David Rodriguez

David Rodriguez

Followers 57
Following 18
US
With new technologies gaining steady pace with more opportunities for advertisers to reach consumers anywhere, where does that leave digital out-of-home (DOOH) advertising?Following the disappointing lack of DOOH entries at this year’s Outdoor Lions, a conversation commenced at Clear Channel's DOOH event, in association with The Drum, to debate how the industry needs to get better at using DOOH, in the context of data and technology.Speaking at Cannes Lions, speakers from Clear Channel UK, Grand Visual, Karmarama, and Talon acknowledged the lack of presence but spoke about driving more creativity through providing contextual relevance to the consumer.“This emphasis on personalisation does bother me a bit.I'm not saying that we should not be using precision to target consumers but stumbling across new stuff which is interesting is really important in terms of how people learn about brands,” said Talon’s CSO, Andy Tilly.“When I use Spotify, I find bands that I've never heard of before and that's really important.
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Chinese startup Tantan, which is probably most comparable to Tinder, has raised $70 million in new capital as it looks to monetize its business for the first time and explore overseas expansion options.Of those active users, 75 percent are second-day return active.Impressively, it claims a 6:4 male/female ratio which is far higher than most dating apps thanks to a marketing focus on female users.The funding — the startup’s Series D — was led by video social network YY and Genesis Capital, with participation from SAIF China and Zhongwei Capital.That’s particularly notable because YY is one of China’s more prominent live-streaming services, and already we have seen social networks like Momo (a fellow dating app) and microblogging service Weibo move into live-streaming with much financial success.While it is preparing to make money for the first time, Tantan isn’t planning a move into live-streaming at this point, however.
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VR content company appMagics receives undisclosed Series A+ in millions of USDFinancing status: 2017 Series A+ round amounting to tens of millions in RMB (a few million USD)VR content company appMagics on Thursday received an undisclosed Series A+ round in millions of USD to expand its marketing plans.appMagics is a fast growing virtual reality (VR) content creator that bridges the gap between smartphone users and VR content.Based on the idea that augmented reality (AR) and VR will soon blend seamlessly to become mixed reality (MR), the company is committed to lead the trend by developing technologies on image processing, environmental detection, advanced facial expression and gesture tracking, and photo taking.It has partnerships with mobile social live streaming platforms and intellectual property (IP) rights owners to create VR content based on smartphones.
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Apollo tyres has come out with EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC.Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as seen in General Motors' India departure, which will 'limit' Manchester United's jersey deal engagement.The onus is now on Apollo Tyres, partners of Manchester United FC since 2013 to market the brand in the Indian market.Directed at the brand’s target audience, they have brought together everyone who followed Manchester United religiously, and those who were football fanatics, while incorporating their own brand.The AR mobile-based app, built inhouse, allows a player to scan an Apollo Tyres logo, and swipe the football in motion to earn a jersey.The more jerseys in your account, the more chances of you winning an exclusively signed Manchester United Jersey, and many other Manchester United signed merchandise.
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Even though fans have to wait patiently to see Iron Man, the Hulk, Captain America, Thor, Black Widow, Hawkeye, Doctor Strange and a myriad of other Marvel superheroes team up in "Avengers: Infinity War," it appears some of the cast enjoys giving us a look at how much fun they're having behind the scenes.Downey Jr. posted a photo on Wednesday of himself as Tony Stark, Benedict Cumberbatch dressed as Doctor Strange, Mark Ruffalo and Benedict Wong in a funny photo from the set of "Avengers: Infinity War."On Instagram, actor Chris Hemsworth shared with fans what happens when he feels neglected: Thor's hammer meets Marvel action figures.Here's hoping we get even more hilarious photos and videos from the cast members like Chris Evans (Captain America), Scarlett Johansson (Black Widow) and newcomer Tom Holland (Spider-Man)."Avengers: Infinity War" is currently filming and will hit theaters in May 2018.
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The latest big thing in malware, WannaCry, has been spotted wreaking its havoc in Australia, Victoria Police has confirmed.The ransomware has infected 55 red light cameras and speed cameras in the state of Victoria via private camera operator Redflex."Our advice at this stage is that a software virus has been detected however the camera system has not been compromised," the police said in a statement."We will look into all incidents detected by the speed and red light cameras during the time in question as a matter of course.The integrity of the camera system has not been affected."The ransomware, which locks up Windows PCs and demands a ransom of $300 to unlock them, made headlines around the world in May when it attacked Britain's health care system, causing the closure of hospital wards and emergency departments.
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Travis Kalanick, who last night resigned from his post as CEO of ride-share giant Uber, has taken the blame for the company’s very long list of problems, from allowing a culture of sexual harassment to thrive, to skirting the law with its Greyball program, to mishandling the medical files of a customer raped by one of the company’s drivers (for starters).for a company with 14,000 employees and a $70 billion market cap, that’s nuts.”There have been changes since Kalanick announced to employees late yesterday that he was relinquishing his role.David Trujillo, a partner at the private equity firm TPG Capital, is also joining the board, as Bloomberg reported earlier today; Trujillo is replacing colleague David Bonderman, who resigned as a director last week after making a sexist remark at a company presentation.“While the Holder Report was a blunt indictment of how the company mismanaged its employees and culture, it fell short in failing to identify sources of these issues,” says Shriram Bhashyam, the cofounder and general counsel at EquityZen, a marketplace of pre-IPO shares.One glaring deterrent, carps one Sand Hill Road VC, was good old-fashioned fear.
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Dentsu Aegis Network and Tencent have inked a global strategic partnership at Cannes Lion Festival to create a new collaboration model.This partnership will see Tencent, with its social networks and messaging platforms such as WeChat, joining Dentsu Aegis’ mobile stack.The two are also committed to cultivating digital marketing talent to enhance capabilities and expertise.Mobile users in China spend more than 55% of their time online on Tencent platforms, including QQ, Qzone, Weixin, Tencent Video and Tencent News, according to the announcement.Dentsu Aegis and Tencent will also be setting up the Dentsu Aegis Network X Tencent University program to develop marketing professionals for the future by sharing best practices, and promoting digital education and adoption.“I am confident that a closer relationship with Tencent in China as our strategic partner will drive innovative and market-leading solutions to better serve client needs,” said Jerry Buhlmann, global chief executive officer, Dentsu Aegis Network.
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Uber has teamed up with Li Ka-shing’s favourite braised goose restaurant to take a bite out of Deliveroo and Foodpanda in an already crowded Hong Kong food delivery scene.The San Francisco-based disruptor for taxis is now making waves on the city’s culinary landscape, launching an aggressive marketing campaign to sign up the city’s Cantonese restaurants sought-after among Hong Kong foodies.Among them is even Li Ka-shing’s favourite Sun Kee, a small eatery celebrated for its braised food in Sai Ying Pun.There are also a few dai pai dong restaurants with grassroots appeal, notably Chan Kun Kee which sells wasabi hand-shredded chicken in Sha Tin.With the market share battle among food delivery services heating up in Hong Kong, major players Foodpanda and Deliveroo have been in a race to partner up with the most ubiquitous eateries.In the case of Hong Kong, many are family-owned businesses whose owners are only starting to embrace online food delivery.
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Today, Netflix debuted a trailer of upcoming releases that will be available for streaming in July of this year, and included on the list is none other than Lucasfilm's "Rogue One: A Star Wars Story."Last year's blockbuster will be the first of the Star Wars franchise to come to the service as part of an exclusive deal between Netflix and Disney.The contract did not take effect until September 2016, four years after its 2012 announcement, and also includes movies from Pixar and Marvel.This is yet another big win for streaming services as more entries in Disney's biggest franchises will continue to be added to Netflix's roster.
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A couple of months after the official launch of their first camera – smartphone Kodak is working closely with Archos to launch 2 tablets that are manufactured, sold and distributed by Archos, but both carry the name Kodak Tablet.Both of them come equipped with a Mediatek MTK8321 SoC with four Cortex-A53 CPU core, clocked at 1.3 GHz.Unfortunately they come with just 1GB of RAM, while the internal storage is either 16 GB for the Kodak Tablet 7 or 32 GB for Kodak Tablet 10 version.Thankfully both of them have microSD slot, allowing for an expansion up to 64 GB.Each tablet comes with two cameras: a main camera with 8 MP resolution and a front facing selfie shooter with a small 2 MP sensor.They come with preinstalled Cyberlink apps that give you the ability to edit photos and videos.
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Users who have updated their apps can pinch on the Snapchat camera to zoom out and access the Snap MapSnapchat added a location-sharing element with Wednesday’s introduction of the Snap Map.The Snap Map is driven by Actionmojis, a new type of Bitmoji, and Snapchat users who open their iOS or Android applications following Wednesday’s update will see an onboarding flow detailing how Snap Map works.Users who have updated their apps can pinch on the Snapchat camera to zoom out and access the Snap Map, which will only feature Snaps submitted to , and only for about 24 hours, although some may be searchable for longer.Snap Map includes a heat map-like feature to alert users when many Snaps are being taken and submitted to Our Story from a specific area, which would likely indicate that some sort of event was occurring in that area, and Snapchat said it is using “advanced machine learning techniques” to populate Snap Map.In addition to the heat map, Snap Map will also feature thumbnails that mark points of interest or major attractions where Snaps are regularly taken and submitted.
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Just like the characters in the series, I'd been caught unaware by a quick and unexpected weather change, and just for a minute, the show's events still fresh in my memory, I was as unbalanced as they were.It focuses on a random group of Maine grocery shoppers trapped together when a murderous mist rolls over their town.It's a fine reminder of the author's extraordinary skill -- he can create a terrifying menace out of dogs ("Cujo"), cars ("Christine"), clowns ("It") and yes, even weather (supernatural weather, but still).Anyone can invent a terrifying bogeyman -- King's work rises to the top because of the people he creates, real and flawed and relatable, sometimes jerks, sometimes heroes, always human.Spike's new series based on "The Mist" (which was made into a Frank Darabont film in 2007, with a controversial altered ending) wasn't written by King, but it does the author proud.Fans may see a throwback to King's "The Stand" when a uniformed soldier (Okezie Morro) wakes up in the woods, panicked and amnesiac.
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At Facebook, the IT organization isn’t called “IT.” Instead, it’s referred to as the “enterprise engineering organization.” As Facebook client platform engineer Nick McSpadden told me, that’s because at a company that operates at the scale of Facebook, IT has to be about more than pushing buttons on a vendor product.And to emphasize this, the company today open sourced one of its internal IT management services for giving users access to products in Adobe’s Creative Cloud.The enterprise engineering organization at Facebook currently manages almost 30,000 computers and close to 40,000 mobile devices.Most of the laptops and desktops run OS X, but there are also about 8,000 Windows machines involved.“After you get to a certain size, there aren’t a lot of turnkey solutions you can buy from vendors,” McSpadden notes.So the team uses a lot of open source tools and builds its own when necessary.
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The news comes from Greece where the Xiaomi Redmi Note 4X got a new update starting a couple of hours ago.The update appears as version 8.2.10.0, bringing along several changes, including the Android security patch for month May.According to the change log the new update brings several bug fixes to micro SD related issues, as well as other problems with the lockscreen, the notification bar and the status bar.As always the update is aimed towards users with the MIUI Global ROM so if you’re among them, check your Note 4X for an incoming update and let us know what happens.
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As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships, especially after it parted from McDonald's last week.The International Olympic Committee (IOC) and Intel today announced a long-term technology partnership which will focus primarily on infusing its 5G platforms, VR, 3D and 360-degree content development platforms, artificial intelligence platforms, and drones, along with other silicon solutions to enhance the Olympic Games.IOC president Thomas Bach said: “Intel is a world leader in its field, and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology.Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.”Working with the IOC, Intel’s contributions to the Olympic Movement will include technology developments that will be rolled out as the multiyear partnership evolves, for example:Technological and content support for Olympic Broadcasting Services’ host broadcaster operations, as well as for the Olympic Channel, the multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round.
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Despite the seeming perception that women are better represented on screen in advertising and media, the reality is that, according to a new study, that’s not the case.Research by the Geena Davis Institute on Gender and Media and J. Walter Thompson (JWT), which analyzed 10 years of Cannes Lions Film, Film Craft winners and shortlists, using automation to analyze gender representation in advertising, revealed that men get around four times as much screen time as women and further, men speak more than seven times more than women.The study, Unpacking Gender Bias in Advertising, presented today at the Cannes Lions, also noted, among other things, that there are twice as many male characters in ads than female characters.“We thought advertising would've been so much better,” said Madeline Di Nonno, chief executive of the Geena Davis Institute on Gender and Media (GDI).In some cases, it was worse than what we've been collecting in TV and film.”Indeed, digging deeper, the automated research tool, called GD-IQ, funded by Google.org, developed to analyze audio and video media content through machine learning and audio-visual processing technologies from Google and the University of Southern California, showed that close to 42% of ads feature women only 20% of the time or less on screen.
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Being a webmaster (especially a qualified and certified webmaster) means mastering a wide ranging skill set.It isn’t enough to just know coding or graphic design or video and animation creation — you have to know something about all those disciplines as well as how they work together.You can earn the training in all those fields along with the certification to prove your mastery with the Web Design CPD Certification package of courses.This four-course bundle is on sale right now from TNW Deals: only $39, an over 90 percent savings.Start with the HTML & CSS course, which will give you knowledge on the two most critical web programming languages around.You’ll understand how to read and edit HTML as well as how to use CSS style conventions to craft the solid foundation around which any sound website is built.
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The Xiaomi Redmi 4 is still one of the best phones on the market with its compact size, big battery and incredible battery life.You can now get this little puppy for as low as 137.09€ from Cafago with our coupon.But before you head over there let’s learn more about the device!Xiaomi’s Redmi 4 features a 5-inch Full HD display and is powered by the energy efficient Qualcomm Snapdragon 625, paired with 3GB of RAM and 32GB of internal storage.The handset comes with a 13.0MP resolution camera on the back with F/2.2 aperture, while the front-facing one is 5.0MP and F/2.2 as well.The Xiaomi Redmi 4 is powered by a big 4100mAh capacity battery which paired with the aforementioned CPU, gives this smartphone one of the highest SoT (Screen on Time) you can find.
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As Amazon and Walmart continue their battle to become world’s largest retailer, another longtime rival in the e-commerce business, eBay, is now stepping up its game as well.The move is a significant effort on eBay’s part to ensure that it doesn’t lose customers to Amazon, Walmart and other online stores as the market consolidates behind the industry’s major players.Deals are eBay’s selection of “trending” inventory across all its categories – like consumer electronics, home & garden, and fashion.The deals are also generally offered at 20 percent to 90 percent off, and are sourced from over 900 of eBay’s trusted sellers.In case you somehow missed how this launch is a response to the looming Amazon threat, eBay’s announcement about the new price match feature hits you over the head with the comparison: it makes special note of the fact that there’s “no membership required” to access eBay Deals.Hmmm…Now who could that be referring to?)
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