Letha Byrd

Letha Byrd

Followers 12
Following 17
US
Opinions expressed by Entrepreneur contributors are their own.You spend so much time crafting valuable content you know will help your audience, yet it doesn't reach them.The truth is, we live in a world of too much content, meaning you face an uphill battle to capture someone's attention and point them toward it (no matter how good and valuable it may be).Creating great content is only part of the battle, so I'd like to show you the process I take after spending millions of dollars on content marketing that today magnetizes my audience toward what I create, and ensures they actually consume it.They fit into different buckets, and when it comes to their awareness level, there are three:Sidewalk: unaware they have a pain or a problem
US
In 1987 Paul W. Anderson, a Nobel Prize winner in Physics, proposed that high-temperature superconductivity, or loss of electrical resistance, is related to an exotic quantum state now known as quantum spin liquid.Magnetic materials are made up of very tiny magnets, which can be as small as individual electrons.In quantum spin liquids, magnetic moments behave like a liquid and do not freeze or order even at absolute zero.These quantum states are being studied as promising materials for new, so-called topological quantum computers, in which operations are based on particle-like excited states found in quantum spin liquids.In addition to large computational power, a topological quantum computer is characterised by high fault tolerance, which makes it possible to increase the size of the computer.A method of tailoring the magnetism of materials developed at Aalto enabled the preparation of a new quantum spin liquid
US
Until last month, buying an Amazon Prime Exclusive phone meant putting up with ads on the lock screen -- or paying extra to get rid of them.Thankfully, those ads are gone -- which makes today's deal that much sweeter.For a limited time, Prime subscribers can get the Motorola Moto G5 Plus (4GB + 64GB) for $209.99 shipped.That's $20 less than the regular price of the 2GB + 32GB model!It has a 5.2-inch 1080p screen.It's universally unlocked, meaning it will work with any of the Big Four carriers and their MVNOs.
UK
Audeze has revealed a new set of gaming headphones, with its new Mobius set promising 3D sound that bakes in head tracking for a more convincing surround effect.The company is better known for its audiophile-friendly headphones for music, with these new Mobius headphones the first time it has specifically targeted gamers.While it’s not the first set of headphones to promise surround sound, Mobius does things a little differently to other 3D cans.It relies on a combination of anatomy calibration, room emulation, and head tracking, with a bevy of sensors to figure out how you’re listening to sound in each game.The headphones themselves pack Waves Nx technology that does real-time 3D processing completely on-device.The result, Audeze claims, is 3D emulation that works across 7.1, 5.1, 5.0, 2.1, and 2.0 sound modes, and that will make you think you’re sat in the midst of a large number of individual speakers.
US
That's the little cutout at the top of phones with screens that take up almost the whole handset.Asus last month announced the Zenfone 5, complete with, yes, a notch.Android is the most dominant mobile software on the planet, powering 85 percent of smartphones shipped globally, according to IDC.So Google's big focus on notches signals a change in where hardware design is headed.Right now, Android P is still unfinished.For example, the previous version was called Oreo.
US
Singapore’s Ministry of Health has a big mandate to tackle the diabetes problem in the country, which places a huge strain on its healthcare system.But, in a country that has a major smart city mandate, it is also seeking solutions that have a heavy tech influence.TicTrac, a digital therapeutics business, has co-created an online hub for the entire Singapore population to use its technology.The Healthhub Track allows people to find guidance on staying healthier, using their smart devices and personal health trackers to customise the service.Martín Blinder, founder and CEO of Tictrac, says the next stage in the trend for digital self care is using services that focus on chronic disease.“Digital Therapeutics have the power to revolutionise how people prevent and manage non-communicable diseases (NCDs) and relieve the burden on public health services across the world.
US
Jimmy Kimmel hosted the movie industry’s most prestigious awards ceremony, and it was Guillermo del Toro’s dark fantasy film The Shape of Water that finished the night as the Oscars’ big winner.Del Toro was given the Oscar for “Best Director” and The Shape of Water took home the year’s coveted “Best Picture” award in the show’s grand finale.Going into the 2018 ceremony, The Shape of Water garnered the highest number of nominations of any film, with 13 nods across various categories, including “Best Picture” and “Best Director,” but was still regarded as an underdog due to the Academy of Motion Picture Arts and Sciences’ traditional aversion to horror and fantasy fare.In the end, the film won four of the 13 Oscars it was nominated for, adding awards for its original score and production design in addition to the aforementioned categories.As expected, Frances McDormand won the “Best Actress” category, and Sam Rockwell won the “Best Supporting Actor” category, giving the acclaimed film its only two wins of the night.After arriving with quite a bit of pre-Oscars buzz, writer-director Jordan Peele’s Get Out earned its talented filmmaker his very first Oscar.
US
Amazon’s digital assistant Alexa has gone quiet today in an unintended, real world reproduction of the company’s Super Bowl ad.A regional outage impacting Amazon’s servers has led to Alexa becoming unresponsive on Echo products and other devices that support the assistant; I just tried a simple weather inquiry on the Echo Dot in my living room, and the signature blue ring stayed lit up for about 15 seconds without any answer.A tone eventually sounded, and Alexa said it had lost connection.Subsequent attempts have all failed, producing a red ring accompanied by Alexa asking me to try again later.The Verge has reached out to Amazon for details on when its normally helpful assistant might be back up and running.The issue is likely tied to ongoing troubles today with Amazon Web Services.
US
Karlsruhe Institute of Technology (KIT) will contribute its vast expertise in the administration of big data volumes to many activities, including the security concept.In particular, KIT is responsible for the IT service management, such as establishment of a service catalog, support processes and tools, and a central service desk for user inquiries.In the next years, the European Commission will invest several hundred million euros in the setup of a cloud infrastructure for the easy exchange of scientific data across disciplines and countries.KIT's Steinbuch Centre for Computing (ESCC) possesses long-standing experience in the management of big scientific data due to the operation of GridKa for the world's largest particle accelerator, the Large Hadron Collider (LHC), at CERN in Geneva or the coordination of the Helmholtz Data Federation (HDF).Within the HDF, research data of the Helmholtz Association are already being stored similar to what the EOSC is planned to do for entire Europe."As a reliable partner, we will contribute this experience to the setup of the EOSC and to the EU projects EOSC-hub and EOSCpilot," Professor Achim Streit, Director of the SCC, says.
1
US
Grocery giant Kroger will stop selling guns to anyone under 21 at its regional chain of Fred Meyer stores.The grocer is the latest to add its name to the list of companies who are changing their gun policies following the mass shooting at a high school in Parkland, Florida last month that killed 17 people.Both Walmart and Dick’s Sporting Goods have also said they won’t sell guns to anyone under the age of 21 in recent days.Dick’s also plans to stop selling assault-style rifles at its 35 Field & Stream stores, while Walmart is removing items from its website that resemble assault-style rifles, including non-lethal airsoft guns and toys.In a statement, Kroger said that it has "taken a hard look" at its policies and procedures for firearm sales following the shooting.In addition to raising the minimum age to 21, the company said it will no longer accept any special orders of assault-style rifles at Fred Meyer stores in Alaska.
UK
To avoid the plague of blurry photos or ruining your smartphone altogether, this list compiles the best water resistant and waterproof smartphones so that you can capture all your favorite memories this season.Is your issue having a smartphone that keeps running out of charge?The Google Pixel 2 has one of the best cameras in the market.Quick to focus with in-depth clarity are consistent in every photo.Google always gets it right with its color accuracy, which is integral when you're taking Holi photos.The portrait mode deserves a mention because of its unique background blurring capabilities and 240 frames-per-second (fps) slow motion video capture feature.
1
UK
Why are these practices still commonplace?They say that you should learn from your mistakes, an adage that seems to go out the window when dealing with cyber security given that 46% fail to change security strategy following an attack.The shocking statistic is the latest in a long line of frankly humiliating findings that increasingly makes you lose any sympathy for those at the pointy end of the stick.Albert Einstein said that, “the definition of insanity is doing the same thing over and over again, but expecting different results,” clearly a message that needs to be plastered on the walls of IT security professionals.The CyberArk Global Advanced Threat Landscape Report 2018, which is where this figure comes from, found that almost half of IT security professionals rarely change their security strategy substantially, even after a cyber attack – clearly resulting in putting at risk sensitive data, infrastructure, and assets.Rich Turner, Vice President EMEA, CyberArk, said: “When target organisations haven’t moved with the times, cyber attackers often have an easy time of it and are able to penetrate traditional perimeter defenses without undue effort.
4
UK
Say hello to Macrobiotus shonaicus, a completely new species of tardigrade—those incredibly resilient microscopic wee beasties that likely have what it takes to survive the apocalypse.Tardigrades, sometimes referred to as moss piglets or water bears, are eight-legged microscopic animals that like to live in moss, lichen, decaying leaves, and soil.These metazoans, first discovered in 1773, are incredibly resilient, capable of withstanding total dehydration, extreme temperatures and pressures, intense radiation, and the vacuum of space.They typically live a few months, but one lived more than 30 years after being frozen.There are 167 known species in Japan alone.The addition of M. shonaicus now increases this number to 168.
3
US
Astronomers have picked up a radio signal from the moment the lights went on in the universe billions of years ago, and they've discovered some surprises embedded in it.No, not aliens, but potential evidence of something just as mysterious and elusive.Using a sensitive antenna only about the size of a table in the Australian desert, scientists managed to isolate the very faint signal of primordial hydrogen, part of the cosmic afterglow from the Big Bang."This is the first real signal that stars are starting to form, and starting to affect the medium around them," Alan Rogers, a scientist at MIT's Haystack Observatory, said in a statement."What's happening in this period is that some of the radiation from the very first stars is starting to allow hydrogen to be seen.It's causing hydrogen to start absorbing the background radiation, so you start seeing it in silhouette, at particular radio frequencies."
UK
It's the 21st century, so let's let down our hair and remember that tech and toys can mean a whole world of fun, no matter your age.So if you’re looking for a gift for those younger family members, or even if you want to treat yourself to something special – do yourself a favor and check out this list of the best connected toys.Fantastic AR accessory that doesn't break the bankApp: iOS and Android compatible | Connectivity: Merge VR headset is optional | Other information: games and apps available from the Miniverse platformThe Merge Cube is the latest gadget from Merge, a company fully invested in VR and AR.The Merge’s AR Cube does the same thing for AR -
US
Canon just released the M50, its newest mirrorless camera (and the first one to shoot video in 4K) with a number of user-friendly features.One of those features lets users stream photos directly to their phones without prompting the transfer or relying on a WiFi network.This new feature is Canon's attempt to make standalone cameras more appealing in the age of smartphones.Standalone cameras have had a hard time staying relevant as smartphones keep getting better and better, especially at producing professional-looking photos and videos.Smartphone cameras may have fewer capabilities and produce lower-quality images than standalone cameras (for now), but phones make it incredibly easy to edit and share your photos on social media or messaging applications just moments after you take them.The M50, Canon's latest mirrorless camera and the first one to shoot video in 4K, addresses this disconnect between smartphone cameras and standalone cameras by instantly streaming photos to users' phones via the Canon app.
US
While most people have been talking about the next generation of mobile network technology, LTE has reached an important new milestone.According to data from Syniverse, inter-regional LTE data roaming traffic has surpassed non-LTE data roaming traffic for the first time.In the past year alone, LTE traffic rose to 54 percent of global outbound roaming traffic in 2017 – up from 42 percent in 2016.John Wick, Senior Vice President at Syniverse, comments:“Syniverse’s data shows that, eight years after its first commercial launch, LTE is only now a truly mature global technology.The data underscores the need for the industry to more urgently prepare for 5G and the internet of things (IoT).
US
Sony’s embrace of smart assistants has been rocky, at best.The original Xperia Ear was an interesting exercise in the concept of carrying your AI with you, but the company has since been passed by the likes of Apple’s Siri sporting AirPods and the Google Pixel Buds.The company’s giving it another go, because it rarely says die.Sony first previewed the Duo in prototype form at last year’s MWC (under the decidedly less catchy Xperia Ear Open-style Concept name) — its way of saying that it was still invested in this whole personal assistant movement.The device is finally set to start shipping in late-May, carrying a $280 price tag.The big difference from the previous generation (aside from its significantly larger size) is what the company calls “Dual Listening” technology — that’s basically a way to let ambient sound inside, while listening to music or speaking to the assistant.
UK
One thing Android users have consistently asked for over the years is a dedicated dark mode for browsing at night – and it seems Google has finally decided to accommodate this request.Responding to a thread asking to include the feature in the next iteration of the mobile operating system, a Google employee confirmed that its engineering team has added the functionality.Responding to a thread asking to include the feature in the next iteration of the mobile operating system, a Google employee confirmed that its engineering department has added the functionality.“Our engineering team has added [dark mode],” the employee said.“It will be available in a future Android release.” Unfortunately, the message makes no mention precisely in which iteration the new feature will land.But from the looks of it, it will likely be included in the upcomming Android P.
4
US
Some jobs are fixed to a certain environment.Pilots can only actually pilot if they are in a cockpit.Otherwise they’re little more than an overdressed airport accoutrement, no more distinct in that setting than an uncomfortable plastic bench or the faint ‘poof’ of a suspicious duffle bag being blown up by security.Except, of course, when it is.Survey the copywriters in your immediate circle and I’d be surprised if all of them did not spend most of their creative time in the same spot, working with the same apparatus, trying to scrape inspiration from the same surroundings.Yes most copywriters are, willingly or unknowingly, drawn to confinement, soothed by the familiar.
5
More

Top