Gaston Alexander

Gaston Alexander

Followers 7
Following 11
Sweden
I'm still using Windows 7 and Outlook 2010 on my computer!How long can or should one do it?It determines how long you can safely use the product.Both the Windows 7 and Outlook 2010 have long ago ceased to be sold, but it does not mean that everyone automatically needs to stop using the program.The interesting thing is in place when support is lost, and this is done in two steps:First, the disappearance of something called the mainstream support.
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50 Years said it wanted to solve real-world problems, while at the same time as making money.Today London, seems to be poised to catch up with that idea, with the launch of Zinc, a new ‘company builder’ fund from the founders of the Seedcamp accelerator and the LocalGlobe VC.Zinc plans to tackle big social issues head-on, one at a time, while at the same time creating investable businesses.It’s not London’s first such project, as Bethnal Green Ventures got there first, but it might be the most ambitious to date.The first mission it’s set itself is tackling the global problem of women’s emotional and mental health, an issue which affects one in four young women in the UK and 300 million people globally.It will bring together 55 entrepreneurs from around the world to tackle this issue inside six months.
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Apple claims it's fast, easy and secure, and on paper, it sounds like a step up from similar facial recognition tools on other phones -- but Face ID still has to prove itself in the field.Despite everything Apple has revealed about Face ID, there are still plenty of unknowns.The good news is that most of those challenges wouldn't apply to a laptop, so Face ID still sounds like the kind of tool that would be great to have on a MacBook or iMac.After all, outside of those MacOS computers, using your face to log into a PC is already a well tested feature, thanks to Windows Hello, a biometric security measure built into Windows 10 that can use a compatible webcam for facial recognition.That said, I did recently find a way to trip it up, at least on one laptop.Apple has suggested that Face ID will work with hats and scarves, but we'll have to wait and see if that bears out in real-world testing.
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If social media marketing were a race, Pinterest would be that one guy who comes out of nowhere with a killer kick to win the race.Yep, Pinterest is for more than collecting pictures of your next DIY craft project.In fact, it’s become one of the strongest mediums for marketing your business with the rise of new features and tools just for business.The trick is, you have to know how to use your Pinterest for Business Account to see your spike in website traffic and sales conversions…So MadeFreshly has put together this infographic with the most important user trends so you can jump on the Pinterest for Business bandwagon… and trust us, you definitely want to be on it.This story originally appeared on KISSmetrics
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During a presentation at the the International Astronautical Congress in Adelaide, Australia, on Friday, the SpaceX and Tesla CEO announced his plan to use a fleet of reusable rockets to move people between any two cities on Earth in under an hour.Musk didn’t go into any of the details, like when he might do this, or where, or how.A short video he played on stage (gotta hope he has got his renderings guy on retainer) showed passengers boarding a ship and sailing out to a floating launch pad.They stroll into a rocket, which blasts off, hits nearly 17,000 mph in suborbital space, reenters the atmosphere, and touches down again.New York to Paris in 30.The world has never felt so small, so connected.
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FCB Chicago hired Kim DeNapoli as executive vice president and head of its experiential practice, FCBX.In the role, DeNapoli will be responsible for overseeing the practice and its collaborative efforts with other teams, including creative, digital and social, while reporting directly to FCB Chicago president and CEO Michael Fassnacht.“Kim is an amazing, knowledgeable leader with a deep understanding of how consumer activation, creative and digital channels effectively work together,” Fassnacht said in a statement.“That’s why we’re excited to have her lead our experiential practice, FCBX, and further elevate live events into purposeful brand experiences.”DeNapoli joins FCB Chicago from Ogilvy & Mather, where she served as department lead and executive producer of experiential and content development.Prior to Ogilvy, DeNapoli served stints at Geometry Global and GMR Marketing and over the course of her career has worked with clients including Mondelez, Unilver, IBM, American Airlines and SC Johnson.
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The Securities and Exchange Commission has charged a man and two companies for operating fraudulent initial coin offerings.According to a statement released Friday, the financial watchdog alleges Maksim Zaslavskiy and his two companies, REcoin Group Foundation and DRC World, defrauded investors and sold unregistered securities in two fake ICOs.REcoin, a blockchain-based real-estate company, and DRC World, a diamond membership club, issued fake tokens to investors and promised high-returns without "real operations," according to the SEC.ICOs allow startups to raise money by issuing their own cryptocurrencies.Recently, ICOs have come under scrutiny by regulators because companies can use them to raise quick money without having to disclose substantive information to investors.The SEC said REcoin misled investors, saying it had a "team of lawyers, professionals, brokers, and accountants" who would handle all real-estate investments when no such team existed.
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Six years ago, I launched a site to cover the intersection of advertising and technology in New York.One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had designed a mobile streaming app called HBO Go.This past summer, I caught up with Huge founder Aaron Shapiro, who has since turned his small shop into a full-services operation with thousands of employees all over the world.Shapiro jumped into the hot seat to discuss how you measure the ROI of design, the biggest change in advertising over the past 12 years, and his favorite font.Check out the clip below, which was created as part of our Accountable Innovation Series in partnership with Magnet Media, an industry-leading global strategic studio.I’m Joe Lazauskas, editor-in-chief of Contently, and I’m here with Aaron Shapiro, the infamous CEO and founder of Huge.
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Every day, reporters are inundated with breaking news from different sources, all clamoring for attention.And a feature can benefit your company by linking your brand or product to a larger trend or industry focus while also showcasing you, the entrepreneur, as a thought-leader in your field.Papers like to have quality articles on hand, so come up with your feature-worthy concept, then use the following guidelines to help you write a great article.A good headline answers those questions by telling the reader something new, different or useful--in 20 words or less.A few examples I've seen recently include:Plug-In Devices Help Save Money on Your Utility Bill
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A power team is a group people of complementary professions.Great examples of these are easily found in the real estate and wedding industries.A realtor, mortgage broker, building inspector, title agency, and a real estate attorney all service clients looking to purchase property.A wedding planner, photographer, and florist are among the many professions that cater to the bride-to-be.It's vital that you find out as much as possible about your partners so that you can send the right kind of business their way.As a result, you can be an effective "bragging buddy" for your partners.
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If you've been trying to keep shoppers loyal to your small business and out of the big chain stores, you're not alone.Small retailers have been trying to harness the "shop local" movement to hang onto their customers.But here's a question for every business owner out promoting the advantages of dealing with local merchants: Do you walk that talk?As I listen to the endless drumbeat of objections to how the big companies operate -- most recently, the flap over Amazon's price-checking app over the holidays -- I wonder how many small-business owners apply their shop-local philosophy to themselves?Behind the curtain at your store or home business, where do you shop?Do you use an independent shipping firm to truck your goods?
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After explosive devices detonated near the finish line of the Boston Marathon on Monday, killing three and injuring 180 people, social media sites including Twitter erupted -- but not always with trustworthy information.And some brands ran afoul of consumer rage when their marketing efforts -- many running on automated programs -- were issued amid the chaos.Similarly, local Boston police asked journalists on Friday to stop live-tweeting police actions and scanner traffic in order to preserve the safety of officers and the effectiveness of their manhunt.-- PRDaily, ReadWrite, Daily Dot and MashableTwitter's much-rumored music service helps users discover new music that was previously under their radar."Most of Twitter Music feels like just another Spotify, or just another Last.fm," writes the Wall Street Journal's Matthew Lynley, noting that heavy music listeners probably already have profiles on other music-discovery services, and may not want to duplicate them.
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It's time to rethink how we measure the effectiveness of digital ads.You would think, with all the data available and all that money being shelled out, it would be easy to see whether digital advertising campaigns work.But, actually, we might be looking at the wrong numbers, or, at the very least, looking at the right numbers wrongly.A working paper from three researchers who once worked together crunching numbers at Yahoo suggests we need to reset how we view tradition metrics used to judge effectiveness.Here are the three problems with our current approach, according to the authors, Randall Lewis and David Reiley, now at Google, and Justin Rao, now at Microsoft:Trouble is, these are a bit tougher to capture, but the authors note there, with the incorporation of some third-party measurements, it is getting easier to figure how many of these buyers are out there.
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October 17th is approaching and so is the big day for ZTE.The Chinese company headquartered in Shenzhen is indeed seeing two of their sub-brands – Axon and Nubia – launching each a new smartphone.According to the latest rumors, Axon might have the most interesting device though – namely called Axon M.The Axon M will be a really innovative handset – at least in the smartphones world – as it’ll be featuring two screens that fold out to form a larger one.The two display will have a total 6.8-inch size when combined with 2160 x 1920px resolution.Obviously, when folded its footprint will cut in half, making it the most compact 6.8-inch phone.
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My website (www.tlbaseballcards.net) currently has an online store.I have had GREAT success on eBay and still do.I would like to move my sales from eBay to my personal site.The problem is, I can't get the sales because I can't target the right audience.I already did SEO, tried adwords (too costly), blogs/social networks, forums and direct mail.Are there any other opportunities out there?
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Have you tried Pinterest yet?It's one of the hottest things in social media right now.By creating topic-specific pinboards, you can organize and share the things you love with others, in a visually pleasing way.Promote your Business or BlogIf you're a small-business owner or if you moonlight on the side, Pinterest is a useful tool to promote new products and interact with potential customers.Give your customers a reason to follow you by creating boards that they'll find useful, such as "Insider Tips" or "Top Trends."
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Organic may be all the rage in the culinary world, but on Facebook, it's falling out of favor.Facebook defines organic reach as “the number of unique people who saw your post in News Feed or on your page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event.”In other words, organic is basically free marketing.But it looks like organic is dying a slow death.At a time when Facebook is rolling out a new look and controls for its Facebook pages, it is also making it harder for businesses to get their content seen for free.In February, organic reach hovered around 6 percent, about half of what it was in October of 2013, according to recent analysis by Ogilvy & Mather.
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Color psychology actually is a branch of the broader field of behavioral psychology.Color psychology is a must-study field for leaders, office managers, architects, gardeners, chefs, product designers, packaging designers, store owners, and even expectant parents painting the nursery for the new arrival!In the example below, NinjaJump uses a green-yellow-red color scheme in their logo, phone number, video C2A, menu bar, graphics, category menu, sub headings, and sidebar.For the jump house site, you want lots of bright and vibrant colors, probably some reds, greens, and maybe a splash of yellow for good measure.In order to succeed at using the right color psychology, you need to follow these core principles:Here are some tips that the pros use when dealing with conversions and color.
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Leaders, executives, entrepreneurs, expert and consultants all must play the self-promotion game to some degree.They need to separate their personal brand from a business's identity in case failure ensues or ramp up their own publicity to gain clients.But it isn't always easy -- especially in today's world where competition is fierce and the noise is loud.So how do you build a personal brand that stands out from the crowd?What are some ways to position your personal brand to be top of mind in consumers' heads?And how do you continue to cultivate consumer loyalty with your personal brand?
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Online marketing expert Lewis Howes knows a thing or two about hosting successful webinars.In his career as an entrepreneur, he has hosted or been a guest on several hundred webinars -- on range of topics such as LinkedIn marketing to how to start a business from scratch.What does it take to produce a successful online webinar?It depends, of course, on your individual objectives.But Howes says your webinars always need to accomplish this one thing: over-deliver on your promise to provide a solution."There's a problem that people have and you're there to offer a solution," Howes says in this video.
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