Gaston Alexander

Gaston Alexander

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By Robert Pease, Pipeline Performance Practice Lead for Heinz MarketingWe spend quite a bit of time here at Heinz Marketing helping companies sort out ways to improve their marketing effectiveness and increase sales pipeline growth.We are big believers in building the marketing plan to support the revenue plan and doing the funnel math that tells you how many leads you need to generate and explicitly states assumptions around conversion rates.The next level down of detail is deploying budget to specific programs and activities to execute the marketing plan and we have just released an Excel template that you can download no form to complete that does just that.Download the marketing plan and budget template!It is based on a spreadsheet I have used over many years that not only assigns dollars to activities but helps you think through when certain expenditures need to be made and how the overall budget will be deployed in a 12 month window.
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Shia LaBeouf unveiled yet another piece of online performance art, and this one is aimed directly at US President Donald Trump.On Friday, the day of Trump's inauguration, LaBeouf announced a project called "HE WILL NOT DIVIDE US," which is live-streaming footage from a camera installed outside the Museum of the Moving Image in Queens, New York.
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We are very grateful for all the research that has been done on social media.Facebook is more than 2 times as popular as the next most-popular social networkSeventy-nine percent of U.S. adults are on Facebook, more than twice the percentage of adults on Instagram 32 percent Surveying 1,520 U.S. adults above the age of 18, the researchers found that Facebook is still the most popular social media platform -- and by a huge margin.It s also interesting to note that percentage of adults on Instagram has risen significantly over the last few years from 13 percent to 32 percent , Pinterest has also seen a similar curve with 31 percent of U.S. adults now using the platform -- that s just 1 percent less than Instagram.This is a quite substantial increase from the 70 percent reported in 2015.
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Docusign has hired Daniel Springer as its new CEO, putting an end to its strange, 18-month quest to find a replacement for current boss, Keith Krach.Springer has the right mix of experience to lead Docusign, an e-signature software maker last valued at $3 billion.He sold his previous company Responsys to Oracle for $1.6 billion in 2014, three years after taking it public.Before that, he spent time at the consulting firm McKinsey and a startup called Telleo."I'm thrilled to discover the opportunity at Docusign.It s a big scale company but also with hyper growth, and that s what gets me excited," Springer told Business Insider.Springer's real challenge will be in ensuring a smooth CEO transition for Docusign, who took an unusually long 18-month period to fill the position.After Krach expressed his desire to step down in 2015, the company was close to appointing Google executive Rick Osterloh as CEO last March — but he pulled out at the last minute, cancelling the press briefings that were already scheduled to announce his hiring.On top of that, Docusign saw four of its top executives suddenly leave last year, adding to speculation around the company, which was once seen as one of the leading candidates to go public soon.
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Xiaomi s international game isn t the best, but they re still pretty active around Asia.Amongst the many countries they compete in, Malaysia is perhaps one of their more popular markets.Many of their devices have received official launches in Malaysia, though usually much later than other countries.Now, Xiaomi is bringing over their brand new entry-level device, the Redmi 4A, to Malaysia.Plans to bring the Redmi 4A have been in the talks for a while, but now it s official.The Redmi 4A will come to Malaysia on the 18th of January for RM449, which is about $100.If you re in Malaysia and you re interested in the Redmi 4A, feel free to read our review on it here.Hopefully we ll see Xiaomi give a similar treatment to other countries pretty soon.
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LONDON – Blockchain technology could save leading investment banks up to $12 billion £9.8 billion a year in back office cost, according to a new analysis from consultancy Accenture and operations benchmarking company McLagan.A report from the pair, titled "Banking on Blockchain: A Value Analysis for Investment Banks," looks at real-world data from 8
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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.In the meantime, here are some B2B Reads that we love:The different types of blog posts and how to use them in various situations.Thanks Elizabeth Case for your great content.Experts teach you the most productive ways to respond to negative feedback.
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Nokia is pinning its hopes on its new smartphone re-establishing its popularity with Chinese consumers.Nokia s comeback device, launched exclusively in China, is unlikely to make a splash in the world s largest smartphone market as the 230,000 pre-orders it achieved in the first 24 hours does not qualify it for entry into what analysts call the mainstream market .Priced at 1,699 yuan, the Nokia 6 is the first new smartphone carrying the iconic handset name since 2014 when Nokia Oyj chose to sell its entire handset unit to Microsoft.Nokia does have a very recognisable brand, but so do Motorola, Sony and LG.Look what they get todayHMD Global, the current owner of the Finnish brand, put the device - which runs on Google s Android platform and is manufactured by Foxconn - on shelves in China on Wednesday by partnering exclusively with Chinese online retail major JD.com.
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Halo Wars is a popular Xbox title that brought real-time strategy gaming to the Halo franchise.Players have been clamoring for some time now for an update, and Microsoft announced Halo Wars 2 for the Xbox One and Windows 10 at Gamescom way back in 2015.The soon-to-be-released game will support Microsoft s Xbox Play Anywhere program for cross-platform gaming between consoles and Windows 10 PCs.From January 20-30, developer 343 Industries will be hosting a multiplayer beta of Halo Wars 2 that will give gamers a chance to see just how well their PCs compare, as Tom s Hardware reports.Some hardware requirements were also revealed for Windows 10 PCs.The game will require 25GB of storage space and the 64-bit version of Windows 10, and minimum and recommended specifications that aren t too terribly taxing.
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Apple's $159 wireless AirPods are proving pretty divisive:People are huge fans of the AirPods' battery life, their range, and of how really ridiculously simple they are to pair with their iPhones, iPads, and other Apple devices.A less exciting feature of the AirPods is how they have one-touch access to Siri — and no other physical controls.The best stuff about them comes from Apple's brand-new W1 chip, a proprietary enhancement to Bluetooth that adds range, efficiency, and simplicity to any headphones.And while the AirPods may get all the attention, they're not the only W1-equipped headphones on the market.So if the AirPods are leaving you cold, I urge you to take a look at the over-ear Beats Solo3 Wireless headphones.They're a little pricier at $299, and way less subtle as a fashion statement, but the Solo3 has most of the pluses of the AirPods, including the W1 chip, without nearly as many minuses.The overall quality shouldn't be surprising, since Beats is an Apple subsidiary.Plus, they sound pretty good, too.After using the Beats Solo3 heavily for over a week, here's the rundown.
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Four words sum up the Silicon Valley hype machine at the end of 2016: squirrels and sea monkeys.That was the repeated response from Magic Leap founder Rony Abovitz when Reed Albergotti of The Information asked about the technology behind the startup s augmented-reality glasses.For months, as Albergotti recently reported, Magic Leap has wooed investors and journalists by strapping them into a bulky helmet that augments their world with Star Wars-like spaceships and other digital creations.But this helmet is too big and too expensive for the mass market, so the company is working to squeeze its technology into a sleek pair of wire-rim glasses.The rub, according to ex-employees speaking with The Information, is that the company is having trouble actually making that happen.Abovitz wouldn t let Albergotti try the glasses on, and when asked how they work, all he would say was: Squirrels and sea monkeys.
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Late last year a mystery LeEco smartphone was revealed through leaks, nothing new there except that this phone boasted dual rear cameras.The then leaks pointed at 2 smartphones with varying specs from a flagship model with 2K 5.7-inch display and Snapdragon 821 chipset, to a mid ranger with 2.5Ghz chipset, 1080 display and 4GB RAM.Today a third dual camera phone joins these devices and this could be the most affordable of the bunch.The leak comes from an online store that is listing the entry-level LeEco at just 1000 Yuan $144 and with hardware that could prove to be a problem for rival devices from Xiaomi and Meizu.Named the Le2S Dual, the phone is said to come with a 5.5-inch display, Mediatek Helio X25 chipset, 2 x 13 mega-pixel cameras on the rear and a front facing 12 mega-pixel camera.In comparison the Xiaomi Redmi Pro which we reviewed here costs from $185 with 3GB RAM and 64GB memory and lower spec Helio X20 chipset.It s unknown that this this if the phone will see an official India launch, but it is sure to arrive online through resellers not long after it launches.
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And we're gonna go back there, to the Moon."The biggest one of all has to be the Great American Eclipse on August 21, when millions of people in the USA will drive north to witness two minutes of darkness in the day and a chance to gape in aw at the Sun's icy white corona.If Trump – who will appoint a new NASA Administrator during 2017 – decides to commit to returning to the Moon, it will mean an about-turn at NASA, which has been on its JourneyToMarsfor the last few years.The end of March will see the first of four ISS crew lift-offs in 2017 from the Baikonur Cosmodrome launch pad in Kazakhstan.You can watch it all live on NASA TV, or visit the Baikonur Cosmodrome – the world s first and busiest cosmodrome – for a mere US$4,500.April 7, 2017: Jupiter at Opposition
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As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017.One thing is clear, technology continues to influence the way shoppers research and buy, and the B2B world is no exception.In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey.More importantly, is your organization creating clear moments that inspire potential buyers to:Visit your site or sales pageActively use a smartphone to connect with your brand
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Fake products are a definite thorn in the flesh of Alibaba, China s largest e-commerce company.Alibaba has developed cutting-edge technology to counter the problem, and set up a 2,000-employee division to crack down on counterfeit goods.An incident that happened back in April led to the e-commerce giant deciding to open fire on fake goods.Back then, Alibaba spotted a network selling counterfeit Samsung RAM devices, involving three online stores, whose sales revenue over three months totalled more than RMB one million USD 144,000 , according to figures provided to ACT by Alibaba.The visible online part is only the tip of the counterfeit RAM device iceberg.After its discovery, local police spent three months investigating; they eventually raided 13 manufacturing and sales sites, and confiscated over 15,000 counterfeit RAM devices valued at more than RMB 120 million.Cases for fake RAMs.Alibaba is haunted by counterfeit products.The International Anticounterfeiting Coalition, a well-known anti-counterfeiting group, in May revoked Alibaba s membership over concerns from international brands and the dropout of membership from companies, including Tiffany and Gucci.In an effort to raise investors confidence in Alibaba, Jack Ma, Alibaba s executive chairman, in June assured investors that the company would be the champion if there were a to be a fake product spotting competition held held between Alibaba s Tmall, its rival JD.com, and offline companies.As part of the endeavor, the company have actively participated Operation Cloud Sword, an effort by the local government of China s Zhejiang province to tackle the issue of rampant counterfeit products.To fight the battle, Alibaba has developed scanning and detection models powered by big data, it claims.
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Facebook Inc. is inching closer to fact-checking the news on its platform, a role that Chief Executive Mark Zuckerberg shunned a month ago, by rolling out steps to weed out the worst of the worst, the social media platform said on Thursday.Facebook said it has identified several markers of sites that consistently peddle fake news, and it will demote posts from those sites in people s news feeds.It is also outsourcing the delicate task of determining whether individual stories are true or false to a few external organizations and tweaking its news feed algorithm based on their rulings.It is unusual for Facebook to entrust outsiders with this much power to influence the way posts are played in the news feed, the central stream of information that is customized for each user by Facebook s algorithm.We re trying to focus on the worst of the worst, the bottom of the barrel here, said Adam Mosseri, the Facebook executive who oversees its news feed.The changes, which went into testing Thursday in the U.S., come in the wake of criticism that the proliferation of fake news on Facebook affected public discourse during the U.S. presidential campaign.
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Pikachu, one of the stars of Pokemon Go, pictured at Hong Kong Peak.The popular smartphone game was the most searched keyword on Google by Hong Kong internet users.Pikachu has done something that Hillary Clinton and 16 Republican candidates couldn t: win against Donald Trump.Google s top searches - released by the company on Wednesday and compiled from searches on mobile and desktop - show Hongkongers had politics and entertainment on the brain in 2016.Pokemon Go was the most searched keyword on Google by internet users with Hong Kong IP addresses this year, beating other popular queries including Apple s latest smartphone, local politics and the US presidential election.Pikachu, Eevee and Zubat weren t just popular in Hong Kong - Pokemon Go was the most searched keyword of the year globally, with iPhone 7, Donald Trump and the late singer Prince coming in second, third and fourth place.
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He dreamed it almost every night, but in the morning, when Goodman or one of the instructors woke him and asked if he remembered what he had dreamed, he was always quick to say no.The landscape in the dream was breathtaking, and since A. had come to the institution as a baby, the grassy hill was probably an imaginary place he had created or a real place he had seen in a picture or short film in one of his classes.He never managed to finish the painting he was working on in the dream.He always woke up too soon, panting and sweating, unable to fall asleep again.But they all called it elderness because it caused all the babies born with it to age 10 times faster than ordinary people.The orphans knew that most of them would not reach the age of 10, that they would die from illnesses related to old age—cancer, stroke, a variety of heart problems—that their biological clocks would persist in ticking at an insane speed until their worn-out hearts ceased to pump.
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I'm working with a specialty premium condiment that is distributed nationwide in supermarkets.We primarily do FB and IG ads for them, and we have focused a bit on nationwide brand awareness, but much more on driving traffic the brand's NYC boutiques.For 2017, one of our goals is to drive sales at supermarkets.So, it's not necessarily rocket science; my FB plan is to build audiences in major cities, narrow them based on interests lifestyle interests like gourmet cooking, which our target customer type typically enjoys , and then running ads.What kind of ads would people recommend for this?Should it be "hey, person who likes fancy food: our condiment brand is amazing, and it's available in your supermarket!"
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The new Instant Games feature, which is live now, lets you play the likes of Pac-Man, Space Invaders, Words with Friends: Frenzy and 14 other casual and competitive titles directly in your chat window."What we see is the conversations that you have with Messenger create these unique experiences where you talk to the people you really care about, in small groups, and those groups become this private space where you can have games and contests with one another," Andrea Vaccari, product manager of Messenger at Facebook, told WIRED."So we partnered with games developers but added the special ingredient of that personal space.""We launched the basketball game for March Madness, and a soccer one a few months later," says Vaccari."Once we understood how to do this right, we found game developers who were very eager to work with us and test new ideas, so development picked up quite quickly."Developers and publishers already involved include Bandai Namco, King, Konami, and Zynga, and the number of partners and titles available is set to expand as the service grows.
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