Helsingin pörssiin listautuva Terveystalo kiinnostaa sekä pieniä että suuria sijoittajia.Ankkuriomistajiksi yhtiö on houkutellut eläkevakuuttajat Varman ja Elon sekä Hartwallien sijoitusyhtiön Hartwall Capitalin ja Rettigin suvun omistaman Rettig Groupin.Kaikkia neljää ankkuriomistajaa yhdistää se, ettei niiden tarvitse maksaa Terveystalon jakamista osingoista veroa.Varma ja Elo ovat muiden eläkevakuuttajien tapaan vapautettu osinkoverosta.Yksityisten osakeyhtiöiden puolestaan ei tarvitse maksaa veroa, mikäli omistavat osinkoa jakavasta yhtiöstä vähintään kymmenen prosenttia.Ei liene sattumaa, että Hartwall Capital ja Rettig Group omistavat annin jälkeen kumpikin 10,1 prosenttia Terveystalon osakkeista.
A: I take it your question is rooted in the buzz over how best to boost your search engine ranking.It's true that a steady stream of new posts and content can attract links from other websites and boost your search engine optimization, but let's be honest: For many businesses, maybe even the majority of them, daily updates just don't make sense--especially if fewer than 50 people a month are visiting the site.We asked Vanessa Fox, author of Marketing in the Age of Google, to tell us more.Won't a lack of updates hurt my company's online exposure?But what you must do is list your business on the free search engine maps products and fill out your profile completely, so when customers do search for you online, they can find you.Go to Bing Places for Business, Google Places for Business and Yahoo Local online, then follow the directions.
If you’re a startup trying to grow on a shoestring budget, you probably know two things about video marketing: (1) you’ve got to have them to get noticed among your competitors, and (2) they can be incredibly expensive to produce.Fortunately, there are workarounds that’ll let your organization create high-quality, premium video content without breaking the bank.Give the following three strategies a try and watch your marketing efforts soar.Let’s face it, the camera on your iPhone won’t cut it for everything.It can cut down costs significantly but will still allow you to capture the footage you need.Whether you’ve decided to rent or buy your video camera equipment, keep in mind “time is money.”
Being the voice of a brand in social media is like acting on a stage.Having worked with social media for restaurants, wineries, music artists and many other brands, I’ve learned to take many queues from the basic principles of acting.Clear your mind and put your body at ease to get into the voice of the brand, as an actor does prior to performing.In doing this, your audience may disconnect from your brand's true intent.It's always better to be relaxed and authentic in your communications on social media.Focus your attention on a conversation with your audience.
While restaurants are trying to tempt healthy diners, new research suggests that even customers on diets may not care too much about eating healthy when they're dining out.A new Mintel study reveals that while 55 percent of people surveyed said they have tried to lose weight in the past year, eating healthy isn’t top-of-mind when at restaurants, a third of respondents said.It’s even worse during parties and other special occasions.The average dinner out is a bit better, with around one in four people saying they look for something healthy when ordering an "everyday" meal.Mintel's data comes from two online surveys from April 2014 that queried British respondents who have eaten out or had takeaway from a restaurant in the last three months.Restaurants are investing serious development and marketing dollars toward "health-conscious" menu items, from Taco Bell's high-protein "Power Platform" to Chick-fil-A's updated grilled chicken recipe.
You work so hard on those blog posts and articles.But getting eyes on your content isn’t always easy.There’s search engine optimization, content curation, social media, optimizing for readability.And don’t get me started on email marketing.When employed in concert, all the elements that make a post findable ensures that your target audience sees your content.For more, check out the infographic below from Bit Rebels.
The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.Imagine that you’ve created a great app, the reviews you’ve gotten are all four- or five-star reviews, but you can’t seem to catch Apple’s eye for that elusive spotlight.Here are seven tips on what you can do to improve your chances of being featured by Apple:A common thread is to make sure your app is really “all that.”Dan Counsell, founder of Realmac Software, has had many apps featured by Apple.Related: 4 Questions to Help You Price Your App in a 'Freemium' World
Image credit: Headbands of Hope | FacebookI remember the day I launched my company, Headbands of Hope.However, as I grew my brand, little signs appeared, giving me hope that it was becoming successful.Looking back now, I realize how important it was for me to believe in those signs and use them as fuel to keep going.It was such a special moment to know that somewhere out there, someone who didn't know me believed in my product enough to purchase it.I still have my first article about Headbands of Hope framed above my desk.
Image credit: snowpea | FlickrWith Chipotle coming under fire (again and again) for its food-safety issues, lower-priced chain White Castle is craving to be clean.Timed with its 95th anniversary, America’s first hamburger chain just launched “White Castle Clean,” a website that willingly shares and promotes its health inspection records.Related: Chipotle to Close All Stores for One Day in FebruaryAccording to a press release, the website’s purpose is to “promote food safety, cleanliness and transparency” for each of the company’s nearly 400 restaurants located in 13 states.The site, which will be updated biannually, features an interactive map of the U.S. Each state links to a document with locations, dates, results and notes from inspections dating back to 2014.
Businesses across much of the globe now have an additional collaboration tool to help keep employees productive, in the loop and organized.Today, the popular workplace productivity tool Trello announced its web interface is now available in a total of 21 languages, with more than 47,000 new words translated.To reach that staggering number, the company crowdsourced the translations to a group of 520 volunteers.The translators joined Trello boards to stay up to date on the progress of deciphering every page on the site and had a glossary to help guide their thinking.It took four months to complete all 16 languages.The team behind Trello decided to have a more aggressive global strategy after seeing extensive growth in international markets.
Image credit: rvlsoft / Shutterstock.comContent marketing and social media are fast becoming the core of marketing for many businesses -- and for good reason.Thankfully, there are plenty of apps and tools that can help you streamline your marketing campaigns seamlessly.Quuu is a simple platform to help put your content curation on autopilot, working seamlessly with Buffer to bring you the most relevant content.It simplifies one of the most time-consuming aspects of marketing -- curating content that your audience wants to see.Best of all, it’s not computer-aggregated content: It’s manually selected by people, just for you.
Your content may be brilliant, but if no one reads it, it will not make an impact on the world or on your bottom line.There are three times in your life when you should focus on marketing your book.In publishing, this is known as growing a platform.Before you publish, especially if you are seeking a notable publisher who will give you money for the honor of publishing your thoughtsWhile the book is in production from the moment the writing begins onwardAfter it is published and at least 120 days post-release, your wholehearted focus should be on selling copies and using the book to grab as many of your 15 minutes of fame as you can possibly get
That’s really the key to the new branding and marketing mindset—the recognition that building a brand, be it personal, team, or business, is the result of an ongoing, steady stream of consistent small efforts, not a series of one-off, gigantic pushes.As a branding and marketing consultant, I’ve observed three specific shifts in my field that every entrepreneur and executive needs to be aware of.In other words, if you were fortunate enough to get written about in The Wall Street Journal or The New York Times (or appear on Oprah), you moved to the top of the press heap and considered yourself as having arrived.The highest-profile authors (the lucky few) got the most PR support from the publisher, and the larger pool of smaller fish received just a month or two of minimal PR support.The average self-managed campaign can be done on a budget of $12,000 instead of $20,000, and the window for promotion has grown from a few months to a few years (or more) for books whose topics are evergreen in nature.In the past, the goal was to be covered by a major magazine, newspaper, or TV program.
As Search Engine Land first reported in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by banning phone manufacturers from preinstalling competitors’ apps, and requiring those same phone manufacturers to preinstall selected Google apps on Android in exchange for access to the Google Play Store.Well, after nearly 20 months of negotiations, a voluntary settlement was reached on April 17 of this year.According to the FAS press release:Google will no longer demand exclusivity of its applications on Android-based devices in Russia; Google will be obliged not to restrict pre-installation of any competing search engines and applications (including on the default home screen); Google will refrain from stimulating pre-installation of the Google search as the only general search engine[…].[Read the full article on Search Engine Land.]Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Riding a crest of big ambitions, France’s Sigfox today announced a series of new initiatives designed to boost the global IoT network it’s building.At the company’s first-ever users’ conference today in Prague, executives and partners talked up the idea that massive connectivity will transform numerous facets of industry and our daily lives.Sigfox has been creating a specialized low-power communications network to enable that future and has attracted more than $400 million in venture capital.Read more: French IoT unicorn Sigfox carries hopes of a nation hungry for a global startup heroThe company continues to expand that network, announcing today that it would soon be live in four new countries: Costa Rica, Croatia, Thailand, and Tunisia.Sigfox also announced a string of new partnerships with other companies that will bake its technology into their services.
Snapchat’s latest augmented reality feature is another implementation of the tech that applies to the world, rather than the faces found in frame when you take a picture.They’re called ‘Sky Filters,’ and they can automatically detect sky in your images, and repaint them with totally different atmospheric looks.The new filters are rolling out live starting today on both iOS and Android, Snapchat says, and will be rotating daily to slot in different effects, including different virtual weather, sunsets, starry skies, rainbows, storm clouds and other Sky Filters.These new filters are available like any other – provided Snapchat recognizes available sky in the frame, they’ll show up when you swipe through the available filters along with any others post-capture.Snapchat keeps rolling out new implementations of AR within its app, including the recent debut of animated 3D Bitmoji that interact with their environment, and the addition of World Lenses earlier this year to add other virtual objects and effects to the world around you.
The University of Texas at Arlington has received a $600,000 grant from Boeing to test composite components that officials believe will lead to longer-lasting aircraft and identify when those components might fail.The title of the project is "Advanced Inspection and Analysis of Common Feature Test Component for Composite Airframe Life Extension Program."Endel Iarve, a professor of mechanical and aerospace engineering who works in the UTA Research Institute's Institute for Predictive Performance Methodologies, is the co-principal investigator.This work consists of experimental testing and advanced structural analysis using Progressive Damage Analysis or PDA tools.The goal is to develop a set of the most accurate experimental data to be used in concert with a PDA method to predict the onset and growth of damage to a composite component utilizing the Continuum Damage Mechanics method developed by UTA researchers Yuri Nikishkov, Guillaume Seon and Makeev at the UTA AMSL and the B-Spline Analysis Method developed by UTA's Endel Iarve, and validate these techniques.Erian Armanios, chair of the Department of Mechanical and Aerospace Engineering, said Makeev's work helps the aircraft industry by improving sustainability, maintenance and life cycle management
Amazon has gradually been entering the food market for several years now, with Amazon Fresh grocery delivery, and more recently acquiring Whole Foods.But its next expansion may include home delivery from one of your favorite restaurants.The company has announced it’s partnering with Olo, a platform that handles online restaurant orders, to help improve its existing Amazon Restaurants service.Amazon Restaurants has been around for a couple of years now, allowing customers in select cities to order local food and have it delivered within an hour.It hasn’t quite taken off, but that’s where the Olo partnership comes in.Like Amazon, Olo lets customers order and pay for food delivery online, but its clients include a number of large restaurant brands and chains, like Chipotle, Five Guys, Cold Stone Creamery, Shake Shack, Jamba Juice, and Wingstop.
Walmart is testing a new service in partnership with August Home, a smart lock and smart home accessory company, that promises to deliver groceries straight to customers' refrigerators.Here's how it works, according to Walmart's blog: First, you place an order on the Walmart website for your items, which can include groceries.Once the order is ready, a Deliv driver will bring it to your home.If no one answers the doorbell, he or she will have a one-time passcode that you've preauthorised, which will open your home's smart lock.The moment the Deliv driver rings your doorbell, you'll receive a notification on your phone that the delivery is occurring and, if you choose, you can watch the delivery take place in real time from your home security cameras through the August app.The Deliv driver will then stock up your fridge and leave.
Amerikkalainen Uber-kyytivälityspalvelu on menettämässä lisenssinsä toimia Lontoossa.Sen nykyinen, vuonna 2012 saatu lupa umpeutuu syyskuun lopussa, ja Lontoon liikennelaitos Transport for London ilmoitti tänään hylkäävänsä yhtiön uuden hakemuksen.TfL sanoo tiedotteessaan, että Uber London Limited ei ole "sopiva ja sääntöjenmukainen" hakija vuokrakuljetusluvalle.Ongelmia on TfL:n mielestä Uberin suhtautumisessa vakavista rikosepäilyistä ilmoittamiseen, lääketieteellisten sertifikaattien hankkimiseen, työntekijöiden taustojen tarkistamisjärjestelmään sekä sen oman Greyball-hämäysohjelman käyttöön.Greyballin tarkoitus on hylätä kyytipyynnöt, jotka vaikuttavat tulevan kyytipalveluja valvovilta viranomaisilta.Greyballin olemassaolon paljasti keväällä New York Times.