Justin Cornell

Justin Cornell

Followers 7
Following 10
US
The latest CCS Index, released Nov. 17, is compiled with data culled from sales executives across several industries, including those working in the software, high technology, manufacturing and financial services areas.Fifty-eight percent of the sales executives surveyed said they consistently don't make their top line revenue numbers.These findings, as perplexing and contradictory as they are, tell me this: Sales organizations have their heads in the sand.And this blissfully ignorant phenomenon has a trickle-up effect that leads to disaster every quarter and every year's end.Have a sales process in place for people to follow and execute, monitor, manage and adjust when necessary.Managers should have their employees perform sanity checks on their list of transactions forecast to close by asking the following two questions:
US
When North Korea gives you lemons, make some "F**k Yeah" lemonade.Like many cinemas, an Alamo Drafthouse theater in the Dallas-Fort Worth area was all set to show The Interview, the James Franco-Seth Rogen film at the heart of the Sony hacking incident.Hackers threatened to blow up theaters that showed the film, since the comedy features, among other jabs, a scene depicting the assassination of dictator Kim Jong-un.After all, the hackers did make good on their promise to expose troves of embarassing emails from Sony.As a result, several chains refused to show the film, and Sony took a step further and pulled the movie altogether.To many, that looked like victory for the North Korean censors (if they actually exist) and a blow to free expression.
US
When webinars went mainstream in the early 2000's, everyone loved them.“You mean you don't have to be in a room with someone to hear and see their presentation live???Since then, we've ditched other turn-of-the-millennium technologies, such as Palm Pilots, MiniDiscs, and Rio MP3 players.Three C’s summarize why webinars are awful: canned, cluttered, controlling.Yet the controlling nature of webinars is their fatal flaw: Webinars hijack 30-60 minutes of your life you’ll never get back.Worse, you’re typically invited to attend them “live,” when they’re initially delivered, meaning you have to actually schedule your attendance and you can’t skim through the boring/irrelevant parts.
US
As you’ve been (hopefully) reading this series week after week, you’ve probably been wondering when we will actually start writing our annual marketing plan.Well you’ve just learned a fundamental lesson when it comes to writing your marketing plan: you have to do a lot of homework before you can start writing.There is a ton of data and analysis required before you can even begin to put pen to paper.But now we can finally start.We’ve crunched through our lessons learned, took a look at our competition and did a two-dimensional SWOT analysis.We know enough now to set our strategies for the year.
US
A similar, impassioned fight is brewing in the world of marketing, as content marketing and native advertising are set to go head to head for budget funds.Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.Related: For Native Advertising, The Best Is Yet to ComeWell, depends who you ask, but this should give you a good idea of the differences:Content marketing, as defined by the Content Marketing Institute, “is the process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience -- with the objective of driving profitable customer action.” This content can be social-media posts, corporate-blog entries, bylined articles and infographics distributed through media pitching, social sharing or digital ads, to name a few.Native advertising is paid content (typically an article) written by an advertiser, but appears in the publishers form as if it was written and sourced by the editorial staff at a particular online news source or blog.
US
Of course, your content should draw your readers in and make them want to invest their time or money into the products and services you're ultimately promoting.But the way to do it should always be through crafting interesting, entertaining, and thought-provoking content.The truth is that your readers are not interested in reading about how fantastic the products and services you're promoting are.They want to gain insight into finding solutions to their everyday problems, and learning about new information and techniques that will help make their lives easier.You have to find a way to incorporate your clients' products and services into useful content that gives your readers something to take away and implement into their own lifestyles.For example, if you're creating content for an HVAC company, you can create content that revolves around reducing wear and tear on air conditioners or how to minimize the need for heater repairs during cold winters.
US
I love how being born into wealth passes for being intelligent in the modern world.
Sweden
Förra året gjorde taxitjänsten Uber en förlust på 25 miljarder kronor.Dessutom har bolaget under året skakats av en uppslitande strid mellan på ena sidan grundaren och vd:n Travis Kalanick, och på andra sidan ägarna och styrelsen.Den slutade med att grundaren petades från vd-tjänsten i somras.Läs mer: Tidslinje: Så tvingades Ubers vd bort efter bolagets mardrömsårMen en sak som den nytillträdde vd:n Dara Khosrowshahi kan glädja sig åt är att Ubers matleveranstjänst, Uber Eats, går med vinst i 27 av 108 städer, trots att man var sent ute som matleverantör på en marknad med hård konkurrens.Hur mycket pengar mattjänsten omsätter vill företaget inte avslöja, men den nye vd:n, tror på ytterligare tillväxt under de kommande två åren.
US
There are a few surface level enhancements, most notably to Safari and Photos, but the fundamental updates to the operating system are almost entirely below the surface.Many of the upgrades are about futureproofing the OS.High Sierra marks Apple’s first real commitment to virtual reality support, for instance.For these reasons, it would perhaps be misleading to call this a “review.” And besides, as with the last several macOS upgrades, High Sierra is completely free — given the lack of visible features, it would be a harder sell if it wasn’t.At the time, the update’s most immediate impact on the end user was the fact that it might free up some storage space — something that’s obviously at much more of a premium on a mobile device than a PC.The new file system, which is being rolled out across Apple’s various lines, is optimized for flash storage (and won’t be available for Fusion Drives right away).
UK
Russian government hackers attempted to hack the election systems of 21 states, including California, Florida, Ohio and Wisconsin, during the 2016 election, the US Department of Homeland Security (DHS) notified on Friday (22 September).The announcement comes nearly 10 months after Election Day."As part of our ongoing information sharing efforts, today DHS notified the Secretary of State or other chief election officer in each state of any potential targeting we were aware of in their state leading up to the 2016 election," DHS spokesman Scott McConnell said in statement."We will continue to keep this information confidential and defer to each state whether it wishes to make it public or not."However, several states including Alabama, Alaska, Colorado, Connecticut, Florida, Minnesota, Texas and Washington state confirmed to Reuters that they were targeted by hackers but weren't successful.The Associated Press confirmed that Illinois, Iowa, Maryland, North Dakota, Pennsylvania, Delaware, Oregon, Oklahoma, and Virginia were also targeted.
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US
Social media gets a bad rap for distracting teens and inciting political trolling, but it can also be an immense tool for compassion.A study this summer pointed out that over half of the money raised on GoFundMe was for medical expenses.If you’re on social media arguing about Obamacare, Trumpcare, or whatever Bernie is talking about, consider that we’ve donated over a billion dollars directly to individuals in need, and that’s just on one website.When a hotdog vendor was accosted by police, for not having a license to vend, it seemed legit – until you saw the video where police go in his wallet and take his cash.Further examples include how the United Nations is turning to social media to spread the word about it’s Withrefugees campaign.To help people who don’t have access to the internet, refugees in specific, UN workers are abandoning the traditional clipboard method of gathering signatures in favor of a selfie-booth system called the Simple Booth HALO and an online petition.
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Sweden
Apple's new flagship store in Kungsträdgården in Stockholm, sweden takes another step towards becoming a reality.On Thursday gave the city planning committee the green light to the plans that will now be out in the consultation.The new store has been hotly debated in one and a half years despite the existence of a political majority for the proposal.On Thursday voted Stockholm stadsbyggnadsnämnd finally through Apple's proposal, which is now going out for consultation, write Stockholmdirekt.”We want to examine the plans in a consultation because it's been so much reasoning back and forth.the Proposal, which is available today has its flaws but we are not entirely averse to the idea.
China
The globalization competition between ofo and Mobike, two of China’s top bike rental giants, is reaching a feverish pitch.Instead of revealing the entrance to overseas markets one by one, ofo announced today that it will be launching in a cluster of four European countries of Russia, Czech Republic, Italy and Netherland on the September 22nd World Car Free Day.“We’re exceptionally thrilled to announce our launches in these countries on a day that means so much to ofo.The platform was created with the ambition of improving the environment globally by introducing our low-carbon way of transportation to urban dwellers,” said Dai Wei, founder and CEO of ofo.“ofo is committed to bringing our green service to every city in need of green, convenient short-distance travel solutions.”Tapping into these new countries, ofo is launching its service in Moscow (Russia), Prague (Czech Republic), Milan (Italy), as well as Groningen & Rotterdam (Netherlands) gradually, according to a company statement.
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UK
VMworld Europe came and went just a short time ago with Pat Gelsinger CEO of VMware continuing to outline the company’s plans to create the best hybrid cloud solution by connecting businesses through a new era of the cloud with seamless technology following VMware’s aim to allow customers to access the cloud, anywhere, on any device and at any time, at least that’s how the pitch goes.During the three day conference in Barcelona, CBR got a chance to speak to the new Chief Technology Officer at Rackspace, Lee James about his new role, Rackspace’s vision and where he sees the cloud heading in the future.Coming from a background of customer engagements at BP, Lee James was excitable from the outset to talk about Rackspace and the opportunities it presents to businesses and their customers.Becoming Rackspace’s EMEA CTO just a few weeks ago, James explained the wide portfolio of capabilities the company offers its customer explaining the multi-cloud offering Rackspace provides for its customers and how they’re at the heart of his vision.James began and said: “We’ve got such a great portfolio of capabilities, coupled with our fanatical support we’ve almost got everything for everybody in terms of cloud offering then our ability in terms of professional services to stitch those solutions together I think is going to be fantastic.“What’s really key for me is making sure that our customers understand our portfolio, how it’s going to drive those business outcomes for them and how we can deliver a multi cloud solution for them whether it’s off premise or on premise, making sure they understand the benefits of all our portfolio but most importantly to couple that with all the support as well.”
US
They’ll take what’s inside the box, Monty!In this syrupy sweet spot for Creig Northrop Team of Long & Foster Real Estate, a husband and wife keep giving each other gifts in little blue boxes.These aren’t Tiffany boxes, but our cutesy couple seem pleased as punch all the same:when they struggle out of bed for those 3 a.m.“We wanted to tell the story of a couple and their journey within an inside joke,” says Dan Schepleng, creative director at ad shop Kapowza, who also directed the ad for Maryland-based client.“All couples have inside jokes and their own little world.
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US
Raise, one of Chicago’s most well-known consumer startups, announced today that it has secured a $60 million Series C round, led by Accel.PayPal, New Enterprise Associates and Bessemer Venture Partners also participated in the round.That brings the total amount of money raised by Raise — a marketplace where consumers can buy and sell gift cards — to approximately $147 million.Founded in 2013, Raise is most well known for its peer-to-peer transactions.But CEO and founder George Bousis says that the most growth in the business has come from working directly with brands — Raise gave retailers the ability to sell their gift cards directly on Raise’s platform a couple of years ago in order to drive up the supply of gift cards.“We found that driving supply was difficult because there was so much demand in the marketplace, when you’re basically selling dollar bills for 90 cents or so,” says Bousis.Current retailers who use Raise’s platform include Dell, Target, Macy’s and BestBuy.
China
The Huami AMAZFIT is a little more expensive than some other smartwatches but offers great performance and stability.Huami is another one of those Xiaomi owned sub-brand so while Huami isn’t a brand that you might be familiar with you can rest assured that Xiaomi is behind its products and they are good quality items.Case in point is the Huami AMAZFIT Smartwatch, a wearable with a simple, functional design, great features, awesome battery life and for less than $100 too!The Huami AMAZFIT Smartwatch looks a little like the Apple iWatch and even has a physical side button that has been designed to look like the screw on an analog watch.That single physical button along with the touchscreen are the ways which you can navigate the simple operating system.Search through the menus and you will discover modes including fitness tracking, heart rate monitor, Bluetooth setting for connecting to your smartphone, screen brightness and more.
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UK
Half-Life is one of the most beloved video game franchises around.Unfortunately, it’s pretty much an accepted fact at this point that Valve has no interest in producing a third major title in the series.Without something official in the pipeline, all that’s really left for diehards to do is tinker around with content that’s already available which is exactly what a small team of developers are doing.Whereas most modders like to focus on improving the original releases (Black Mesa is a perfect example), Half-Life 2 Classic takes a different approach.You see, the team is working to take the action from Half-Life 2 – developed using Valve’s own Source engine – and recreate it using the GoldSrc game engine.As you may know, the GoldSrc engine is a heavily modified version of the Quake engine that Valve used to build the first Half-Life game.
US
The ethereum network could pose a real challenge to large financial institutions like Visa as soon as next year, according to Vitalik Buterin, the creator of the ethereum blockchain.In a Q with AngelList founder Naval Ravikant at TechCrunch Disrupt on Monday, Buterin said that security is the biggest challenge to bringing blockchain technologies into the mainstream, and that once it's sorted out, blockchain tech could steal business or even replace financial institutions like Visa in a "couple of years."Despite the hype around blockchain, most of the current applications that use the technology aren't far enough along in development to be used widely, he said.But Buterin said that while he expects low-security prototypes to be introduced in the financial space by next year, it will be a few years before they have any weight.Blockchain technologies like Ethereum are widely believed to be the next big disrupter for industries ranging from law to shipping.Often described as smart contracts, the technology uses a decentralized computer network to send messages which create a universally accessible ledger that can't be edited or modified.
Sweden
in Addition to vinstmaskinen the Block invests the Norwegian digitaljätten Schibsted in a range of personal financial services.In the portfolio are låneförmedlaren Lendo, jämförelsesajten Prisjakt and rabattsajten Let’s Deal.Now expands the Schibsted ownership in bolånetjänsten the Mortgage by investing additional sek 10 million in the company, according to a press release.”We are pleased that Schibsted is continuing to invest.It gives us a solid foundation to stand on and we have the opportunity to build a strong company.Our goal is to offer an attractive mortgage rate to all, no individual discounts, or negotiations,” says Carl Johan Nordquist, ceo of the Mortgage.
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