Social networks enhance the functionality of your website, easy access to your marketplace, and improve the chances of your product becoming popular or even going viral.
Are you interested in social network integration but wonder how much it costs? Let’s take a look at effective ways to integrate social networks and find out approximate pricing.
Login Button
Forty percent of users don’t want to wait more than three seconds for a page to load. They treat registration in web apps the same way, finding it time-consuming. It’s no wonder that more than 150,000 websites are currently using Facebook Login, namely TaskRabbit, Medium, and Airbnb.
The Facebook Login system allows customers to register for your website with their Facebook accounts, pulling profile and social graph information. During the signup process, users don’t need to enter information, because the system pulls personal information from Facebook.
Facebook still remains the king of social media in terms of logins. Why do most websites use Facebook to sign up their users? The two biggest reasons are the convenient and efficient tools it provides and its vast client base: more than two billion monthly active users.
Nevertheless, you can also register users via Twitter, Linkedin, Google+, WeChat, and other services as well. The image below shows the login market share by means of different social networks.
Logging in via a social network simplifies registration and helps your users save time. Moreover, it allows you to gain more information about your customers. You can gather data about their interests as well as demographic attributes such as age, sex, education level, marital status, occupation, and so on. This data can help you better customize your products and services.
If you want to integrate a social network login button, you need to use both the backend and frontend technologies below:
Backend:
- OAuth 2 protocol for authorization and receiving security tokens;
Additionally, you need to register your application with the social network you’ve chosen in order to get settings for the API.
You may alternatively adopt a universal tool that allows you to use several social networks at once, for instance, the Socialite package for PHP.
Challenges: While developing a database, you need to keep in mind that different social networks may send back different data. For instance, Twitter doesn’t show emails of its users. Be ready to ask your users for their emails directly if you want to add users who sign up via Twitter to your newsletter list.
Full article read: How to Integrate Social Media Into Your Web App?