This is a highly competitive type of selling with very small profit margins.The most successful long-term resellers have some type of supply chain advantage.For example, several of the larger resellers are actually manufacturers’ distributors that already have the logistics in place to buy and sell products.They also have the relationships with the manufacturers to purchase directly.They spend much time finding products they can buy for less money on one site and sell it for more on Amazon.They have to sell quickly or the prices will gradually come down as other online arbitragers find the same products and compete for the Buy Box.
Cupcakes are an insanely powerful conversion tool.It's easy, cheap, super effective, and will make people adore you.I've been telling marketers for over 2 years to use cupcakes as a conversion tool and am shocked by how few companies are doing this.Need to motivate someone to do something?Idea to test from this article (clicking on idea title will provide more details)Idea: Offer cupcakes as an incentive to get people to participate in your campaign.
“I believe this device is the biggest technology advancement since we invented fire.”Even by the standards of Cannes Lions – a place where bombast is as ubiquitous as free giveaway sunglasses – this assertion by Sol Rogers, chief executive and founder of immersive content creation studio Rewind, will take some beating.Rogers took to the stage with Microsoft ‘evangelist’ Michel Rousseau to discuss the tech company’s HoloLen’s ‘mixed reality’ device in a session entitled ‘Step into the Future’ on the Cannes Lions Discovery Stage.Opening the discussion, Rousseau reiterated his belief that two-dimensional entertainment ultimately fails to connect with human beings’ sensory make-up.Certainly as a creative palette MR offers the ability to integrate more traditional comms with genuine customer experiences in a way that we’ve never managed before.We sit down in front of a flat square, and watch events that are not related to what we feel,” argued Rousseau.
Facebook brought its anti-extremism program to the UK on Friday in the wake of a spate of terrorist incidents that have rocked the country.Under the umbrella of the "Online Civil Courage Initiative," Facebook will offer training, marketing support and best practice advice to nongovernmental organizations on tackling hate speech, as well financial support for research into online and offline patterns of extremism.The initiative launched in Germany and France earlier this year.It arrives in the UK following four terrorist attacks over the course of three months, after which Prime Minister Theresa May promised a crackdown on online extremism.Facebook CEO Mark Zuckerberg acknowledged in the 6,000-word manifesto he published in February that the social network has a definite role to play in thwarting extremism and the recruitment of terrorists.The launch of the initiative in the UK also comes a week after Facebook announced new measures to counter terrorism, which included a combination of human expertise and artificial intelligence techniques to root out fake accounts, problematic language, propaganda and terrorist clusters.
I've been serving in an unofficial capacity as marketing manager and have taken over all social media, adwords, ad copy, graphic design, and videography for my family's business.(Luxury Jewelry Store, engagement rings) We have 2 locations and opened our 2nd 7 months ago.Both stores are currently operating at a loss, however, my dad and uncle took over operations and ownership from my grandfather in Jan of 2016.Since then, they have managed to nearly double sales in 2016 as compared to 2015.Average monthly ad spend - $7,000TV: 600-700 slots/mo | Duration: 1 mo Radio: ??
Following months of scandal at Uber and pressure from investors, CEO and co-founder Travis Kalanick has stepped down from his position at the ridesharing company.While he will no longer head the $70 billion firm, Kalanick will remain on its board of directors.According to The New York Times, five of Uber’s major shareholders, including VC firm Benchmark’s partner Bill Gurley, demanded that Kalanick throw in the towel, in a letter addressed and delivered to him in Chicago.The letter from these investors also called for two now board members who should ideally be ‘truly independent directors’, as well as a new CEO and an experienced CFO.Uber’s boat has been rocked awfully hard over the past several months; it started in February when a former female engineer published a blog post alleging sexist behavior among the company’s management, and stories of numerous other scandals subsequently began to surface.In just a few short months this year, the company parted ways with more than a dozen top executives including president Jeff Jones, head of finance Gautam Gupta, senior vice president for business Emil Michael, vice president of technology Anthony Lewandroski, and APAC business president Eric Alexander.
Facebook is taking some heat for the pride reactions roll-out this month.The social media network added a rainbow reaction to its standard reactions in support of LGBTQ pride month.The problem: in places like Russia, users don’t have access to the new reactions.This isn’t the first time Facebook has kept special limited-time reactions to certain areas; it didn’t offer the Halloween ones everywhere either.Every country does have LGTBQ citizens, and the places like Russia – where they have laws against being gay – are probably where social-media endeavors like the pride campaign on Facebook do the most good.What I don’t understand, Facebook, is why you’re limiting these things at all?
The TechCrunch Summer Party is a thing of tradition and we hope you can make it out this year.As in years past we’ll gather on the spacious grounds of August Capital in Menlo Park and enjoy an evening of cocktails and the spirit of entrepreneurship.The deck around August Capital’s office is large but cannot hold all of Silicon Valley, so tickets are very limited and released on a rolling basis.About the Summer Party at August CapitalJuly 28, 5:30 p.m. – 9:00 p.m.Get tickets here, $90 based on availability.
The Ad Council and Feeding America have partnered to launch an integrated marketing campaign and will today send a one of a kind ice cream truck on a nine-day journey across the country to raise awareness of children facing hunger in the summer.During the school year, 22 million children receive free or reduced-price meals through the National School Lunch Program, but when school breaks for summer, less than four million children receive meals through the USDA Summer Food Service Program."Hunger deprives kids of more than just food.It limits their ability to reach their full potential.On empty stomachs, kids don't have the energy to focus, learn and grow," said Catherine Davis, chief marketing and communications officer, Feeding America."We think this little ice cream truck will not only help inform communities across the country that child hunger is an issue in their own backyard, but also shine a light on the amazing work our network of food banks is doing to ensure that kids have access to the food they need."
After countless leaks and rumors, the OnePlus 5 has finally broken cover and is now official.The impressive device looks a lot like the iPhone 7 Plus – but anyway, let’s get over it and focus on its specs.It’s one of the best Android smartphones and comes equipped with a Snapdragon 835 system chip, the most powerful on Android currently, 6/8GB RAM option, the most we’ve seen in a phone ever, improved dual camera and plentiful storage.5.5 inch 1920 x 1080 pixels FHD screenCPU:Qualcomm Snapdragon 835, Octa Core, 2.35GHz, 64bitDual camera: 16MPixels Sony f/1.7 + 20MPixels Sony f/2.6 telephoto, LED flash
Created by Professor Layton developer Level-5 and animated by the legendary Studio Ghibli (Spirited Away, My Neighbour Totoro), Japanese role-playing game Ni No Kuni was a surprise hit on the PlayStation 3.Having played two challenging battles from Ni No Kuni 2 here at E3, I'd be lying if I said I was totally convinced by the changes (the loss of Familiars, the Pokemon-like creatures that you caught to accompany you in battle, particularly stings).But let's start at the top.Ni No Kuni 2 tells the story of King Evan Pettiwhisker Tildrum (yes really), the young, fox-eared ruler of the mythical kingdom of Ding Dong Dell.Undeterred, Evan enlists the help of a human from the real world—a middle-aged teacher named Roland—in order to help win back his crown (and, according to Bandai Namco, give the game a mature edge).Naturally, there's a cute sidekick to accompany Evan on his journey, too, although, sadly, Drippy is nowhere to be found.
Christian Petersen | Getty ImagesE3, the video game industry's massive annual conference, wraps up today.During the show, companies including Microsoft, Sony and Nintendo get the chance to impress and excite their fans with soon-to-be-released products.It's a competition for hype and loyalty.A number of journalists already seem fed up with the yearly pilgrimage to Los Angeles.Wired's Julie Muncy summed it up: "E3 is increasingly irrelevant in an age of downloadable games and subscription models.
The RSPL Group, manufacturers and marketers of Ghadi detergent, have together unveiled a new campaign under the ‘ saaremaeldhodaalo’ brand idea, centered around Eid.Ghadi previously launched the platform of ‘ saaremaeldhodaalo’ timed alongside the festival of Holi, urging men not to apply colour on women without their consent.That campaign went viral during Holi and had more than 15 million views and thousands of shares.This Eid, the brand urges people to make a new beginning by erasing the past and summoning the courage to just apologize and move on, because some people are too precious to lose.It does not take much to say a ‘sorry’.Akashneel Dasgupta, senior vice president and executive creative director at ADK Fortune, which made the ad, said: “Under ‘ saaremaeldhodaalo’, our effort will be to continuously define and redefine the ‘mael’ (meaning 'dirt' in English) to keep the audience engaged and waiting for the next.”
Cloud computing and big data service provider Dt Dream receives USD 110 million for Series AFinancing status: RMB 750 million (USD 110 million) Series A round in 2017Cloud computing and big data service provider Dt Dream on Thursday receives USD 110 million for its Series A financing round to provide its business partners with more comprehensive cloud services.Dt Dream is a cloud computing and big data service provider that offers cloud computing and big data analysis for its partners to help improve their efficiency in this Internet and big data era.Its product offerings include an integrated database machine called DTbase, and an integrated big data machine and system called DThink.It has collaborations with mainly firms from the e-commerce, government and some other Internet and big data related industries.
p A group of disgruntled Mylan investors launched a campaign late Tuesday to block the re-election of six directors over their exorbitant—and increasing—compensation.In a letter sent to fellow shareholders, the group lambasted hefty bonuses and salary increases that came as the company faced backlash for the skyrocketing price of its life-saving EpiPen devices.Such outrage is likely to continue given that a new government report released today suggests that Mylan overcharged taxpayers $1.27 billion dollars for EpiPens over 10 years.The ongoing EpiPen pricing scandal has caused Mylan "significant reputational and financial harm," the investors complained.Yet directors continued to be rewarded.The investors were particularly critical of Chairman Robert Coury, who received more than $160 million in compensation in 2016 and will receive a $1.8 million per year “cash retainer” as part of a deal made with Mylan last year.
p Since the release of the special golden version of the rugged smartphone AGM X1 it got quite some positive feedback from the customers.The 18K gold plated design paired with solid hardware specs and affordable price is the perfect mixture.And now you can get it even cheaper than before.As far as the specs is concerned, the AGM X1 features IP68 rating for protection, it packs a 5.5-inch Super AMOLED display with FullHD resolution, Qualcomm 617 chipset along with 4GB of RAM and 64GB of expandable storage and a 5040mAh battery.You can also find a 13MP dual camera on the back and a 5MP front-facing shooter.To get more details of the phone, you can check out the official website.
According to a survey from the Direct Marketing Association (DMA) released today (25 May) a quarter of companies (24%) have yet to even start a GDPR plan while little over half surveyed believed their organisations will be ready for the 2018 deadline.Lack of understanding about what the regulations mean, plus confusion over whose responsibility it is have plagued businesses until now, but as one consultant guiding brands on GDPR compliance told The Drum, pleading ignorance is not an option, and many brands are now in danger of leaving it too late to do little else.At the heart of the new guidelines – which cover everything from a consumer’s ‘right to be forgotten’ to data breach notification and accountability – is a fine which will be imposed on companies found to be falling foul standing at €20m, or 4% of an organisation’s global revenue.To put it into perspective, if Tesco – which last year suffered a data breach affecting 40,000 customers – were to have been hit with the maximum penalty, it would have been out of pocket to the tune of £14.9m.One top marketer at a UK brand told The Drum in March that they had been sent an email about GDPR compliance but didn’t know how their organisation was approaching it.Marsh said since the turn of the year it’s seen a considerable uptick in clients needing help and is scaling its own GDPR team and investing in risk assessment technology to help baffled executives get a grip of it.
p Bungie's Destiny has a rich sci-fi fantasy story to tell, but the original release in 2014 didn't tell it.The most interesting aspects of Destiny's galaxy and turmoil were revealed not through the game's story, but in text form through collectable "Grimoire cards".These cards were crucial if you wanted to enjoy Destiny for anything other than its gameplay, but they won't be returning in this year's follow-up Destiny 2.Following last week's gameplay reveal, Bungie has been explaining why.Asked if they'd return by Forbes, Bungie's world lead Steve Cotton said: "The answer to that question is 'no' and the reason it's 'no' is because we want to put the lore in the game."We want people to be able to find the lore.
p I'm part of a newsletter editorial team with my company and I'd like to impress the marketing genius who's running the editorial.I've been asked to write about a specific person and submit the "raw information" to him to be editorialized.Should I write it as if it were a paper, or should I just list a collection of facts?What kind of document should I submit - a pdf?Should I just include the information in the body of an email?Should I cite my information?
p Follow this guide to switch between a public and private Twitter accountBy default, when a user posts something to Twitter, it has a public privacy setting, meaning that anyone can view and interact with the content.However, did you know Twitter allows you to “protect your tweets” so that only your followers can view them?Once you turn this setting on, all of your past and future posts will become private (viewable only to your followers), and you’ll have the power to approve or deny requests from users who wish to follow you going forward.If you’re interested in making your tweets private, our guide will show you how to do so from the Twitter mobile application.Note: These screenshots were captured in the Twitter app on iOS.