Madeleine Vogel

Madeleine Vogel

Followers 14
Following 22
US
Heymann will lead a 167-person department, reporting to founder and creative chairman David Droga and overseeing all campaigns produced by the shop, which was Adweek’s U.S. Agency of the Year for 2012, 2014 and 2016.The new CCO also appeared on Adweek’s inaugural Creative 100 list in 2015.Heymann’s promotion comes three and a half months after Droga5 abruptly fired his predecessor, Ted Royer, amid unspecified reports of an internal investigation and statements regarding the agency’s efforts to maintain “a safe and inclusive environment for all our employees.”The new creative lead joined Droga5 in 2009 as a digital associate creative director and went on to lead some of its most memorable campaigns for clients such as MailChimp, Blue Apron and Jay-Z.Longtime veteran gets the nod“It wasn’t just about filling a role or filling a title,” Droga told Adweek when asked why his agency decided to promote Heymann to one of its most influential positions.
3
US
Twitter is shutting down its TV apps on Roku, Android TV and Xbox starting on May 24, the company announced this morning.The news of the apps’ closure comes at a time when Twitter is now trying to steer its users to its first-party mobile apps and its desktop website by killing off apps used by a minority of its user base – like the Twitter for Mac app it shut down earlier this year.And more recently, it has attempted to kill off popular third-party Mac apps with a series of unfriendly API changes.It’s unclear why this has become Twitter’s agenda.While it can be a burden for a company to support a broader ecosystem of apps where some only have a niche audience, in some cases those “niche” users are also the most influential and heavy users.And arguably, anyone launching Twitter’s app on their TV must be a die-hard user – because who is really watching that much Twitter on their TV?
10
UK
2017 marked a major milestone in the world of advertising: it was the first year on record that global digital ad spending exceeded global TV ad spending.Many startups waste a significant portion of their budget due to inefficiencies in marketing processes or by working with less-than-stellar ad partners.Just like how blockchain technology is already being used to bring transparency to real estate and other industries, the team at SaTT believes that they too have a solution that will make digital advertising more effective and transparent than ever before.Though SaTT itself may be relatively new, the team behind it has actually been working together for eight years.Gauthier Bros and Stephanie Clement first began working together as Facebook developers, helping to create the Iframe Apps, including tools that allow businesses to add customizable contact forms, coupons, newsletter registration and more.Their wide range of apps have been used by major brands like Disney, Coca-Cola, Netflix, and Nike — needless to say, they bring a lot of well-rounded experience to the development game.
6
US
The 6-foot-long, 140-pound Chinese giant salamander is a being that defies belief—and seemingly the laws of the physical universe.Once it grows big enough, not many critters dare touch it—save for, of course, humans.Particularly the conservationists who are working to save the creature.Really, the only place you’re guaranteed to actually find them anymore is in the country’s commercial salamander farms, which breed the things by the millions.The idea to conserve the giant salamander, then, was to use these farms to replenish wild populations around China.Great idea on paper—had the reality not been that the farms were pretty much only producing one lineage, from the Yellow River.
4
UK
National Audit Office warns of “significant risks” as digitalisation push runs behind schedule and over budgetThis week’s revelation that the Crown Prosecution Service (CPS) had been fined £325,000 for losing unencrypted DVDs containing sex abuse interviews was met with incredulity by the cybersecurity industry.The CPS had received a package of 15 unencrypted DVDs from Surrey Police on November 18 2016 with child sex abuse victims.It took a month for their disappearance to be discovered.As WinMagic’s Luke Brown put it to Computer Business Review: “It defies belief that organisations like the CPS are still seemingly playing fast and loose with personal and sensitive information.”He added: “Preventing these incidents is simple: encrypt the data so no matter where it is – on a DVD, data centre or in the cloud – only those who are meant to see the data, see the data.
6
US
BioLabs, a scientist-entrepreneur and investor-founded network of shared lab workspaces, is managing operations.The facility has capacity for approximately 100 scientists and entrepreneurs; 19 companies have already moved in.Tufts Launchpad | BioLabs, located on the university's Health Sciences campus in downtown Boston, is a fully equipped, supported and permitted lab providing entrepreneurs with the technology and resources they need to accelerate development of their companies.It is outfitted with state-of-the art equipment and provides resident companies with access to Tufts' core facilities and services on a cost-effective, fee-for-service basis.Some of these services include sequencing, peptide synthesis, and confocal microscopy, as well as facilities for preclinical research.Pepducin-based therapeutics for the treatment of severe fibrotic diseases.
3
UK
Apple’s much-maligned butterfly keyboard design has bugged customers since its release, and now its landed the company in court.The case, lodged in the Northern District Court of California, targets a number of MacBook Pro models manufactured after 2015 that feature the butterfly keyboard, which Apple has advertised as being “refined for greater comfort and responsiveness.” The filing alleges that “thousands” of owners of the devices have experienced some kind of failure as a result of the design.Apple first introduced the butterfly keyboard in 2015 with the release of its remodelled 12-inch MacBook laptop and ported the design to the MacBook Pro in 2016.While the keyboard itself doesn’t look all that much different, underneath the keys is the so-called butterfly mechanism that is supposed to make for a smoother and more responsive keystroke than the standard scissor design.Apple claims the keyboard is “four times more stable” despite its space-saving build.Users have regularly complained about a variety of issues related to the new keyboard since its release.
5
China
Jinri Toutiao has filed a lawsuit against Zhihu and Liu Yiming—the Zhihu user who posted an article on the Q site about how Toutiao is like a Trojan Horse virus—for infringement of reputation rights for RMB 1 million, according to Sina Tech (in Chinese).The article (in Chinese), headlined “今日头条与木马” (Jinri Toutiao and the Trojan Horse), quickly went viral on China’s social media after Liu posted it on Zhihu back in March.According to the People’s Court, Toutiao is asking Zhihu and Liu to issue apologies and demanding both to compensate the financial damages.The case has been accepted by the Haidian District People’s Court and is pending further legal proceedings.Toutiao claims that Liu statements of blunt accusations such as “Jinri Toutiao is capable of stealing confidential documents on your phone” have no base.Liu also wrote: “Jinri Toutiao uses the kind of technology [targeted news push] to secretly do evil deeds,” and “Basically, all sorts of authority that a Trojan Horse dreams to get, as a news aggregator, Toutiao has it all.”
2
US
Elon Musk and SpaceX successfully launched the final "Block 5" version of the company's Falcon 9 rocket on Friday, after a last-minute computer abort signal pushed things back a day.Block 5 is the upgraded model Musk says could be reflown about a hundred times.The updated rocket also has a distinctive new look, with a black interstage section that sets it apart from earlier versions.It blasted off from Florida's Kennedy Space Center at 4:14 p.m.ET on Friday, carrying the Bangabandhu satellite-1, the first satellite for Bangladesh.The launch went off like many SpaceX missions before it.
9
UK
Wombats have all the funWombats generally get tagged as cute in social media images, but on dates things can get, umm, hairy, with boffins reporting bum-biting as a prominent mating behaviour.If a male Southern Hairy-Nosed Wombat runs down a female in a burrow, he's confronted with a challenge: the marsupials' ample, muscular, and extremely solid posterior is a barrier so forbidding it's been deployed to kill dogs.Discussing a fertility research project with the Australian Broadcasting Corporation, Dr Alyce Swinbourne of the University of Queensland said securing the female's cooperation can become “quite aggressive … but it's perfectly natural and hilarious to watch”.Females are perfectly to return the favour, so in the whole process, a lot of fur is lost.It's all a serious research effort: wombats suffer from habitat loss, and the Northern Hairy-Nosed Wombat is at “critically endangered” with only a couple of hundred individuals still in the wild.
6
UK
Though it isn’t just about what school you went to, or whether you spend your weekends hunting foxes or racing dogs: it’s also where you shop.And we all assume that Aldi is not a place where Jacob Rees Mogg would go to buy his quail eggs and pheasant meat, right?So we thought we’d do the sensible thing: spend far too many hours crunching the data to figure an official, data driven answer on exactly what is the poshest supermarket.Imagine if you took everyone from a given city, lined them up by income order and picked the one in the exact middle of the line – that’s the median.(This is arguably an imperfect measure as regional differences are not taken into account – for example, London has a higher median wage but also has a higher cost of living, so using income is also not without problems – but it is the best measure we can think of.)We also excluded supermarkets in Northern Ireland and the crown dependencies.
2
US
Transcripts, diplomas, resumes — simple documents with enormously important economic consequences for their holders.The right classes or GPA on a transcript can radically change the career prospects of a young graduate, and yet, the infrastructure that manages these critical documents still centers on mailing official paper to processing centers.Now, it is announcing a $3m seed fundraise to build out this vision, led by Dave Fields of PTB Ventures.Chris Jagers, the founder and CEO of Learning Machine, has deep expertise in the space.He previously founded SlideRoom, a platform that evaluates applicants in college admissions, particularly in science and technology.“These kids started to Snapchat their grades and send them in [and they] didn’t understand why it wasn’t that easy.”
2
UK
Google’s big once-a-year developer conference kicks off Tuesday May 8.Here are the big announcements we’re expecting to see (and a few things we won’t) at Google I/O 2018.GoogleAndroid P (and Material Design 2)With a global install base of more than 2.5 billion devices (and that’s just counting smartphones), the headline act for Google I/O is all the upcoming changes to Android.That said, as Google’s mobile OS has matured, Android updates are less about big, sweeping changes and more focused on refining what’s already there.As always, there will be a number of cosmetic changes to Android as Google continues to roll out what people are calling Material Design 2, which is an update to Google’s existing visual language that features even cleaner lines, new transparent buttons and UI elements, and a lot of white space.
2
China
The Galaxy S9 and S9 Plus are still children in the fierce fight for the crown of the mobile market, however, this can’t stop the first rumors about the Galaxy S10 to circulate through the web.According to some reports, the new almighty South-Korean flagship could hit the shores during MWC 2019, this isn’t something new, but apparently, the company is preparing one more launch for the Barcelona annual fair, and this one will crush your mind.According to some fresh rumors, the company will be releasing its highly-anticipated foldable smartphone during MWC 2019.The smartphone has been dubbed as Galaxy X and carries a confident “winner” codename.Previously, the smartphone was described as “Valley” but the change of codename may indicate that the handset is really in company’s schedule for a release in 2019.Samsung supposedly brought the Galaxy X to CES during this year, the smartphone was exposed in a private meeting with some company’s directors and shareholders.
5
US
Google announced on Friday a new set of policies around how it will verify election advertisers in the U.S.Specifically, any advertiser who want to buy an election ad on Google in the U.S. will now have to go through additional verification to prove they are a citizen or lawful permanent resident, as required by law.This process will involve having to provide a government-issued I.D.and other key information, Google says, and will roll out this week.It will also require that ads include a clear disclosure of who is paying, as a part of the new requirements.The change to how Google handles election-related advertising follows a commitment the company made last year to make political advertising more transparent, in response to evidence that Russia used social media and online ads in an attempt to influence the 2016 U.S. presidential election.
3
US
Some people, when they look up at the sky and see a cloud, think “dog” or “fluffy.” And some people think “it’s a waning cumulus with a feathered edge suggesting a pressure system from the north ending in an updraft, which would probably cause turbulence.Also looks a bit like a dog.” Clearly one of those people created these complex, beautiful renderings of weather data.He and his colleagues have been working on a huge set of such data and finding ways of accurately representing it with an eye to empowering meteorologists from the TV station to the research lab.“The scientific value of our visualisation lies in the fact that we make something visible that was impossible to see with the existing tools,” explained undergraduate researcher Noël Rimensberger in an ETHZ news release.Representing weather “in a relatively simple, comprehensible way” is its own reward, really.The data in question are all from the evening of April 26, 2013, the date chosen for a large-scale meteorology project in which multiple institutions collaborated.
9
US
"Any nongovernmental organization that engages in premeditated acts of violence against persons or property to intimidate a civilian population, government or international organization in order to achieve a political, religious or ideological aim."That's the internal definition of terrorism at Facebook, according to a new blog post from the company.It's all about the violence, not a group's political goals, writes Monika Bickert, Facebook's VP of global policy management and Brian Fishman, the company's head of counterterrorism policy.And either way, governments are generally exempt.Because it determines some of the posts you see in your Facebook feed, since the company's 200-person counterterrorism team removed them.(In the wake of the Cambridge Analytica privacy scandal, Facebook is under pressure to show that it can police itself.)
1
US
Facebook has posted a job opening looking for an expert in ASIC and FPGA, two custom silicon designs that companies can gear toward specific use cases — particularly in machine learning and artificial intelligence.There’s been a lot of speculation in the valley as to what Facebook’s interpretation of custom silicon might be, especially as it looks to optimize its machine learning tools — something that CEO Mark Zuckerberg referred to as a potential solution for identifying misinformation on Facebook using AI.The whispers of Facebook’s customized hardware range depending on who you talk to, but generally center around operating on the massive graph Facebook possesses around personal data.Most in the industry speculate that it’s being optimized for Caffe2, an AI infrastructure deployed at Facebook, that would help it tackle those kinds of complex problems.FPGA is designed to be a more flexible and modular design, which is being championed by Intel as a way to offer the ability to adapt to a changing machine learning-driven landscape.The downside that’s commonly cited when referring to FPGA is that it is a niche piece of hardware that is complex to calibrate and modify, as well as expensive, making it less of a cover-all solution for machine learning projects.
7
UK
Edge-computing will go hand-in-hand with the rollout of 5G, while the architecture needed for the efficient delivery of 5G services will also rely on a cloudlet-based approach.The past decade has seen massive growth in centralized computing, with data processing flowing to the cloud to take advantage of low-cost dedicated data centres.Every mile an ADAS-equipped car travels generates gigabytes of data, but bandwidth and processing limitations hinder usage.This information is processed once and then discarded, being too dense to send to centralized cloud servers.Systems much closer to the vehicle could make use of high-speed, cost-effective wireless networks, to capture the data and use it to make informed decisions.The Necessity of Edge Computing
10
US
There have been reports about upcoming changes to Spotify’s free tier of service over the past couple of weeks, and it appears the music service is now serving the updated UI to select users.While The Verge cannot confirm if this is officially the new form of the free version for mobile expected to roll out next week, these UI changes, which include the option to play songs on demand in select playlists, would make the free tier act more like a Premium account.Last week, Bloomberg reported these updates would specifically impact mobile users, and a flyer for the company’s upcoming April 24th event recently confirmed that modifications were coming to Spotify mobile.While there are several notable changes in this version of Spotify free for mobile, perhaps the biggest is the new option to play certain playlists on demand, as seen with the “Gold Edition” playlist above.If a playlist can only be played in shuffle mode, that is now designated with a blue shuffle icon.Also new is the way individual songs are displayed while playing.
4
More

Top