Madeleine Vogel

Madeleine Vogel

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Following 17
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Image credit: Tom Werner | Getty ImagesWhile it might seem like millennials are on their computers or smartphones 24/7, that doesn’t necessarily mean they are checking their email every second of the day.As a marketer, it’s important to know when to send an email, what to include in it and ultimately, how to get someone to click on it.And if you want your email to be opened, you’ve got to hit the email sweet spot with millennials.For starters, if you’re sending marketing emails in the first place, you’re already on the right path.In a study conducted by SendinBlue, which sought to uncover the likes and dislikes of millennials concerning email marketing, 63 percent of respondents said email was their number one choice of communication with retailers, with only 14 percent choosing text messaging.
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The recent success of Pokémon GO made many people very familiar with the concept of "augmented reality": computer-generated perception blends into the real and virtual worlds.Physicists at the German Helmholtz-Zentrum Dresden-Rossendorf (HZDR) working together with colleagues at the Leibniz Institute for Solid State and Materials Research (IFW) and the Johannes Kepler University Linz (JKU) (Austria) have now developed an ultrathin electronic magnetic sensor that can be worn on skin.The results are published in the journal Science Advances (DOI: 10.1126/sciadv.aao2623).At first glance, the shiny little gold elements look like a modern tattoo.But on this extremely thin, almost invisible foil that sticks to the palm of the hand like a second skin, there are sensors which provide people with a "sixth sense" for magnetic fields.These sensors will enable people to manipulate everyday objects or control appliances both in the physical world and in augmented or virtual reality with mere gestures, similar to how we use a smartphone now.
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While a wave of low cost, standalone smart cameras — like the $20 Wyzecam — have sprouted up recently, Netgear has forged ahead at the high end of the market, targeting serious home security DIY-ers and small business owners.As such, the Arlo Pro 2 is available only in two or four-camera bundles, priced at $480 and $800, respectively.Add in the wired or wire-free operation, weatherproof design, and robust scheduling and geofencing capabilities, and you’ve got what is the most versatile and complete smart home security solution on the market.As evidenced by D-Link’s recently announced DCS-2802KT, this setup may indeed be growing in popularity.While the Arlo Pro 2 doesn’t boast the high dynamic range of the dual-exposure Nest Cam IQ, it does offer a simple brightness slider.The one downside of all of this power and flexibility is that the Arlo app (iOS and Android) is a bit cluttered.
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More than 270 French startups flew all the way to Las Vegas for CES 2018.And France’s Secretary of State for Digital Affairs Mounir Mahjoubi came there to support them.I had the opportunity to sit down and interview him about the current state of the tech ecosystem in France and how it can compete at a global level.Mahjoubi joined Emmanuel Macron’s team as the person in charge of all things digital while Macron was campaigning to become France’s President.He joined the French government immediately after the 2017 election and has been in charge of Digital Affairs.In addition to being the go-to policymaker for the tech industry in general, he’s also working on digital initiatives within the government and the French state.
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The company had announced that the price of a monthly subscription would increase from $10.99 to $12.99.I wasn't getting my money's worth with Prime, but had been lulled into complacency.I've been debating canceling my Prime subscription service for a long time, as I have almost certainly not been getting my $10.99 worth every month.While most people celebrate two-day shipping, I'm an (annoying) person who frequently lets packages sit at my office mail rack for days.Prime Now seemed like an incredibly convenient way to get things delivered quickly — and something that I always thought I would end up using more.I love Amazon shows like "Catastrophe," "I Love Dick," and "Fleabag."
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WINE lets users run Windows applications on Linux, MacOS, Solaris, and FreeBSD, plus other POSIX-compliant operating system.To do so it “translates Windows API calls into POSIX calls on-the-fly”, an arrangement its developers rate as more efficient than virtualization while “allowing you to cleanly integrate Windows applications into your desktop.”The application’s gained the ability to be “built as an APK package and behaves like a proper Android application.” It’s not perfect: the version 3.0 release notes point out that while there’s a graphics driver, “Because of restrictions of the Android window management API, only full screen desktop mode is supported.” OpenGL support is also present, albeit “limited to the OpenGL ES API that is available on Android.”Version 3.0’s headline feature is the inclusion of “A significant number of Direct3D 10 and 11 features”.Better graphics for emulated Windows applications.There’s also an upgrade to the assumed default version of Windows, from XP to Windows 7, while registry import/export has been added to make RegEdit more useful.
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Competition in the world of music streaming is heating up.In what looks like an effort to get a leg up on competitors such as Apple, Spotify is expanding its offerings to include "visual podcasts" as part of a new format called "Spotlight."Spotlight allows podcasters to complement their audio presentations with visual media, so that if your podcast is referring to a specific incident, you could make a video of that incident play in the left side of the app while you discuss it.Alternatively, you could show photos or text.The first Spotlight-enabled podcasts focus on music, pop culture, politics, and sports, but other podcasts with more specialized topics should be hosting Spotlight content as soon as next month.Many of the first Spotlight podcasts come from current popular Spotify partners such as BuzzFeed News and Cheddar.
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Researchers from six U.S. universities will collaborate in the CONIX Research Center headquartered at Carnegie Mellon."The extent to which IoT will disrupt our future will depend on how well we build scalable and secure networks that connect us to a very large number of systems that can orchestrate our lives and communities.CONIX will develop novel architectures for large-scale, distributed computing systems that have immense implications for social interaction, smart buildings and infrastructure, and highly connected communities, commerce, and defense," says James H. Garrett Jr., dean of Carnegie Mellon College of Engineering.IoT has pushed a major focus on edge devices.In most current IoT systems, sensors send data to the cloud for processing and decision-making.The cloud's centralized nature makes it easier to optimize and secure, however, there are tradeoffs.
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With podcasts enjoying a surge in revenue and VC investment and collectively surpassing 65 million monthly listeners for the first time, VentureBeat’s Paul Sawers makes a good case for why 2017 was the year of the podcast.These newcomers aren’t alone, as others like More Perfect (about the U.S. Supreme Court), Uncivil (about the Civil War), and Revisionist History from author Malcolm Gladwell, also launched history-themed podcasts in recent months.The true crime genre of podcasts is not only wed to the travails of tragedy and human relationships.Atlanta Monster tells the story of missing and murdered children in Atlanta.As the killings terrorized a community, the events would draw the attention of national press, the FBI, and public figures like Sammy Davis Jr. and Frank Sinatra.Slow Burn is a Slate podcast about the Watergate scandal that led to the resignation of President Richard Nixon.
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The White House spent nearly half an hour struggling to enable the "listening only" feature on a conference call with reporters on Thursday, 11 January.Senior White House officials were supposed to announce US President Donald Trump's decision to continue waiving nuclear programme-related sanctions on Iran during the call, CBS reported.However, both sides of the conference call remained unmuted.An unnamed White House official shot back, "It's the illegitimate media that doesn't know how to conduct themselves.Meanwhile, another White House official tried to restore order on the noisy call "so that the people in charge" could talk."I think if everyone had half a brain and common sense and muted their phones, this wouldn't be a problem," she reportedly yelled.
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Facebook is gearing up to make some major changes to your news feed.The planned changes, which focus on reducing the number of public posts from businesses, brands, and media, were outlined on Thursday in a personal message from Facebook boss Mark Zuckerberg.Zuckerberg said that feedback from the Facebook community suggests public content is “crowding out the personal moments that lead us to connect more with each other,” and as a result he intends to overhaul the feed to address the imbalance.In his message, the CEO talks much about how research has shown that “strengthening our relationships improves our well-being and happiness,” adding, “we feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”He said Facebook’s own studies show that “when we use social media to connect with people … we can feel more connected and less lonely, and that correlates with long-term measures of happiness and health.On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”
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Kia is gearing up to launch the all-new 2019 Kia Forte sedan at the North American International Auto Show in Detroit.Ahead of that official debut, Kia is teasing the all-new Forte with three renderings showing off the front/side profile, rear, and interior.The renderings look very nice.Exactly how much the actual car follows the style of these renderings remains to be seen.This is the third-gen Forte and Kia promises that it will maintain its “sporty and youthful image.” The big design change according to Kia will be a move from the cab-forward design of the previous version to a swept-back cab on the 2019.The hood has new creases for a muscular look and the Kia signature tiger nose grille is freshened.
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Don't mention not mentioning the warA pub in County Durham has been rapped by the Advertising Standards Agency after three complaints about its "German Night" advert were upheld.According to the ASA ruling, the Buck Inn in Sadberge near Darlington made a Facebook post on September 8 last year, promoting its German Night special menu.It featured in its text the famous line from the sixth episode of the BBC sitcom Fawlty Towers, "Don't Mention Ze War!".The advert's colours and style were also said to resemble Nazi imagery.Four days later, the Buck Inn's page was updated to make a newspaper cutting about criticism of the original post its profile picture.
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Although not exactly one of the most talked-about smartphone brand, Alcatel, is, perhaps, one of the oldest that still remains in use today.That despite changing owners a couple of times.It has stayed in the race, but hasn’t exactly gained headway over the past years, with its devices commonly associated with mid-tier products.The new year is an opportunity to start anew and Alcatel is redefining its design for 2018, employing a new language that, among other things, will put 18:9 screens on all tiers, whether flagship, mid-range, or entry level.18:9 is the new fad in smartphone screens but it is commonly associated with high-end models and some mid-tier ones.Fortunately, it has the support of parent company TCL.
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Removu, which has made GoPro camera accessories for several years, has a new three-axis gimbal camera to compete directly with the DJI Osmo.It’s called the Removu K1, and it looks incredibly similar to the Osmo except for one key difference: A 1.5-inch LCD monitor right on the back of the handle.That screen allows users to frame their shots without needing to attach a smartphone, a process that can be a little cumbersome and which adds weight to the system.The K1 weighs just 340 grams, already less than the Osmo’s 421 grams even before a phone is added.As for the specifications, the K1 runs neck-and-neck with the Osmo and even comes out ahead in the area of high framerate recording.It shoots 4K UHD (3,840 x 2,160) video at 30 frames per second but can shoot up to 120 FPS in Full HD 1080p and 240 FPS in 720p, whereas the Osmo tops out at 100 and 60 FPS, respectively.
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And all the researchers had to do to discover this bit of insight was inject healthy people with a bit of E. coli.After all, there’s no shortage of idioms and phrases about appearing outwardly ill: From being “green around the gills” to looking “paler than death.” But as the authors explain in their paper, there’s been surprisingly little research into whether we truly have a sense for illness.In the earlier study, 21 volunteers were injected—three to four weeks apart—with both a placebo saline solution and an endotoxin derived from a strain of Escherichia coli.The researchers hoped to test whether being sick would cause people to make riskier choices about money (it did, at least in that study).Ghastly as it might seem to expose people to literal poison, scientists have been using neutered, non-contagious endotoxins to make people mildly sick for decades, with no serious side-effects that we know of.(That’s not to say that scientists don’t have a long history of unethically exposing people to dangerous illnesses for research, of course, even as recently as this decade).
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Adding a popular brand like Harry Potter could be just the thing for Niantic’s next game, coming on the heels of Pokémon Go.But Electronic Arts once focused a huge amount of resources on brands like James Bond and Harry Potter, and it encountered oversaturation and consumer exhaustion.We looked at the pros and cons of brands versus new intellectual properties across many different franchises.My expert panelists included Caglar Eger, head of strategic partnerships at Goodgame Studios; Matthew Leopold, director of global business development at Yodo1; and Louis-René Auclair, cofounder of RocketJump Games and former chief marketing officer at Hibernum Creations.Our best known game is Empire: Four Kingdoms on both web and mobile.Yodo1 is a Chinese publisher.
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Google saved itself as much as $3.7 billion in 2016 by moving 16 billion euros between Ireland, the Netherlands, and Bermuda using infamous legal loopholes that allow it to skirt high tax responsibilities overseas, according to a report from Bloomberg.Citing regulatory filings in the Netherlands, the report explains how Google continues to use the “Double Irish” and “Dutch Sandwich” loopholes to cut its foreign tax bill.In 2016, Google saved seven percent more than it did in the year prior, at a tax rate of 19.3 percent.“We pay all of the taxes due and comply with the tax laws in every country we operate in around the world,” Google said in a statement given to Bloomberg.”We remain committed to helping grow the online ecosystem.” Similar to Apple, which was recently ordered by the European Union to pay the government of Ireland billions in back taxes, Google makes ample use of arcane tax loopholes to shuffle overseas revenue to tax havens, with stops in the Ireland and the Netherlands on the way to Bermuda, which enjoys a corporate income tax rate of zero.Google does this by using what is effectively a shell company in Ireland to collect overseas ad revenue, a Dutch subsidiary to hold that revenue, and another Irish shell company, this one physically located in Bermuda, with the right to license Google’s intellectual property to ultimately report it as income.
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The International Space Station isn't the only spacecraft orbiting the Earth.In fact, it is accompanied by the Hubble Space Telescope, satellites within the Earth Observing System, and more than 1,000 other operational spacecraft and CubeSats.In addition to spacecraft, bits of orbital debris - human-made objects no longer serving a purpose in space - are also in orbit.With an estimated more than 100 million pieces of orbital debris measuring smaller than one centimeter currently in Earth's orbit, they can be too small to track, but many are large enough to cause damage to operational spacecraft.The space station has orbital debris shields in place to protect from debris less than 1.5 centimeters in size.Larger debris pieces are tracked by ground control, and if needed, the space station thrusters can be used to safely move station away from the debris.
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We endured plenty of the drama Uber packed in for every five-hundred twenty-five thousand six hundred minutes of 2017 — and what a year!From protests to a major sexual harassment probe, the ousting of co-founder and CEO Travis Kalanick, the crowning of new CEO Dara Khosrowshahi, the promising hints of that long-awaited IPO and an on-going lawsuit with Google over self-driving cars.Uber, out of any tech company, arguably kept us the busiest here at TechCrunch in 2017.For those who just can’t get enough (or would like to remember just what happened when) we’ve compiled this nifty timeline to walk you through it all again.So buckle up and enjoy the ride down memory lane.
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