Gaston Alexander

Gaston Alexander

Followers 7
Following 8
US
that saw Prime Minister Theresa May secure a minority government was wrought with a myriad of issues each party was forced to tackle.While this provided ample talking points for each candidate, it meant that publishers needed to relay each party’s stance to readers in an approachable, fresh manner.Sky News and The Huffington Post opted to craft engaging and shareable interactive articles that morphed much of the text-heavy content into information that voters—specifically millennials—actually connected with.To help voters make their decision, the U.K.’s largest political parties each released lengthy “manifestos” that delineated their platforms.Stories utilized direct quotes taken from each manifesto, but instead of leaving them as static text, they were brought to life using interactive tools.its article on the Conservative manifesto, Sky News broke down the 88-page document and highlighted the party’s stances on key issues.
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Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world’s biggest ad agencies.Mic, the New York-based site and publisher of “branded content” aimed at 20- and early 30-somethings with an audience of 65 million unique users each month across its properties, has raised $6.5 million from WPP — a strategic investment that expands Mic’s Series C — announced originally in April — to $28.4 million.Previous investors in that round included Lightspeed Venture Partners, Time Warner Investments, kyu Collective and You & Mr. Jones.The deal comes in the same week as Cannes Lions, the ad industry’s big confab, and speaks to the evolving relationship between marketing and journalism.Traditionally, some have described the two as a “church and state” — meaning the business that gets done in selling ads runs independently from how and what news organizations choose to pursue editorially.And yes, you can definitely argue that this was never as clear cut as some wanted or made it out to be.
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Challenger Learning Centers to Implement New Matter MOD-t 3D PrintersWASHINGTON & PASADENA, Calif.–(BUSINESS WIRE)–June 16, 2017–Challenger Center, a leading science, technology, engineering, and math (STEM) education organization, and New Matter, a leading desktop 3D printing company, today announced a new partnership that will include selecting and equipping Challenger Learning Centers with New Matter’s award-winning MOD-t 3D printers.Over the next several months, Challenger Center and New Matter will announce the initial group of three Centers selected to receive the donated printers, with the first being unveiled in late June.This Smart News Release features multimedia.View the full release here: http://www.businesswire.com/news/home/20170616005150/en/
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Huge fan of Sean, long time reader 1st time poster...I really believe someone here might find this useful!I put together a FREE marketing stack, all tools talking to each other/synced events and user data.Have successfully used this setup a few times now for projects starting from 0.The stack delivers: User level tracking, smart marketing automation/events based comms, lead scoring, personalisation/customisation, attribution, reporting and visualisation, live chat, session recordings, integrates with payments, gives a 'single user view' ... Post includes a video of me running through the tools.
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Cloud computing and big data service provider Dt Dream receives USD 110 million for Series AFinancing status: RMB 750 million (USD 110 million) Series A round in 2017Cloud computing and big data service provider Dt Dream on Thursday receives USD 110 million for its Series A financing round to provide its business partners with more comprehensive cloud services.Dt Dream is a cloud computing and big data service provider that offers cloud computing and big data analysis for its partners to help improve their efficiency in this Internet and big data era.Its product offerings include an integrated database machine called DTbase, and an integrated big data machine and system called DThink.It has collaborations with mainly firms from the e-commerce, government and some other Internet and big data related industries.
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Just because a car hasn't been on sale for years, doesn't mean it's immune to a brand-new manufacturer safety recall.Mazda issued two recalls for the 2004-2008 RX-8 sports coupe.The first, smaller recall has to do with the suspension.There may be "inappropriate caulking" on the front lower control arm's ball joint, which may cause the socket to crack.If that happens, and a heavy load is applied to the suspension, the ball joint may separate, which can render the vehicle unusable until fixed.If it happens at speed, a driver might not be able to steer correctly, or at all.
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"Do not throw kegs off tall buildings" seems like an obvious rule.In advance of a 2013 company party in Miami, CEO Travis Kalanick felt it necessary to spell it out for employees, along with a whole host of other do's and don'ts.On Thursday, Recode made public an internal email Kalanick sent to his hundreds of employees ahead of the 2013 bash.Reading a lot like what a college fraternity president might send out to his brothers, the email spelled out in sophomoric terms rules not only about drinking and what not to do with kegs but also about sex.Sex with Uber colleagues was definitely in the don't category, Kalanick wrote, unless "you have asked that person for that privilege and they have responded with an emphatic 'YES!I will have sex with you'" and "the two (or more) of you do not work in the same chain of command."
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Apple will hear you loud and clear.After introducing the HomePod at the Worldwide Developers' Conference on Monday, Apple adds another layer to concerns over privacy and security in the home.Voice assistants have already taken over homes with Amazon's Echo, the Google Home, and Microsoft recently jumped into the fray with its Cortana speakers.While all of these speakers have raised privacy issues of their own, Apple strikes a special nerve with its HomePod thanks to the massive company's popularity.As the largest tech company in the world, Apple has a target on its back, from both governments and hackers.Compared with the first six months of 2016, security orders from US law enforcement to Apple doubled to about 6,000 during the second half of the year, the company disclosed in late May.
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"Never let a good crisis go to waste", is an apocryphal quote attributed to Winston Churchill.Real or not, it does neatly describe Theresa May's reaction to the latest London terrorist attack.Yesterday morning, following the tragedy on London Bridge, Theresa May said "enough is enough", and launched into a campaign speech, further advocating for greater regulation and control of the internet.This is something that is already in the Conservative manifesto.There's just one problem: The London Bridge terrorist attack doesn't actually make the case for the draconian measures she wants to take, nor does it justify previous draconian moves made by government to surveil each and every one of us.Scary New Powers For Government
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p When it comes to writing for conversions, less is often more.Begin with these five steps to start writing better copy that converts.Website visitors don’t read anymore.They bounce from one pertinent point to another – ready to bail out completely if the material they’re reading/skimming doesn’t do something fast to keep them on the page.At The Good, we’ve found time and again, that our clients’ landing pages, product detail pages, FAQ pages (and every other page on their ecommerce websites) all have way too much text... /p
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p Cold traffic to a branded, higher priced product on your Shopify store?These people need to be nurtured through your brand journey.In this video, I outline the: Three Step Thriller Shopify & Facebook Ad Strategy.Engaged audience to presell pageView Content/Add To Cart audience to Purchase through Dynamic Product AdsI take you through the exact targeting and creatives we use to move our audience through these stages to acquire purchased for £8.55.
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I would like to learn more about branding and was wondering if you guys have any good books you would suggest?I majored in marketing and have a bachelors degree in international marketing.My program gave me a pretty basic understanding of branding and I would love to learn more.I have been approached by an old classmate that is starting a business focused on helping small business with their marketing and asked me to join his team.He knows that I have always been more interested in the strategic side of marketing and wanted me to be in charge of branding.Since I'm a novice I really want to learn more, but where to start?
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p After announcing the Meizu M5, the Chinese company is back with the next in line of the M series, the Meizu M5C.The leak throws light upon how the Meizu M5C will look./p p The leak is from a non live version of the Meizu website.Judging from the image, the M5C is not much different from its sibling, the Meizu M5S.The M5C is supposedly aimed at the lower end of the market./p Join GizChina on TelegramMeizu M5S p From what we can judge, the M5C might not have a metal body like the M5S, but it will retain the fingerprint sensor.
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p 20 years ago, there were a measly 40 million people using the internet, and online sales generated only $2.4 billion.In 2017, more than 7.5 billion people use the internet –– and online sales are expected to hit $440 billion by year end.That is an 18,650% increase in global internet usage and an 18,233% increase in online sales.Amazon’s stock price has risen in equal measure, from $18 in 1997 to around $948 at the time of writing –– a 5,166% increase.This is no chicken and egg problem –– clearly the internet and online sales came first.But these days, it’s hard to tell whether Amazon grows larger as the internet and online sales do, or if the internet and online sales grow larger as Amazon does.
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p After more than seven years at Twitter, director of product for media tools Jinen Kamdar is off to a media company, beginning his new role Monday as vice president of product at BuzzFeed.Kamdar announced his departure from Twitter via tweet (embedded below):i'm forever indebted to twitter – the people, the service, and the company.TechCrunch that it was too early for him to know exactly what he would be working on at BuzzFeed, saying he was excited to work with “all these talented writers and producers” and to build tools to “not only create content, but quickly learn how the content is performing,” adding:When I look at BuzzFeed, what attracts me are the things that make companies like Twitter special, too.They think about everything in first principles.
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p Samsung’s Bixby made its debut on the Galaxy S8 series.However, the digital assistant isn’t only meant for smartphones, as the company plans on expanding it to a bunch of different devices including home appliances.The tech giant has recently announced that it is bringing Bixby to the Family Hub 2.0 refrigerators.All new models sold will include the digital assistant, while those that have already been purchased will get it via an update.The Family Hub 2.0 fridge, which was released in March, can now search for recipes and weather information, among other things, thanks to Bixby.It’s also capable of automatically controlling the temperature in the fridge and can provide you with recipes based on your eating habits.
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It predicts e-commerce will overtake advertising as a portion of its total revenue in three to five years.Travel is the most mature commerce sector for The Telegraph.“E-commerce makes up a significant part — but not the majority — of revenue at the moment,” said Nick Hugh, COO at Telegraph Media Group.That’s testament to the opportunity that sits in front of us on the travel side.” Hugh was unable to share exactly how much e-commerce brings in for the business, as Telegraph Media Group is a private company.“Our editorial mission is to inform our readers; we want to open their minds up to places,” he said, adding that a commercial editorial team separate from The Telegraph’s journalists creates all content with an e-commerce element.We always ask, ‘Are we adding value to users?’”
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p Keyloggers are intrusive malware that, when installed, can track everything typed on a keyboard.As such, you wouldn't expect one to come installed on your brand new laptop.Security research company Modzero discovered a keylogger in audio drivers issued by HP in 2015.A Conexant audio driver for headphones – in the HP Elitebook, Probook and Zbook – was found to be capturing keystrokes in a file on the devices."HP has no access to customer data as a result of this issue," a spokesperson for the company said.The premise behind keyloggers is pretty simple: a piece of software records every press on a keyboard.
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p Discovery Networks Asia Pacific is focusing on localised short-form content as it seeks to transition from a traditional video company into a maker organisation.The shift is being driven by the network’s desire to engage young audiences across Asia Pacific, according to Arthur Bastings, president and managing director of Discovery Networks Asia Pacific.The deal sees the launch of a short-form digital video content brand, Tan Ba, which features content from Discovery’s global catalogue which has been localised and curated by VS Media’s community of makers.Launching just a few weeks ago, Tan Ba is already attracting 2 – 3 million views per video and total views across all the content have passed 120 million views.“It really speaks to the potential of quality content that is interesting and has good quality imagery and a degree of professionalism.The new platform is expected to break even in its first year of operation.
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Many of us use fitness trackers as motivational tools to keep us moving, and to monitor our progress over time.But what if that sensor-packed Apple Watch or Fitbit on your wrist could actually help diagnose a potentially fatal heart condition?It's possible, according to app developer Cardiogram.In a joint study published today, Cardiogram and researchers at the University of California, San Francisco relied on the Apple Watch -- and Cardiogram's algorithm -- to gather heart rate and electrocardiogram data from 6,158 individuals.To determine if the Apple Watch's sensors can differentiate between a normal heart rhythm and atrial fibrillation (AF).Apparently, it can; the study identified AF with 97 percent accuracy.
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