Madeleine Vogel

Madeleine Vogel

Followers 11
Following 16
US
NBCUniversal is attempting to crack the twin bugbears of quality content and measurement by staging a media summit on 28 November at which it is hoped these issues can be thrashed out once and for all.Attended by media buyers, TV networks, digital media, video distributors, ad-tech platforms and some hand-picked advertisers the gathering will seek to arrive at a standard methodology for deciding where adverts are placed and measure their viewers.Corralled by NBCUniversal’s ad sales chief Linda Yaccarino, delegates will be invited to an intimate setting in which they will be invited to set aside professional rivalries in the interests of arriving at a mutually beneficial code of practice.At stake is millions of dollars in advertising as advertisers query the value of content on platforms such as YouTube or the robustness of Facebook’s metrics, which it is feared could curtail potential revenues.Thus far initiatives have been limited to competing coalitions of media companies, thwarting efforts to create an industry-wide framework for audience measurement; transparency in reporting ad results; and creating safe environments for advertisers.NBCUniversal is no stranger to acting as an honest broker after trailblazing the introduction of a new audience metric which calculated how many people actually watched adverts rather than simply skip through them.
US
BuzzFeed’s Product Labs has cooked up another IRL item for fans to enjoy offline: a board game.Unlike other games on the market, this physical game gets players posting, texting and tweeting potentially embarrassing content in a new game called Social Sabotage.“Technology fails are the funniest fails, from an autocorrect gone wrong, to a text message meant for your girlfriend sent to your dad, to the picture you tweeted but meant for a DM,” said Ben Kaufman, head of BuzzFeed Product Labs.“Social Sabotage takes a lighthearted look at the miscommunications and misadventures of life in the digital age, and allows us all to have a little fun with our carefully crafted social media personas.”Social Sabotage is one of a handful of items that Product Labs has developed for the company including Homesick candles, a customizable Tasty cookbook and the GlamSpin (a fidget spinner-esque product with lip gloss).The two types of cards in the game are Where and What; Where cards tell players the type of content they’ll be posting or sending, and the What cards determine the content itself.
Sweden
Webbläsaren Tor är menad att dölja vem du är och var du surfar ifrån, men en ny sårbarhet som fått smeknamnet Tormoil riskerar att läcka precis den informationen.Problemet uppstår när en Tor-användare klickar på en länk som börjar med file:// istället för http:// eller https://.I det läget ”kan operativsystemet komma att ansluta direkt till värden, och kringgå Tor”, skriver organisationen bakom webbläsaren i ett blogginlägg.Så istället för att din anslutning anonymiseras via Tor-nätverket, kan sajten du surfar till se din faktiskt ip-adress.Tors utvecklare säger att de inte känner till att någon utnyttjat buggen för att kartlägga användare, men det är förstås inget belägg för att det inte hänt.Organisationen bakom Tor har släppt en uppdatering, version 7.0.9, som täpper till säkerhetshålet.
US
Not On The High Street is encouraging Christmas shoppers to use their memorable family anecdotes to inspire thoughtful gifting.Working with Mother, the online marketplace has launched three seasonal tongue-in-cheek ads telling the story of a mother, a teenage boy and a grandmother who all deserve something thoughtful this Christmas.“Our campaign takes a lighthearted view on family moments which warrant a little extra thought going into the gifts we give for the people who really matter, in particular those occasions which leave a lasting impression,” explained Sarah Atkins, brand and creative director at Not On The High Street.“We have over 5,500 small creative business partners across the UK who create truly bespoke gifts…we are proud to say they make it possible to find that truly unique, thoughtful gift for the people that mean so much to you this Christmas.”Mother creative director, Larry Seftel, added viewers should “see something familiar” in the subtleties of the stories.The integrated campaign launches today (Sunday 5 November) with slots during Paddington, ITV’s X Factor and Channel 4’s Gogglebox Celebrity Special.
US
Social media provides a platform for everyone, and censorship is never the answer in an open society.Last week, the telecom regulator of Afghanistan attempted to block the popular messaging services Telegram and WhatsApp with a letter sent to internet service providers.The edict seemed to have little effect according to most accounts, however, as the services seemed to be operating with very few problems on both private and state-run service providers, as reported by Reuters.Although WhatsApp was not accessible for some users, it’s unclear whether that was due to government interference or the worldwide problems plaguing that particular app.Shahzad Aryobee, acting minister for telecommunications, posted a Facebook message claiming that the telecom regulator ATRA was merely upgrading its service with gradual blocks on the two services, citing complaints about inefficiency.“The government is committed to freedom of speech and knows that it is a basic civil right for our people,” he said.
US
So as soon as the iPhone X emerged on Friday, the scratch-and-burn tester JerryRigEverything decided to see how much torture the $999 phone could take.He's done it with all the latest phones.Though Samsung's Galaxy Note 8 came through rather well, Google's Pixel 2 buckled under pressure.Does it have flaws that will make it a sorry mess within days or weeks?Finally comes burning and bending.The stainless steel sides stood up well to gouging.
UK
I've played hundreds of games in my life and only a few deserve a place upon my shelf.The rest end up in the recycle bin (metaphorically speaking).The five-star titles are easy to remember but many of the rubbish games get lost in the fog of time.I'm sure you all will remind me of worse games but the worst one that I can recall was Assassin's Creed Unity.Ubisoft should be ashamed of itself for releasing that title.Even putting the multitude of bugs that the game shipped with aside, I did not find the story that engaging.
Sweden
BMW-gruppen, Daimler, Ford Motor Company och Volkswagen-gruppen (som även inkluderar Audi och Porsche) meddelar att de kommer gå samman för att bygga ett nätverk med laddningsstationer för elfordon, Ionity.Vid 2020 förväntas Ionity ha 400 laddstationer runt om i Europa, rapporterar Techcrunch.Ionity räknar med att ha sina första tjugo stationer redo redan vid slutet av året och totalt 50 stycken under 2018.Varje laddstation ska ha en kapacitet på 350 kw och använder sig av Combined Charging System (CCS) som stöds av Bmw, Daimler, Ford, Volkswagen, Hyundai och Tesla.Målet med Ionity-samarbetet är att göra det lättare för elbilägare i Europa att resa längre sträckor samt skapa en infrastruktur som gör det mer attraktivt att äga en elbil.Laddningsstationerna kommer placeras ut baserat på förhandlingar med både offentliga och privata aktörer.
Sweden
Två amerikanska bombflygplan av typen B1 har tillsammans med stridsflygplan från Sydkorea och Japan övat nära den koreanska halvön, enligt det amerikanska flygvapnet.Flygningen, med två bombflygplan baserade på Guam, utfördes inte som svar på någon provokation utan som en del av ett återkommande övningsschema, enligt flygvapnet.Enligt Nordkoreas statliga nyhetsbyrå KCNA utförde bombplanen simulerade attacker mot mål i landet.De allierade planen övade på en överraskningsattack mot Nordkorea, enligt Pyongyang.
US
Apple on Thursday reported sales and earnings well ahead of projections, and said holiday sales should be a record and ahead of many analysts' expectations.The company sold 46.6 million iPhones last quarter, which came in about 500,000 units ahead of expectations.Axios reports: Going into the earnings report, there were concerns about both iPhone 8 demand and iPhone X supply.Thursday's report should go a long way toward answering those questions.Sales were up in every region expect Japan, where business was down from the prior year, though up sequentially.Notably, the company finally saw a much-needed turnaround in Greater China, where sales of $9.8 billion were up 22% from the prior quarter and 12% from a year ago.
US
WeWork has money to blow, so the $20 billion startup is putting some of it toward a second headquarters — this time in San Francisco instead of New York, Recode reports.The plan is to locate the HQ in the new 61-floor Salesforce Tower, which is slated to open next year.WeWork will lease out three floors in the “Bay” area of the tower, which Salesforce Tower describes as “the best vistas to the City, Golden Gate and Bay Bridges.” The plan is for those three floors to serve as both a headquarters for the company’s employees and co-working spaces for WeWork customers.WeWork, which recently raised a behemoth round of $4.4 billion from SoftBank, has several co-working spaces in San Francisco, so it might as well make its presence official with the opening of a new HQ.With the new headquarters in San Francisco, WeWork is hoping it will attract more potential engineers and ultimately be good for recruiting.“WeWork has a very strong community in San Francisco, and as we look to the future, technology is going to become an increasingly important part of our platform,” WeWork Chief Product Officer Shiva Rajaraman said in a statement to TechCrunch.
Sweden
Ett nytt mätkoncept kontrollerar automatiskt formen på produkter direkt under tillverkningsprocessen.Systemet kallas Sivpro, och ska nu långtidstestas hos fem industriföretag runt om i Sverige.Sivpro (Shape Inspection by Vision in Production) har utvecklats under ledning av Mikael Sjödahl, professor i experimentell mekanik vid Luleå tekniska universitet.Konkret handlar det om att montera synkroniserade kameror i en ”mätbur” ovanför transportbandet, vilka samtidigt fotograferar produkten eller komponenten ur olika vinklar.– Dels finns det stora fördelar rent handhavandemässigt, genom att man plockar bort ett moment från nuvarande process där en operatör tar komponenten till ett mätlabb.Tidsfördröjningen skapar problem i produktionsprocessen, det som produceras medan man kontrollerar måste sättas i någon form av ”karantän” tills mätningen är klar, säger Mikael Sjödahl.
US
Not only are the Golden Knights off to an 8-2 start, but they also rank in the top 10 of the most expensive average prices on the secondary market according to TicketIQ, the company I founded.If the Golden Knights can maintain anything close to current attendance and demand levels, their sports gambling-friendly approach may do more than just help the NHL solve the “warm-weather problem.” In the face of larger screens and threats like virtual reality, it could be the biggest boon to event attendance since the advent of the dome.Behind Auston Matthews, one of the NHL’s biggest young stars, Maple Leafs Nation is as excited as ever and hoping to break their 50-year drought.Since moving from Winnipeg to Phoenix in 1996, the Coyotes have had as many division championships as bankruptcies, and have only advanced past the first round of the playoffs once.Amidst those inexorable forces, gambling may be their great equalizer.Through his company, Monumental Sports, Leonsis has invested in a European company called Sportradar, which he describes in the same interview as “having deep ties to integrity assurance in the gambling world.” With the endless possibilities that could come from the opportunity for in-venue betting, “integrity insurance” sounds like a good bet for the future.
UK
Most are your typical cheesefest titles with the predictable jump scares like Five Nights at Freddy’s (my daughter’s favorite) although once in a while, we’ll stumble on games that are just too terrifying to finish.These games usually have an atmosphere that creates more chills than the monsters within — Silent Hill is a good example.You have no weapons to defend yourself and can only save at campsites which are spaced relatively far apart and not easy to find.Worse than that, if you die, you spawn back at your last camp which could be miles and miles away from where you are exploring.Alien: Isolation is one of those.There have been many video games based on these films but this is the only one that consistently caused pressure in my bladder.
US
If we want fibre to the premises throughout the UK everyone needs to chip in, including wholesale customers and the state, says Openreach.In an announcement entitled ‘Industry welcomes Openreach ambition to build a large FTTP broadband network’, the semi-independent fixed-line wholesale arm of BT revealed its recent consultation seemed to go well.Everyone agrees FTTP would be great, but inevitably opinion is divided about who should pay for it.In principle the return on network investment comes from charging more for improved services, but we’re in an era when people seem to expect constant upgrades without resulting price increases, so Openreach is struggling to see where the ROI is going to come from.The answer is to spread the investment risk, according to Openreach, which was also beating this drum at BBWF last week.“We believe that under the right conditions, we could build FTTP connections to ten million homes and businesses by the mid-2020s,” said Clive Selley, CEO of Openreach.
UK
Last week Facebook's vice-president of ads, Rob Goldman, said on Twitter that the technology giant did not and had never carried out the practice."Just not true," he tweeted in response to a call for people's stories of occasions when they believed it had happened.We saw wedding ads before we announced our engagement"My fiancee and I both had wedding ads the day after we got engaged, before we had told anyone," said Nate, from Springfield, in the US."Whenever the phone connected to the hearing aid, there would be an audible change, like a little click, because it would be switching from streaming the world around me to audio from the hearing aid."In both the Facebook Messenger app for iOS and the main Facebook app, I would hear that click, the flipping over of the audio source for my hearing aid, at inexplicable times, including when I had audio from apps disabled."
China
It is already in the public knowledge that Oppo will be holding a press briefing on November 2nd, where it is due to release the Oppo R11s and the plus size R1ss.Now it seems Oppo may not only introduce just the Oppo R11s, the company may have perfected plans to churn out two or more devices alongside the R11s judging by the recent appearances on TENAA of two Oppo phones – the Oppo A73 and Oppo A79.Similar to the newly certified Oppo A73, the upcoming Oppo A79 features a design with no trace of bezels on either left or right, but the true state of the bezels on the bottom cannot be ascertained now due to the fact that TENAA only listed the black variant which doesn’t clearly showcase the display front.As for specifications, the Oppo A79 features a 6.01″ display with 18:9 aspect ratio and a 2160 x 1080p FHD pixels resolutions.Under the hood is an Octacore processor with a clock speed of up to 2.5GHz coupled with 4GB + 64GB of storage.The phone has similar camera setup with the Oppo A73 and that includes a 16MP rear + 16MP front camera, while it would boot Android Nougat 7.1 out of the box.It comes in at 157.3 × 76 × 7.2mm, 140g and will come fitted with a 2900mAh battery.
UK
Jennifer Appel and Tasha Fuiava set off for Tahiti on May 3rd, but suffered engine failure and even a broken mast.To make matters worse, their phone fell overboard on the first day.The two women, both from Honolulu, Hawaii, were finally spotted on Tuesday by a Taiwanese fishing vessel roughly 900 miles southeast of Japan.The USS Ashland, a 610-foot Navy ship, set out to find them and arrived by 10:30am on Wednesday morning.“I’m grateful for their service to our country.They saved our lives,” Appel said in a statement released by the Navy.
US
Samsung must have felt a touch of glee when reports surfaced that Google's new phones might be running into problem or two.When it comes to finer Android phones, Samsung has largely been dominant.Google's new Pixel 2 and 2 XL phones have certainly generated admiration, particularly for their cameras.The devices seem to have visual issues.First, some noticed the colors on the phone's screen seemed muted.There are no jokes about Google, which the more combative might find a pity.
US
Research from Verto Analytics shows the time we spend playing games on our phones is levelling off, but we’re getting more accustomed to virtual assistants.Using data gathered between data gathered between June 2016 and July 2017, the Verto team has said the market penetration for personal assistant devices grew 295% year-over-year from 1.7% to 7.4%.Admittedly it is still a pretty small percentage, but considering the hype has only started gathering steam over the last few months, it is a pretty positive sign.By May next year, the team anticipate the penetration of assistants such as Siri and Alexa will be around the 10% mark, which it believes will create an opportunity for brands, publishers, and advertisers to extend their audience reach.While the numbers are perhaps a bit higher than we expected, it shouldn’t come as too much of a surprise.With advertising campaigns from the likes of Amazon and Google littered across our TV screens promoting smart home devices, it is unsurprising the idea is becoming normalized.
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