Mark Moore

Mark Moore

Followers 28
Following 28
US
I hesitate to distinguish multichannel marketing as something that needs to be contemplated, somehow separate from—what?When every element of media is one click away on a device that’s in your pocket or hand every waking moment of every day, the notion of channels is quaint.So why do we as marketers still look at channels one at a time?Why is there a disconnect between what we know about marketing across channels and what we actually do?I even catch myself doing it, almost every time I ask about ROI.To clear my head of this monochannel myopia, I turn to a trusted recipe for using multiple channels to connect with prospects, convert prospects to customers and keep them coming back for more.
US
This video is part of our series on Lille’s Maker Faire.To stay up-to-date on releases (and to find out more), check out our master post here.So, welcome one and all, to the world of musical pineapples.This concept comes from Playtronica, a company that aims to educate people through the use of – as they put it – audio experiences.They work with a bit of hardware called the Playtron.It’s then connected to a computer so when you touch the, uh, instrument (?)
Sweden
Ett nytt svenskt ehandelsbolag ska noteras på Stockholmsbörsen före sommaren, enligt källor till Di.”Modebranschen kommer att bestå av storspelare och nischade aktörer som oss.Allt däremellan kommer att försvinna”, säger vd:n som dock inte vill kommentera eventuella börsplaner.Stockholmsbörsen ser ut att få en ny nätbutik bland sina listor senare i vår, sannolikt i maj. Enligt Di:s uppgifter är nämligen svenska Bubbleroom på väg att noteras och bolaget uppges just nu föra samtal med investerare.Årsredovisningen för 2017, den senast tillgängliga, visar att bolaget omsatte cirka 190 miljoner kronor och levererade ett rörelseresultat på 9 Mkr.Vd:n Ville Kangasmuukko Nordström uppger i en intervju att han inte vill kommentera Di:s uppgifter men säger att bolaget just nu ser över en rad alternativ för att säkra den framtida tillväxten.
UK
A major US restaurant firm has acknowledged a security breach after reports indicated more than 2 million payment cards had been stolen from the company’s customers and sold online.But Earl Enterprises, which owns the Planet Hollywood restaurant chain, along with others including Earl of Sandwich, Bertucci’s and Buca di Beppo, faced questions after it emerged that the company took about one month to control the breach, after being alerted to it in February of this year.The hack also lasted an unusually long time, roughly 10 months, beginning in May of last year and continuing until 18 March, 2019.Earl said hackers had installed malcious code on point-of-sale systems that allowed them to copy card details, and provided a tool allowing users to look up the locations of affected outlets.Online orders and those paid for via third-party platforms weren’t affected, Earl said.The breach came to light after a trove of some 2.1 million credit and debit-card details went up for sale on a popular hacker forum in February, 2019.
2
UK
Earlier this year, Jeff Bezos beat the National Enquirer to the punch by announcing the dissolution of his marriage – which the tabloid was planning on blowing up anyways in the form of a lengthy expose of his affair with news anchor and media personality Lauren Sanchez.The point of this alleged blackmail, Bezos said, was to derail an investigation into who obtained his sexts, as well as force him to issue a statement denying that the Enquirer’s marching orders came from someone with a political motive and that AMI or anyone associated with it had engaged in hacking.Bezos implied that someone with a vendetta against him, such as Donald Trump or the notoriously authoritarian Saudi Arabian government, could have been involved, though so far the trail has led to Lauren Sanchez’s pro-Trump brother and alleged AMI serial snitcher, Michael Sanchez.Well, on Saturday the security researcher running Bezos’s investigation, Gavin De Becker, wrote in the Daily Beast that his team believes it was indeed the Saudis.According to De Becker, the motive was to hit back at Bezos, who owns the Washington Post, which has understandably been highly critical of the Saudi government’s brutal torture and murder of their colleague, dissident journalist in self-imposed exile Jamal Khashoggi.The first is that AMI appears to have done its best to serve up Michael Sanchez’s name on a platter:
4
US
A report on Thursday from a British government oversight group found that Chinese telecom-equipment maker Huawei has basic, but deeply problematic flaws in its product code that create security risks.The findings come amid a concerted Trump administration effort to ban Huawei products around the world (particularly in 5G wireless networks), because of concerns that Huawei devices are controlled by the Chinese government or that Huawei would take orders from Beijing to undermine its security protections if asked.The report does not conclude that the bugs are intentional backdoors created for the Chinese government.Such broad exposure is still problematic—it could be exploited as well by US espionage agencies and the rest of the Five Eyes, but that’s of less concern to the White House.It has a front door," says James Lewis, a former State Department official and director of the Center for Strategic and International Studies' Technology and Public Policy Program.But it's seen as a tool of a very aggressive Chinese government."
9
US
Everyone loves a good old-fashioned, all-natural fruit smoothie.If you want to make things a bit more high tech and, well, less natural, however, you might want to check out California startup Blendid.While its smoothies are just as packed with natural ingredients as any you’d find elsewhere, its means of preparing them — using a robot — is a whole lot more cutting edge.The company’s one-armed autonomous robot is capable of making its blended fruit drinks at an impressively fast rate.In doing so, it hopes to be able to deliver custom smoothies to customers without the same time spent lining up that they might be used to.“The consumer’s experience is completely digital,” Vipin Jain, co-founder and CEO of Blendid, told Digital Trends.
7
UK
Do human beings have a magnetic sense?They think it helps creatures including bees, turtles and birds navigate through the world.Scientists have tried to investigate whether humans belong on the list of magnetically sensitive organisms.For decades, there’s been a back-and-forth between positive reports and failures to demonstrate the trait in people, with seemingly endless controversy.The mixed results in people may be due to the fact that virtually all past studies relied on behavioral decisions from the participants.Such faint impressions could easily be misinterpreted – or just plain missed – when trying to make decisions.
1
Sweden
En 50-årig man från Litauen har dömts som skyldig till bedrägeri efter att ha svindlat Facebook och Google på 122 miljoner dollar, motsvarande 1,1 miljarder kronor, rapporterar nyhetsbyrån Reuters.Mannen har erkänt brott och gått med på att ingå en förlikning i USA, dit han utlämnades från EU redan 2017.Han riskerar ett straff på upp till 30 års fängelse när den slutligtiga påföljden ska bestämmas i juli.Enligt åtalet låtsades mannen, tillsammans med flera icke-namngivna kumpaner, vara en asiatisk hårdvaruleverantör som Facebook och Google har affärsrelationer med.Med hjälp av förfalskade affärsavtal, brev, fakturor och mejl lyckades de sedan få de två techjättarna att betala för varor som de egentligen inte hade köpt.50-åringens uppdrag i härvan var att sätta upp bankkonton och driva ett bolag i Lettland, dit pengarna fördes över.
US
If you thought it was a little weird that Apple would ship its first wirelessly-chargeable AirPods headphones without Apple’s wireless charging pad — the long-delayed AirPower mat — we’ve got some brand new ammo for the conspiracy theories swirling in your brain.MacRumors is receiving reader tips that the new AirPods wireless charging case comes with a picture of AirPower right on the back of the box.I am pretty sure “Yes” is the only appropriate thing to say in this particular situation.While many of us are likely to see this as the latest sign that Apple planned to ship the AirPods and AirPower at the same time or that AirPower is at least imminent — also see, this surprisingly official image of the pad charging an iPhone XS — I have an alternate theory.You see, Apple’s gotten pretty savvy to social media recently.And by Apple, I of course mean Tim Apple.
10
UK
While it still trails behind competitors like Amazon and Netflix, with shows spanning multiple genres, it’s safe to say Apple’s done its best to stack the deck in its favour—even if edgier content isn’t on the table thanks to the company’s family-friendly bent.But in case your eyes started to glaze over during the event, here’s a list of all the shows that Apple flew out celebrities to introduce or sneak into a montage.A reboot of a sci-fi anthology series of the same name by Steven Spielberg.It’s had some drama thus far, with original showrunner Bryan Fuller departing from the production, supposedly due to ‘creative differences.’ The series will now be helmed by Once Upon A Time co-creators Adam Horowitz and Edward Kitsis.This was the big-name doozy with both Aniston and Witherspoon in attendance at Steve Jobs Theatre to kick things off.What if everyone was blind in an apocalyptic world and unable to gaze upon the beauty of star Jason Momoa?
3
US
This month’s mass shooting at two mosques in New Zealand exposed how social media companies are still struggling to moderate their platforms.Microsoft now says a united tech industry could work together on a better approach.“Ultimately, we need to develop an industrywide approach that will be principled, comprehensive and effective,” Microsoft president Brad Smith said in a blog post that was published on Sunday.“The best way to pursue this is to take new and concrete steps quickly in ways that build upon what already exists.”Footage of the killings in Christchurch spread rapidly across the internet.Facebook said that in the first 24 hours after the shooting, it removed 1.5 million videos with the footage.
7
US
Cutting through the competitive chaos can be a difficult task, and while Three UK is focusing on convergence and broadband, Three Denmark is making a play to manage the consumers wallet.With mobile services becoming increasingly utilitised the telcos need to search for a new way to stay relevant and add value to the consumer.Some are diversifying into alternative connectivity services or content, but other are broadening their wings outside the traditional realms of telecommunications.“It can be difficult to keep track of how many different small amounts you are allowed to spend on apps, movies and games – or how much you get used during a month,” said David Elsass of Three Denmark.“Therefore, many of our customers, both with and without children, have sought greater overview.”Many telcos have created a very unique position of trust with the consumer.
4
US
On March 15, young people around the world walked out of school and into the streets.From San Francisco to South Africa, an estimated 1.4 million students raised their collective voices to bring awareness to the urgency of climate change.It was the largest ever global action against the harms of climate change, and it was pulled off entirely by children.A teenager named Greta Thunberg inspired the strike, and kids across the globe heeded her call, organizing strikes in their home towns, and showing up.The message of the global climate strikes were clear: The youth will have to live on a climate-ravaged Earth, and so it is their voices that must be heard.In that spirit, WIRED hired two teenage photographers to cover the climate strikes in the US from their perspective: In Atlanta, 17-year-old Henry W. Grady High School senior Esme Bella Rice photographed the strike in front of the Georgia State Capitol building; and in San Francisco, 18-year-old Ruth Asawa School of the Arts senior Max Buenviaje-Boyd photographed the large march from the Federal Building, through downtown, to Union Square.
US
WEST HAVEN, Conn., March 18, 2019 - University of New Haven chemistry professor Chong Qiu, Ph.D., has been awarded a five-year, almost $700,000 National Science Foundation (NSF) Early Career Award for his groundbreaking research on aerosols - tiny particles suspended in the air - in the atmosphere.Qiu will use the funding to advance his research that has the potential to shape understanding of the impact of air quality on climate change, weather forecasting, and human health."National Science Foundation Early Career Awards are coveted by the very best faculty at the very best universities," said Ron Harichandran, Ph.D., dean of the University's Tagliatela College of Engineering, noting that Qiu's fellow recipients of NSF's early career award this year are professors at Cornell, Dartmouth, Harvard and NYU.Qiu's research is investigating chemicals, such as amines - nitrogen-containing organic compounds that are derived from ammonia - that Qiu said were previously thought not to have a significant impact on the atmosphere."We recently discovered that reactions of amines play an important role in the formation and transformation of atmospheric aerosols," Qiu said.For the past two years, Qiu has worked with undergraduate and graduate students on this research.
3
US
In what could either be a clever tease or an inadvertent mistake, jump pads are starting to appear across Kings Canyon in Apex Legends, particularly in the Market area of the map.This has led many users on Reddit to speculate that the next legend, thought to be Octane, will arrive in the coming days.Octane’s Ultimate lets them deploy jump pads on the map that launch players into the sky, according to a leaked screenshot shared on Reddit earlier this month.How they wound up on the map is a mystery, but it seems likely developer Respawn is doing a Fortnite-style tease, slowly introducing new elements into the world to create excitement.Numerous Reddit posts showcasing the jump pads have more than 1,000 replies.To add to the curiosity, Respawn developers have joined a few of the threads, offering various coy responses such as the smirking emoji.
5
UK
The final season of Game of Thrones might be the shortest one to date with only 6 episodes, but don’t let that get you down.We’re learning today that most of the episodes in season 8 will run longer than the typical hour we’re used to setting aside, so even though this is the shortest season in terms of episode count, there’s still going to be plenty of content to watch.HBO revealed the length of all 6 episodes in the final season today.The first two clock in at lengths we more or less expect out of Game of Thrones at 54 minutes long and 58 minutes long, respectively.Once we hit episode 3, though, they start getting significantly longer.Have a look at the full list of episodes and their running times below:
3
US
Sen. Kamala Harris (D-CA) today introduced legislation that would allocate millions of dollars for local governments to create dedicated teams that could “update and rebuild” government systems.The United States Digital Service, an office established in 2014 after the widespread failures of Healthcare.gov, provides IT support for the federal government, bringing technologists into the government to work on tools like federal websites.It’s continued to operate under the Trump administration, and some states, Harris’ office notes, have experimented with similar teams.Harris’ bill, the Digital Service Act, would provide an annual $50 million to the federal service, but it also goes further, allocating $15 million per year to state and local governments to create similar teams.Under the plan, the national Digital Service would offer two-year grants, giving state and local governments between $200,000 and $2.5 million per year.Those governments would be required to take on 20 percent of costs and to spend at least half of the money on talent, rather than tech.
1
US
We expect a lot from our phones: communications, internet access, entertainment.A man in New South Wales in Australia seems to have discovered an extra bonus feature of his phone: the ability to stop an arrow.Here's the story from the New South Wales police, complete with lots of "allegedlys."On Wednesday, a 43-year-old man pulled into his driveway in the small village of Nimbin.He got out and spotted another man he knew standing outside his property line, allegedly armed with a bow and arrow.The first man whipped out his phone to snap a photo of the bow-wielding guy.
US
Google has seen plenty of success with Chromebooks and recently launched the Pixel Slate, but plans for future hardware could now be in question.According to a report from Business Insider, the company is reassigning dozens of employees in its laptop and tablet division as part of “roadmap cutbacks.”Citing internal sources, Business Insider reports that the impact of reassignments has led to the cancellation of several projects which have already been in the works, including laptops and tablets.Specifically, Google is reportedly cutting back on its “Create” team as part of plans to “re-assess product plans.” It will temporarily be sending these employees to work on new projects within the company.Hardware engineers, technical program managers, and support program managers in this division are all involved in the changes.The Google Home and Wearables teams are not impacted.
2
More

Top