Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are “unhelpful.”The social network explained in a blog post that the estimated and in development labels will appear in tool tips within Ads Manager’s reporting table, as well as in the customize column selector for ads running across Facebook, Instagram and Facebook Audience Network.Facebook defined estimated metrics as those based on sampling or modeling, saying that they can provide guidance for outcomes that are difficult to precisely quantify, and offering as an example, “Reach is an estimate of the number of people who saw an ad at least once.In order for us to report reach, we analyze the number of people who see an ad multiple times, de-duplicate them and then calculate the total number of unique people in real-time.To do this quickly, we sample the data and will therefore label it as estimated.This is also how reach is calculated for ads on TV and across other digital platforms.”
The full press release clocks in at nearly one thousand words, in which the company goes on about how fast and amazing 5G is and how incredible it is that AT will be first to roll it out.In the press release, AT says this:“We’re working on an aggressive schedule to help ensure customers can enjoy mobile 5G when we launch the network this year.We will add more 5G capable mobile devices and smartphones in early 2019 and beyond.”These two carefully-worded sentences belie the major issue AT is conspicuously ignoring: no 5G-enabled devices will hit the market in 2018.The brand new Qualcomm Snapdragon 845, which will first appear in the upcoming Samsung Galaxy S9 and S9 Plus, isn’t mmWave ready, which is necessary to achieve 5G speeds.
New images of the Huawei’s P20 have just surfaced online.And before you say anything, no this is not the same as what we’ve seen before.Huawei is expected to launch the P20 series on March 27th as press invites have already been sent for the Paris event.The new images are of a prototype handed out to Android Authority which is a reputed source for Android news.The most striking difference we see in the prototype is the dual camera and the front design.But this prototype shows a dual camera system on the back.
They are part of the signal corps that alerts a plant's immune system to the threat of danger - whether by enemy attack or environmental stressor.Now University of Delaware researchers and collaborators at the University of California-Davis have uncovered new details of how chloroplasts move about in times of trouble.It's the fundamental kind of research information that helps scientists understand plant biology and could help farmers prevent crop loss.Using bioimaging techniques at the Delaware Biotechnology Institute, a team led by Jeffrey Caplan, director of the Bioimaging Center, has shown that chloroplasts morph into dramatically different shapes when danger approaches, sending out hollow shoot-like parts called "stromules" as part of the plant's immune response.These stromules then connect to the cell's nucleus and appear to guide the chloroplasts to their assigned posts.Researchers don't know yet if the stromules act as escorts or provide the impetus for this transit - or both.
Samsung fans, and Samsung itself, are just counting down the days before the huge Unpacked 2018 event in Barcelona.But before MWC 2018 even takes place, our idea of the Galaxy S9 is pretty much complete thanks to a plethora of leaks.Of course, there’s always room for more, especially when the source is Samsung itself.Apparently, the Unpacked 2018 Android app hides a trail that, with a good amount of hacking, reveals the Galaxy S9 in all its augmented reality glory.The Unpacked app, much like the Google I/O app, is a simple convenience tool to let the curious keep track of Samsung’s event.This year, the Korean manufacturer apparently sneaked in some AR treats, like teasers and location details.
Quite a few of our past presidents were farmers or ranchers at some point in their lives, and some had infamous relationships with certain foods, whether cheeseburgers or jelly beans or broccoli.And notably, as we’re also observing Black History Month, the interventions of those past presidents in our food system have often particularly affected African Americans.George Washington: First farmer, innovator, and slaveholderWhether or not young George chopped down that famous fruit free, the post-presidency Washington grew cherries, along with apples, pears, other tree fruits, and a whole lot of other food at his Mount Vernon estate, which comprised five neighboring farms on 8,000 acres.Today, the site is occupied by the Arcadia Center for Sustainable Agriculture, whose work includes a mobile market delivering fresh, healthy, affordable food to food-insecure neighborhoods like this one in the Washington DC area.An avid experimenter, Jefferson’s trials often resulted in failure, leading neighbors to call him “the worst farmer in Virginia.” But in truth he promoted techniques to build soil health through adding organic matter, and by sharing seeds and techniques widely, he promoted commercial market gardening and spread new crops that expanded the young nation’s food traditions and palate.
Uber has implemented a mandate that its drivers must take at least six hours of time off every time they work at least 12 consecutive hours, the Washington Post reported on Monday, as part of an initiative to crack down on drowsy driving that might result in potentially deadly crashes.The Post reported that within two weeks, drivers will be warned of the built-in limit after they exceed 10 hours behind the wheel in a single session, then again after 11 hours and a third time when there’s just 30 minutes left.The app will then be unavailable for new fares until the “mandatory rest period” of six hours is over, per the Post.Because the clock is cumulative, a driver can be prompted to take a break even if they haven’t driven driven for 12 hours consecutively.For example, someone who has picked up fares in two, six-hour spurts — without taking six hours of rest in between — would have their app disabled after the second leg.In some [US] jurisdictions, which have existing driving time limits, the feature will be adjusted to meet local requirements.
As Hollywood events go, there are few more congratulatory than film festival awards ceremonies, where everyone wants to cheer for the Next Big Thing before they get huge.“Earlier this week,” host Jason Mantzoukas said while announcing her name, “she became the first woman ever to be nominated for the Academy Award for cinematography.Not only is she currently the first woman to be nominated for an Oscar for cinematography, she’s also got another monumental movie coming out this weekend: Marvel's Black Panther, which might end up being one of the biggest comic book flicks yet."To see Rachel nominated in a technical category and to realize that in 2018 this is the first time any woman has ever been nominated in that category, is staggering," says Noah Harlan, a former film producer who worked with Morrison when she was a camera operator on the MTV reality series Room Raiders."So when I think about my own daughters, the fact that I can say ‘Hey, that woman is an amazingly talented person, she did this gorgeous film in Mudbound and she did this amazing action film with Black Panther,’ it’s a really great thing.There’s not enough of those type of role models for young women."
Ethisphere released its 2018 list of the most ethical companies in the world today, which include Microsoft, LinkedIn, Salesforce, Intel, and Dell.The New York City-based institute named 135 companies in total, spanning 23 countries and 57 industries.The assessment is based on Ethisphere’s Ethics Quotient (EQ), which factors in five categories: ethics and compliance program; corporate citizenship and responsibility; culture of ethics; governance; and leadership, innovation, and reputation.“Once again, financial metrics support this strategy as the 2018 world’s most ethical companies have proven that operating with integrity leads to greater financial performance,” wrote Ethisphere CEO Timothy Erblich, in a letter.2017 was a rocky year for many power capitals in the U.S., especially Silicon Valley.With sexual harassment allegations swarming through the tech community and reports of companies not being diverse or inclusive enough, founders and investors are gradually putting new initiatives into place to do better.
We’re just under two weeks away from Samsung’s Unpacked 2018 event in Barcelona, Spain, where the South Korean giant is expected to unveil the Galaxy S9 to the world.While there are plenty of rumors doing the rounds regarding possible features, specs and more, there’s one point on which everyone seems to agree: it’s going to be pricey.Die-hard fans who are after the latest devices will most likely pay up regardless, but savvy buyers may want to check out a flurry of deals at Best Buy on Samsung’s last-gen heavy-hitters and the Galaxy Note 8.Starting with Samsung’s flagship phablet, you can now pick up a Verizon Galaxy Note 8 with a massive $300 discount on a two-year repayment plan.This offer has been running with a $200 bill credit for a little while now, but now you can grab an additional $100 reduction on top.The deal works out at $26.50 a month, with the handset’s full price dropping from $936 to $636.
WhatsApp has begun testing a new payments feature in India that will allow people to send money to other WhatsApp users, excluding merchant accounts.The feature is currently in beta, according to sources familiar with the company’s plans, but hasn’t been publicly announced because it’s not widely available at this time.The company has been working on support for a payments feature for some time, which would take advantage of UPI (Unified Payments Interface) and include support by a number of Indian banks, including State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank.Beta testers have now found that this functionality is live, with a large list of supported banks displayed in the WhatsApp user interface.According to screenshots posted to Twitter and elsewhere, including this post from the blog iPhoneHacks, those who have gained access to the new functionality will see a payments feature appear in their WhatsApp Settings menu.Users must then configure the feature by first verifying their phone number via SMS and choosing a bank.
Sony has revealed some features in an upcoming PlayStation 4 update that include tools for play time management, custom wallpapers, and library enhancements.The PlayStation system software 5.50 beta also includes a supersampling mode on the PS4 Pro that Sony says will enable players with HDTVs (1080p or less) to “enjoy an enhanced visual experience when playing some PS4 games.” The beta system software is rolling out to those who signed up and were selected for the program.Under the supersampling mode, Sony says some games will render at a higher resolution, which will then be downscaled to match the HDTV.The feature allows players to get an image clarity boost even if they don’t have a 4K TV.If you’re worried about your kids not playing outside enough, Play Time Management gives designated “Family Managers” the ability to set limits for when and for how long each child can play.To do this, you just go to Settings and select Family Management on your PS4.
On Sunday night during Super Bowl LII, Adweek will bring you real-time reviews of every commercial immediately after it airs.Follow us on Twitter @Adweek, where the reviews will first appear, and be sure to click the links below to see all the ads again and our instant reviews of every one.(Links will go live as the game progresses.)• SECOND QUARTER AND HALFTIME
Egyptian archaeologists are hailing the discovery of a 4,400-year-old tomb near the pyramids outside Cairo.Antiquities Minister Khaled al-Enany told reporters Saturday that the tomb was built for Hetpet, a priestess to Hathor, the goddess of fertility, who assisted women in childbirth, Ireland’s RTE reported.The tomb was discovered during excavation work in Giza's western cemetery by a team of Egyptian archaeologists led by Mostafa Al-Waziri, secretary general of the Supreme Council of Antiquities.The cemetery houses tombs of top officials from the Old Kingdom's Fifth Dynasty (2465-2323 BC), and that several have already been dug up since 1842, according to RTE."The tomb has very distinguished wall paintings in a very good conservation condition depicting Hetpet standing in different hunting and fishing scenes or... receiving offerings from her children," the Antiquities Ministry said.Al-Waziri said the scenes depict a monkey — at the time commonly kept as domestic pets — reaping fruit and another dancing before an orchestra.
Sony has confirmed it will offer Android software updates for its flagship Xperia phones for two years after they are released.Sony’s mid-range and budget Xperia phones are not guaranteed to get the same treatment.Security patches for Sony’s phones could be released separately from other Android updates.In 2017, the first smartphones that had Android 8.0 Oreo installed out of the box didn’t come from Google; they came from Sony, in the form of the Xperia XZ1 and Xperia XZ1 Compact.Now there’s word that Sony’s latest flagship devices will be able to get the latest Android updates up to two years after they launch.The new Sony Xperia update policies were discovered by Xperia Blog.
The company was sold to Microsoft in 2013, which decided to kill the Nokia brand a little over a year later.HMD Global gained the rights to make and sell smartphones under the Nokia name at the end of 2016, effectively bringing the iconic brand back to life.It released a few interesting smartphones in its first year of business, which have grabbed a lot of attention on the market.It sports a 5.3-inch QHD display, the Snapdragon 835 chipset, and 4 or 6 GB of RAM — depending on the region.The handset also features a “Bothie” mode, which lets you use front and back cameras simultaneously for split-screen photos and videos.It looks dated because of its large bezels that don’t belong on flagships anymore.
A Samsung executive has said the company display business won’t be significantly affected by slow iPhone sales.As one of Apple’s biggest suppliers, Samsung was previously speculated to have as much as $14.3 billion to gain from iPhone X sales.Apple has reportedly halved its iPhone X production aims in light of less-than-expected sales.Samsung is reportedly unfazed by sluggish iPhone X sales, despite that it stood to make big bucks from unit shipments.The South Korean manufacturer is a key parts supplier for the iPhone X—responsible for producing its curved displays, among other components—but speculation that the phone hasn’t been selling well could cost Samsung dearly.Samsung was rumored to have as much as $14.3 billion to gain from iPhone X sales if it hit it shipment expectations, earning its components division more per unit than it would from its own Galaxy S8.
After firing Kevin Spacey in November over accusations of sexual misconduct, Netflix's "House of Cards" has returned to production on the sixth and final season.Diane Lane and Greg Kinnear have joined the cast.The final season will focus on Claire Underwood, played by Robin Wright.Kevin Spacey was fired from Netflix's "House of Cards" in November, after accusations of sexual harassment and assault surfaced against him from multiple men.But while the show lost its star, it's now gained two new ones to join Robin Wright in the sixth and final season.According to Netflix, Diane Lane ("Unfaithful") and Greg Kinnear ("Little Miss Sunshine"), both Academy Award nominees, will appear in the season six.
And that DIY crowd would often pay less for the exact same machine.Suddenly, building your own gaming machine is prohibitively expensive -- if you can find the parts you need to build one at all.These digital currencies can be purchased like a commodity, but they're created when computers are used to solve complex mathematical puzzles that help secure the cryptocurrency blockchain -- sort of as a reward for contributing to the health of the network.Technically, you can't actually make a profit mining Bitcoin on consumer-grade GPUs these days, but it turns out popular gaming video cards are great for mining other coins, like Ethereum -- and it's hurting the market for regular folks who just want to upgrade a gaming PC.It's the curse of supply and demand.With cryptocurrency miners buying up popular cards like Nvidia's GTX 1070 and 1080, or AMD's RX 480, 580 or RX Vega 56 cards, there's scant few left for the gaming community, and the ones that are available are being sold at extravagantly high prices.
Chinese scientists say they’ve accomplished something that’s long been a goal in the world of regenerative medicine—giving someone a new, perfectly compatible ear, freshly grown in the lab.What makes the feat a world-first is that the ear was made using that person’s very own cells.The experimental procedure was performed on five children, ages six to ten years, with an underdeveloped ear, a condition known as microtia.Currently, the only cosmetic treatments available involve grafting on a synthetic ear, which can be rejected by the body, or an ear roughly sculpted out of rib cartilage by a surgeon, which often looks less than natural.Over 12 weeks, the cells started to grow into the shape of the mould, replacing bits of it that had already disintegrated.So far, the ears have stayed put, with no signs of the body inadvertently absorbing or rejecting the material.