Could anyone here explain to me the 'Hollywood' way they market movies up to release day?Guardians of the Galaxy 2 is coming out in a week, and I've noticed that last week (three weeks prior) there was a lot of marketing, but this week (2 weeks before) there has been very little.It also seems to be the case taht studios time how they release their trailers and teasers in the months leading up to a movie's release.What I would like to know is that is there a standardised practise for this, and does it change depending on when the movie will be released?Have the studio's worked out the 'best time' to release marketing material so it gets into the publics mind?How many months prior IS the best time to release the first full trailer?
Star Wars Battlefront's sequel is set to appear at the end of the year - and the game's first trailer has given players a glimpse into what to expect from the new sci-fi shooter.It will span "all eras"Dice decided to base its first attempt at a Battlefront game around the original trilogy of the Star Wars universe, using a host of assets from A New Hope, The Empire Strikes Back and Return of the Jedi.In the announcement trailer for the company's second instalment in the series, it was revealed that the upcoming sci-fi shooter will feature playable plants and characters from "all eras" of the movie franchise.Characters including Kylo Ren, Rey and Darth Maul all feature in the trailer, suggesting the sequel will be substantially bigger than the current shooter.It will see the return of class-based gameplay
Apple’s AirPods are clearly a success for the company.Manufacturing issues aside, it’s been four months since they were released and Apple still can’t produce enough supply to meet demand.All the people out there who have managed to score a paid of Apple’s truly wireless earbuds seem to love them for the most part, which isn’t much of a surprise.They design is smart and unique, and the sound quality is impressive.There are a few complaints that many users share though, and the biggest one is probably the fact that the smooth plastic buds don’t stay in your ears when you work out.Now, however, the perfect solution has finally arrived.
Animated adult comedy Rick and Morty now has its own VR experience from the developers of Job Simulator.Rick and Morty Simulator: Virtual Rick-ality is available now for Oculus Rift and HTC Vive, having released on 4/20 of all days.Priced at £22.99, it seems Virtual Rick-ality embraces the show’s self-aware and incredibly crude sense of humour for an obscenely random experience.Much like Job Simulator, players can freely mess about in a semi-open environment.Alien guns, strange gadgets and insane creatures are just some of the tools on offer.Much of the game will be spent as Morty as you follow any and all instructions Rick throws at you to solve puzzles and progress.
In Thor: Ragnarok, Jeff Goldblum plays the Grandmaster, an ageless and powerful being with a love of games.And as colourful as his costuming is, there is still the fact that Goldblum’s comic book counterpart is blue.Why didn’t that make it into the movie?According to director Taika Waititi, the reason that Goldblum’s Grandmaster isn’t blue is “Because he did another movie where he was blue.” That would be the camp classic Earth Girls Are Easy, where Goldblum played one of three aliens who come to Earth looking for sex, but mostly end up crashing, trying to fix their ship, and befriending a manicurist.Waititi added that it wasn’t just his choice as a director, telling IGN that he also wanted to lean into the casting, and not “detract” from the fact that it is Goldblum up on that screen.I have to admit that I completely understand this.
Honda didn't have some wild concept for the Shanghai Motor Show.Instead, it debuted something rooted in reality that could very well make its way to the US.Honda's debut at Shanghai was a CR-V.But not just any CR-V -- it's the CR-V Hybrid, which wields a two-motor hybrid system that's also found in the Accord Hybrid.That means it should make about 212 horsepower.Hopefully, it will achieve fuel economy figures close to the Accord Hybrid's 49 mpg city and 47 mpg highway.
A consortium of British companies has unveiled a plan to test driverless cars on UK roads and motorways in 2019.The Driven group also plans to try out a fleet of autonomous vehicles between London and Oxford.The cars will communicate with each other about any hazards and should operate with almost full autonomy - but will have a human on board as well.Previous tests of driverless vehicles in the UK have mainly taken place at slow speeds and not on public roads.The Driven consortium is led by Oxbotica, which makes software for driverless vehicles.Founder Prof Paul Newman, of Oxford University, said: "We're moving from the singleton autonomous vehicle to fleets of autonomous vehicles - and what's interesting is what data the vehicles share with one another, when, and why."
Suoratoistopalvelu Spotify on tarjonnut opiskelijoille Yhdysvalloissa, Britanniassa ja Saksassa ilman mainoksia ja rajoituksia toimivaa Spotify Premium-palveluaan puoleen hintaan.Nyt Spotify laajentaa opiskelijaversion 33 uuteen maahan, mukaan lukien Suomeen.Spotifyn tarjoamasta opiskelija-alennuksesta kertoi ensimmäisenä Afterdawn.com-verkkosivusto.Spotify sopi kuun alussa Universal Music Groupin kanssa uudesta lisenssikäytännöstä.Sopimuksen myötä Universalin uutuuslevyt tulevat aina ensin saataville pelkille Premium-käyttäjille ja vasta tämän jälkeen ilmaisen mainosversion käyttäjille.Spotify on tehnyt kasvusta huolimatta tappiota levy-yhtiöille maksettavien osuuksien verottaessa tulosta.
As a result shares plummeted in after hours trading and refused to gain ground over the course of the day dropping nearly 5%, or over $8.Earnings per share were $2.38 vs. expectations of $2.35, according to Thomson Reuters.And as a friend of mine put it on Facebook “When you spend 100s of millions on the cloud and are handily beaten by a bookstore that wasn’t even trying, that’s not a good sign.”Still, fans of big blue can take heart in that its “strategic imperatives” businesses (around which IBM began restructuring in 2015), are beginning to show some growth.Revenue at that business segment increased 12 percent to $7.8 billion the company said (not adjusted for currency).And the company’s cognitive solutions business grew to $4.1 billion, or over 2%.
Nokia has set forward a bold statement, claiming to remove the guesswork from operator and enterprise 5G business planning by releasing a detailed collection of its own guesswork.New studies from Nokia claims to outline business return-on-investment from 5G services, including payback periods for new, high-value services supported by 5G, their business models and network impact.It would appear irony doesn’t translate that well into Finnish, as the claims come from lab research which is likely to be another instance of overpromising from a vendor which is praying the 5G revolution will turn the tide of growth.“In these studies we have delivered key new insight into the benefits and business opportunities enabled by 5G,” said Harold Graham, Head of the 5G Business Line at Nokia.“With our 5G FIRST end-to-end technology platform and 5G Acceleration Services, we have a comprehensive offer that we can leverage to help operators and enterprises understand the real value of 5G in relation to their particular business needs.Working closely with our customers we can help them evolve their business cases and provide clear recommendations for investments on their path to 5G.”
Transformers is one of those franchises that keeps on giving.I’m not just talking about the movies – even though those are serious cash cows, with even more sequels in the pipeline after Last Knight comes out later this year.Then there are the toys, comic books, TV shows and, of course, video games.All you need is big, beefy robots, a ridiculous sci-fi setting, a classic gameplay genre – open world, platformer, role-playing – and that indelible Transformers name.Forged to Fight (available for Android and iOS devices) ticks all the boxes in a lean format that focuses solely on combat.It’s mostly a fighter, but there are elements of base building and resource gathering, with the gameplay very reminiscent of Marvel: Contest of Champions (it’s made by the same developer, Kabam).
Update, April 17: Two live images published on Weibo (via Playful Droid) purport to show the cancelled Galaxy S8 Plus prototype with two cameras and no fingerprint sensor on the back.There’s a decent chance that Samsung will use this design on a future device like the Galaxy Note 8.Original post, April 3: Unlike the LG G6 and Huawei P10, Samsung’s flagship smartphones do not feature a rear dual-camera setup.Both devices come with a single primary camera that has a 12 MP sensor.However, it looks like the company did consider equipping the Galaxy S8 and S8 Plus with two cameras on the back, at least according to the images of early prototypes of the two devices that have recently popped up online.As you can see, the device in the image above has the same model number as the Galaxy S8 Plus, which is SM-G955F.
We have tested the Dell XPS 13, a compact two-in-one pc with superb battery life.the Rating will be 9 out of 10.in Addition, we have tested Kronaby, a Swedish smartklocka with the magnificent design and logical user interface.This gets a rating of 8 out of 10.Nintendo Switch has proven to be a dramatic success.in the united states Alone were sold 906 000 copies during the month of march, making it the fastest-selling Nintendo console ever.
The risk of overconfidence for Tesla is now at its highest point since the company was founded.The business news cycle for weeks has been dominated by the carmaker's surging market cap, which at about $48 billion has passed both Fiat Chrysler Automobiles and Ford.It's pure futurism, and anyone buying in now is betting on a very big payday far down the road for Musk and his vision.In the short term, Tesla's traditional volatility will undoubtedly reappear, so the question isn't whether Tesla's stock will fall, but how far.The company itself didn't ask for a fat market cap or to be counted among what observers are now calling the "Big Four" US automakers.The company continues to increase production and sales of the Model S sedan and the Model X SUV, but more importantly, it's gearing up for the launch of the Model 3, which is slated for the end of this year.But with the Model 3, the market isn't going to be so lenient.If Tesla hopes to sell 500,000 vehicles in 2018, it needs to get its assembly lines in order and come up to speed with the rest of the auto industry.The loss of laser focusFor much of late 2016 and early 2017, Tesla seemed to be laser-focused on this mission.
If women were to reach their full economic potential, global GDP could increase by up to $28 trillion in 2025.According to the World Economic Forum’s 2016 report, it will take women until 2185—168 years—to reach parity with men in the workplace globally.With all of our advances in technology, progress is now measured in months rather than years.It’s time for us to use today’s innovative technologies, like Augmented Intelligence (AI), to take action, starting with correcting unconscious bias.Why can’t it be used to help close the gender gap?Women experience unconscious bias on a daily basis, whether it’s VC funds refusing to back a period tracking app or women being told to brush off sexist comments as “no big deal.” I myself was in an all-male senior leadership meeting a few weeks ago, but didn’t think about the need to point out the disparity until after I had left.
Some outstanding films have been gathered in the Anthology Film Archives series “The Cinema of Gender Transgression: Trans Film,” including one of Rainer Werner Fassbinder’s best films, “In a Year of 13 Moons,” and Ulrike Ottinger’s exotically spectacular “Freak Orlando.” The series also features a rarely screened classic documentary made closer to home: “The Queen,” from 1968, Frank Simon’s sharply observed and rapturously filmed behind-the-scenes view of a drag-queen contest at Town Hall, in midtown Manhattan.(It screens April 16 and April 21.)The movie starts at the center of the action, with a portrait of the m.c.and impresario, Jack, whose drag name is Sabrina and whose self-described stage persona is that of a “bar-mitzvah mother,” who keeps the proceedings lively but doesn’t detract attention from the contestants (“I’m twenty-four years old, but in drag I come on like a hundred and ten”).Focussing closely on Jack’s makeup and costuming, Simon details the outer transformation and observes as Jack’s theatrical inspiration emerges, and then does so for the diverse array of contestants as well.The practicalities of gay life in the mid-sixties are the subject of remarkable scenes in hotel rooms where the show’s participants talk about their “husbands,” their relationships with parents and neighbors, the option of sex-reassignment surgery, and their efforts to deal with the draft, which loomed before all young men during the Vietnam War.
As the 29-year-old founder and chief executive of India-based hike Messenger, Kavin Bharti Mittal has built an instant-messaging service designed to rival WhatsApp but with features like live filters, hilarious emojis and Snapchat-esque disappearing posts to attract younger users.More than 80% of hike’s 100 million plus users are under 25, and the company is now valued at a staggering $1.4 billion, with backing from powerful investors including Tiger Global Management and Bharti Softbank.In China, 26-year-old Justin Sun founded Peiwo, an app aiming to become China’s Snapchat.Other listees are focused on developing tools that connect consumers with services via their smartphones.The young company is scaling up in a big way: its team has grown to 160 people across seven office locations, with an annual revenue reaching $100 million.One of the most innovative, and buzziest, trends in consumer tech to emerge this year has been bike-sharing and smartbike technology.
Knowing which ad types to use on Facebook (and when) is not easy.What ad formats will deliver the best performance for your product or service?There are a lot of options, and Facebook keeps making things even more complicated as they roll out new ad formats and placements (like the recently released Instagram stories and Collection ads).Frankly, it can be tough to keep everything straight, and it’s easy to default into the same old ad type you’ve always been using without testing recent additions or trying old formats that you never got around to.That’s why we put together this guide that simplifies everything and puts it all in one place - to help you keep it all straight.
both models are said to offer Qualcomm's latest prestandaplattform; Snapdragon 835, with better performance and a lower energy consumption than the predecessor Snapdragon 820 and 821 offered.Mi6 and Mi6 Plus will be equipped with at least 4 GB of ram, but it whispered of more RAM than that.the fingerprint reader is thought to be an ”ultrasonic sensor”, in which the reader, according to Xiaomi to work with wet, and more polluted fingertips, something that many of today's fingerprint scanner has big problems with.Xiaomi Mi5S offered a similar reader, but the technology was not mature and the result was not entirely successful.Xiaomi during the past six months managed to improve the technology?We soon learn to be aware of.
A high-quality precision pointing device that addresses gamers' needs without resorting to entirely superfluous features.Should the likes of Logitech, Razer and SteelSeries be concerned?Along with their new Vanguard K08 gaming keyboard, Creative has also thrown its hat into the gaming mouse ring, with the Sound BlasterX Siege M04.As the two were developed in unison, they share the use of Omron switches, have the Aurora lighting technology and use the same feature customisation tool.Leaving illumination and button customisation aside for now, what has the Siege K04 gaming mouse got in abundance?The word ‘poise’ comes to mind.