Madeleine Vogel

Madeleine Vogel

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Following 13
UK
Not content with replacing Apple as the world’s second-largest smartphone company, Huawei took a jab at the Cupertino firm last month with ads for the Mate 10, which it calls the “real AI phone.” In addition to the standard version of the upcoming flagship, Lite and Pro models will also be released later this month.Thanks to prolific leaker Evan Blass, new images of the latter device have hit the web.Huawei Mate 10 Pro pic.twitter.com/3RgjObXmw6— Evan Blass (@evleaks) October 1, 2017Unlike the other two versions, it seems the Mate 10 Pro will be another flagship smartphone to feature a minimum-bezel design.It measures 5.99 inches and uses the same 2880 x 1440 resolution and 18:9 aspect ratio found in LG’s V30.
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Cloudflare Workers offered to customize contentBit caching biz Cloudflare on Friday teased website publishers with the prospect of being able to run JavaScript at the edge of its content delivery network, a capability that promises performance, security, and reliability improvements.The outfit puts copies of customers' websites and content at various locations around the globe to enable speedy delivery and provides an efficient path to customer servers.It also does other things, like protect against malicious web traffic.Making its edge points programmable would be appealing to customers, because it would allow them to run code designed to address local issues that aren't necessarily relevant elsewhere.One way to do this, explained Cloudflare tech lead Kenton Varda, would be to run virtual machines or containers for every customer endpoint, but that would be expensive and complicated.
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Q: I'd like to create a TV commercial for my flower shop.I'm assuming that cable will be my best bet since I've heard it's less costly, but I'm still not sure how to get started.Do you have a memorable message in mind?Good advertising is about your customers and how your product or service will change their world.So don't focus on the flowers.But I've seen thousands who have failed because they were saying the wrong things in their ads.
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Guerrilla Marketing teaches us to establish a marketing calendar that will guide us, help us budget and be an evaluation tool when determining effective marketing methods.While this is good and part of any good PR program, effective PR can take many forms.This includes newspaper officials and reporters, editors, management and similar titles from radio and TV stations.Meeting people from the media also gives you a reason to follow up later, which helps you establish good relationships with those that control the news and features.Related to an event is the press conference.Fact sheets, newsletters and brochures for customers and prospects: This almost sounds more like part of the marketing plan vs. the PR plan, but these marketing vehicles can be tailored to support PR and one-time situations and enhance media relations.
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Can the Uber CEO talk the company out of hot water?Uber CEO Dara Khosrowkshahi and Transport for London (TfL) will meet next week to discuss the ride hailing firm’s licence.After being in the job less than a month, Khosrowkshahi is facing Uber’s biggest test yet, as he meets with TfL boss Mike Brown following the department’s decision to rid Uber from the streets of London, last week.The new CEO hopes to discuss the company’s operations, to come to an agreement to revoke the decision to ban Uber from the country’s Capital.Just a week ago TfL gave the ride-hailing firm time on their licence, after coming to the decision of not renewing Uber’s licence after deeming it ‘not fit and proper’ to be operating, following a series of allegations and legal proceedings regarding sexual harassment and unfair working conditions.Although Uber’s licence is due to expire this weekend, TfL gave the company 21 days to appeal the decision and during that time Uber can still operate across London.
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September is Childhood Cancer Awareness Month … but it’s difficult, even for sufferers, to drum up the wherewithal to begin broaching the subject.“It’s our goal to help the more than 4,600 children diagnosed with a primary brain or central nervous system tumor each year,” says Robin Boettcher, president and CEO of the Pediatric Brain Tumor Foundation.This story takes place on a pirate ship, led by a parrot named Captain Beakbeard … and his first mate Quincy, a tiny man who sits on his shoulder.Beakbeard explains the role of cells in the body, illustrated with happy little bean-shaped pirates going about their business.He talks about what happens when a cell goes rogue (walk the plank!Each video was produced by different animation, music and sound-design partners from all over the world, who were given a script from RPA and offered the chance to bring their own unique imaginary friends to life for a heartening cause.
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Adding testimonials is probably one of the easiest ways to improve your website, and a good one can generate more selling power than some of the best sales copy out there.Whether your customers are raving about what your product has done for them or about the great service you gave, they're telling your visitors first and foremost that they had a positive experience with your products and company.Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life--and can help them, too.It's the first time in five months that anyone had really purchased anything."If you sell primarily to seniors, for example, ask your customers if you can include their age along with the testimonial.
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He went on to say, "That idea has made a huge impact on my business, and I don't hear you talking about it very often."When I first started in business several decades ago, I must say that I had no idea how important it was to focus on branding my company and myself in the marketplace as a way of enhancing my networking efforts.I understood the concept from an advertising and marketing perspective, but as a small-business owner, I didn't have the advertising budget to effectively mold myself or my company into any kind of brand (at least, that's what I thought).It wasn't until the early '90s that I started to think about branding and how it would help my networking efforts.What I needed to do was to expedite that process while still creating genuine credibility with others.Well, the bottom line is, hearing it and doing it are very different things.
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Marketing is such an important part of your business that it must be practiced daily, much like a habit, in order to really get the attention and momentum it deserves.The surest way to keep your focus on the important task of marketing is to schedule it as you would appointments with your best customers.When you have an appointment marked on your calendar, you'll most likely keep it.Making appointments for and creating a systematic approach to marketing is a great way to ensure you take a short- and long-term approach to building marketing momentum in your business.Here's how to schedule marketing into your busy life:Annually: Create a wall-size annual marketing calendar that allows you to look pretty far forward and schedule bigger tasks, such as redesigning the website, hiring a marketing assistant and so on.
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Baseball and apple pie are good, too.Yes, it's possible, and I'm not talking about unintentionally turning yourself into a nonprofit by being too good to your customers.Pick your favorite search engine and enter "customer focus."You'll find that at least half of the entries describe the benefits of customer focus as accruing to the seller.Most tend to skip over the part about the benefits to the buyer--it's all about how customer focus helps your sales.Let me phrase this in a more provocative way: The more you think about how customer focus benefits you, the seller, the more you come to resemble a vulture.
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I have a love-hate relationship with QR (quick response) codes.These boxy symbols--which you see lurking about in stores and publications and on product packaging, business cards, ticket stubs, direct mail--function as a kind of bar code on steroids, allowing people who read them with a smartphone app to visit websites, access discounts or otherwise engage with a brand.Here's an example of why I hate them: The other night I picked up a pizza at a local restaurant.Recently, a code I scanned on an in-store poster linked to the homepage of (doh!)The codes are designed to connect easily with customers on the go (the quick part of QR) and encourage their engagement (the response part).Over the next decade, the mobile web will become a major conduit for relationships with your customers.
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Adding game elements to traditional marketing campaigns can help make them more interesting and engaging.Expert Gabe Zichermann offers examples of how these three well-known companies used gamification in their campaigns and saw big results:Nike Plus: An online community for runners that encourages competition between users."One of the most interesting elements … is hearing Lance Armstrong congratulate you on a great run," Zichermann says.Chase Picks Up the Tab: By using a Chase debit card, winners get a text from Chase saying the company paid for a particular purchase.It makes a "boring" interaction such as swiping a debit card more fun.
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Selling properties to professional athletes is a niche that Birmingham, Mich-based realtor Jason Abrams discovered by accident."I got a referral from a colleague to help an NFL player who was moving to Detroit," he says."I later learned that the average homeowner moves once every seven years -- the average athlete, however, moves five times in nine years.I decided to find a way to receive more of those leads."Almost eight years later, he's sold dozens of homes to clients like Derrick Morgan of the NFL's Tennessee Titans and Greivis Vasquez of the NBA's New Orleans Hornets.His jet-setting work as sports realtor is the subject of HGTV's new reality show Scoring the Deal.
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The following is the sixth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.I was working on baby lotion and baby powder, yet I had never held a baby before in my life.I had to immerse myself in the life of being a mom, if I was ever going to understand my customer's needs.Many marketers define their target customers by demographic profiles alone.But really understanding your customer should go beyond knowing facts like their gender, age and geographic location.Has she prepared her nursery yet?
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As smartphones, tablets and other mobile device proliferate, shopping has evolved from a discrete activity into a continuous and always-on process.The most effective way to do this is by creating a multi-channel messaging strategy, one that addresses specific customers needs, provides valuable content and nudges shoppers toward purchase.Email is a particularly good messaging channel to get people into the shopping mindset.Retailers with apps can also use an in-app news feed to drive consideration via smart editorial content, new product announcements and seasonal promotions.Push notifications are an excellent marketing channel to achieve this goal, as they give retailers direct access to their audience, wherever they may be.For example, Walgreens uses push notifications to alert app users about their prescriptions when in close proximity of a retail location.
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Ask anyone in business if they've heard of big data, and by now, the answer is probably yes.For the majority of 2013, big data dominated the media discussion as businesses big and small sought to make sense of what exactly it is, and more importantly, what they should do about it.The three biggest challenges associated with big data investments include determining how to get value from data, defining the big data strategy and obtaining the skills and capabilities needed to make sense of it in a meaningful way.Related: Why Spending on Big Data Isn't a Waste (Infographic)It’s my view that we are on the cusp of the second wave of the big data revolution.If the first chapter was about investing in the technology to harness the insight and analysis from data, the second is about using big data to quickly get to revenue.
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Buyers do not want any surprises.And, most importantly, they want producers to have integrity in the products they are producing.Yet, the team behind Whole Foods knew decades ago something new was on the horizon.They knew that customers were craving a healthy and, ultimately, ethical alternative to fast-and-mass production.They wanted a single destination for shopping a curated selection of healthy products that taste delicious.With 30 new locations opening up around the world this year and record profits, it seems they are onto something.For companies to not only survive in this environment but also thrive, we have a few tips:There are billions of things to buy out there and there are very efficient ways of getting those things.
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A century ago, the world reneged on a vow to give them their own state, carved from the carcass of the Ottoman Empire after the First World War.Saddam Hussein was so intent on Arabizing Iraq’s Kurdistan that he paid Arab families to unearth long-dead relatives and rebury them in Kurdish territory—creating evidence to claim Arab rights to the land.He also razed four thousand Kurdish villages and executed a hundred thousand of the region’s inhabitants, some with chemical weapons.In a historic but controversial referendum, more than ninety per cent of voters endorsed a proposal to secede and declare their own country.The world has resisted addressing the issue since the popular protests in 2011, known as the Arab Uprising, or Arab Spring, spawned four wars and a dozen crises.Meanwhile, the outside world has invested vast resources, with several countries forking out billions of dollars in military equipment, billions more in aid, and thousands of hours of diplomacy—on the assumption that places like Iraq, Syria, and Libya can still work as currently configured.
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"We're releasing the Beta of a whole new Firefox, one that's powered by a completely reinvented, modernized engine," Nick Nguyen, who leads product development on the browser, said in a Tuesday post to a company blog.Firefox Quantum relies on a revamped rendering engine, in particular a new CSS (cascading style sheets) layout engine, which was, along with other components, written with Rust, a language that originated at Mozilla's research group.The result, claimed Nguyen, is a significant speed improvement, because the engine runs in parallel across multiple processor cores."Firefox Quantum is about 2X faster than Firefox was a year ago," he said, citing the Speedometer 2.0 benchmark, and comparing Quantum to March's Firefox 52.Although Mozilla has been working on Quantum since 2013, it was only 11 months ago that the company's head of engineering pledged to ship major improvements to core parts of the browser in 2017.The plan then - and which remains in place - was to slowly replace components in the current Gecko engine with ones crafted by the "Servo" project.
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Ensuring people regularly visit and engage with your website is a critical requirement in the new digital landscape.Everything from improving conversions, increasing traffic, boosting SEO rankings, lowering bounce rate and or increasing customer's time on site is mentioned.The search engines have established that rich and engaging content is an essential piece in their ranking algorithms.With regards to customer interactions metrics such as: time on site, bounce rate and conversions, a blog can help all of these aspects.And with strong calls to action and great designs, a blog can also be an excellent conversion tool for your business.So, what are some of the strategies you can implement to see similar results?
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