Madeleine Vogel

Madeleine Vogel

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Following 6
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p After advertisers started pulling, or threatening to pull, ads from YouTube and the Display Network after ads were found running on hateful and extremist content in March, Google quickly set forth a number of brand safety initiatives.While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers that rely on AdSense for revenue have wanted more transparency into policy enforcement.If Google takes a policy action against a publisher, ads are pulled from the entire site, and it can be difficult to know what went wrong or how to fix it.Today, Google announced the ability to address violations more surgically and a a new tool for publishers to get more information about enforcements and address them.Taking action at the page-levelA couple of weeks ago, Google updated its hate speech policy and put new technology in place the lets Google remove ads from a specific page on a site or app that doesn’t meet the policy standards — either in the body content itself or in user comments.
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p Mother’s Day is fast approaching it’s time to sit down and figure out what you’ll be doing.However, you can still use your device to help you find ideas, plan things, or buy gifts.The app features tons of bouquets to choose from.Additionally, you can schedule it for same day delivery in many areas.Of course, the price ranges vary depending on how complex the bouquet is and what flowers you include.Still, it's one of the better Mother's Day apps if you want to go with a classic approach.
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p ServiceNow is looking to escape its ‘prison of success’.I go to a lot of tech shows, but this week was my first Knowledge conference with cloud company ServiceNow – and many big vendors could learn a lot from the ITSM leader.Yes, the show had the big stage, loud music and the standard roll-out of products, strategy and vision – yet it was the execs that made a difference.I know it goes against the grain to heap praise on big vendors, but everyone was personable and all completely, and genuinely, bought into the company culture and vision.That says a lot for the confidence the company instils in its employees, as the company’s vision is certainly ambitious.The seemingly bold vision and strategy sold to me throughout my time at the conference was centred on the company escaping from its “prison of success”, as global VP Michael Hubbard put it to me.
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p Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia./p p Rob Wickham, Regional Vice President, Innovation and Digital Transformation, from Salesforce joined us to discuss the footprint of the company and their recent published report on innovation in Asia Pacific.We discussed the major priorities and challenges in how Asian companies are contemplating in digital transformation and the forces that are holding back innovation./p p Here are the interesting show notes and links to the discussion (with timestamps included): /p Rob Wickham, Regional Vice President, Innovation and Digital Transformation, Salesforce(@rrwickham , LinkedIn) [0:38]How did you start your career?[1:07]In your career journey, what are the interesting career lessons learnt?[2:00]Salesforce [3:11]Can you briefly give an introduction to the company Salesforce to my audience and what it does?
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p Dots, the New York mobile game studio behind Dots, is announcing that it will launch its fourth title Wilds in late 2017./p p The company has so far thrived on puzzle games such as Dots, Two Dots, and Dots & Co.But the new game is a total departure from the company’s past, as you can see from the trailer below.The title has a cinematic feel, and it will introduce character-led gameplay that builds on the Dots mechanic./p p The trailer introduces the Wilds universe, and it marks a countdown to the game’s launch later this year./p p “Wilds is unique in the mobile gaming category because the avatar-led gameplay allows users to actually interact with and affect the surrounding environment and universe,” said David Hohusen, vice president of game design at Dots, in a statement.
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Rumors and leaks have been surprisingly scarce leading up to the event, but given the event’s focus on education, all the signs so far point towards one thing: Microsoft is ready to take on the Chromebook.Expect: Competition for the ChromebookChromebooks have had massive momentum in the United States, particularly in education.They’re cheap, they’re built well, and they perform good enough for everyday tasks.How exactly the company will respond hardware-wise is a bit less clear.The smallest Surface line – the convertible tablets that aren’t dubbed Pro, Studio, or Book – hasn’t been updated since the Surface 3 came out two years ago.
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The streaming service is also doubling its original content outputIn what Hulu svp of advertising sales Peter Naylor calls a “fortuitous” bit of timing, The Handmaid’s Tale made its critically acclaimed debut just a week before Hulu’s NewFronts presentation on Wednesday morning, where execs will be touting the drama’s instant breakout success to buyers and clients.Explains Hopkins: “There’s a lot of momentum and exciting things happening across the board at Hulu this year.”Chief among them will be the launch later this month of Hulu’s live TV bundle, which will offer livestreaming access to dozens of networks from companies like CBS Corp., 21st Century Fox, Disney, Turner and A E Networks—as well as a standard Hulu subscription—for $40 a month.That will debut as Hulu rolls out a new, personalized user interface for all subscribers, which will integrate its live and on-demand programming.“We’ve taken care to make sure that when we launch, it makes sense, it’s easy to use and it’s seamless,” says Hopkins.
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The battle between Apple and its chip supplier Qualcomm just turned seriously sour.Qualcomm's most senior lawyer, Don Rosenberg, accused Apple of launching a "global attack" on the company, because it's interfering with royalty payments from other companies, according to The Financial Times.Qualcomm issued a profit warning today because of the ongoing tussle with Apple.Rosenberg said: "Apple’s continued interference with Qualcomm’s agreements to which Apple is not a party is wrongful and the latest step in Apple’s global attack on Qualcomm."His comments relate to the fact that Apple is suing Qualcomm in a dispute over how much it pays the chipmaker in royalties.Apple buys wireless modem chips from Qualcomm and pays license royalties on its wireless patents.But in the lawsuit filed in January, it claimed it's been overcharged by Qualcomm in the process.It claimed Qualcomm owns Apple $1 billion (£773 million) in rebates.Now Apple is withholding that $1 billion in payments to third-party suppliers like Foxconn, which those suppliers would then normally pay to Qualcomm.That means Apple's suppliers are underpaying Qualcomm in royalties until Apple makes back the $1 billion it's allegedly owed.That could dent the chip supplier's bottom line, according to The Financial Times report.In its investor warning, Qualcomm described this as an "example of Apple wielding its enormous commercial leverage over its suppliers.
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Writing the perfect LinkedIn summary requires zeroing in on the goal you’re looking to accomplish from being on the network.As a platform, its benefits are multifold.But as a mechanism for networking, you need to get your game on point when garnering attention towards your profile.If you’re interested in recruiting, employment, business development, or even networking with your peers, your profile summary speaks volumes about you even before you get a chance to say hello.Therefore, setting the right context is paramount.Image : shutterstock Image : shutterstock Viveka Van Rosen, an influencer I’ve been following since her rise five years ago, is one of the most effortless LinkedIn experts I’ve had the fortune of getting to know.
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Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia.We discussed their vision, mission, leadership & financial services after their spinoff from Alibaba Group.We dissect their global expansion strategy particularly with their recent attempt to acquire Moneygram and investments into local payment networks.Last but not least, we discuss their competition and how they will move forward in 2017.Listen to the episode here or subscribe.Zennon Kapron (@chinafintech, LinkedIn, WeChat:zennon ), Founder and Director of Kapron Asia & China Fintech [0:37]Since our last conversation, what have you been up to?[0:58]What are the most interesting trends you have seen in fintech in the first quarter?[1:45]Ant Financial [3:25]Introduction to Ant-Financial – The company officially founded in October 2014 and originated from Alipay which is the world’s leading third-party payment platform founded in 2004.
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Currently we are doing mass emailing to current customers.We also are loading the email list into fb to build a custom audience (coolest feature ever).We are getting some clicks off of those fb ads but I don't know who they are.I would LOVE to be able to track each click's email address with a dynamic URL parameter.In my email blast i do http://www.link.com?utm_source email and the email address carries over to my analytics service.I'd like to do the same with my facebook ads.
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Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad.On Monday, TouchTunes — the company that owns over 63,000 digital jukeboxes in the U.S. — made the inventory on the machine programmatically available for the first time.Last year, over 1.1 billion songs were played on TouchTunes’ digital jukeboxes and its jukebox mobile app, according to Susan Danaher, the music network’s head of advertising, sales and marketing.“Previously, we were limited by direct sales in terms of how many advertisers we could talk to,” said Danaher.“But now, we can customize our offering on a more granular level for more advertisers.”TouchTunes is selling ads programmatically through both private marketplaces (mostly videos priced on effective cost per thousand impressions) and open exchanges.
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By scaling back promotions, integrating digital capabilities and focusing on global expansions, Aldo has been able to stay afloat in a market particularly hostile to mid-priced retailers with vast fleets of brick-and-mortar stores and a hefty mall presence.The footwear and accessories retailer, which has 2,000 stores globally, expanded this week by redesigning its website for both mobile and desktop, and launching e-commerce in 10 additional countries.“We had been taking a new direction in smaller steps, so the sites were moving, but slowly,” said Grégoire Baret, general manager of omnichannel experience at Aldo.“Finally, we decided to take a stand to align our brand positioning with our customer needs.They needed to bring it up to date.”Aldo, a privately held company headquartered in Canada, has all the markings of a mall retailer, with a presence in an estimated 50 percent of America’s shopping centers.
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I'm fairly new to Facebook ads and have been testing and learning for a month.During this month I've spent $600 and made $800 in sales, however it takes a huge amount of my time to learn this.I want to invest my time into creating more value for customers.Tim Ferriss talks about outsourcing difficult tasks and I've recently learned that Russell Brunson doesn't ever even run fb/google campaigns, his "team" does it.So I'm wondering if any of you do this?How much should I pay?
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Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically made products), Winthrop dreamed of selling the kind of sweatshirts he wore as a kid: thick cotton pullovers, made in America, and built to last.Starting American Giant to prove that high-quality, domestically made garments could be commercially viable again, Bayard Winthrop (1) began by contracting with U.S. cotton farmers (2) and weaving high-grade, heavyweight fleece.American workers sew the garments by hand (3 and 4) in plants including Eagle Sportswear, which employs 200 people in North Carolina.“At the end of the day,” the brand attests, “the quality of your clothes is only as good as the craftsmanship of the people who make them.”But each time Winthrop made inquiries about sewing hoodies in the U.S.A., he was told it couldn’t be done anymore—not profitably, anyway.America was changing the world with technology being made up the street, yet it couldn’t make a hoodie?
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A thief who swiped more than 100 mobile phones from revellers at Coachella festival in California was collared after festival-goers used tracking apps to hunt him down.When eventually apprehended by security staff, 36-year-old Reinaldo De Jesus Henao was found with a backpack filled with stolen smartphones which he had mostly stolen on 14 April.The victims had been enjoying themselves at the three-day music and arts festival in Indio, California, over the weekend when they fell prey to opportunistic thief Henao.Many had been taking pictures of the event shortly before noticing their phones had gone missing.Henao clearly didn't reckon with Coachella's techy-savvy millennials, who turned to Apple's Find my iPhone app to track their stolen devices.The app uses the phone's in-built GPS to track the device in real time from Apple's iCloud service, which can be accessed from another device.
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To learn more and subscribe, please click here.The third-largest US wireless carrier, T-Mobile, was the top bidder in the FCC’s incentive auction, highlighting its attempts to vastly increase its network reach.The company has agreed to pay nearly $8 billion for low-band 600MHz spectrum, which is important for covering long distances and penetrating buildings.More robust spectrum is also important for T-Mobile’s zero-rated efforts, which currently enable T-Mobile consumers to stream video and audio without it impacting their data caps.The spectrum auctions forestalled much of the talk about M as companies needed to preserve cash.This decision from the two biggest networks in the US is surprising considering the prevalence of “unlimited data” deals being offered by the top four carriers.This is likely to only increase network strain as demand for data grows.Mobile traffic is growing rapidly on the back of increased smartphone ownership and 4G LTE penetration.In 2016, global mobile data traffic reached 7.2 exabytes per month, up from 4.4 exabytes per month in 2015, according to Cisco.Mobile video traffic is also on the rise.
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It started with a bang, or more of a blare, as all of Dallas’s dozens of tornado sirens were hacked to sound off at once.And it ended with a boom, as the US dropped the Moab (‘Mother of All Bombs,’ colloquially), a 22,600 pound bomb, for the first time.The FBI took down a Russian spam king and his massive botnet, so your inbox might have felt a little lighter this week.And a conservative watchdog group is suing the EPA for access to messages they may have sent over Signal, but, uh, good luck with that.Ugh, OurMine Hacks a Big Old YouTube NetworkOurMine, the hackers who’d have you believe their hearts are made of gold, struck again this week, breaching thousands of YouTube accounts associated with a large media network, in what the group touts as “the biggest hack in YouTube history.” The hackers apparently got a access to the German media network Studio71, which hosts over 1,200 popular channels.
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Technology innovation and entrepreneurship have become the main theme in the business world over the last decade.For that reason, TechCrunch Innovation Summit, the most international tech event in China, is receiving attention from more and more global companies.This year, TechCrunch Shenzhen 2017, the latest session of our annual TechCrunch events, has received sponsorship from several renowned companies including Turkish Airlines.This partnership marks Turkish Airline’s first-ever sponsorship of a technology innovation event, as they shift their focus to other sectors outside sports and sporting events.With the boom of global innovation power and cross-regional innovation activities, startups’ demands for seeking global cooperation partners and resources is also on the rise.The international travel plans brought by these emerging companies form a significant growth point for international airlines like Turkish Airlines.TechCrunch China and its Chinese operator TechNode brought TechCrunch Innovation Summit to China four years ago.In that time, we have seen 6 sessions in Beijing and Shanghai with the participation of entrepreneurs and investors from around the world, such as Europe, North America, Southeast: Asia, Japan and South Korea.Founded in 1933, Turkish Airlines is a national flag carrier airline of Turkey, a 4-star member of Star Alliance.It operates scheduled services to 298 destinations in Europe, Asia, Africa, and the Americas.
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A ban on the use of mobile phones during airline flights in the US looks likely to be upheld.The chairman of the Federal Communications Commission (FCC), Ajit Pai, said a previous plan to allow calls was "ill-conceived".His predecessor had argued that the ban was obsolete because so many airliners now used mobile signals for in-flight entertainment.Mr Pai said keeping the ban would be a victory for those who valued quiet."I stand with airline pilots, flight attendants and America's flying public against the FCC's ill-conceived 2013 plan to allow people to make cellphone calls on planes," Mr Pai said in a statement."Taking it off the table permanently will be a victory for Americans across the country who, like me, value a moment of quiet at 30,000 feet."
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