From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital era will rise above the rest.Studies have shown that emotionally connected buyers are even more valuable than highly satisfied ones, but many fear that maintaining and growing these connections is hindered by technological barriers.The truth is, marketing technology hasn’t served as a hurdle for brand-consumer connection; on the contrary, it’s been a catalyst.If you take a look as some of today’s leading martech campaigns, you’ll notice that emotional marketing is actually enhanced through digital tactics, helping brands build even stronger, long-lasting bonds with consumers.[Read the full article on MarTech Today.]Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Tech companies are preparing to go to bat for transgender rights when the Supreme Court takes on the issue next month.As Axios reports, led by Apple, a number of prominent companies will file a court brief arguing in favor of the 17-year-old lead plaintiff, transgender Virginia high school student Gavin Grimm.Other companies that will reportedly sign on include Microsoft, Salesforce, IBM, Tumblr, Slack, Yelp, Box, Affirm, Ebay, GitHub and Box.More are expected to join the brief before the case begins.The news comes the day after a wave of tech leaders made public statements in support of protections for transgender students.
My company is planning on sending out direct mailers.I compiled a list of 800 companies that I want to send them out to.Our product is incredibly niche, so it's not a mass marketing mailer.Is there a product on the market that allows (preferably bulk) input of addresses that validates the company and address are still the same?Many websites will list one address, and I'll find the address as something else on a different list, so I am looking to make sure I'm sending to the correct address.I have found several options that validate the address exists.
If you believe what some pundits claim, gun crime is at an all-time high in America.Admittedly, small pockets of the country are facing high levels of violence and Chicago s almost obscene 4,000-plus gun-related incidents last year shouldn t be ignored.And while it s quite normal for movies or TV shows to tackle social issues, video games usually shy away from them, so it s surprising to see the PC game We Are Chicago tackling the subject – or attempting to, at least.Living in a run-down neighbourhood in the city s south side, Aaron Davis is your average, everyday underprivileged black kid: school problems, family problems, money problems, gang problems.The dialogue-based point-and-click gameplay is an obvious way to approach his world, but it s not essential to the point of the game.The point here is to educate more than interact, and through the contrast of the mundanity of a struggling existence and the acts of violence that threaten what should be a well-lived life, we re given a measured glimpse of the trials facing these communities.
Pest control firm Rentokil has developed a mouse trap that connects to the internet, to alert the company when it has been activated.The BBC's Chris Foxx asked the company's Berwyn Evans what benefits the £1,300 kit offered over a traditional mouse trap.
Texas Agriculture Commissioner Sid Miller is stepping up his war on feral hogs with a move that he says will bring about an "apocalypse" for the crop-destroying animals.Miller has approved the use of the pesticide warfarin to poison the state's 2.5 million or so wild hogs, reports Gizmodo, which calls the step "chemical warfare" but notes that feral hogs cause an estimated $1.5 billion in damage nationwide every year."They're so prolific, you can't hardly keep them in check,” Miller tells the Austin American-Statesman."This is going to be the hog apocalypse, if you like: If you want them gone, this will get them gone."Miller—who introduced a law allowing hunters to shoot wild pigs from helicopters—says the product he approved for statewide use, "Kaput Feral Hog Lure," doesn't pose much danger to other animals because hogs are especially vulnerable to warfarin, and it would take higher doses than the bait contains to harm most other creatures.A Texas Hog Hunters Association spokesman, however, says they oppose the move and would rather stick to hunting and trapping.
Nasa telescopes have discovered not one, not two, but seven earth-like planets that could host life and found rotating around a small star not too far away.A discovery that means the first realistic opportunity to search for the biological and alien life outside our solar system.the Planets orbiting a dwarf star which is called the Trappist-1, about 40 light-years away, or 380 trillion kilometres away.Which in the current situation would mean that it takes millions of years to travel there physically.at the same time is the planets so well that they will be studied in great detail, particularly in 2018, when Nasa's James Webb telescope to be postponed.Three of the exoplanets an exoplanet is a planet around a star other than the sun circles the right distance from the star in order to be beboliga and in the right circumstances, water would be able to exist on all seven, according to Nasa astronomers.
If you wish your old, non-network printer could be accessible from anywhere in the house, PiMyLifeUp has a guide for turning a Raspberry Pi into a print server, making that old dump printer accessible from anywhere.All you ll need for this is a Rasberry Pi with Raspbian installed, Wi-Fi, and a USB printer.Once you get the Raspberry pi set up, you ll install some software, set up the print server, the connect your printer to the Pi.It might take a little while to get everything set up, but it s a pretty easy project overall.Head over to PiMyLifeUp for the full guide.Raspberry Pi Printer Server: Setup Network Printer PiMyLifeUp
Bill Gates has warned that governments and researchers need to prepare for bio-terrorism attacks and unintentional outbreaks of particularly virulent diseases to avoid the deaths of tens of millions of people in the future.The Microsoft co-founder turned philanthropist delivered the warning on Saturday at a security conference in Munich, saying that the threat posed by malicious actors is significant if they manage to engineer bio-weapons, which is arguably easier than ever given developments in technology."The next epidemic could originate on the computer screen of a terrorist intent on using genetic engineering to create a synthetic version of the smallpox virus ... or a super contagious and deadly strain of the flu," Gates said, according to The Guardian, adding that just because a widescale pandemic hasn't happened in the last 100 years, it's still a very real threat.With little re-assurance, Gates went on to liken preparedness for a global healthcare catastrophe to being "every bit as important as nuclear deterrence," though he did offer a bone of consolation, saying that advances in bio-technology and new drugs could help stop the spread of potential future disease outbreaks.Meanwhile, earlier in the week, just as the European Parliament found that robots shouldn't be subject to additional taxes to offset the effect on jobs and industry, Gates took the opposite position.In an interview with Quartz, he argued that by levying an additional tax on the use of robots in place of humans, additional jobs could be created in roles that are particularly well suited to people, like taking care of elderly people or kids.
The secrets of the animal kingdom just might be hidden within piles of animal crap.That, at least, is the working theory of two scientists who have come up with a method for sequencing the entire genome of baboons and other mammals, using the animals poop.Eventually, the technique might be used to shed light on some of the world s most poorly-studied wild animals.Kenneth L. Chiou and Christina Bergey were anthropologists studying how genetic material is transferred between different species of baboons in the Zambian wilderness, but they kept running into trouble collecting baboon blood samples they needed to complete their work.Chiou would build cages and bait the animals with dried corn, then spend months trying to convince them to not run away when they saw him, or when he approached the cage to close it after they d taken the bait.Even those baboons he managed to trap would often get away.
" I am very happy about the trust and challenge.It will be incredibly stimulating and very fun to be with and push the chain towards these goals, " says Lotta Widorson Lassfolk if the new assignment.He wants to make Cybercom's best of the westthe Consultancy firm Cybercom has recruited Magnus Skebäck as the new responsible for the Gothenburg region.He comes from Altran, where he was a divisional manager with responsibility for Digital Transformation and IoT in Scandinavia.With that said, it is a privilege to work in a company that puts people in the centre and takes its responsibility in the development of society by clear values and goals.
Julie Sweet became the CEO of global consulting firm Accenture's North American business in June 2015, after serving announced plans to open 10 "innovation centers" in the US and to invest $1.4 billion in training over the next four years in an effort that it says will create 15,000 highly-skilled new jobs in the US.Business Insider caught up with Sweet to learn more about the
Det har gått fyra år sedan Ola Sars och Andreas Liffgarden bildade Soundtrack Your Brand NTL ihop med musikjätten Spotify.Nu har bolaget utvecklat sin egen musikplattform och breddat försäljningen till resten av världen.Målet är att bli störst i världen , säger vd Ola Sars.Kapitalet räcker för att ta oss till lönsamhet.Han är även känd som en av grundarna bakom Beats Music, streamingtjänsten som såldes till Apple för drygt 3 miljarder dollar 2014.Medgrundaren Andreas Liffgarden jobbade tidigare som chef för global affärsutveckling på Spotify.
– All forms increases, but definitely the attacks with malicious code, " says Day by the Rules, the director general at the Swedish national Defence radio establishment FRA .Roughly, it is about tens of thousands of activities each month with the malicious code, which can be attributed to the state actors that the FRA follows , write the FRA in its annual report for the year 2016.Activities, however, are not the same as attack, but still gives an idea of how extensive the operation is, according to the Rules. "you have to be aware of is that it is happening here and now, all the time," he says.unlike the simple types of attacks, denial of service attacks, malicious code regularly by states or state-sponsored actors who will do anything to avoid detection.FRA follows, on behalf of the government, attacks and activities from a certain number of advanced statsaktörer in the global network through its signal intelligence.
Inventors from around the world embraced NASA s Space Poop Challenge and three winners have scooped $30,000 in prize money.Despite its rather whimsical name, the Space Poop Challenge was a call-out to deal with a serious issue – how astronauts will manage bodily wastes when they re in spacesuits for prolonged periods of time.Launch and landing times to the ISS are less than 10 hours and spacewalks are also timed for no longer than this so that the crew can get by wearing adult diapers.If there s an emergency in the spacecraft or the habitat, the space-dwellers will also need to be able to use their suits for an unknown length of time."As humans push beyond low Earth orbit, travel to the moon and Mars, we will have many problems to solve – most of them complex technical problems," said veteran astronaut Richard Mastracchio in a video for the project."But some are as simple as, 'How do we go to the bathroom in space?'"
Comment French Internet of Things bods Sigfox have published a Universal Declaration of IoT Rights , which, as well as being a bit awful, sheds light on a wider boredom with proper security.Hopefully published tongue-in-cheek, the declaration was written by Sigfox s vice president imagineering not a typo , opening: We have a vision that one day, everything around us will have a 'voice' through IoT connectivity.Article 1 – All connected objects are created equal in dignity and rights.Article 2 – Every connected object is entitled to all the rights and freedom set forth in this declaration without distinction of any kind.Furthermore, no distinction shall be made on the basis of the technology choice of their inceptors, of the country or territory where they are deployed, or whether the deployment be peer-to-peer, LAN, WAN or LPWA.Article 4 – No connected object shall be subjected to hacking or to damaging treatment or tampering.
Snap Inc, bolaget bakom meddelandeappen Snapchat, har inför den förestående börsnoteringen värderat det egna bolaget till mellan 19,5 och 22,2 miljarder dollar, motsvarande ungefär 175—200 miljarder kronor.Det uppger anonyma källor med insyn i saken för affärstidningen Wall Street Journal.Räknat per aktie motsvarar värderingen 14—16 dollar.Den slutliga noteringskursen sätts efter den turné bland investerare som snart inleds.Läs mer: Här är Snapchats hemliga siffror inför noteringenDen preliminära värderingen ligger i den lägre delen av det målintervall som Snap tidigare talat om.
In a big step towards 5G connectivity becoming a reality, ZTE has accouned it will use MWC 2017 to launch a gigabit LTE phone, which will be able to better cope with things like 360-degree virtual reality, 4K video and instant cloud storage on the move.For those of you wondering what indeed gigabit LTE actually is, it's a wireless technology that is able to support speeds of up to 1Gbps, which are far faster than anything 4G LTE offers.The Chinese company will give full details on the speedy new smartphone at this month s MWC 2017 show in Barcelona, joining a very exclusive club of devices capable of supporting gigabit LTE speeds.Qualcomm is another firm at the forefront of bringing gigabit LTE to the masses and is the only company that has so far released a product that harnesses its power, a mobile hotspot that it developed in conjunction with Netgear, Ericsson and Telstra.Unsurprisingly, the ZTE gigabit phone is being tipped to use Qualcomm's Snapdragon 835 processor, as it includes an X16 modem capable of supporting gigabit LTE speeds.By way of comparison, Qualcomm s older X12 modem could only support maximum download speeds of 600Mbps, as opposed to the 1Gbps maximum offered by the X16.
While 3D printers may be a bit pricey, they could ultimately end of paying for themselves many times over.Whether it s to give you an excuse to buy the latest piece of cool tech, genuine financial need, or most likely a combination of the two, you probably had the experience of gazing at some fancy new gadget and wondering whether the money it will save you could make it cost-neutral over time.This is frequently the claim of smart devices, which regularly advertise the cash they can save customers by cutting down on wasted resources around the house.At Michigan Technological University, Associate Professor Joshua Pearce recently decided to explore that question using 3D printers.For years we ve been using 3D printers to print high-end scientific equipment in our lab, he told Digital Trends.It s very easy to show that if you use an affordable 3D printer, you can make your money back by printing thousands of dollars of scientific equipment over the course of just one weekend.
One of the more limiting factors with vr gaming is that it induces nausea and headaches of multiple users.Now, the work of researchers at Stanford University in California to develop a vr display that adapts to the wearer's eyesight.the Idea behind the project is to alleviate the said symptoms and making vr-gaming available to a wider audience."Each individual needs custom optics in order to benefit from the best possible vr experience", says researcher Gordon Wetzstein project, which is currently in a prototypstadie.the Problem that researchers are trying to tackle is how we focus our gaze when we pitch on the us a vr-headset.unlike in reality, where the periphery is wiped out to allow us to focus on a specific object, vr headsets are set to focus our eyes on a fixed point.