Having more snow days might sound like the stuff of nightmares for adults relying on public transport, but that’s exactly what scientists are trying to make happen.For decades, atmospheric researchers have been exploring ways to effectively make it rain or snow on demand - and not just so we can have a white Christmas - but as a potential manmade response to environmental problems like drought and crop failure.While on paper the idea seemed flawless, until now, it hasn’t worked outside of a lab.Cloud seeding, where scientists ‘sow’ clouds with small silver iodide chemical particles to make them rain or snow, was first proposed by Bernard Vonnegut in the 1940s.Vonnegut found that silver iodide can cause clouds of water vapour to build a ‘scaffold’ like structure, on which water molecules can align themselves into a crystalline structure.In other words, they freeze.
In his time, he was probably the most famous copywriter in the world with copy that was at once clever and straightforward, and above call, crafted to sell products.If there were a Mount Rushmore of the advertising industry, Ogilvy's face would be immortalized upon it.I know, the king's physical being departed this world in 1999, but the advertising principles of his era — some might call them iron clad rules — continue to drive how we practice our craft.Many of these applications and concepts of this legendary time in our business have little place in 21st-century advertising and marketing.We live in what I call, The Belief Economy, driven mainly by millennials and iGen, which demands that brands have a defined, authentic belief system and act accordingly.Sustainable clothing company Patagonia has a devoted customer base, in large part because it does not adhere to the old system of advertising.
It said Quanergy—a Silicon Valley-based startup that makes lidar sensors for self-driving cars; it has plans to embed several of its units is discreetly into the new car.Ford’s display highlighted not cars, but its deal with Dominos to work on autonomous pizza deliveries.But at the Detroit Auto Show just a week later—which is still about cars, not all this mobility stuff—Mercedes didn't unveil the newest, brashest G-Class in conjunction with its exhaust supplier.Unless you're a car geek, you've probably never heard of Delphi, ZF, Bosch, or Valeo, the global megasuppliers on which the auto industry depends.That's because automakers take pains never to mention those companies (unless they screwed up, say, an airbag design)."The entire value chain is now screwed up, we're seeing something different happening here," says Dennis Nobelius.
Mercedes-Benz had a new G-Class that looks almost identical to the 1979 model, an example of which could be seen embedded in synthetic amber outside the front doors.By midweek this nearly-50 ton act of corporate whimsy was roped off, riven by cracks thanks to the sub-freezing temperatures.The Ram 1500 certainly generated the most buzz among attendees I spoke to.Weight reduction was a priority, with 100lbs (45kg) taken out of the frame alone it's 225lbs (102kg) lighter overall.And the Ram 1500 is now a 48v mild hybrid—eTorque in Ram-speak.Chevrolet's Silverado has also been on a weight loss program, dropping an impressive 450lbs (204kg) compared to the outgoing model.
Following an already rough month for bitcoin, three U.S. virtual currency operators have been charged with fraud by the United States Commodity Futures Trading Commission (CFTC).The CFTC alleges that CabbageTech, Entrepreneurs Headquarters Ltd., and one unnamed bitcoin operator have engaged in fraud, misappropriation of funds, and misrepresentation, causing significant financial harm to investors.The complaint goes on to allege that Patrick K. McDonnell and his company, CabbageTech, doing business as Coin Drop Markets, made false promises to investors.The CFTC alleges that Coin Drop Markets promised bitcoin trading advice to investors as well as bitcoin purchasing and trading on investors’ behalf.The complaint goes on to allege that Coin Drop Markets never delivered on those promises, and investors never saw their money again after handing it over to Coin Drop Markets.“The Defendants here preyed on customers interested in Bitcoin and Litecoin, promising them the opportunity to get the inside scoop on the next new thing and to benefit from the trading acumen of a supposed expert,” a statement from the CFTC reads.
Looks like holiday shoppers went all-in on Mario and Link.According to NPD Group, which tracks US video game sales, 1.5 million Nintendo Switch systems were purchased during December -- more than any other video game system.With more than 4.8 million systems sold in the 10 months since its release, the Switch is the fastest-selling home console in US history.The Japanese gaming giant also reported strong holiday sales for its portable 3DS hardware with more than 750,000 systems sold -- its best sales month since December 2014 -- and its retro Super NES Classic Edition console, which topped 2.6 million systems in the US for December.The sales news follows on the heels of the company's announcement of Nintendo Labo cardboard creativity kits designed for use with the Switch.The kits let you construct things such as a toy fishing pole, a robot and even a working piano that adds a maker aspect to the gaming system.
Amazon is one step closer to planting a flag for its second headquarters.The world's largest online retailer announced the final 20 selections Thursday for its HQ2.The list was whittled down from the submitted proposals from 238 communities in the US, Canada and Mexico.Amazon, currently headquartered in Seattle, began its search for a "second home" in early September of last year and stopped accepting proposals on Oct. 19.Amazon said HQ2 will be equal to its Seattle headquarters -- not a satellite location -- and expects to spend more than $5 billion on the project.The company estimates HQ2 will add as many as 50,000 high-paying jobs over the next 15 to 17 years.
NPR is adding its voice to the chorus of ad campaigns from journalistic organizations over the past year that emphasize the importance of the truth, and the search for it, in the age of Trump and fake news.New ads for Morning Edition, NPR’s nationally broadcast morning show, were created by MAL\For Good, the social impact agency within TBWA.They include two brand spots, “Wake Up” and “Listen,” narrated by Morning Edition hosts Steve Inskeep, Rachel Martin and David Greene.The campaign also includes out-of-home ads.The theme is “Fully Awake,” which aims to emphasize that NPR delivers listeners the truth about the world around them.It also ties in nicely to Morning Edition’s particular time slot.
Part of major shake-up at Frenchy outsourcerFrenchy outsourcer Sopra Steria plans to make 220 folk redundant from its UK government business as part of a major upheaval of its public sector operation.The Register has seen evidence that the firm plans to put 400 people at risk of redundancy and expects 220 roles to go.The redundancies are part of a shake-up of its UK government business and will be subject to a 45-day consultation process.Steria employs 40,000 staff globally.According to its Companies House filing in 2016, the average monthly number of employees in the UK was 3,584.
If you’ve ever doubted the power of Google, consider this — the search titan processes 40,000 search queries every second.That factors out to about 3.5 billion searches a day…and about 1.2 trillion searches each year.Now consider how important it is for you and your message to be at the top of those Google search results rather than somewhere in the middle of the pack…or worse.Search engine optimization (SEO) is a science, so take advantage of a tool that knows how to put you at the top of Google searches with a lifetime subscription to SE Ranking’s Personal Plan.Right now, it’s only $49.99, over 90 percent off its regular price, from TNW Deals.SE Ranking scours the web to pull all the numbers on what words work (and which ones don’t) around your particular product or service.
Pilot fish works in the consulting business of a big computer vendor, and one of his responsibilities at a site where the vendor has 1,000 people is an employee performance improvement program."Since it was government work, we had to show why people were terminated," says fish."I worked with employees and their managers to improve their work product if we could before they were fired."One of the managers had an employee who had purchased a degree, a doctorate no less.He was supposed to be a network manager but had no understanding of it other than hooking someone up.His manager's boss wanted him gone because of his arrogance and failure to perform his job."
Google Assistant is everywhere at CES 2018, including inside cars.Google has announced that its AI-powered personal assistant is now available on the automobile incarnation of Android.This has encouraged partners, particularly multimedia receiver makers like JVC KENWOOD to wholeheartedly embrace Android Auto in their lineup this year.Especially since Android Auto now also supports a much awaited feature: wireless connection with smartphones.Google actually already teased wireless Android Auto back in May last year, but, like everything about the platform itself, things have gone somewhat silent.Although it didn’t take center stage the way Google Assistant did, Android Auto is making its presence felt in Las Vegas as well.
A decade ago you didn’t see many wireless carriers, handset makers or wireless data services at the show.However, over the years, as wireless data has continued to speed up and expand, most products and services use wireless and that’s a very big story this year.Of course, wireless is still that service which your iPhone, Android or tablet link up to.They are starting to empower countless other industries, products and services.They have screens on the dashboard and in the back seat that let riders surf the web, send email and text messages, use social networks, watch movies and TV, navigation services, Apple iPhone and Google Android services and more.That means you don’t have to trade in your car to get the newest technology.
In that spirit, The Wall, Samsung’s new 146-inch stunner, invokes a term as yet unfamiliar the broader TV-buying audience: MicroLED.Your next TV almost certainly won’t be MicroLED, or even the one after that.It’s also a bit of a misnomer; the LEDs in question simply provide a white backlight, while a liquid-crystal display and layers of polarizers, color filters, and glass shape that light into the images on your television.But because it requires light blasting in from the rear, it can have a hard time achieving those inky blacks that make your Battlestar Galactica binge so engrossing.The light seeps, which can also futz with contrast ratio, the all-important gap between the brightest and darkest a TV can be.Unless LG or Sony made it, it’s an LED—even if the manufacturer gave it a fancy-sounding name, like Super UHD.
Yuneec International has unveiled three new drones at the Consumer Electronics Show (CES) — including a new and improved version of its Typhoon H drone, arguably one of the best drones available on the market, despite debuting all the way back in 2015.The new Typhoon H Plus packs a larger, highly stable six-rotor hex airframe, promising a 40-percent reduction in noise from previous hex models.It also comes equipped with a high aperture one-inch sensor camera for capturing 20-megapixel stills and 4K resolution video at 60 frames per second.Compared to previous models, the Typhoon H Plus boasts improved low-light camera performance, while a continuous rotation gimbal and retractable landing gear offers seamless 360-degree unobstructed views.Making things even better is the Typhoon H Plus’s smart collision avoidance technology, which will detect obstacles and then intelligently navigate around them, leaving photographers to concentrate on their camera work and flight path instead of having to keep an eye out for objects that are in their way.Finally, the Typhoon H Plus ships with a redesigned controller, including a sizable seven-inch integrated display and HD 720p video downlink for stunning real-time video reception.
Wemo is adding Apple HomeKit support, with the new Wemo Bridge joining the gap between the iOS smart home system and its remotely-controlled plugs and light switches.Announced last year, Wemo has confirmed today at CES 2018 that the Wemo Bridge is now on sale.It promises easy setup by plugging via ethernet cable into your existing router.Once done, you’ll be able to link it up with HomeKit, opening the door to control via the iOS Home app and Siri.For instance, after it’s paired up with Wemo smart plugs, you can ask “Siri, turn on Wemo” and have an outlet turn on: that could be for a lamp, a coffee maker, or something else.Similarly, “Siri, dim the bedroom lights” could issue a command to Wemo’s smart light switches.
Claire Foy’s entrance on the Golden Globes’ red carpet was accompanied by an outpouring of emotion on Twitter, as fans could not get enough of her Stella McCartney trouser suit.Foy was accompanied by her ‘The Crown’ co-star Matt Smith at the 75th annual awards ceremony on Sunday 7 January.She dressed head-to-toe in black, in keeping with the Time’s Up protest, sporting a double breasted blazer and wide-leg trousers, which flared out to cover her shoes.Eagle-eyed fans were also pleased to see she accessorised her look with a badge on her sleeve that says “Actresses Equal Representation” and “50:50.”Perhaps Foy was paying tribute to Jane Fonda - one of the first women to wear a plain black, off-the-rack suit (Yves Saint Laurent) to the Oscars in 1972, according to Vogue.“I felt it suited the somber times,” Fonda once said of the outfit.
DANIEL SORABJI via Getty ImagesWe may be just four days into 2018, but fat cat FTSE bosses are already about to trouser more than the average worker will earn for the whole year.New research shows pay for top executives will pass the median UK gross annual salary of £28,758 for full-time employees at some point on Thursday.The analysis by the High Pay Centre think tank and professional body CIPD found that while pay for CEOs of Britain’s top listed firms fell overall last year, the gap between bosses and average paid workers remains wide.The report, dubbed ‘Fat Cat Thursday’, reveals the mean FTSE 100 CEO pay packet fell by a fifth, down from £5.4 million to £4.5 million in 2017.But despite the reduction, the average CEO still earn 120 times more than the average full-time worker.
Plus: GPL row flares again, zapper won't zap peopleRoundup British drone users will have to take a multiple-guess quiz before using their Christmas toys this year, while drone users appear to have, once again, got around pre-eminent drone maker DJI's software-based flight restrictions.These developments and others occurred over the busy Christmas and New Year period, being lost in the seasonal mountains of turkey and lakes of Baileys.DJI's multiple-guess Knowledge Quiz will be imposed on all UK drone operators.If you don't get all of the eight questions right, fear not: you can "continue answering new questions until [you] successfully pass the DJI Knowledge Quiz", according to a company statement.This amounts to mandatory registration and safety tests – in effect, licensing.