Why do sales professionals still treat leads from different sources in the same way?
Treating cold email leads the same as inbound might be the reason you’re not closing enough deals.
Our own leads come mainly from cold emails, plus a few cost-effective inbound tactics.And we’ve learnt that for B2B sales to be efficient, you have to adjust your sales approach to the type of lead you’re approaching.The people behind different B2B sales leadsInbound leads are those people that contact you first, usually because they’ve been browsing the market for a similar solution and found you.
These people more-or-less trust you before contacting you.You can’t make these assumptions about outbound leads from cold emails (any type of outbound lead for that matter).
This is a first impression, which can make or break a business relationship from the start.
Your advantage, however, is that you’re making a first impression with hundreds of potential clients at a time.That’s why targeting and personalisation is such a big part of cold emailing — doing a good job here is crucial to get quick results.