We learn from our actions, and we act from our learning.If there's one thing I've learned about selling over the years, it's this: There is no one way to sell.And whether it's breaking into new accounts, making a presentation or marketing a new product, I've realized that no matter what someone says, action backed by confidence can dispute the naysayers and create many new opportunities and breakthroughs.We are--and we become--what we think about all day long.When you think of time management, realize that you don't really manage time--you manage activities.Learning new and interesting subjects infuses you with enthusiasm and keeps your mind open to new ideas.
Great companies don't just win new customers, they bring them back for more.Right now, building relationships with current customers is of the utmost importance, since belt-tightening consumers choose to buy from businesses they know and trust.How about two years, or five, or even longer?Nearly 80 percent of marketers are committed to maintaining or growing their loyalty programs as primary customer retention and relationship building tactics, according to a recent report from the Chief Marketing Officer Council.Follow these tips to build a successful program for your business:Don't Abandon Service for Savings Alone
For small business owners looking to tap into the power of Facebook, figuring out how to market to the site’s 660 million global users can be a daunting challenge.It’s put together a step-by-step guide, called Facebook for Business, to help them create and get the most out of what it calls its business pages.While the recently-unveiled initiative doesn’t contain any new Facebook features, it does provide an easy-to-follow way to let you start accessing the power of the social network.The starting point of the Facebook experience for businesses is similar to the one for consumers.If you already have a Facebook user account, the sign-up process for your new business page will be shorter.When you start the signup process, you’ll be asked to choose from one of six template categories.
What people are saying online about your brand -- the good, the bad and the oftentimes inaccurate -- makes all the difference when it comes to winning or losing customers, says Michael Fertik, founder and chief executive of Redwood City, Calif.-based online reputation management agency Reputation.com and co-author of Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (AMACOM, 2010).Here are 10 vital questions to ask when managing your company's online reputation:In an ideal world, your business's actual website, hopefully along with some favorable, accurate news and reviews, should dominate the majority of the first page of search engine results, says Michael Zammuto, president of Brand.com, a Philadelphia-based online reputation management firm.They are free, real-time email alerts that are automatically sent to your email address when mentions about your company occur online.Does my company website represent my business in the best possible way?If you have your own company Facebook page or Twitter account, log into each platform daily to track customer questions and comments and respond to them individually in a timely manner, Zammuto advises.
Pretty soon, viral video addicts will be able to watch their favorite YouTube clips even when they're unable to get online.The Google-owned video-sharing site announced its plans late yesterday to allow users to download content to their mobile devices and watch them later -- even without an internet connection.The free feature, to be rolled out this November, will let users keep video clips to be viewed offline on smartphones and other mobile devices for up to 48 hours.The feature can be particularly be useful, for instance, for commuters who miss navigating the site when offline and traveling by airplane or subway.The feature could be similar to Spotify's Offline Mode, a paid feature that lets customers download a certain amount of music for a limited time to be listened to when they're without an internet connection.Related: YouTube Marketing: What to Consider Before Getting Started
If you're running a business website, you are most likely also managing your company's blog.One way to increase the likelihood that your posts will get clicked on is by using something called Google Author Markup.You've probably noticed people's pictures popping up in search results next to content they've created.It stands out, it captures people's attention -- and Google loves it.This is called Google Author Markup.It's one part of a larger system called Google Authorship which lets you link the content you create to your Google+ profile.
The automation of business function is set to be the new trend in 2014.There are already dozens of sales, marketing and finance automation options, and for good reason: The quantifiable returns they provide are undeniable.Here is a look at marketing automation and how it works.
Throughout 2013, the marketing experts on Entrepreneur's Team Digital provided answers to your burning questions about everything from 12 Social-Media Mistakes That Entrepreneurs Make to How to Get Your Marketing Mojo Back.We're tapping their expertise as the year draws to a close to get their advice for 2014.Sending more tweets, experimenting with Pheed or Quora, starting a new Medium blog and other digital activities that you aren't currently doing are all ways you can try to extend your reach, take risks and build connections with others around you for the new year.To hit the relevancy bull's eye.Certainly, this has big implications for online retailers like CafePress, but it drives at a theme I've been pushing for years: relevancy.If you deliver a relevant message (or product) to a relevant audience (or prospect) at a relevant time and in a relevant location, you hit the bull's eye and have a far greater chance of making a sale or conversion.
The following is the second article in the series, "Content Marketing Like the Big Brands," in which marketing master Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate breakthrough business results.Marketers have always been in the business of attracting customers with a product and brand proposition, but a brand has to have something to say.What constitutes “content” has gotten much richer over time.As digital technologies advanced, so did our ability to create better content.Now we can provide robust information that utilizes multimedia formats to engage customers and their personal networks.Visual storytelling and online video have exploded as brands seek to provide more and more ownable and valuable content to their customers, giving them what they need from what is hopefully a trusted source.
In the dynamic startup scene where there’s no shortage of new opportunities, how can founders keep their ever-growing teams happy and motivated?We asked six residents from the community at TQ, a tech hub in the heart of Amsterdam that aims to push startups towards exponential growth.Share the bad as well as the good“Transparency is the key to happiness and staying motivated in a startup company.Whether it’s the financial situation, investor feedback, short or long term goals, it makes a difference when everything is clear.Therefore, I’ve created regular one-on-one session with each member to exchange feedback and be on the same page with everyone.” — Frederieke Wolter, Founder of Favoroute
Amazon released in the evening, a whole raft of new products to his assistant, Alexa.Brand new Echo (100-120 dollars) is less than the previous version but should still offer better sound with a dedicated tweeter and new woofer.The cheapest version costs 100 euros and kolfärgat fabric around themselves, but there are a pile of variations and colors.the Echo Plus is an Echo which has a built-in hub for your smart things.In any case, those who support ZigBee, which is the Philips Hue, for example, does.If I understand this correctly, you can thus throw out their hue hub if you buy this.
In the thick of building your product, it can be easy to forget the importance of getting out and talking to potential customers.But conferences are a great way to get your message out, connect with future clients and get the lay of the land from people on the ground in your industry.I asked Koh to share her tips on how to kill it when you need to work a big room.Related: 3 Things You Might be Doing Wrong if Your Tech Conference FloppedHere are some great lessons from her.Most of the work is done before you go.
Wizened (I didn’t say old) sales reps can be a little stubborn when it comes to using technology and the Web to grow sales and customer relationships.New marketing systems help optimize campaigns and lead generation activities to uncover the golden prospects faster.The convenience of digital communications, which many prospects seem to prefer, means that sales reps can share knowledge in ways that are less intrusive and oftentimes more meaningful.You hate tweeting, Skype is awkward and LinkedIn is practically a foreign language.Use social media to your advantage.What was creepy a few years ago is now common practice: researching a prospect’s interests and background before a meeting by perusing their social profiles and the results of a Google name search.
Technology is the key to minimizing growing pains.Traditionally, software solutions were tailored to different business segments to create those rapid economies of scale.Now, marketing automation has become the lynchpin for established businesses and startups alike.It works because it allows startups to operate like much larger entities by placing accurate messaging in front of prospects and clients with a minimal amount of work.Related: Think Like a Company's Marketing DirectorOf course, many startups run into trouble when they start thinking of marketing automation as a golden goose that doesn’t require any work.
The endless headlines about the wheezing death of brick-and-mortar retail -- about how Americans are surely barreling towards a virtual world dominated by online shopping -- make me want to tattoo a picture of Chicken Little on my forehead.The sky is not falling despite the following facts:Ecommerce, which turned 20 years old this year, has captured sizable market share.Recent research by Forrester reveals that not only do about 69 percent of Americans regularly buy products online but these consumers also generally do 16 percent of their shopping on the Internet.ShopperTrak reported that during the last holiday season, retailers received about half the holiday foot traffic of 2010.While statistics such as these, especially those citing double-digit ecommerce growth, could inspire a flurry of panic, portend crises, cause tectonic shifts and compel pundits to cluck hysterically, the claim that brick-and-mortar retail is dead is simply ridiculous.
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.Last week, after almost two full years of being called S.W.Basics, we finally secured our dream url: swbasics.com.Up until now, the url was privately held, and we've been directing people to a much more clunky website address of swbasicsofbk.com (with the bk standing for Brooklyn).(Others include amazing celebrity endorsements and a beautiful space full of private offices and big windows...)In the end, we successfully acquired the url because a team member wasn't afraid to pick up the phone, and I connected with the owner personally.
Marc Zuckerberg has a lot of things going on.Chief among them, of course: Facebook.The dude runs the largest social network site on the planet, which one would assume takes a lot of time.But clearly, that doesn't stop him from pursuing other goals.On Wednesday, speaking at Tsinghua University in Beijing, Zuckerberg casually revealed that he has taught himself Mandarin.This wasn't just a rehearsed intro – he conducted the entire 30-minute question and answer period in the Chinese dialect, even cracking some jokes.
You started a business and wisely crafted a well-thought out long-term strategic plan.To do so, you used a wide-eyed and sober consideration of threats and opportunities.This is a dilemma faced by almost every entrepreneur and startup venture on the planet.Here are four ways in the short run to put a jingle in the cash drawer:Pop-up restaurants in office buildings are the rage in major cities for employees when their limited lunchtime impinges on their going out to a brick-and-mortar sit-down restaurant.But, it was taking too long for their baby to grow up large enough to become a well-known eating establishment.
Image credit: Eric Allix Rogers | FlickrMost people don't realize how they sound to others.An obvious one is "like," but there are less obvious words and phrases that might be tripping you up.We spoke with Carmen Fought, a professor of linguistics at Pitzer College, and Deborah Tannen, author of "Talking From 9 To 5: Women and Men at Work" and a professor of linguistics at Georgetown University, to find out which words undermine your credibility, why we use them, and how we can stop."We don't want someone working for our company who is so insecure and who won't be able to make decisions because they're paralyzed with self-doubt," she says.Intensifiers: "Really," "definitely," "absolutely," and "totally"
Det är mycket spelnostalgi nu.Mini Snes är snart här (vårt test kommer i dag kl 16.00) och till julhandeln hoppas den tjocka Xbox-kontrollen The Duke göra comeback.Nu har det även läckt ut att Ataris kommande Ataribox kommer börja säljas via en Indiegogo-kampanj under hösten för ett pris någonstans mellan 250 och 300 dollar.Alltså omkring 2 500 kronor.Ataribox släpps under våren 2018.Missa inte: Här är sajten som ger dig en riktig nostalgitripp med gratis arkadspel