Justin Cornell

Justin Cornell

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Following 8
US
I always expect an informed, illuminating take on the marketing tech landscape from Chief Martech, Scott Brinker: After all, he's largely responsible for the image of that landscape we all see when we close our eyes.The piece which appeared this morning on his blog, on the ongoing remoteness of consolidation in the marketing tech space, was no exception.Some of the main themes resonated strongly with me, especially the observation that the big marketing cloud players are looking more like platforms, less like soup-to-nuts suites: "Adobe, HubSpot, IBM, Marketo, Oracle, and others now each support and promote integrations with dozens or hundreds of other marketing technology products," writes Brinker.I offered the additional perspective that one time single-focus vendors (or more or less single-focus), by acting more like platforms, ironically start to look more like suites themselves.Brinker also points out that the ongoing proliferation of point solutions (although there's a possibility that it's slowing slightly) is best seen as a characteristic "long tail" eco-system.Perhaps the market is consolidating around a few "blockbuster vendors" and a "seemingly infinite trail of ever-more-niche offerings."
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Google’s Chrome browser might be on the verge of launching an ad-blocking tool that could see the search giant take control of a market that threatens a large portion of its revenue.Insiders shared the news with the Wall Street Journal, suggesting the filter could be set to default, blocking all ads classed as "objectionable" under the Better Ads Standards.These standards were drawn up by an industry body (of which Google is a member) in March, based on consumer preferences in Europe and North America.That list was based on the feedback of 25,000 consumers rating 104 different types of ad experiences.The ads which were rated the lowest on desktop included pop-up ads, auto-play video ads with sound, prestitial ads with countdown and large sticky ads.The results for mobile were similar, though also included ads with a density greater than 30 per cent, flashing animated ads and full-screen scroll over ads.
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But now, officially, Europe, is also getting the bad news."We can confirm that we are no longer manufacturing the Nintendo Classic Mini: Nintendo Entertainment System," a Nintendo spokesperson told Eurogamer."If production resumes in the future, an update will be posted on the official Nintendo website."The Eurogamer article also says that the NES Classic is discontinued in Japan and the rest of the world, but I can’t find an exact statement to confirm that, and I’ve reached out to Nintendo for a definitive answer.This news comes just a few days after a UK Nintendo spokeperson said the exact opposite, that production was continuing in the region:"Production for the Nintendo Classic Mini: NES continues, and NOE [Nintendo of Europe] will continue to ship units to retail on a regular basis," said a Nintendo UK rep on the 14th.
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I know a lot of you had the same question as I did, when the Galaxy S8 duet appeared:This set of leaked images appeared recently on Weibo and belong to an unnamed (no model number) smartphone by Samsung, one that looks exactly like the Galaxy S8 but on its back it boasts a dual camera setup.You can also clearly see a heart-rate monitor, and a single-LED flash at the back, while the UI of the device is similar to that of the Galaxy S8 and S8 with no changes at all.Join GizChina on TelegramOne thing that’s strange however is the total absence of a fingerprint sensor on the device.According to rumors, Samsung used to work closely with Synaptics during the development of the two Galaxy S8 models in order to implement in-screen fingerprint sensors but with not significant success.Perhaps we will see their work improve on the upcoming Samsung Galaxy Note8 model, that is scheduled to be unveiled by the end of this year.Share this:TweetMorePocketShare on TumblrEmailPrint
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Star Wars is back courtesy of a new teaser trailer and poster for The Last Jedi, as Disney's annual money-maker rolls back into action.The second movie in the latest trilogy has been teased to the public, the first activity underlining the The Last Jedi's 15 December release.The teaser does not feel its 2:12 minutes, giving very few plot points to fans, concluding on the revelation that Luke Skywalker wants to end the Jedi.The teaser was underlined with a poster featuring Mark Hammil's Luke and Daisy Ridley's Rey.It paid homage to the iconic A New Hope artwork.Exactly a year ago at the Star Wars celebration, Disney unveiled the trailer for Rogue One: a Star Wars Story, here's how that campaign played out.
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Comedian and screenwriter Charlie Murphy, the older brother of Eddie Murphy, died Wednesday of leukemia at age 57, according to multiple media outlets.Murphy starred in and wrote for "Chappelle's Show," where he was well-known for "Charlie Murphy's True Hollywood Stories."In perhaps the most famous of those sketches, Charlie and Eddie Murphy meet up with singer Prince (played by show namesake Dave Chappelle), and a basketball game and pancake breakfast follow.Prince later confirmed the sketch was based on a true story, and that he and his band did beat Murphy on the court (though the "Purple Rain" singer says he wasn't the one who made the pancakes).Murphy also appeared in numerous movies and TV shows, worked with hip-hop group K-9 Posse, did voiceover work and co-wrote the films "Norbit" and "Vampire in Brooklyn," both of which starred his brother Eddie."Our hearts are heavy with the loss today of our son, brother, father, uncle and friend Charlie," the Murphy family said in a statement obtained by The Hollywood Reporter.
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UK phone provider O2 has announced that it intends to flood the entirety of the City of London with ultra-fast 1Gbps Wi-Fi.It’s worth pointing out that this won’t cover the entirety of London, but rather the City of London.This is a square-mile area that contains banks, insurance companies, lawyers, and not much else.It’ll likely be music to the ears of those living and working in the City.That said, I can’t help but feel the hotspots would be better used elsewhere.At London’s major tourist sites, for example.
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It's latest update, replacing an anonymous user's 'egg' avatar with a human silhouette, has been criticised for failing to address those abusing the platform.There may, however, be an alternative to the social network.Mastodon is a free, open-source Twitter clone that is aiming to provide an alternative to Jack Dorsey's social media company and in the last 24-hours has become increasingly popular."[Mastodon is] A decentralized alternative to commercial platforms, it avoids the risks of a single company monopolizing your communication," Mastodon, which was created by Eugen Rochko, says on its about page.Those using Mastodon are able to follow other users and posts appear in a timeline that looks the same as Twitter's.The creation also has Twitter's old style of replies, following a change that caused confusion with users last week.
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Six years after making Unity the default user interface on Ubuntu desktops, Canonical is giving up on the project and will switch the default Ubuntu desktop back to GNOME next year.Canonical is also ending development of Ubuntu software for phones and tablets, spelling doom for the goal of creating a converged experience with phones acting as desktops when docked with the right equipment.Canonical founder Mark Shuttleworth explained the move in a blog post today.This is a return to the early years of Ubuntu, when the desktop shipped with GNOME instead of a Canonical-developed user interface.Shuttleworth's blog post didn't specifically say that phone and tablet development is ending.But Canonical Community Manager Michael Hall confirmed to Ars that the Ubuntu phone and tablet project is over.
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A landmark settlement was reached today (April 4) with a Massachusetts court ruling that barred digital outfit Copley Advertising from using geo-fencing technology to target women entering reproductive health facilities with anti-abortion messages.In Court papers Massachusetts Attorney General Maura Healey claimed Boston-based Copley Advertising, which uses geo-fencing technology for location-based ads, had "the potential to digitally harass people and interfere with health privacy."In the legal case, Copley Advertising was accused of using its technology to send anti-abortion messages to the phones of people in the location of family planning clinics on behalf of crisis pregnancy centers, and now it is prevented from doing so.The use of mobile geo-fencing technology means that Copley can establish a parameter around a given area (in this instance Planned Parenthood clinics) and register every user who crosses the boundary with a unique smartphone ID.“While geo-fencing can have positive benefits for consumers, it is also a technology that has the potential to digitally harass people and interfere with health privacy,” said Healey.“Consumers are entitled to privacy in their medical decisions and conditions.
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That’s how much Mark Davis and the Las Vegas Raiders want Nevada taxpayers to fork over in order to build a new 65,000-seat, $1.9 billion stadium, part of the deal to woo the team from their longtime home in Oakland.ESPN's Kevin Seifert crunched the numbers, and determined that taxpayers have given almost $7 billion in tax money to the NFL to help fund the building of stadiums.So will Nevada see a big economic boost for laying so much money on the table to help keep a bunch of billionaires rich?See more cartoons: Sports Analysts Cry For Colin Kaepernick, Leave Sad Jay Cutler In The ColdAccording to a study by the Brookings Institute, there is little evidence that new stadiums provide enough local economic benefit to pay back the hundreds of millions of dollars taxpayers forked over to build them.“Decades of academic studies consistently find no discernible positive relationship between sports facilities and local economic development, income growth, or job creation,” the authors of the study explained in their report.
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Here are some incredibly smart people that are pushing boundaries and/or doing some incredibly inventive things in emerging technology and other areas.Whether it's healthcare, news or immersive technologies - these are the people you'll be hearing a lot more from - collaborate with them now and be a bigger part of the future.Burrell was described as “offering new thinking and fresh ideas to strengthen the future of broadcasting” after taking top honors at the National Association of Broadcasters Innovation Pilot Award for "" (a broadcast and 360 VR series), Recently working with heavy-hitters like Steven Spielberg's virtual reality company ('The VR Company'), Burrell's work with Oculus has been considered for an Interactive Emmy ("Take Back the Mic: The World Cup of Hip Hop").Recently returning from South Africa where she created a partnership with Ndaba Mandela (grandson to Nelson Mandela and Founder of Africa Rising), to bring the coding, robotics and emerging technology program permanently to the continent.: "There's a strong feeling of uncertainty in the world right now, but when we ask ourselves, 'how can I use the the tools of today and the technology of tomorrow to harness something meaningful and good', we are empowered to reshape our experience of the world."- Currently funding and running , the crowdfunding platform for peer-reviewed, hard to fund or underfunded medical research, Weiss is looking to change healthcare.
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Theranos CEO and founder Elizabeth Holmes is planning to give up some of her personal shares to investors who pledge not to sue the disgraced blood-testing company, the Wall Street Journal reports.The deals would only involve investors from the last round of funding, which ended in 2015 and brought in more than $600 million.These investors include the family of US Education Secretary Betsy DeVos, the family behind Walmart stores, and John Elkann, who controls Fiat Chrysler Automobiles.Investors could get about two free shares of the company for every share they bought.The deals would also mean that Holmes could lose her majority stake in Theranos.“This is an affirmative development for the company, providing a path forward in partnership with employees, investors, and other stakeholders,” Theranos director Daniel Warmenhoven told the WSJ.
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At launch, only Instagram-approved merchants in the Fashion, Apparel, Jewelry and Beauty/Skincare categories will be able to use the integration.To get started, let us know you are interested, and you will be added to the waitlist for Instagram approval.Here is how the process will work:Convert your Instagram account to a business profileConnect Instagram to your Facebook business pageEnable the integration through the BigCommerce Channel Manager
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I'm going to make this post short and sweet: I'm a recent college graduate with a Bachelor's degree in Marketing, and I'd like to start building the foundations to what will eventually become a freelance marketing consultancy firm for small businesses, with a specialty in antiques.I want to further my education not only by earning an MBA, but reading as many marketing books as possible.Right now, I've just started "The 22 Immutable Laws of Marketing" by Ries and Trout.Does anyone have any other good recommendations?Thanks in advance for your time.
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A new iPad Pro is expected soon.Here's what we could see based on input from an IHS Markit analyst as well as reports.10.5-inch iPad Pro: Expect to see a new iPad Pro design with a 10.5-inch display, Rhoda Alexander, Director Tablets and PCs, at IHS Markit, told me in a phone interview last month.That means accessories like the Smart Keyboard can be used with the 10.5-inch iPad Pro.The display resolution will also increase, according to Alexander, to 2,224-by-1,668 from the current 2,048-by-1,536.The aspect ratio (the ratio of the width to the height of the screen) would also likely change, according to Raymond Soneira, a display expert and president of DisplayMate Technologies.
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Alibaba Group announced Tuesday a strategic partnership (in Chinese) with its nearly half-owned film unit Alibaba Pictures, in a move widely seen as an attempt by the e-commerce giant to integrate its cultural and entertainment resources.Alibaba Group, aggressive in seeking new growth engines amid the country’s economic slowdown, has been ramping up efforts to make inroads into the country’s entertainment industry in recent years.The e-commerce giant consolidated some of its businesses and established a new cultural and entertainment group last year, with former UCWeb CEO Yu Yongfu at the helm.The new group is composed of Alibaba Pictures, Youku-Tudou, web browser UCWeb, Alibaba music, as well as the group’s literature, sports, gaming and the digital and music business units.The new media group has become a cash cow for Alibaba Group, after e-commerce and cloud computing.According to the fiscal Q2 2017 report released last November (in Chinese), the cultural and entertainment group saw its revenue triple to RMB 3.61 billion from the previous year, recording the fastest growth among the company’s all segments.Under the recent agreement, Hong Kong-listed Alibaba Pictures will set up an artists agency with Alibaba Group’s fully owned video streaming subsidiary Youku-Tudou.Alibaba Pictures will team up with Youku-Tudou and Alibaba Literature to produce online films.In addition, Heyi Pictures, a film production firm owned by Youku Tudou, will be integrated into Alibaba Pictures.Heyi Pictures has made investments in around 40 films since it was founded in August 2014.The tie-up will all give Alibaba Pictures an edge in content production and facilitate the development of Alibaba Group’s entertainment unit.Moreover, the tie-up will better integrate various segments in Alibaba’s media group, allowing Alibaba Pictures to gain exclusive first rights for early content owned by Youku-Tudou and the e-commerce giant’s literature and gaming units.Youku-Tudou will have exclusive distribution and investment rights on copyrighted content owned by Alibaba Pictures.
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I’ve written a couple times before about how buyers should select and manage their vendors, consultants and agencies.Consultants, vendors and agencies who don’t set clear expectations and “train” their clients and customers up front are more liable to experience friction and frustration down the road.Whether you’re selling professional services, software or anything in between, here are six steps I’ve found valuable in creating better, more successful relationships.This is a case where lots of people assume – they assume the other side expects the same thing, they assume the client will be reasonable even if results don’t come in as high as expected.They expect agencies to deliver without requiring input, review, or feedback.It’s the seller’s responsibility to make clear up front what will be required to exceed objectives – including input, time and resources from the customer.
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Hey guys, Wondering if any of you guys have participated in Stukent's mimic pro e marketing simulation of selling cameras.Couple of quick inquiries about SEO, bidding and email campaign To start, mimic pro is a camera company online marketing simulation and each week there is a new "round" each round varies from ad campaign, to creating landing pages, making email lists etc etc.This week we are focusing mostly on email campaigns and the products I chose to focus on are the canon rebel t6i, rebel t6s and the go pro hero 4.If anyone can create some insight for me that'd be much appreciated.I'll be more than happy to share screen caps or pictures if needed!
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G'day - a few things:Not sure if this is your intention or not, but make sure the game is finished before you advertise it.The creative you use to advertise will be vital to your success (more important that how much you have to spend, tbh).Make sure that it engages the viewer from the get-go (stop them from scrolling past) -and then hold their attention and make them think "yeah, I wanna play that game"Make sure that you are linking straight though to the app and keeping everything clear and easy to understand.The more cluttered / confusing the path-to-install, the more dropoff you will see.
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