David Rodriguez

David Rodriguez

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p Ever wonder why human-like robots today invariably look pale-skinned?It isn’t because of any bias – not on the scientists’ part, anyway.It’s just that robotic scientists have faced technical challenges in giving life-like skin a non-white tone.Hydrogel is a polymer capable of absorbing a vast number of water molecules, giving it the same flexibility and strength as natural tissue.Some hydrogels can heal themselves by enclosing a “wound” after being torn apart, which is why they are regarded as an ideal material for making artificial muscle and skin.Animals such as chameleons, butterflies and peacocks get their distinctive colour from pigment or periodic nanostructures in their skin or feathers that interact with light.
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p Soon after it emerged Rubicon Project is mounting a counter-charge to its ongoing legal tussles with The Guardian in the UK, The Drum caught up with its newly minted chief executive Michael Barrett his priorities for the last three months in office.Although Rubicon Project leadership won’t be drawn as regards on record comment over any pending legal issues with any of their partners, it’s understood throughout the industry that transparency with pricing is now table stakes.The discussion covers: how the dominance of the duopoly is arguably the company’s biggest life-line; how open source code will lead to a more equitable system; plus the potential future acquisitions in his turn around plan.joined the publicly listed adtech at a tumultuous chapter in its 10-year history, with Barrett himself directly replacing company co-founder Frank Addante (now chairman) in the hot seat, publicly posted revenue declines, as well as a restructure and legal issues, but the adtech veteran remains upbeat as to the company’s prospects, and the turnaround plan he’s currently executing.The Drum: What has been your top priority since taking over Rubicon?Obviously, us being late to header bidding – regardless if that was well thought out internally and discussed – I think clients perceived that as a lack of awareness.
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Making those pages findable and desirable on search engine results pages should therefore be an important strategy.So these pages, first and foremost, should provide a good, productive user experience.Its owner invests heavily in local SEO, so that when a local consumer searches for a restaurant on Google or Bing, this restaurant comes up at top of the list.The owner tells you he’d decided to build traffic first and, after that, he was going to focus on his food.Recently, an account manager from a major SEO agency was trying to sell me a solution that, in part, duplicated product content on thousands of sites.Imagine for a moment a sprinter stepping up to the blocks before a race, but rather than wearing track shoes, this runner has chosen to wear heavy, steel-toed work boots.
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The presidential campaign, preceded as it is by the race for the nomination, lasts two years.I wonder if there is a study out there which shows what impact election spending has had on television networks’ bottom line – staving off the inevitable dominance of digital by many years.I think it is a blessing that political parties are banned form advertising on television and radio.Most of that money goes on mailshots and billboards, and increasingly, of course, on social media.It’s difficult to pinpoint which efforts make the biggest impact.It’s also true that most voters will be mainly influenced by the quality of a leader, the state of the party, and the overall message, rather than a specific policy.
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p In the wake of the massive WannaCry ransomware attack, one would think that cyber security salespeople were rubbing their hands in glee with the potential of customers banging their doors down.Yet during such large-scale global incidents, do cyber security brands see value in jumping on the bandwagon with marketing messages around it?The answer appears to be a resounding no, despite their consumer brands counterparts doing it all the time.Debjani Gupta, communications lead, Asia Pacific, RSA, concurs, emphasising on prioritising a business reponse rather than a marketing one.Companies with a true security pedigree and relevance to an organization’s cyber security see it as essential to provide guidance when these unfortunate incidents break out and continue to be a trusted advisor,” said Leitch.“Internally at Ixia, it is not seen as an opportunity as much as it is seen as a responsibility to provide guidance at times like these to those who always to look to us for it,” he added.
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You can wait for your turn and devise the next move, or you can plan the next 10 moves for every step you take.In the end, they share the same goal, planning and predicting the next move.If you are an enterprise trying to thrive in the digital world either via web or mobile, the first step is to know what to use data analytics for:What you want to offer the users can be very different from what they actually want.It has to always be optimized also in terms of a value proposition, and data analytics can show you what to “sell” based on what the customer wants to “buy”.Understand the actual user behavior
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p Bit by Bit: How Video Games Transformed Our WorldAs a genre, the video game memoir is in full bloom.No other art form has made such lightning strides in our lifetimes, which makes it an irresistible subject for some writers looking to process the changes in the world around them.Thinking about how our conception of video games has evolved leads one to bump up against other subjects such as military history, technology, aesthetics and psychology, which Andrew Ervin’s Bit by Bit, dutifully does.Ervin, a novelist, brings a literary sensibility to his study of the medium.Quotations from Shakespeare to Melville fill his text.
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p Thanks to Twitter, presidential photo ops these day can quickly turn into minefields -- witness President Donald Trump sliding behind the wheel of a giant truck in March and the internet driving it into the ground.On Sunday, the Saudi Embassy tweeted out a photo of President Trump, Saudi Arabia's King Salman and Egyptian President Abdel-Fattah el-Sissi with their hands on a glowing globe.Trump is of course in Saudi Arabia as part of his first trip abroad as president.Some minds immediately went to Tolkien.@Julian_Epp You know, there's something familiar about that orb... pic.twitter.com/TrWQyH9Xhf— 3-bit Gamer Show (@3bitGamerShow) May 22, 2017
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p Vice president of News Feed Adam Mosseri shared some 'basic guideposts' for publishers looking to ensure that their Facebook content stays afloatIn the wake of a flood of recent changes to Facebook’s News Feed algorithmfake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers.Adam Mosseri shared some “basic guideposts” for publishers looking to ensure that their Facebook content stays afloat.Mosseri’s suggestions are fairly straightforward:Content should be informative and meaningful.On the clickbait front, publishers should avoid headlines that omit information about the topics of their articles or sensationalize those articles, such as, “When She Looked Under Her Couch Cushions and Saw THIS … ,” or, “WOW!
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p You might think of our solar system as our most immediate celestial neighborhood — and when compared with the vastness of the universe as a whole, it certainly is — but it’s still pretty difficult for researchers to accurately spot objects hanging out on the fringe.But now, thanks to the combined efforts of a trio of observatories here on Earth, NASA has been able to confirm the existence of an all-new moon, and it’s an extremely cool customer.The moon, which as of yet remains unnamed, was detected orbiting what is believed to be the third largest dwarf planet in our solar system.The host planet is called 2007 OR10, and it resides in the massive disc of debris and space material left over from our solar system’s creation.Because of its location and extreme distance from the sun, both 2007 OR10 and its newly-discovered moon are thought to be very, very cool.It measures somewhere between 150 miles to 250 miles in diameter.
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p One of the announcements during Google’s I/O opening keynote on Wednesday was Android Go, a new initiative to solve the problem of Android performance on devices with limited resources.Android Go takes it a step further and not only aims to solve problems around the price of hardware, but also the problem of limited data caps and lingual flexibility for those who don’t have English as a primary language.Looking at all of this, it would be easy to assume that Go is solely designed for emerging markets, but this isn’t entirely the case.Rather than focus on a particular market, Android Go is being billed as a solution to provide a fluid experience for devices that cost less than $100 and while these devices are exceptionally popular in developing countries, Google also revealed the second largest market for sub-$100 entry level devices is in fact, the USA.At a follow up session, Patrik Tortensson – the technical lead at Google focused on Android Go – announced to a congregation of developers that the US was the second largest market for sub-$100, thanks to the huge demand for prepaid devices.Therefore, we’re announcing that, starting with OMR1 all devices shipping with 1GB of RAM or less will get an Android Go configuration and going forward, every Android release will have a Go configuration so this is a sustained effort that will develop over time.
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p Veeam’s strategy relies upon customers not trusting just their cloud provider for backup and recovery.Veeam wants to enable the always on cloud, removing the barriers to it and to give businesses the seamless digital life experience that they desire.To make this a reality, Veeam has partnered with the likes of HPE, Cisco, VMware, Microsoft and more, giving Veeam the ability to provide backup and disaster recovery across all environments.Paul Mattes, VP, Global Cloud Group, Veeam, said: “Our focus to provide availability for any service across any infrastructure.”The strong push on this message comes perhaps as the company is seen as more of a physical, on-premises based company, which may be one reason why it spent a considerable amount of time on the technology.The transformation in focus is of course the big buzzword digital transformation.
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p Zoji has confirmed that its lightweight Z7 rugged phone is now ready for shipping.Here are the full features./p p Zoji, a new name on the smartphone block, is a brand that specialises in designing and manufacturing rugged smartphones.The company launched their Z6 rugged handset earlier this year, and off the success of that phone has now announced that the Z7 will begin shipping./p p The Zoji Z7 differs from the Z6 a unibody design featuring a brushed alloy rear panel, CNC metallic frame and Corning Gorilla Glass 2.5D display./p Zoji Z7 Design p /p Join GizChina on TelegramZoji Z7 Unboxing p /p Zoji Z7 SpecificationsIP68 waterproof, dustproof, drop-resistence11.9mm ultra-thin body5.0-inch Corning Gorilla Glass Screen, 1208X720p HD display2.5D screenMediaTek MT6737 1.3GHz CPU2GB RAM 16GB ROM storage13MP 5MP cameraFingerprint UnlockBrushed aluminum back case, non-detachable waterproof structure, and CNCmetallic frame3000mAh batteryAndroid 6.0 (be upgraded into Android 7.0 soon) p Zoji has more details of the Z7 plus the 9.9mm Z6 over on the Zojiphone.com website, plus the company is pretty active on Facebook and Instagram too.
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p Holding up a phone, on-screen directions show you where the paint is.And how to get there.Maybe, even, remember where you shopped last.Lowe's hardware stores have already been experimenting with indoor mapping via Google Tango, and now 400 stores will be indoor-mapped in the future.Google Tango is a camera for phones that adds advanced augmented reality, but its real killer app is indoor mapping.At Google's I/O developer conference, a new Visual Positioning Service beta was announced that will accurately map indoor places into persistent 3D maps, no Wi-Fi or GPS required.
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p Advertising network Grey is marking its 100th anniversary in part by teaming up with humanitarian organization Unicef to create the Unicef Grey Global Kids Council for mentorship and marketing initiatives.The Global Kids Council will comprise young people from six countries – the Netherlands, Turkey, the US, Brazil, South Africa and India – who are paired with Grey global offices and trained in the fundamentals of marketing, “offering them knowledge and resources to create meaningful change and rally around causes that relate to their homelands” in preparation for World Children’s Day on November 20."As passionate advocates for change, Grey and Unicef will launch the Unicef Grey Global Kids Council to start global conversations that address key issues affecting children – in a way that provides a rewarding experience for the kids composing the Council,” said Grey’s global president Michael Houston.Grey also noted the Unicef Grey Global Kids Council is a nod to the agency’s longtime Global Creative Council – an internal program it says aims “to share, rate, collaborate and assist in the evolution of creative ideas” – and Unicef USA’s Kids Helping Kids initiatives, like Trick-or-Treat for Unicef, which has raised more than $175m since 1950.In addition, to highlight and support Unicef USA’s work to ensure every child has access to education, Grey will create a back-to-school campaign that will launch in late summer.The campaign will seek to educate and fundraise for Unicef’s programs to put children first.
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p Alibaba Group Holding, operator of the world’s largest e-commerce platform, posted its strongest quarterly sales since going public in 2014, driven by China’s growing preference for online retailing, where consumers shop on the internet for everything from clothing to food and electronics.Revenue rose 60 per cent to 38.6 billion yuan in the quarter ended March 31, boosting full-year sales by 56 per cent to 158.27 billion yuan (US$22.96 billion).Net income rose by a smaller-than-expected 35 per cent to 57.87 billion yuan while adjusted earnings per share rose 44 per cent to 4.35 yuan, weighed down by a higher tax bill and investments in cloud computing, and missing the median estimate expected in a Bloomberg poll of 25 analysts,“We reported another excellent quarter, with revenue growth accelerating to 60 per cent, the highest growth rate we’ve achieved since our IPO,” Alibaba’s chief financial officer Maggie Wu said in a phone conference announcing the Hangzhou-based company’s results.The company, which also owns the South China Morning Post, operates four major business segments, divided into e-commerce, digital media and entertainment, innovation initiatives and cloud computing.Alibaba, whose Singles’ Day on November 11 every year is the biggest online shopping festival on earth, reported 3.8 trillion yuan of gross merchandise volume last year.
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Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco.The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen.Attack of the Mutating WorkloadI Was Stretched Too ThinIs the content gated, or non-gated?What route will the audience take to get there?
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p Jack Ma, Alibaba Group’s chairman, has unseated Dalian Wanda boss Wang Jianlin to reclaim his crown as China’s richest man.As of Thursday, Ma’s net worth was US$31 billion, narrowly outstripping US$30.8 billion for Wang, the property-to-entertainment mogul who controls the world’s largest cinema chain AMC Entertainment and China’s largest private developer, according to Forbes.The technology tycoon’s wealth has been boosted by a solid rally in Alibaba’s share price, which has soared 37 per cent so far this year.But a formidable challenger to both Ma and Wang in the race for riches is internet behemoth Tencent Holding’s chairman Pony Ma Huateng, 45.His fortunes have received a huge boost from the immense popularity of messaging app and mobile payment provider WeChat.Just over the last 24 hours, a bull run in Tencent’s stock on the back of robust first-quarter earnings has added a whopping US$1.2 billion to Pony Ma’s total net worth – enough to help him overtake Wang in the real time rankings.
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p Most people don't care if content is sponsored as long as it's useful and high qualityInternet users are fed up with poor-quality ads.Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted experiences, so they’re opting out .However, according to a survey from , an influencer-based content marketing agency, sponsored content may be an unobtrusive way to reach audiences.surveyed 2,111 U.S. online consumers and weighed the survey data against data from the U.S. Census Bureau in order to ensure that it had a representative sample of the U.S. population.Unsurprisingly, nearly 40 percent of use social media daily, and 25.1 percent use it even more frequently; only 11.7 percent of those surveyed who knew what sponsored content is said they “never” use social media.
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p SiriusXM may not be done with its ambitions to take over Pandora.The Liberty Media-backed satellite radio giant is in active discussions about making a bid for the beleaguered online radio streaming service, the New York Post reported Wednesday.SiriusXM has shown interest before in a possible acquisition of Pandora and recently resumed talks with Pandora's banks over the size of a potential offer, sources told the newspaper.Pandora, the internet's largest streaming-music service, is feeling the pinch as listeners move toward rivals such as Spotify and Apple Music, which allow on-demand listening for specific tracks.The value of such a deal is reportedly a sticking point.Sources described as familiar with the talks said a bid in the neighborhood of $13 a share has already been rejected.
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