your business has no bearing on the ability to produce and distribute content in the age of Internet.

For businesses just starting to find their feet, every customer and advocate counts.

Content Is The Way To Brand Identity

It’s no secret that from time to time established brands sway the buying decision of larger public.