David Rodriguez

David Rodriguez

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Following 16
UK
Elon Musk has taken to Twitter to set the record straight over the forthcoming Tesla Model 3 electric car.The Telsa CEO attempted to clear up the misconception that, due to the numbering, the Model 3 is the “next version” of the company’s technology.Instead, Musk reaffirmed the Model 3 remained a more affordable version of the Model S with a shorter range, less power and fewer features.If that didn’t clear things up for those thinking the Model 3 might be the new flagship, Musk added the Model S “is the car I will keep driving even after Model 3 arrives.”He also said an all-wheel drive version of the Model 3 won’t arrive until up to 9 months after the first versions of the car go on sale.During an active Friday afternoon on the social networking site, Musk also released a video showing the first drive of a ‘release candidate’ Model 3.
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In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans.We also explore some optimistic CMO research, and explain why technology and analytics will save the day.Our rants and raves cover simplification and measuring bodies, then we take on March Madness in our example of the week.1. Notable news and upcoming trendsEvidence is mounting that native advertising doesn’t work… (09:16): Media Life Magazine reports on a new study by MediaRadar, which finds that, despite significant gains in native ad spending over the past few years, two-thirds of advertisers who try the technique ultimately abandon it.Among the bigger issues that we see here is that advertisers’ expectations with native advertising seem to be unrealistic in terms of volume and velocity.
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WikiLeaks has cast doubts on Apple's recent statement of having already fixed vulnerabilities linked to alleged CIA hacking tools targeting Apple products.The whistleblowing platform recently released new documents as part of its latest Vault 7 release, which allegedly details how the CIA developed customised hacking tools to compromise iPhones and Macs.Apple responded to WikiLeaks' disclosures, clarifying that the vulnerabilities detailed in WikiLeaks' latest Vault 7 release, titled "DarkMatter", have already been fixed.Apple's response to WikiLeaks' DarkMatter release read, "We have preliminarily assessed the WikiLeaks disclosures from this morning.Based on our initial analysis, the alleged iPhone vulnerability affected iPhone 3G only and was fixed in 2009 when iPhone 3GS was released.Additionally, our preliminary assessment shows the alleged Mac vulnerabilities were previously fixed in all Macs launched after 2013."
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Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.”But we all know that more content isn’t synonymous with better content.Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time.By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer.From there, look at your returning and new visitor percentage.This indicates what the person is doing while reading the post (if they’ve even gone that far).
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Today is Red Nose Day, an annual charity telethon organised by Comic Relief.Part of Red Nose Day is always a number of sketches and shorts from various TV shows.One of the most famous also happens to be Steven Moffat’s very first filmed Doctor Who story: “The Curse of Fatal Death.”This year, for Red Nose Day, the official Doctor Who YouTube channel has put Moffat’s short—which was originally broadcast as four shorts and then released on VHS in two parts—on its channel in its full 20-minute glory.You’ll spend basically all of it wondering why Jonathan Pryce never did get to play the Master.One of the other truly fascinating things about 1999's “The Curse of Fatal Death” is how it previews a number of things from the show’s revival years later: the tried and weary Doctor, the Doctor and Master’s complicated one-upmanship, making the romantic love between the Master and Companion explicit, same for that between the Master and the Doctor (although, it’s the Doctor who is female in this, and not the Master), etc.
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Treasury Secretary Steven Mnuchin, the Trump appointee also known as one of the executive producers of the Oscar-winning (*shudder*) film Suicide Squad, was interviewed by Axios’s Mike Allen on Friday, and he had some insane things to say about our president.The interview was ostensibly about Mnuchin’s role in the Trump cabinet, but (as is so often the case these days) the conversation ended up primarily concerning Trump himself, including his alleged dietary habits and “perfect genes.”After Mnuchin bragged about Trump’s stamina and overall fitness, Allen asked, “Given his diet and exercise, how does he pull that off?”“He’s got perfect genes,” answered Mnuchin, silencing the previously laughing crowd.When asked to elaborate on the strangely eugenicist comment, Mnuchin only repeated his claim that the president is “unbelievably healthy.”Disturbingly, Mnuchin is not alone in his flirtation social Darwinism.
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It’s used as a descriptor for anything the tech industry touches, from the mundane, like grocery aisles, to generation-defining achievements like private space travel.The cannabis industry is no exception.Every so often, however, a truly innovative product lands in your hands.
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LONDON – Google is experimenting with the use of its voice-controlled Assistant as a way to control every device aIn an interview with Business Insider at Advertising Week Europe, Behshad Behzadi, an engineer working on conversational search at Google, described how Assistant could perform actions on a device other than the one where it's
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Good news: The first "Super Mario" game for iPhone and iPad — which finally arrived on Android this week, after a 99-day exclusivity period with Apple — is really, really good.It looks like classic 2D Mario, and it plays like it too.Nintendo There's one huge caveat: This isn't a Mario game about pixel-perfect jumps and deep challenge.But you don't actually control the speed or direction
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UK
A new report from the National Audit Office has found government IT could need serious investment in order to keep up with challenges of Brexit.The UK government may have to spend up to £244 million in order to revitalise its lagging IT department in the face of Brexit.According to the National Audit Office, the government will have to spend £145 million on 2,000 digital staff, or up to £244 million on contractors in order to account for its IT failings.The new report ‘Capability in the Civil Service’, details that government has reduced the civil service by 26% since 2006 and slashed budgets.Despite this departments have experienced a steadily increasing workload, particularly in digital projects and the upcoming exit from the European Union.Amyas Morse, head of the National Audit Office, said today: “The civil service is facing ever-increasing challenges.
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One of the main goals of mobile marketing is to drive traffic to the end product.The professionals who choose target audiences, design creative banners, create and run ad campaigns are called media buyers.Their efforts directly affect how many times your app is downloaded, the position in app stores, and ultimately, your resulting profit.Many advertisers buy traffic from advertising agencies that already have entire media buying departments, or agencies that work directly with freelance: media buyers or webmasters.Competition for users is high.In order to get downloads for a reasonable price in terms of unit economics, you need to use a wide variety of advertising methods and constantly adapt your strategies to drive downloads.
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Facebook has unveiled a new type of ad unit called ‘Collections’, which incorporate video, product images, and even Canvas-style elements, within a single post.As you can see, the main element of the new format will be a video (though it can also be an image if you choose), with related products listed beneath.Advertisers will have the option of either selecting the products to be featured, or letting Facebook decide which products to showcase, based on the brand’s existing product catalog – Facebook will optimize the display based on what it thinks will best appeal to the each individual viewer.When a user clicks on any of the images, they’ll be taken to a product catalog of up to 50 items which Facebook will again pull from the advertisers’ product listing (there’s a breakdown of how to upload a product catalog here).The display is hosted on Facebook and functions like a mini-website, the same way their Canvas ads do.Click on any specific item and you’ll get a full-screen profile – you won’t be able to purchase products through Facebook at this stage, though that does seem like a logical future development.
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The Australian operation of Alibaba Group is exploring new ways to address food fraud risk by using the technology behind bitcoin to track the product life cycle of food products.Alibaba Australia on Friday teamed up with several partners, including PricewaterhouseCoopers and Blackmores, the Australian manufacturer of nutritional supplements, to establish a food trust framework to curb the spread of counterfeit food online.The project is designed to enhance traceability models and introduce new technologies to mitigate the risk of counterfeit and fraudulent food products.“This will include the development of a pilot blockchain technologies solution model for vendors to be utilised by participants across the supply chain,” Alibaba, which owns the South China Morning Post, said in a statement on Friday.Blockchain technologies are used to track the transactions of bitcoin and other cryptocurrencies.Ant Financial, the online finance major controlled by Alibaba’s billionaire founder Jack Ma, has since last year been using blockchain technology to record transactions of charitable donations in China in a bid to improve accountability of the country’s philanthropic organisations.
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Devs who fail to respond to call for change will count as 'yes' votes for ASL 2.0Analysis The OpenSSL project, possibly the most widely used open-source cryptographic software, has a license to kill – specifically its own.Those driving the project announced plans to shift to a new license in 2015 and now the thousand or so people who have contributed code over the years have started receiving email messages asking them to grant permission to relicense their contributions under the Apache Software License, version 2.Theo De Raadt, founder of OpenBSD, a contributor to OpenSSL, and creator of a LibreSSL – forked from OpenSSL in 2014 – expressed dissatisfaction with the relicensing campaign in a mailing list post, criticizing OpenSSL for failing to consult its community of authors.For years, OpenSSL went largely unappreciated, until the Heartbleed vulnerability surfaced in 2014 and shamed the large companies that depend on the software for online security to contribute funds and code.The planned licensing change comes with the endorsement of Intel and Oracle, among the companies that pledged $3.9 million to the Linux Foundation as atonement.
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Netflxi’s Stranger Things new promo features Singapore’s Yishun MRT Station in an eerie light, cementing Yishun’s strangeness.The video clip has the caption, “is Yishun cursed, simply unlucky, or struck by something stranger?We’ll leave that to you to decide…”Yishun has developed a reputation for the strange, with cat killers, attempted murder and even an attack at a shopping centre.These events in Yishun stand as au contraire of Singapore’s status as a safe city.Stranger Things saw demand for its trailer spike during Superbowl and its second series is set for a return on Halloween this year.
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On the heels of a $400 million round at a $3.4 billion valuation, Instacart has agreed on a $4.65 million fee to settle a class-action lawsuit around claims that the on-demand grocery delivery startup misclassified its personal shoppers as independent contractors, and also failed to reimburse them for their work expenses.There are over 31,000 Instacart shoppers involved in this class-action suit, which means each of them is not actually going to receive that much money.The most active plaintiffs named in the case, Arlin Golden, Dominic Cobarruviaz and Batya Weber, will receive $5,000 each.Other named plaintiffs will receive either $500 or $1,000 each.But maybe this win isn’t really about the money, but rather the changes Instacart will implement.As part of the proposed settlement, Instacart will clarify the difference between a service fee and a tip — something that Instacart has received flack for in the past.
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Indonesia press reported that Jiro Inao, a Dentsu Media employee, committed suicide in Indonesia.Jiro Inao was a Dentsu Media business director and general manager of popular Indonesia girlband, JKT48.While the motive behind the suicide is not known, local press and police have speculated that work pressures may be the motive.Jiro’s passing brings back to fore the issues of agency overwork, along with the recent passing of an Oglivy employee in the Philippines.Dentsu has already felt the effects of an overwork scandal and has created a commission to stem the overwork culture.“We are deeply saddened by the sudden death of our friend and colleague.
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More Charts   Even as the smartphone has exploded in popularity, the television has remained the most viewed screen in most Americans’ lives.As this chart from Statista shows, though, its grip is starting to loosen.According to the most recent Total Audience Report from research firm Nielsen, young Americans between the ages of 18 and 24 now spend more time using smartphones than watching TV, with about a five-hour gap between the two.Older generations still prefer TV by a good margin, but the younger you go, the closer the gap gets.This doesn't necessarily mean traditional TV is dying, but it probably won't be dominant, and this only furthers the notion that when and where people consume media is diversifying.It’s no wonder so many companies are trying to get ahead of the streaming TV game.NOW WATCH: This animation shows how terrifyingly powerful nuclear weapons have becomeLoading video...
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Do you go for a simple four button pro model with lightning-fast response times and super-high DPI sensors, or do you go for a more specialized MMO model with dozens of buttons?It’s a difficult choice, but don’t lose hope.The G403 and DeathAdder Elite are slender, and your thumb and pinky rest in contours on either side of the body.It’s a design that some users will love, and others will hate.Feels worse than it looksThe soft-touch materials covering the Rival 500’s exterior feel chalky to the touch, but in use you don’t notice it too much.
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NetDragon Websoft, the Hong Kong-listed operator of China’s top online gaming portal, is targeting a return to operating profitability this year, rebounding from two consecutive annual losses.The growth drivers for NetDragon would be its sharpened focus on mobile games and fast-developing online learning business, company vice-chairman Simon Leung Lim-kin told the South China Morning Post.“We plan to invest more in mobile games, and have a strong pipeline of new games to be launched this year,” Leung said.“We’ll continue building online communities to expand our online learning business ... and work closely with the education authorities in China and around the world.”Headquartered in Fujian province, NetDragon reported on Thursday a wider net loss of 202.7 million yuan (US$29.4 million) last year, from 142.9 million yuan in 2015, on higher selling and marketing, administrative and development, as well as a 77.8 million yuan provision for product impairment.Its revenue, however, more than doubled to 2.8 billion yuan from 1.3 billion yuan a year earlier.
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