Larry Wilson

Larry Wilson

Followers 77
Following 18
US
The New York Times is making a play for advertising dollars in Southeast Asia after announcing it will open a new Singapore sales office that will serve marketers and agencies across the region, including Singapore, Malaysia and Indonesia, and work closely with its branded content studio in Hong Kong.The opening comes after The Times opened its Asia Pacific sales office in June, shortly after expanding its T Brand Studio in May.It also hired two programmatic advertising directors in London and Singapore in August.The Times previously employed PI Global, an international advertising agency, as its local sales representative in Singapore.The American broadsheet also announced that the Tokyo office will be led by Tom Armstrong, who will assume the role of vice president of advertising, Asia Pacific, while Alexandra Benard be in charge of the Singapore office as advertising sales director, supported by a sales coordinator.Armstrong previous held the role of chief revenue officer at Fairfax Media’s Metro Publishing division and spent three years as vice president, digital sales international at Viacom International Media Networks, based in the UK.
1
US
Its 38-person content studio, Bonnier News Brand Studio, sits within Bonnier News’ sales division and pitches and executes all native ad business across the five newspapers, which include Expressen, financial daily Dagens Industri, national newspaper Dagens Nyheter and regional newspapers Helsingborgs Dagblad and Sydsvenskan.These have a combined reach of 5 million weekly unique users, according to media research firm Orvesto Consumer — a decent chunk of Sweden’s total population of just under 10 million people.Since it started in 2013, Bonnier News Brand Studio has operated separately from the five different news desks, though to ensure content mirrors the look and feel of the editorial, 90 percent of native content is published via the same CMS that the news desks use.When clients request their campaigns run across the full network, the design, style and tone of native ads are tweaked according to the different styles of the five newspapers.While distributing across five publishers is good for scaling a campaign, it’s costly, so just 10 percent of the 140 clients the content studio has a year opt for this.A Bonnier News Brand Studio staffer now attends all Expressen’s news meetings to learn the day’s news agenda, what stories are being planned and how many articles will run and at what times.
3
US
In August, CNN replaced its Snapchat Discover channel with a daily news show called “The Update.” It was an interesting move for the news giant, which joined Snapchat Discover in January 2015 as a launch partner and averaged 12 million unique viewers per month on the platform by the time it made the show announcement.But as Samantha Barry, CNN’s executive producer for social and emerging media, describes it, CNN’s decision also made a lot of sense.“We learned a lot from our Discover editions, which were a mix of both text and video, but as Snapchat evolved and the show format became available, it was an obvious shift for us to make.”The decision was also endorsed by Snap, which is steering TV networks and studios to produce TV-like, episodic video series for Snapchat Discover instead of daily, magazine-style publisher stories, according to multiple sources.At the same time, sources said Snap remains committed to its network of print and digital publishing partners that have daily and weekly Discover channels.According to an executive from another TV network that has produced a show for Snapchat, after initially approaching Snap about doing a Snapchat Discover channel, Snap executives encouraged the network to create a show instead.
2
US
That’s what Pew Internet did, contacting thousands of experts in tech, internet and social policy and asking how they thought things would go over the next decade.Well actually, 49 percent were “optimistic” in that they filled in the bubble saying the information environment will improve in the next 10 years; 51 percent filled the other one.For reference, one of the themes identified by the study organizers is “Humans are by nature selfish, tribal, gullible convenience seekers who put the most trust in that which seems familiar.” Wonderful!(Authors’ titles are as stated in the survey)An institute director and university professor:The internet is the 21st century’s threat of a ‘nuclear winter,’ and there’s no equivalent international framework for nonproliferation or disarmament.
4
US
Americans should be concerned about how these apps collect, save and share their personal health data, she said.Ostherr, who is a professor of English and director of Rice's Medical Futures Lab, has been doing research on health and medical media for over 20 years, from "old" media like celluloid films used for medical education to "new" media like smartphone apps."With the rise of mobile apps and the growth of smartphone and wearable-device use, people's daily lives have become experiments 'in the wild.'"The data collected through these devices offer new opportunities and challenges to researchers who want to gather information about human behavior outside the controlled settings of lab-based studies, she said.She said apps that make medical or therapeutic claims are considered a medical device and must go through the FDA procedures for approval and regulation.For some companies, that process is worth the time and effort, because their product could become covered by insurance.
6
US
From our tweets and status updates to our Yelp reviews and Amazon product ratings, the internet-connected portion of the human race generates 2.5 quintillion bytes of computer data every single day.So what are savvy companies doing to harness the data that their human users shed on a daily basis?By opening the kimono on their data, companies large and small can figuratively invite the public to have a hackathon that yields novel applications they wouldn’t otherwise have the time or resources to create.In the case of crowdsourced restaurant review giant Yelp, its Dataset Challenge saw the company release more than 4 million reviews and 200,000 pictures pertaining to 156,000 individual businesses to the public as downloadable computer data.“We think there is incredible promise in the ways people can use Yelp’s data to understanding food trends, build Yelp chat bots, or understand the visual content of local businesses,” says Yelp Senior Vice President of Engineering Jason Fennell.For example, students from the University of Virginia’s computer science program fed Yelp’s data into a personalized sentiment classification model based on social psychology theory and the human tendency to associate with people like themselves.
5
US
Some Obamacare plans are going to get more expensive next year, whether Congress likes it or not.The deal that two senators announced Tuesday to shore up the Obamacare marketplaces might have sounded like good news to the millions who rely on them.But even if that deal were to become law (and that already is starting to look unlikely), it almost surely couldn’t happen in time1It’s nearly impossible for the deal to prevent the hikes, even if a political miracle allowed it to pass before the Nov. 1 beginning of the open enrollment period, when people can begin choosing plans for 2018.There just isn’t enough time for the legislation to make its way through Congress and for all the subsequent back and forth that would need to take place between insurance companies and state regulators.In anticipation of this move by Trump, states have been figuring out how the additional costs should be passed on, and their approaches vary; where buyers live, how much money they earn, and how they buy their insurance will determine whether they actually pay an increase.
3
US
WASHINGTON - An interdisciplinary team of scientists at the U.S.In contrast with graphene, many monolayer TMDs are semiconductors and show promise for future applications in electronic and optoelectronic technologies.In this sense, a 'valley' refers to the region in an electronic band structure where both electrons and holes are localized, and 'valley polarization' refers to the ratio of valley populations -- an important metric applied in valleytronics research."A high degree of valley polarization has been theoretically predicted in TMDs yet experimental values are often low and vary widely," said Kathleen McCreary, Ph.D., lead author of the study.solid state lighting, transistors in computer chips, and batteries in cell phones) rely simply on the charge of the electron and how it moves through the material.However, in certain materials such as the monolayer TMDs, electrons can be selectively placed into a chosen electronic valley using optical excitation.
2
China
Motorola posted a 10-second long video earlier today on their official Weibo page trying to prepare its fans for an upcoming event on October 24.The small video clip shows a collection of short clips possibly recorded with an upcoming model – presumably the Moto Z2 Force.It’s not a new model for the company obviously, but it is a new device for the Chinese market.The Moro Z2 Force was announced last July in the US and Europe but until today no one knew if it would be available in the Chinese market.A recent sighting of a new Moto Z2 Force with 6GB of RAM and 128GB of storage on TENAA however hints that this will be the variant our Chinese visitors will get.In case you forgot its official unveiling last July, you’ll be glad to know that the Moto Z2 Force is equipped with a Snapdragon 835 chipset, along with a 2730mAh battery, a 5.5-inch P-OLED QHD display, dual 12MP rear cameras and a 5MP front facing camera with its own LED.
5
China
Is your desktop PC placed too far away from the router, so you’re unable to connect it directly via an ethernet cable?Or maybe you want to add 5Ghz WiFi to your older laptop?Then check out the Dodocool DC23, a small and smart WiFi dongle!The Dodocool DC23 is a tiny USB WiFi adapter that will allow you to add Dual Band WiFi AC600 connectivity to any compatible device.The DC23 works on 5Ghz networks with speeds of up to 433Mbps and 150Mbps in 2.4Ghz mode, so you’re pretty much never getting slowed down by the WiFi connection.The adapter supports the 802.11ac standard but it’s backward compatible with 802.11a/b/g/n as well.
6
US
Well yes, you’re not wrong, however, I want to introduce a new breed of robots that might change the way you think about them entirely.These transformations have emerged due to recent new fields of science such as biomimetics (looking to nature to solve complex human problems) and morphological computation (replicating physical systems to improve computation efficiency).Soft robotics were also driven by the need to improve different fields of work, such as enhancing dexterity during bio-medical procedures or being able to save people in unreachable places during search and rescue operations.As robots get softer, their ability to interact with real-world environments is becoming a lot more practical and effective.While the soft robotic technology still has a long way to go, here are some cool examples of soft robots in the pipeline:While current prosthetics do help patients recover ample function, they usually have a limited range of motion, can be tiring to use, and are usually quite expensive.
5
US
Apple's struggles in China continue to mount, and this time, it's Apple's newest wearable causing problems for the company.Chinese customers who purchased a Series 3 with LTE are not able to connect their wearables to their wireless networks, and it's unclear when service will be reinstated.When the Apple Watch Series 3 became available on September 22, LTE service was available exclusively through China's Unicom wireless company.However, new cellular subscriptions were cut off after September 28.Those who registered for wireless service on their Apple Watch before September 28 (essentially, customers who bought the new device within the first week of sale) have been unaffected.Unicom's website only says that cellular service was initially offered on a "trial basis," but the company is not saying when it would come back for new customers.
1
US
"SAP is now finally a leader in marketing.SAP Hybris CTO, Moritz Zimmerman, in his keynote to the 2017 SAP Hybris Global Summit had just highlighted the company´s appearance as a leader in the latest Gartner magic quadrant for multi-channel marketing.But in conversation now with Jackie Palmer, global VP for strategy and solution management, responsible for SAP Hybris Marketing, I found a willingness to talk openly about competing with Adobe, Salesforce, and Oracle.In Europe, where preparations have been underway for some time (GDPR comes into force next May), there´s positive talk of finally being able to use clean, accurate, permission-based data in an ethical marketing environment.Ruebsam told me SAP Hybris will be in full compliance come the relevant date: That alone may give the company a significant competitive advantage over some large U.S. vendors.All of which brings me back to another statement Zimmerman had made: "Ultimately, it´s only a suite approach which can deliver a first-class customer experience" — from marketing and acquisition, through CPQ and billing, to "fully integrated" sales and service.
4
US
Some people change their hairstyles on a weekly basis, but for others, their hair is part of their identity, and changing it can be a milestone in itself.Four women in a new short film by Herbal Essences, a P brand, are signaling big changes in their lives by changing their hair, and it’s a point that goes way beyond shampoo.The film, ‘Changes,’ is encouraging women to embrace change in their life – big or small – as a way to live more fully, to see the everyday in new ways.Inspired by the stories of real women, Herbal Essences is celebrating different aspects of change, and the intimate short documentary film shows the women sharing their backgrounds, their motivations for making a choice to change, and how the outcome of their choice ultimately made them feel more alive.One woman talks about how she split with her fiancé just three months before their wedding, and with it went her longer hair.Another, a dancer, states that she was told to get a wig so she would land more parts, though she eventually chose to embrace her afro.
6
US
The University of Minnesota Medical School's Center for Magnetic Resonance Research (CMRR) has been awarded a grant from the National Institutes of Health's National Institute on Aging to understand Alzheimer's disease in the context of the aging brain.The project will determine the underlying trajectory of brain chemistry which accompanies healthy aging, and will identify which metabolic pathways are abnormal in Alzheimer's disease."Our work will link the biochemistry of aging brain cells to the brain circuits that we can now measure with imaging," says principal investigator Melissa Terpstra.Characterizing such relationships in the healthy aging brain is a pivotal step forward towards understanding what goes wrong in neurodegenerative diseases like Alzheimer's disease," says principal investigator Silvia Mangia.The two faculty members have been long-time colleagues at the University, and have been developing this project for more than a decade.The University of Minnesota Medical School is a technological leader in the nationwide to map the complex network of neural connections in the brain and to adapt the imaging technology to study people of all ages.
5
US
A multidisciplinary group that includes the University of Illinois at Urbana-Champaign and the University of Washington at Tacoma has developed a novel platform to diagnose infectious disease at the point-of-care, using a smartphone as the detection instrument in conjunction with a test kit in the format of a credit card.Findings have been published in Analytical Chemistry, demonstrating detection of four horse respiratory diseases, and in Biomedical Microdevices, where the system was used to detect and quantify the presence of Zika, Dengue, and Chikungunya virus in a droplet of whole blood.The low-cost, portable, smartphone-integrated system provides a promising solution to address the challenges of infectious disease diagnostics, especially in resource-limited settings or in situations where a result is needed immediately.A useful capability for human point-of-care (POC) diagnosis or for a mobile veterinary laboratory, is to simultaneously test for the presence of more than one pathogen with a single test protocol, which lowers cost, saves time and effort, and allows for a panel of pathogens, which may cause similar symptoms, to be identified.Infectious diseases remain the world's top contributors to human death and disability, and with recent outbreaks of Zika virus infections, there is a keen need for simple, sensitive, and easily translatable point-of-care tests.Zika has become a widespread global problem--the World Health Organization (WHO) documented last year that since June 2016, 60 nations and territories report ongoing mosquito-borne transmission.
7
China
Meituan-Dianping, China’s O2O and e-commerce platform, announced today that it has landed a $4 billion Series C round of financing led by Tencent.With the newly pocketed funds, the firm is expected to further expand its four core businesses: in-store dining, entertainment, on-demand delivery, and travel.Meituan-Dianping has a large scale of offerings, including food delivery, group buying, hotel booking, and even movie ticket sale.Also, Meituan-Dianping provides a wide range of services in the O2O sector that continue to challenge Alibaba.With that being said, it’s fair to say that the latest funding round reflects a much more heated proxy battle between Tencent and Alibaba.“Meituan-Dianping is leading a major transformation of China’s traditional services industry by creating a powerful new e-commerce ecosystem that covers customers’ whole day lifestyle scenarios,” said Wang Xing, CEO of Meituan-Dianping, in a company statement.
5
US
Is this controller cute as hell or what?Sony’s teamed up with hardware accessory maker Hori on its new Mini Wired Gamepad, which is designed for younger PS4 players with smaller hands, and it looks nice enough that I want to try it too – despite my giant paws.The $30 Mini is half the price and 40 percent smaller than the standard DualShock 4, making it easier for little tykes to grip.However, it’s a rather bare-bones accessory as it lacks the touch pad, light bar, headphone jack, and motion sensing and vibration functions.For what it’s worth, Sony says that you can mimic certain touch pad inputs with the joysticks.That means it may not be suitable for some AAA titles, but it should be fine for when you take on some baddies with kids in age-appropriate games.
3
China
As expected, today HMD Global has officially announced the brand new Nokia 7.It will be available in China on October 24 and comes in two variants.The 4GB/64GB variant will be 2,499 Yuan ($377), while the 6GB/128GB model will be 2,699 Yuan ($407).But what do they offer for that price?The Nokia 7 features a 5.2-inch FHD IPS display with Gorilla Glass 3 protection.The device is powered by the Snapdragon 630 processor.
2
US
The source said the direct-sales and programmatic departments butt heads because sales reps don’t understand ad tech, so they worry that programmatic will cannibalize their revenue.Here are excerpts from the conversation, edited for clarity.Our direct salespeople say, “You are selling CPMs for $2 programmatically and I am trying to sell CPMs for $10, so why the hell would any agency ever buy from us direct?” They think I am the boogeyman trying to take all their money.They’d rather not have the agency know how cheap the inventory is selling for on an open exchange.It sounds like ad buyers’ negotiation tactics are working if they are getting into the heads of your salespeople.It comes down to a lack of knowledge of what programmatic is.
2
More

Top